T\u1ea1i sao <\/b>li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u <\/b>(<\/b>brand association<\/b>) l\u1ea1i quan tr\u1ecdng?<\/b><\/h2>\n
Brand association m\u1ea1nh c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo \u0111\u00fang c\u00e1ch. S\u1ef1 li\u00ean k\u1ebft n\u00e0y c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n C\u00f3 ba l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn brand association (li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 quan tr\u1ecdng, \u0111\u00f3 l\u00e0:<\/span><\/p>\n Thu\u1ed9c t\u00ednh (attribute) l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00f4 t\u1ea3 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1eb7c tr\u01b0ng cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, \u0111\u01b0\u1ee3c chia l\u00e0m 2 lo\u1ea1i l\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/span><\/p>\n V\u00ed d\u1ee5: Chu\u1ed7i si\u00eau th\u1ecb Big C\/Top Market l\u00e0 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng v\u1edbi gi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0, v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing gi\u00e1 b\u00e1n th\u1ea5p, ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u cho s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u.\u00a0<\/span><\/p>\n B\u00e0i vi\u1ebft li\u00ean quan: Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u2013 Pricing Strategy<\/a><\/strong><\/p>\n B\u00e0i vi\u1ebft li\u00ean quan: Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u (Brand architecture)- N\u1ec1n t\u1ea3ng cho x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n Nh\u1eefng l\u1ee3i \u00edch li\u00ean k\u1ebft v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eafn li\u1ec1n v\u1edbi l\u00fd do kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ho\u1eb7c nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u00f3ng g\u00f3p cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i.<\/span><\/p>\n V\u00ed d\u1ee5: Th\u01b0\u01a1ng hi\u1ec7u s\u1eefa TH True Milk, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng ngay t\u1edbi trang tr\u1ea1i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 cao l\u1edbn nh\u1ea5t Ch\u00e2u \u00c1, mang l\u1ea1i s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean. Hay v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vinamilk tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh S\u1eefa h\u1ecdc \u0111\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam, <\/span>Qu\u1ef9 m\u1ed9t tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam. v.v \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn m\u1ed7i kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk h\u1ecd s\u1ebd li\u00ean t\u01b0\u1edfng r\u1eb1ng m\u00ecnh \u0111ang \u0111\u00f3ng g\u00f3p 1 ph\u1ea7n n\u00e0o \u0111\u00f3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i m\u00e0 Vinamilk \u0111ang th\u1ef1c hi\u1ec7n.<\/span><\/p>\n Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> cho doanh nghi\u1ec7p Vi\u1ec7t \u2013 khi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng<\/strong><\/p>\n Th\u00e1i \u0111\u1ed9 (attitude) \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi ch\u00fang \u0111\u1eb7t c\u01a1 s\u1edf cho h\u00e0nh vi l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 t\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n S\u1ef1 li\u00ean t\u01b0\u1edfng n\u00e0y kh\u00e1 tr\u1eebu t\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u1ea3m x\u00fac hay tr\u1ea3i nghi\u1ec7m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m x\u00fac (h\u1ea1nh ph\u00fac, ho\u00e0i ni\u1ec7m, v.v) ho\u1eb7c c\u00f3 li\u00ean quan \u0111\u1ebfn l\u1ed1i s\u1ed1ng c\u1ee5 th\u1ec3 (l\u00e0nh m\u1ea1nh, t\u1ed1i gi\u1ea3n, v.v)<\/span><\/p>\n V\u00ed d\u1ee5: Coca Cola<\/a> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng d\u1ef1a v\u00e0o th\u00e1i \u0111\u1ed9. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p c\u00e1c qu\u1ea3ng c\u00e1o, poster v.v\u00a0 v\u1edbi h\u00ecnh \u1ea3nh Coca Cola \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c cu\u1ed9c vui \u0103n u\u1ed1ng, ti\u1ec7c t\u00f9ng, v.v. S\u1eafc \u0111\u1ecf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng g\u1ee3i ra s\u1ef1 vui v\u1ebb v\u00e0 h\u1ea1nh ph\u00fac, d\u1ec5 d\u00e0ng kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac, k\u1ef7 ni\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n B\u00e0i vi\u1ebft li\u00ean quan: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups<\/a><\/strong><\/p>\n Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u con c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u m\u1eb9\/th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n \u0111\u00e3 x\u00e2y d\u1ef1ng t\u1eeb tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u01b0\u1edfng t\u1edbi T\u1eadp \u0110o\u00e0n c\u00f4ng ngh\u1ec7 – Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i Viettel khi nh\u1eafc t\u1edbi Viettel Post; ho\u1eb7c nh\u1eafc t\u1edbi Iphone, Macbook, Airpods ch\u00fang ta s\u1ebd li\u00ean t\u01b0\u1edfng ngay t\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 l\u00e0 Apple.\u00a0<\/span><\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u00e9t \u0111\u1eb7c tr\u01b0ng v\u1ec1 v\u0103n h\u00f3a v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c, qu\u1ed1c gia hay ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t qu\u1ed1c gia nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5 khi ch\u1ecdn s\u1eefa b\u1ed9t cho tr\u1ebb em, ta s\u1ebd li\u00ean t\u01b0\u1edfng ngay t\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 S\u1eefa ho\u00e0ng gia \u00dac Royal AUSNZ, Abbott – Hoa K\u1ef3. v,v c\u1ee7a c\u00e1c n\u01b0\u1edbc \u00dac, M\u1ef9 v\u1eeba \u0111\u01b0\u1ee3c c\u00e1c m\u1eb9 tin d\u00f9ng, v\u1eeba \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia khuy\u00ean s\u1eed d\u00f9ng cho b\u00e9.<\/span><\/p>\n \u0110\u00e2y l\u00e0 lo\u1ea1i brand association ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (influencer marketing<\/a>), th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi lan r\u1ed9ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1.\u00a0<\/span><\/p>\n Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t l\u00e0 vi\u1ec7c ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u1ee5 th\u1ec3 g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd kh\u00f4ng mua s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t v\u1eddi.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5 Nike l\u00e0 m\u1ed9t \u00f4ng l\u1edbn chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng gi\u00e0y th\u1ec3 thao g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean xu\u1ea5t s\u1eafc v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. C\u00e1c \u0111\u1ea1i s\u1ee9 trong qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch t\u01b0\u01a1ng t\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u: Tham v\u1ecdng, s\u1ef1 c\u1ed1ng hi\u1ebfn v\u00e0 \u0111\u1ed9ng l\u1ef1c kh\u00f4ng ng\u1eebng \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t.<\/span><\/p>\n Xem th\u00eam b\u00e0i vi\u1ebft li\u00ean quan: M\u1eabu b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u2013 Brand Tracking Survey c\u1ee7a McDonald\u2019s<\/a><\/p>\n Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft d\u1ef1a v\u00e0o t\u00ean hay h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5: Khi li\u00ean t\u01b0\u1edfng t\u1edbi h\u00ecnh \u1ea3nh chu\u1ed9t Mickey hay t\u1eeb kh\u00f3a nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh c\u00f4ng ch\u00faa v\u00e0 ho\u00e0ng t\u1eed, b\u1ea1n s\u1ebd ngh\u0129 ngay t\u1edbi th\u01b0\u01a1ng hi\u1ec7u Disney.<\/span><\/p>\n <\/p>\n Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng t\u1edbi m\u1ed9t s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a, th\u1ec3 thao th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, v.v\u00a0<\/span><\/p>\n V\u00ed d\u1ee5: M\u1ed7i d\u1ecbp cu\u1ed1i n\u0103m, ch\u00fang ta s\u1ebd nh\u1edb t\u1edbi s\u1ef1 ki\u1ec7n countdown c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bia Heineken ho\u1eb7c Tiger Beer. v,v<\/span><\/p>\n <\/p>\n Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (Brand association) l\u00e0 m\u1ed9t ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n n\u00ean bi\u1ebft nh\u1eefng \u0111\u1eb7c t\u00ednh n\u00e0o \u201c\u0111\u00e1ng gi\u00e1\u201d \u0111\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 x\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean k\u1ebft \u0111\u00f3 trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?\u00a0<\/span><\/p>\n \u0110\u1ec3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y <\/span>li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i DTM Consulting<\/span><\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 <\/span>x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a> ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":" Ng\u00e0y nay, khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn th\u1ea5y vai tr\u00f2 quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u th\u00ec ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 quen thu\u1ed9c. V\u1eady, li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh x\u00e1c l\u00e0 […]<\/p>","protected":false},"author":4,"featured_media":15078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[647,674],"class_list":["post-15077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15077"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15077\/revisions"}],"predecessor-version":[{"id":16392,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15077\/revisions\/16392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15078"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
C\u00e1c lo\u1ea1i <\/b>li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u <\/b><\/b>(b<\/b>rand association<\/b>)<\/b><\/h2>\n
1. Li\u00ean t\u01b0\u1edfng d\u1ef1a tr\u00ean thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u.<\/b><\/h3>\n
\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/top-market-3-300x189.png\")
<\/p>\n2. Li\u00ean t\u01b0\u1edfng d\u1ef1a tr\u00ean l\u1ee3i \u00edch<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Hinh-7-300x158.jpg\")
<\/p>\n3. Li\u00ean t\u01b0\u1edfng d\u1ef1a v\u00e0o th\u00e1i \u0111\u1ed9\u00a0<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-300x178.png\")
<\/p>\n4. Li\u00ean t\u01b0\u1edfng d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1eb9<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/apple.jpg\")
<\/p>\n5. Li\u00ean t\u01b0\u1edfng theo qu\u1ed1c gia\/khu v\u1ef1c \u0111\u1ecba l\u00fd<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/sua-pediasureco-tot-khong-300x169.jpg\")
<\/p>\n6. Li\u00ean t\u01b0\u1edfng d\u1ef1a v\u00e0o ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/nike-300x124.png\")
<\/p>\n7. Li\u00ean t\u01b0\u1edfng d\u1ef1a v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/disney-300x168.jpg\")
<\/p>\n8. Li\u00ean t\u01b0\u1edfng d\u1ef1a v\u00e0o s\u1ef1 ki\u1ec7n<\/b><\/h3>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Heiniken-300x200.jpg\")
<\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\n