{"id":15119,"date":"2022-07-15T11:51:56","date_gmt":"2022-07-15T04:51:56","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15119"},"modified":"2023-05-24T10:44:08","modified_gmt":"2023-05-24T03:44:08","slug":"giu-chan-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/giu-chan-khach-hang\/","title":{"rendered":"6 c\u00e1ch ph\u1ed5 bi\u1ebfn gi\u00fap doanh nghi\u1ec7p startups\/SMEs gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 mua l\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec lu\u00f4n d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n h\u01a1n so v\u1edbi vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Do v\u1eady, ng\u00e0y nay r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng c\u0169 th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, l\u00e0m sao \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u l\u1ea7n?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng l\u1ea7n n\u1eefa? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n<h2><b>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (customer retention) l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (customer retention) l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 h\u1ea1n ch\u1ebf kh\u00e1ch h\u00e0ng b\u1ecf \u0111i, duy tr\u00ec v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh theo th\u1eddi gian.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-15121 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-150x150.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-146x146.jpg 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-50x50.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-75x75.jpg 75w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-85x85.jpg 85w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Customer-Retention-300x300-1-80x80.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh ho\u1eb7c d\u1ef1 \u0111o\u00e1n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e0nh vi mua l\u1ea1i, s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<h2><b>T\u1ea1i sao vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (customer retention) l\u1ea1i quan tr\u1ecdng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p startups\/SMEs vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (customer retention) l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 thay v\u00e0o \u0111\u00f3 ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, th\u00ec t\u1ed5 ch\u1ee9c \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb m\u1ea5t kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i. Ngo\u00e0i ra, c\u00f2n m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 xu h\u01b0\u1edbng l\u00e0 kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i, ngh\u0129a l\u00e0 h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb. T\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng c\u01a1 h\u1ed9i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i. T\u1eeb \u0111\u00f3, d\u1eabn t\u1edbi vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7c b\u00e1n th\u00eam ho\u1eb7c b\u00e1n k\u00e8m c\u1ee7a doanh nghi\u1ec7p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p v\u00ec h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng vui v\u1ebb, h\u00e0i l\u00f2ng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, h\u1ecd c\u0169ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o marketing truy\u1ec1n mi\u1ec7ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua gi\u1edbi thi\u1ec7u ho\u1eb7c tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h2><b>H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<h3><b>1. Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh<\/b><\/h3>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/#3-Hanh_trinh_trai_nghiem_khach_hang\"><span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span> <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/#3-Hanh_trinh_trai_nghiem_khach_hang\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, \u0111i\u1ec3m ch\u1ea1m (touch points).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 c\u00e1c h\u00e0nh tr\u00ecnh kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang\/\"><span style=\"font-weight: 400;\">t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a h\u1ecd. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t gi\u00fap c\u00e1c doanh nghi\u1ec7p startups\/SMEs s\u1eed d\u1ee5ng, \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n<h3><b>2. S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m y\u1ebfu v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1eadt kh\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. C\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u00e0 nh\u00ecn nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh xem h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh hay d\u1eddi \u0111i. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t quy tr\u00ecnh thu th\u1eadp <\/span><a href=\"https:\/\/translate.google.com\/website?sl=auto&amp;tl=vi&amp;hl=vi&amp;anno=2&amp;client=webapp&amp;u=https%3A%2F%2Fwww.hubspot.com%2Fproducts%2Fservice%2Fcustomer-feedback%3Fhubs_post%3Dblog.hubspot.com%2Fservice%2Fcustomer-retention-strategies%26hubs_post-cta%3Dcustomer%2520feedback%26_ga%3D2.111390660.1345548430.1643400792-578073980.1643400792&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op%2Cwapp&amp;__hstc=214307464.0d706d7a973e111bc011c8d8b3eda713.1655191473364.1657786356595.1657852533289.7&amp;__hssc=214307464.1.1657852533289&amp;__hsfp=4248025642\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15122 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-300x158.png\" alt=\"\" width=\"300\" height=\"158\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-300x158.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-1024x538.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-768x403.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-1536x806.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-260x137.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-143x75.png 143w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej.png 1600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/158;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\"><span style=\"font-weight: 400;\">ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t<\/span><\/a> <span style=\"font-weight: 400;\">v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng ho\u1eb7c ph\u1ea3n h\u1ed3i tr\u00ean trang web, social network ho\u1eb7c n\u1ec1n t\u1ea3ng n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i trong khi h\u1ecd \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.N\u01a1i xu\u1ea5t hi\u1ec7n v\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c ph\u1ea3i h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean ph\u00e2n t\u00edch <\/span><a href=\"https:\/\/blog-hubspot-com.translate.goog\/service\/survey-results?_ga=2.111390660.1345548430.1643400792-578073980.1643400792&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op,wapp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n<p>&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-lien-tuong-thuong-hieu\/\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups<\/span><\/a><\/p>\n<h3><b>3. T\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 trao l\u1ea1i th\u1ee9 g\u00ec \u0111\u00f3 cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ebft cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n. Vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch suy ngh\u0129, c\u1ea3m nh\u1eadn c\u0169ng nh\u01b0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-insight-khach-hang\/\"><span style=\"font-weight: 400;\">insight kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">. Th\u00f4ng qua insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, h\u1ed7 tr\u1ee3 24\/7 trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 4.0 l\u00e0 v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u00fa \u00fd. Kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng v\u00e0 k\u1ecbp th\u1eddi.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15123 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-300x192.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-228x146.jpg 228w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-117x75.jpg 117w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong.jpg 749w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/192;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 l\u1ef1a ch\u1ecdn. V\u00ed d\u1ee5: N\u1ebfu kh\u00e1ch h\u00e0ng \u0111ang truy c\u1eadp trang web c\u1ee7a doanh nghi\u1ec7p, h\u1ecd \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn h\u1ed7 tr\u1ee3 thay th\u1ebf nh\u01b0 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c g\u1ecdi \u0111i\u1ec7n cho nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3. Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u t\u00f9y ch\u1ecdn h\u1ed7 tr\u1ee3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0&gt;&gt; \u0110\u1ecdc th\u00eam:<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dung-giau-du-lieu-va-ngheo-insight\/\"><span style=\"font-weight: 400;\"> \u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u v\u00e0 ngh\u00e8o insight.<\/span><\/a><\/p>\n<h3><b>4. Duy tr\u00ec giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd. Th\u1ed1ng k\u00ea cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u00edt nh\u1ea5t 10 l\u1ea7n m\u1ed9t n\u0103m c\u00f3 l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n 300%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n hay \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i, doanh nghi\u1ec7p n\u00ean ch\u1ee7 \u0111\u1ed9ng li\u00ean l\u1ea1c v\u00e0 g\u1eafn k\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15124 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-300x230.png\" alt=\"\" width=\"300\" height=\"230\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-300x230.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-190x146.png 190w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-98x75.png 98w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3.png 473w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/230;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ecbch truy\u1ec1n th\u00f4ng. L\u1ecbch <\/span><a href=\"https:\/\/blog-hubspot-com.translate.goog\/marketing\/business-blog-editorial-calendar-templates?_ga=2.7900274.1345548430.1643400792-578073980.1643400792&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op,wapp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">truy\u1ec1n th\u00f4ng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 theo d\u00f5i c\u00e1c giao ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 cho b\u1ea1n bi\u1ebft l\u1ea7n cu\u1ed1i c\u00f9ng m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 li\u00ean h\u1ec7 v\u00e0 th\u00f4ng b\u00e1o cho b\u1ea1n khi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng tri\u1ec3n khai c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn m\u1ea1i v\u00e0 c\u00e1c t\u00ednh n\u0103ng <\/span><a href=\"https:\/\/blog-hubspot-com.translate.goog\/service\/proactive-customer-service?_ga=2.7900274.1345548430.1643400792-578073980.1643400792&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op,wapp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng<\/span><\/a><span style=\"font-weight: 400;\"> gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd \u1edf \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: N\u1ebfu \u0111\u0103ng k\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng s\u1eafp h\u1ebft h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email cho h\u1ecd bi\u1ebft h\u1ecd c\u1ea7n gia h\u1ea1n t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>5. T\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 hai \u0111i\u1ec1u \u0111\u00fang khi n\u00f3i \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin gi\u1eefa c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eebng cho r\u1eb1ng h\u1ecd tin t\u01b0\u1edfng b\u1ea1n v\u00ec h\u1ecd mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ni\u1ec1m tin c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, 81% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng <\/span><a href=\"https:\/\/translate.google.com\/website?sl=auto&amp;tl=vi&amp;hl=vi&amp;anno=2&amp;client=webapp&amp;u=https%3A%2F%2Fwww.edelman.com%2Fsites%2Fg%2Ffiles%2Faatuss191%2Ffiles%2F2019-07%2F2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op%2Cwapp&amp;__hstc=214307464.0d706d7a973e111bc011c8d8b3eda713.1655191473364.1657696572332.1657763495270.5&amp;__hssc=214307464.2.1657763495270&amp;__hsfp=4248025642\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/span><\/a><span style=\"font-weight: 400;\"> trong quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. X\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt duy nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. V\u1eady, <\/span><a href=\"https:\/\/translate.google.com\/website?sl=auto&amp;tl=vi&amp;hl=vi&amp;anno=2&amp;client=webapp&amp;u=https%3A%2F%2Fwww.google.com%2Fsearch%3Fq%3Dtrust%2Bdefinition%26rlz%3D1C5GCEM_enUS931US931%26oq%3Dtrust%2Bdef%26aqs%3Dchrome.0.69i59j69i57j0l8.4152j1j7%26sourceid%3Dchrome%26ie%3DUTF-8&amp;_x_tr_sl=auto&amp;_x_tr_tl=vi&amp;_x_tr_hl=vi&amp;_x_tr_pto=op%2Cwapp&amp;__hstc=214307464.0d706d7a973e111bc011c8d8b3eda713.1655191473364.1657696572332.1657763495270.5&amp;__hssc=214307464.2.1657763495270&amp;__hsfp=4248025642\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0111\u1ecbnh ngh\u0129a<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a ni\u1ec1m tin l\u00e0 \u201cni\u1ec1m tin ch\u1eafc ch\u1eafn v\u00e0o \u0111\u1ed9 tin c\u1eady, s\u1ef1 th\u1eadt, kh\u1ea3 n\u0103ng ho\u1eb7c s\u1ee9c m\u1ea1nh c\u1ee7a ai \u0111\u00f3 ho\u1eb7c \u0111i\u1ec1u g\u00ec \u0111\u00f3\u201d. \u0110\u1ed9 tin c\u1eady l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin, v\u00ec v\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean nh\u1ea5t qu\u00e1n trong vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c nh\u1ea5t qu\u00e1n tu\u00e2n theo<\/span> <a href=\"https:\/\/dtmconsulting.vn\/en\/tuyen-ngon-dinh-vi-thuong-hieu\/\"><span style=\"font-weight: 400;\">tuy\u00ean ng\u00f4n, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 coi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng.<\/span><\/p>\n<p>&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-va-phat-trien-thuong-hieu-canh-tranh\/\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup (Ebook, PDF)<\/span><\/a><\/p>\n<h3><b>6. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 qua voucher, coupon ho\u1eb7c ho\u00e0n ti\u1ec1n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng voucher ho\u1eb7c coupon gi\u1ea3m gi\u00e1 cho l\u1ea7n mua h\u00e0ng l\u1ea7n sau \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 khi m\u00e3 gi\u1ea3m gi\u00e1 (voucher) \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u ti\u00ean, n\u1ebfu kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 th\u00edch n\u00f3. Th\u00ec vi\u1ec7c g\u1eedi m\u00e3 gi\u1ea3m gi\u00e1 cho l\u1ea7n mua h\u00e0ng ti\u1ebfp theo c\u1ee7a h\u1ecd v\u1edbi \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec l\u00fd do n\u00e0y, gi\u1ea3m gi\u00e1 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e2u kh\u00f4ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng khuy\u1ebfn kh\u00edch \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n 10% so v\u1edbi m\u1ee9c ti\u00eau chu\u1ea9n.\u00a0<\/span><\/p>\n<h2><b>K\u1ebeT LU\u1eacN<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 6 c\u00e1ch ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p startups\/SMEs c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3<\/span><span style=\"font-weight: 400;\"> gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh nhanh h\u01a1n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 mua l\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec lu\u00f4n d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n h\u01a1n so v\u1edbi vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Do v\u1eady, ng\u00e0y nay r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 bi\u1ebfn kh\u00e1ch [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[676],"class_list":["post-15119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ban-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15119"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15119\/revisions"}],"predecessor-version":[{"id":15127,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15119\/revisions\/15127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15120"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}