{"id":15070,"date":"2022-06-28T15:28:37","date_gmt":"2022-06-28T08:28:37","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15070"},"modified":"2022-07-08T09:07:03","modified_gmt":"2022-07-08T02:07:03","slug":"huong-dan-xay-dung-dinh-vi-thuong-hieu-dia-phuong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-xay-dung-dinh-vi-thuong-hieu-dia-phuong\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng"},"content":{"rendered":"<p><b>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (Local brand positioning)<\/b><span style=\"font-weight: 400;\"> l\u00e0 h\u00ecnh \u1ea3nh m\u00e0 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c ghi nh\u1edb\/l\u01b0u tr\u1eef trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 th\u00eam l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c th\u1ef1c thi b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c. Do v\u1eady, qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ph\u1ea3i c\u00f3 t\u1ea7m nh\u00ecn xa, th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2><b>T\u1ea1i sao n\u00ean \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bao gi\u1edd th\u1eafc m\u1eafc r\u1eb1ng t\u1ea1i sao nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng lu\u00f4n c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u1ed5n \u0111\u1ecbnh, s\u1eb5n s\u00e0ng mua v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ecdi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n quan t\u00e2m nhi\u1ec1u v\u1ec1 gi\u00e1 c\u1ea3 kh\u00f4ng? \u0110\u00f3 m\u1ed9t ph\u1ea7n l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><b>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (Local brand positioning)<\/b><span style=\"font-weight: 400;\"> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 t\u1ea1o <\/span><b>s\u1ef1 kh\u00e1c bi\u1ec7t (usp) <\/b><span style=\"font-weight: 400;\">v\u1ec1 s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, t\u0103ng s\u1ee9c c\u1ea1nh tranh, m\u00e0 c\u00f2n gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, <\/span><b>gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (Value proposition) <\/b><span style=\"font-weight: 400;\">c\u1ee7a doanh nghi\u1ec7p t\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-15075 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-300x188.jpeg\" alt=\"positioning\" width=\"300\" height=\"188\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-300x188.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-768x482.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-233x146.jpeg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-50x31.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-119x75.jpeg 119w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng th\u00ec m\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u00ednh k\u00e8m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. Khi nh\u1eafc \u0111\u1ebfn m\u1ed9t t\u1eeb, c\u1ee5m t\u1eeb hay h\u00ecnh \u1ea3nh n\u00e0o \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng nh\u1edb\/li\u00ean t\u01b0\u1edfng ngay t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00e3n hi\u1ec7u s\u1eefa TH True Milk n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea9u hi\u1ec7u \u201cTh\u1eadt s\u1ef1 thi\u00ean nhi\u00ean\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chu\u1ed7i si\u00eau th\u1ecb Big C\/Top Market v\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cGi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vietjet Air th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft v\u00e0 nh\u1edb \u0111\u1ebfn l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Coffee House l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ed3 u\u1ed1ng cho v\u0103n ph\u00f2ng.<\/span><\/li>\n<\/ul>\n<h2><b style=\"font-size: 30px;\">C\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng n\u00ean tu\u00e2n theo c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3 l\u00e0 chu\u1ea9n \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng , ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ee5c ti\u00eau. Ch\u1ec9 khi \u0111\u00f3, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1edbi t\u00ecm c\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c m\u1ee5c ti\u00eau sau. \u0110\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb t\u1ed1t\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng (leader)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebb th\u00e1ch th\u1ee9c (challenger)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ed7i c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau, m\u1ee5c \u0111\u00edch kh\u00e1c nhau m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0a ra \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p. Hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng, DTM Consulting t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n nh\u1ea5t, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u1ea3i ph\u00e1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o l\u1ed1i s\u1ed1ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o tr\u1ea3i nghi\u1ec7m.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng duy nh\u1ea5t m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. D\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1ef1 nh\u1ea5t qu\u00e1n, th\u1ed1ng nh\u1ea5t xuy\u00ean su\u1ed1t n\u1ebfu kh\u00f4ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd tr\u1edf n\u00ean ph\u1ea3n t\u00e1c d\u1ee5ng, kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt; T\u00ecm hi\u1ec3u th\u00eam b\u00e0i vi\u1ebft \u201c<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><span style=\"font-weight: 400;\">\u201d c\u1ee7a DTM Consulting <\/span><\/p><\/blockquote>\n<h2><b>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ea5t qu\u00e1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed7i doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng n\u00ean x\u00e2y d\u1ef1ng cho ri\u00eang m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Vi\u1ec7c \u0111\u00f3 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.\u00a0<\/span><\/p>\n<h3><b>Nh\u1eadn di\u1ec7n\/x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u1ecd l\u00e0 ai? nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec? h\u1ecd \u0111ang quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 g\u00ec? gi\u1ea3i ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p cho \u0111\u1ed1i t\u01b0\u1ee3ng \u1ea5y? v.v<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 t\u1eeb <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\"><span style=\"font-weight: 400;\">insight kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">. Khi c\u00f3 \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y ph\u00e1c th\u1ea3o chi ti\u1ebft nh\u1ea5t\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/a><\/span><span style=\"font-weight: 400;\">\u00a0m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang h\u01b0\u1edbng t\u1edbi. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111i nh\u1ea7m h\u01b0\u1edbng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb.<\/span><\/p>\n<h3><b>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 ai. Mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u00ec b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 ai. Cho n\u00ean, b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 nguy c\u01a1 c\u00f3 th\u1ec3 di\u1ec5n ra c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, t\u00ecm ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n, t\u1ea1o m\u1ed9t d\u1ea5u \u1ea5n r\u00f5 r\u00e0ng v\u1ec1 h\u01b0\u1edbng \u0111i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 ai, bao g\u1ed3m:<\/span><\/p>\n<h4><b>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c. Sau \u0111\u00f3, s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15074 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1-300x158.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"300\" height=\"158\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1-300x158.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1-260x137.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1-142x75.jpg 142w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-1.jpg 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/158;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ef1c hi\u1ec7n <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v.v<\/span><\/p>\n<h4><b>S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">H\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n xem h\u1ecd \u0111ang c\u00e2n nh\u1eafc nh\u1eefng doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0o tr\u01b0\u1edbc khi ch\u1ecdn c\u1ee7a b\u1ea1n. \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<h3><b>L\u1ef1a ch\u1ecdn\/quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng trong khu v\u1ef1c v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn m\u1ed7i khi c\u1ea7n t\u00ecm mua m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb cho ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea7n quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p c\u1ee7a ri\u00eang m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c l\u00e2u d\u00e0i, kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i hay kh\u00f4ng \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. Mong r\u1eb1ng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (Local brand positioning) l\u00e0 h\u00ecnh \u1ea3nh m\u00e0 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c ghi nh\u1edb\/l\u01b0u tr\u1eef trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 th\u00eam l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ecbnh v\u1ecb [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[647,674],"class_list":["post-15070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15070"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15070\/revisions"}],"predecessor-version":[{"id":15076,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15070\/revisions\/15076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15111"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}