{"id":15129,"date":"2022-07-30T12:31:12","date_gmt":"2022-07-30T05:31:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15129"},"modified":"2022-09-09T14:55:07","modified_gmt":"2022-09-09T07:55:07","slug":"insight-gen-z-hieu-hon-ve-gen-z-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/insight-gen-z-hieu-hon-ve-gen-z-tai-viet-nam\/","title":{"rendered":"Insight Gen Z: Hi\u1ec3u h\u01a1n v\u1ec1 Gen Z t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

M\u1ed7i th\u1ebf h\u1ec7 \u0111\u1ec1u c\u00f3 h\u00e0nh vi, \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng\u00a0 cho nh\u1eefng nh\u00e0 kinh doanh mu\u1ed1n ti\u1ebfp c\u1eadn, kh\u00e1m ph\u00e1 insight \u0111\u1ec3 hi\u1ec3u v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

Do <\/span>Gen Z<\/span><\/a> \u0111\u00e3 l\u1edbn l\u00ean v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n internet, m\u1ea1ng x\u00e3 h\u1ed9i. <\/span>\u0110\u1ebfn n\u0103m 2025, s\u1ebd c\u00f3 2 t\u1ef7 th\u00e0nh vi\u00ean c\u1ee7a Gen Z tr\u00ean to\u00e0n c\u1ea7u, s\u1ebd chi\u1ebfm 25% d\u00e2n s\u1ed1 Ch\u00e2u \u00c1. \u1ede Vi\u1ec7t Nam, d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 g\u1ea7n 15 tri\u1ec7u Gen Z. H\u1ecd \u0111ang d\u1ea7n tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u00ednh th\u00f4ng qua vi\u1ec7c tham gia v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a gia \u0111\u00ecnh v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, mua s\u1eafm \u0111\u1ed3 gia d\u1ee5ng v\u00e0 \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng.<\/span> V\u1eady n\u00ean, gi\u1edd l\u00e0 l\u00fac c\u00e1c doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u chuy\u1ec3n tr\u1ecdng t\u00e2m sang th\u1ebf h\u1ec7 k\u1ebf nhi\u1ec7m, \u0111\u00f3 l\u00e0 Gen Z hay c\u00f2n g\u1ecdi l\u00e0 Th\u1ebf h\u1ec7 Z (sinh ra t\u1eeb n\u0103m 1996-2010).<\/span><\/p>\n

N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi c\u1ee7a Gen Z trong b\u00e0i vi\u1ebft n\u00e0y. Nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c DTM Consulting r\u00fat ra t\u1eeb c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u Gen Z t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i (social media) tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng gen Z<\/b><\/h2>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Nielsen (2018), Gen Z d\u00e0nh m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ngu\u1ed3n video nh\u01b0 Instagram, Facebook v\u00e0 YouTube.\u00a0<\/span><\/p>\n

C\u1ee5 th\u1ec3, tr\u00ean Instagram, h\u1ecd th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng ho\u1eb7c b\u1ea3n th\u00e2n h\u00e0i h\u01b0\u1edbc v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. Tr\u00ean Zalo, h\u1ecd g\u1eedi tin nh\u1eafn cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. Trong khi \u0111\u00f3, tr\u00ean Facebook, h\u1ecd thu th\u1eadp th\u00f4ng tin, chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng th\u1ef1c ho\u1eb7c \u0111\u1ec3 b\u00e0y t\u1ecf \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ni\u1ec1m tin c\u1ee7a h\u1ecd. Tr\u00ean YouTube, h\u1ecd t\u00ecm ki\u1ebfm n\u1ed9i dung video h\u1ea5p d\u1eabn v\u00e0 gi\u1ea3i tr\u00ed. N\u00f3i c\u00e1ch kh\u00e1c,\u0111\u1ed1i v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i h\u1ecd chia s\u1ebb m\u1ed9t lo\u1ea1i n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

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Tuy nhi\u00ean, Gen Z kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. C\u0169ng trong b\u00e1o c\u00e1o n\u00e0y c\u1ee7a Nielsen, v\u1edbi 90% th\u1ebf h\u1ec7 Z Vi\u1ec7t Nam xem truy\u1ec1n h\u00ecnh m\u1ed7i ng\u00e0y. Nh\u01b0 v\u1eady, truy\u1ec1n th\u00f4ng tr\u00ean TV c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y v\u1edbi hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0 ph\u00e2n ph\u1ed1i n\u1ed9i dung qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media).\u00a0<\/span><\/p>\n

>> L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p v\u00e0 marketer:<\/i><\/b><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 Gen Z ngo\u00e0i vi\u1ec7c c\u1ea7n \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n th\u1ed1ng, n\u00ean t\u1eadp trung ph\u00e1t tri\u1ec3n c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 doanh nghi\u1ec7p.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a review tr\u00ean internet \u0111\u1ed1i v\u1edbi Gen Z<\/b><\/h2>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i, Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra v\u00e0 ti\u1ebfp c\u1eadn trong th\u1eddi k\u1ef3 Internet, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y c\u00f3 xu h\u01b0\u1edbng coi tr\u1ecdng c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 (review), ph\u1ea3n h\u1ed3i ho\u1eb7c khuy\u1ebfn ngh\u1ecb c\u1ee7a ng\u01b0\u1eddi mua tr\u01b0\u1edbc v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang c\u00e2n nh\u1eafc khi mua s\u1eafm tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

C\u0169ng nh\u01b0 vi\u1ec7c \u0111\u1ebfn m\u1ed9t nh\u00e0 h\u00e0ng \u0111\u1ec3 \u0103n u\u1ed1ng, h\u1ecd s\u1ebd xem x\u00e9t, c\u00e2n nh\u1eafc v\u00e0 so s\u00e1nh gi\u1eefa nhi\u1ec1u l\u1ef1a ch\u1ecdn, h\u1ecd t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u0169ng ph\u1ed5 bi\u1ebfn trong gi\u1edbi Z-ers, v\u1edbi g\u1ea7n 8\/10 ng\u01b0\u1eddi \u0111\u1ecdc ch\u00fang tr\u01b0\u1edbc khi k\u1ebft th\u00fac giao d\u1ecbch.<\/span><\/p>\n

>> L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p v\u00e0 marketer:<\/i><\/b><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng nh\u1eadn x\u00e9t \u201creview\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc. Nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c lu\u00f4n d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 do \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3n l\u00fd danh ti\u1ebfng, trong \u0111\u00f3 c\u00f3 Influencer Marketing lu\u00f4n mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

Gen Z c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/h2>\n

Th\u1ebf h\u1ec7 Z l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc l\u1ea1c quan nh\u1ea5t, c\u00f3 th\u1ec3 l\u00e0 do qu\u00e1 tr\u00ecnh gi\u00e1o d\u1ee5c v\u00e0 h\u1ecd l\u1edbn l\u00ean trong th\u1eddi k\u1ef3 \u0111\u1ea5t n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c sinh ra t\u1eeb con c\u00e1i c\u1ee7a ba th\u1ebf h\u1ec7 cha m\u1eb9 (<\/span>Boomers, Xers v\u00e0 Ys<\/span><\/a>).\u00a0<\/span><\/p>\n

K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Nielsen t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y, 50% Gen Z \u1ee7ng h\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a Vi\u1ec7t Nam v\u00e0 c\u00f3 c\u00e1c hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng hi\u1ec7u c\u1ed5 \u0111i\u1ec3n, ho\u00e0i ni\u1ec7m ho\u1eb7c v\u01b0\u1ee3t th\u1eddi gian. C\u00f3 th\u1ec3 th\u1ea5y, h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0 <\/span>th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/a><\/p>\n

\"\"<\/p>\n

Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z mong \u0111\u1ee3i nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. <\/span>\u00a0H\u1ecd quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i kh\u00e1c nhau bao g\u1ed3m tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u00ecnh \u0111\u1eb3ng gi\u1edbi.<\/span> Tr\u01b0\u1edbc khi mua m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c \u1ee7ng h\u1ed9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc ti\u00ean Gen Z c\u1ea7n bi\u1ebft ai \u0111\u00e3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00f3. S\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra n\u00f3 l\u00e0 g\u00ec c\u0169ng l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, h\u1ecd c\u0169ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 h\u1ecd c\u00f3 xu h\u01b0\u1edbng tr\u00e1nh xa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. <\/span>Hay vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 tham gia, \u1ee7ng h\u1ed9 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh quy\u00ean g\u00f3p t\u1eeb thi\u1ec7n hay kh\u00f4ng.<\/span><\/p>\n

>> L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p v\u00e0 marketer:<\/i><\/b><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u00e0 marketer mu\u1ed1n thu h\u00fat nh\u00f3m n\u00e0y, h\u00e3y s\u1eb5n s\u00e0ng <\/span>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 phong c\u00e1ch v\u00e0 ch\u1ea5t ri\u00eang<\/span><\/a> v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 Gen Z c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Ho\u1eb7c khi Gen Z tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ec3 gi\u00fap \u00edch cho x\u00e3 h\u1ed9i.<\/span><\/p>\n

Gen Z \u01b0a th\u00edch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi<\/b><\/h2>\n

Gen Z quan t\u00e2m \u0111\u1ebfn vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u c\u1ee7a Nielsen t\u1ea1i Vi\u1ec7t nam, v\u1edbi 40% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb ngay c\u1ea3 khi h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean<\/span><\/p>\n

H\u01a1n n\u1eefa, l\u00f2ng trung th\u00e0nh c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p do t\u00ednh t\u00f2 m\u00f2 v\u00e0 t\u00ednh b\u1ed1c \u0111\u1ed3ng c\u1ee7a h\u1ecd. Ch\u1ec9 m\u1ed9t ph\u1ea7n t\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y cho bi\u1ebft h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng c\u00e2n nh\u1eafc k\u1ef9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi mua v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

>> <\/span>L\u1eddi khuy\u00ean cho doanh nghi\u1ec7p v\u00e0 marketer:<\/i><\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p v\u00e0 marketer c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat h\u1ecd b\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb, \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p v\u00e0 marketer n\u00ean n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng thay \u0111\u1ed5i trong insight c\u1ee7a Gen Z c\u0169ng nh\u01b0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u1eefng xu h\u01b0\u1edbng. B\u1edfi khi Gen Z v\u01b0\u1ee3t qua c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, h\u1ecd mang theo nh\u1eefng xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh h\u00e0nh vi m\u1edbi. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p v\u00e0 marketer n\u00ean ghi nh\u1edb khi Gen Z s\u1ebd tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean t\u01b0\u01a1ng lai ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed7i th\u1ebf h\u1ec7 \u0111\u1ec1u c\u00f3 h\u00e0nh vi, \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng\u00a0 cho nh\u1eefng nh\u00e0 kinh doanh mu\u1ed1n ti\u1ebfp c\u1eadn, kh\u00e1m ph\u00e1 insight \u0111\u1ec3 hi\u1ec3u v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.\u00a0 Do Gen Z \u0111\u00e3 l\u1edbn l\u00ean v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong […]<\/p>","protected":false},"author":4,"featured_media":15130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656,662],"class_list":["post-15129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang","tag-tags-marketing-reports",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15129"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15129\/revisions"}],"predecessor-version":[{"id":15133,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15129\/revisions\/15133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15130"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}