{"id":15135,"date":"2022-08-10T15:07:40","date_gmt":"2022-08-10T08:07:40","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15135"},"modified":"2023-05-24T10:50:09","modified_gmt":"2023-05-24T03:50:09","slug":"insight-gioi-tre-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/insight-gioi-tre-viet-nam\/","title":{"rendered":"Insight gi\u1edbi tr\u1ebb Vi\u1ec7t Nam: Nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u do Love Frankie (n\u0103m 2020) t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u c\u00f9ng c\u00f4ng ty nghi\u00ean c\u1ee9u IRL (Indochina Research Ltd) \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, cu\u1ed9c s\u1ed1ng c\u1ee7a Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a cao \u0111\u1ed9. \u0110\u1eb7c bi\u1ec7t, h\u1ecd kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, cu\u1ed9c s\u1ed1ng kh\u00f4ng c\u00f3 Internet hay m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u kh\u00f4ng t\u01b0\u1edfng trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 s\u1ed1 4.0. <\/span>H\u1ecd khao kh\u00e1t \u0111\u01b0\u1ee3c l\u1eafng nghe, \u0111\u1ed3ng th\u1eddi h\u1ecd mong mu\u1ed1n c\u00f3 c\u01a1 h\u1ed9i\/ti\u1ebfng n\u00f3i\/c\u00f3 quy\u1ec1n \u0111\u00f3ng g\u00f3p \u00fd v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 trong x\u00e3 h\u1ed9i nh\u01b0 v\u1ec1 m\u00f4i tr\u01b0\u1eddng, gi\u1edbi t\u00ednh, v.v<\/span><\/p>\n

Nh\u1eefng mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a gi\u1edbi tr\u1ebb \u0111\u00f3 c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng\/t\u00e1c \u0111\u1ed9ng ra sao \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch marketing\/b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u\/nh\u00e3n h\u00e0ng?\u00a0<\/span>H\u00e3y c\u00f9ng <\/span>DTM Consulting<\/span><\/a> t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n trong b\u00e0i vi\u1ebft n\u00e0y<\/span><\/p>\n

Social media (m\u1ea1ng x\u00e3 h\u1ed9i) – quy\u1ec1n l\u1ef1c v\u1ec1 tay ng\u01b0\u1eddi d\u00f9ng\u00a0<\/b><\/h2>\n

Theo b\u00e1o c\u00e1o n\u00e0y, gi\u1edbi tr\u1ebb Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ch\u1ee7 \u0111\u1ed9ng h\u01a1n: h\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed, ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb v\u00e0 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n,v.v. C\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n

Social media – Kh\u00f4ng gian \u1ea3o \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i th\u1eadt<\/b><\/h3>\n

Gi\u1ed1ng nh\u01b0 gi\u1edbi tr\u1ebb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, gi\u1edbi tr\u1ebb Vi\u1ec7t Nam th\u00edch k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung s\u1edf th\u00edch. \u0110\u1ed1i v\u1edbi \u0111a s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng suy ngh\u0129 v\u00e0 \u0111\u00f3 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u00ecnh th\u00e0nh n\u00ean c\u00e1c m\u1ed1i quan h\u1ec7 ngo\u1ea1i tuy\u1ebfn. Nh\u1eefng n\u1ec1n t\u1ea3ng ch\u00ednh \u1edf \u0111\u00e2y g\u1ed3m Facebook, Instagram, Tik Tok v\u00e0 Zalo.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Insight Gen Z – Hi\u1ec3u h\u01a1n v\u1ec1 Gen Z Vi\u1ec7t Nam<\/span><\/a><\/p>\n

Social media – C\u00e1ch th\u1ee9c gi\u1ea3i tr\u00ed ho\u00e0n to\u00e0n m\u1edbi\u00a0<\/b><\/h3>\n

Theo k\u1ebft qu\u1ea3 b\u00e1o c\u00e1o, vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung truy\u1ec1n th\u00f4ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t. C\u01b0 d\u00e2n m\u1ea1ng tr\u1ebb Vi\u1ec7t Nam ti\u00eau th\u1ee5 \u0111a d\u1ea1ng n\u1ed9i dung t\u1eeb phim \u0111i\u1ec7n \u1ea3nh, phim truy\u1ec1n h\u00ecnh, c\u00e1c video ng\u1eafn, vlog, game streaming (ch\u01a1i v\u00e0 t\u01b0\u1eddng thu\u1eadt game tr\u1ef1c tuy\u1ebfn), c\u00e1c video \u201cch\u01a1i kh\u0103m\u201d (prank) v\u00e0 h\u00ecnh ch\u1ebf (meme), video ca nh\u1ea1c, h\u00f2a nh\u1ea1c v\u00e0 \u00e2m nh\u1ea1c tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, h\u1ecd c\u00f2n hay xem tr\u1ef1c tuy\u1ebfn tr\u00ean YouTube. C\u00e1c k\u00eanh ch\u00ednh g\u1ed3m video game streaming, video \u201cch\u01a1i kh\u0103m\u201d, vlog v\u00e0 n\u1ed9i dung v\u1ec1 \u1ea9m th\u1ef1c.<\/span><\/p>\n

C\u00e1c n\u1ed9i dung s\u1ea3n xu\u1ea5t ngu\u1ed3n n\u1ed9i \u0111\u1ecba v\u00e0 ngu\u1ed3n qu\u1ed1c t\u1ebf \u0111\u1ec1u xu\u1ea5t hi\u1ec7n nhi\u1ec1u trong nhu c\u1ea7u ti\u00eau th\u1ee5 c\u1ee7a Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam. N\u1ed9i dung ti\u1ebfng Vi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao do g\u1ea7n g\u0169i v\u1edbi \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt v\u00e0 do y\u1ebfu t\u1ed1 ng\u00f4n ng\u1eef. V\u00ec t\u00ednh g\u1ea7n g\u0169i v\u00e0 quen thu\u1ed9c v\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng n\u00ean gi\u1edbi tr\u1ebb \u0111\u1eb7c bi\u1ec7t th\u00edch c\u00e1c n\u1ed9i dung t\u1eeb c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb Trung Qu\u1ed1c, Hong Kong, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 Th\u00e1i Lan.\u00a0<\/span><\/p>\n

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B\u00ean c\u1ea1nh \u0111\u00f3, phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh ph\u01b0\u01a1ng T\u00e2y \u00edt \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 h\u01a1n do nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng th\u00edch \u0111\u1ecdc ph\u1ee5 \u0111\u1ec1 v\u00e0 c\u00f3 th\u1ec3 th\u1ea5y ngo\u1ea1i h\u00ecnh di\u1ec5n vi\u00ean ph\u01b0\u01a1ng T\u00e2y kh\u00f4ng g\u1ea7n g\u0169i. Ch\u1ee7 \u0111\u1ec1 c\u00e1c phim v\u00e0 s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng ph\u01b0\u01a1ng T\u00e2y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u01b0 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1.\u00a0<\/span><\/p>\n

Phim ho\u1ea1t h\u00ecnh Nh\u1eadt B\u1ea3n (anime) l\u00e0 th\u1ec3 lo\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u01b0a chu\u1ed9ng, nh\u01b0ng ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c b\u1ea1n nam tr\u1ebb tu\u1ed5i, do phim kh\u01a1i g\u1ee3i kh\u00e1t v\u1ecdng l\u00e3ng m\u1ea1n cho gi\u1edbi tr\u1ebb Vi\u1ec7t. H\u1ecd c\u1ea3m th\u1ea5y th\u1ec3 lo\u1ea1i n\u00e0y c\u1ed5 v\u0169 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i th\u1ec3 hi\u1ec7n nh\u1eefng ph\u1ea9m ch\u1ea5t t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh v\u00e0 n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n.\u00a0<\/span><\/p>\n

>> Xem th\u00eam:\u00a0H\u01b0\u1edbng d\u1eabn x\u00e2y <\/a><\/span>d\u1ef1ng li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups<\/a><\/p>\n

Social media –\u00a0 N\u01a1i gi\u1edbi tr\u1ebb chia s\u1ebb v\u00e0 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n<\/b><\/h3>\n

C\u0169ng trong b\u00e1o c\u00e1o n\u00e0y, k\u1ebft qu\u1ea3 cho th\u1ea5y, Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam coi m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean h\u1ecd c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n m\u00e0 kh\u00f4ng lo b\u1ecb ph\u00e1n x\u00e9t. <\/span>Khi ng\u01b0\u1eddi Vi\u1ec7t tr\u1ebb \u0111\u1ed1i di\u1ec7n v\u1edbi b\u1ee9c x\u00fac v\u00e0 tr\u0103n tr\u1edf trong cu\u1ed9c s\u1ed1ng, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 h\u1ecd th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ra v\u1edbi th\u1ebf gi\u1edbi. D\u00f9 \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n, nh\u1eefng lo l\u1eafng v\u1ec1 c\u00f4ng vi\u1ec7c hay h\u1ecdc h\u00e0nh, hay \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i th\u00ec ng\u01b0\u1eddi tr\u1ebb s\u1ebd \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh v\u00e0 m\u1edf ra \u0111\u1ed1i tho\u1ea1i v\u1edbi b\u1ea1n b\u00e8 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i n\u00f3i nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n ho\u1eb7c quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c, m\u00e0 kh\u00f4ng ph\u1ea3i s\u1ee3 v\u1ec1 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c hay \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: <\/span>6 c\u00e1ch ph\u1ed5 bi\u1ebfn gi\u00fap doanh nghi\u1ec7p startups\/SMEs gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng <\/span><\/a><\/p>\n

Game tr\u1edf th\u00e0nh m\u1ed9t ngh\u1ec1 nghi\u00eam t\u00fac – kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3i tr\u00ed\u00a0<\/b><\/h2>\n

Ch\u01a1i game, stream v\u00e0 xem stream game l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u1edbi game c\u1ef1c k\u00ec ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam hi\u1ec7n nay. V\u1edbi s\u1ee9c h\u00fat v\u00e0 s\u1ef1 thay \u0111\u1ed5i g\u00f3c nh\u00ecn v\u1ec1 ng\u00e0nh game th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/span><\/p>\n

T\u1ea1i Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 3,99 tri\u1ec7u game th\u1ee7. L\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i game tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam t\u0103ng \u0111\u1ed9t bi\u1ebfn, v\u1edbi m\u1ee9c t\u0103ng 40% v\u1ec1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng game tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u1edf th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc v\u00e0 sau T\u1ebft 2020 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019 (s\u1ed1 li\u1ec7u t\u1eeb Vietnam Briefing).\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, hi\u1ec7n nay, ng\u00e0nh game kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ng\u00e0nh gi\u1ea3i tr\u00ed \u0111\u01a1n thu\u1ea7n c\u1ee7a gi\u1edbi tr\u1ebb. Trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 4.0, ng\u00e0nh game \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, ch\u01a1i game \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ngh\u1ec1 nghi\u1ec7p h\u00e1i ra ti\u1ec1n thay v\u00ec ch\u1ec9 l\u00e0 gi\u1ea3i tr\u00ed \u0111\u01a1n thu\u1ea7n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n th\u00f4ng qua vi\u1ec7c ch\u01a1i game, stream game, tham gia c\u00e1c gi\u1ea3i thi \u0111\u1ea5u game (hay \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00e1c gi\u1ea3i thi \u0111\u1ea5u esport).\u00a0<\/span><\/p>\n

C\u1ee5 th\u1ec3, gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u0111ang c\u00f3 xu h\u01b0\u1edbng stream game (chia s\u1ebb h\u00e0nh \u0111\u1ed9ng ch\u01a1i game cho m\u1ecdi ng\u01b0\u1eddi) v\u00e0 xem stream game tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span>V\u00ed d\u1ee5: K\u00eanh Youtube Cris Devil Gamer v\u1edbi h\u01a1n 10,4 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, k\u00eanh MixiGaming v\u1edbi g\u1ea7n 6,5 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd (t\u00ednh \u0111\u1ebfn th\u00e1ng 8 n\u0103m 2022).v.v<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, <\/span>\u0111\u1ed1i v\u1edbi eSports <\/span>(<\/span>Electronic Sports) h\u00ecnh th\u1ee9c n\u00e0y ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Ngo\u00e0i ra, \u0111\u00e3 tr\u1edf th\u00e0nh <\/span>m\u00f4n thi \u0111\u1ea5u gi\u00e0nh h\u1ecdc b\u1ed5ng v\u00e0o c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng. Esports c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh trung h\u1ecdc \u1edf H\u00e0n Qu\u1ed1c,Th\u1ee5y \u0110i\u1ec3n v\u00e0 Ph\u1ea7n Lan. Tr\u01b0\u1eddng Garnes Vidareg\u00e5ande Skule \u1edf Bergen, Na Uy c\u0169ng \u0111\u00e3 ch\u1ecdn d\u1ea1y eSports nh\u01b0 m\u1ed9t m\u00f4n th\u1ec3 thao ch\u00ednh th\u1ee9c.<\/span><\/p>\n

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C\u00e1c gi\u1ea3i t\u1ed5 ch\u1ee9c v\u1ec1 game ph\u00e1t s\u00f3ng tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111\u01b0\u1ee3c thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o l\u01b0\u1ee3t xem. V\u1eady n\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u1ea7u t\u01b0 ng\u00e0y c\u00e0ng m\u1ea1nh tay. C\u00e1c gi\u1ea3i \u0111\u1ea5u qu\u1ed1c n\u1ed9i c\u00f3 t\u1ed5ng gi\u00e1 tr\u1ecb gi\u1ea3i th\u01b0\u1edfng l\u00ean \u0111\u1ebfn v\u00e0i t\u1ef7 \u0111\u1ed3ng.\u00a0<\/span>V\u00ed d\u1ee5: Gi\u1ea3i \u0110\u1ea5u tr\u01b0\u1eddng Danh v\u1ecdng m\u00f9a \u0110\u00f4ng 2022 b\u1ed9 m\u00f4n li\u00ean qu\u00e2n v\u1edbi t\u1ed5ng s\u1ed1 ti\u1ec1n th\u01b0\u1edfng l\u00ean \u0111\u1ebfn 6 t\u1ef7 \u0111\u1ed3ng.v.v<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m chi ph\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/span><\/a><\/p>\n

K\u1ebeT LU\u1eacN<\/b><\/h2>\n

Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam d\u1ea7n tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u00ednh, h\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a gia \u0111\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi. \u0110\u1ed3ng th\u1eddi, cu\u1ed9c s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb \u0111ang \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a cao \u0111\u1ed9, kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t. C\u00e1c doanh nghi\u1ec7p v\u00e0 marketer n\u00ean n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng thay \u0111\u1ed5i trong insight c\u1ee7a Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, <\/span>DTM Consulting<\/span><\/a> c\u00f3 cung c\u1ea5p <\/span>d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a>, gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 xu h\u01b0\u1edbng, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 h\u00e0nh vi v\u00e0 <\/span>insight kh\u00e1ch h\u00e0ng<\/span><\/a> m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi trong ng\u1eafn h\u1ea1n c\u0169ng nh\u01b0 d\u00e0i h\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng marketing trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u do Love Frankie (n\u0103m 2020) t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u c\u00f9ng c\u00f4ng ty nghi\u00ean c\u1ee9u IRL (Indochina Research Ltd) \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, cu\u1ed9c s\u1ed1ng c\u1ee7a Th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a cao \u0111\u1ed9. \u0110\u1eb7c bi\u1ec7t, h\u1ecd kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong […]<\/p>","protected":false},"author":4,"featured_media":15139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656,651,642],"class_list":["post-15135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15135"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15135\/revisions"}],"predecessor-version":[{"id":15154,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15135\/revisions\/15154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15139"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}