{"id":15056,"date":"2022-06-17T17:59:06","date_gmt":"2022-06-17T10:59:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15056"},"modified":"2022-06-17T17:59:06","modified_gmt":"2022-06-17T10:59:06","slug":"luu-y-phat-trien-chien-luoc-marketing-dia-phuong-voi-doanh-nghiep-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/luu-y-phat-trien-chien-luoc-marketing-dia-phuong-voi-doanh-nghiep-viet-nam\/","title":{"rendered":"L\u01b0u \u00fd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam"},"content":{"rendered":"

Marketing \u0111\u1ecba ph\u01b0\u01a1ng (Local marketing) l\u00e0 g\u00ec?<\/b><\/h2>\n

Marketing \u0111\u1ecba ph\u01b0\u01a1ng (local marketing)<\/b> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u01b0\u1edbng t\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh (l\u00e0 m\u1ed9t khu v\u1ef1c, th\u00e0nh ph\u1ed1 ho\u1eb7c qu\u1ed1c gia ri\u00eang bi\u1ec7t). Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a marketing \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t<\/b><\/h2>\n

Hi\u1ec7n nay marketing \u0111\u1ecba ph\u01b0\u01a1ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, n\u00f3 mang l\u1ea1i nh\u1eefng<\/span> l\u1ee3i th\u1ebf c\u1ea1nh tranh <\/span>v\u01b0\u1ee3t tr\u1ed9i v\u00e0 b\u1ec1n v\u1eefng h\u01a1n. Marketing \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch tr\u1ef1c ti\u1ebfp v\u1ec1 vi\u1ec7c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng,\u00a0<\/span><\/p>\n

Marketing \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"t\u1ea7m<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n gi\u00fap thi\u1ebft l\u1eadp doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c tham gia c\u00e1c s\u1ef1 ki\u1ec7n trong khu v\u1ef1c. C\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb gi\u1edbi thi\u1ec7u t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 v\u00e0 d\u1ef1a v\u00e0o ph\u1ea3n h\u1ed3i x\u00e1c th\u1ef1c, \u0111\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin chi ti\u1ebft tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i ti\u1ebfn.<\/span><\/p>\n

>> N\u1ebfu doanh nghi\u1ec7p bi\u1ebft c\u00e1ch khai th\u00e1c ti\u1ec1m n\u0103ng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n marketing \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd mang l\u1ea1i kh\u00e1ch h\u00e0ng m\u1edbi cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ngay h\u00f4m nay. T\u1eeb \u0111\u00f3 c\u00f2n t\u1ea1o ra nh\u1eefng hi\u1ec7u \u1ee9ng t\u1ed1t v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0 th\u1ecb tr\u01b0\u1eddng t\u1eeb b\u00ean ngo\u00e0i, k\u00edch th\u00edch nh\u1eefng n\u1ed9i l\u1ef1c b\u00ean trong.<\/p>\n

Nh\u1eefng l\u01b0u \u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n<\/b><\/p>\n

Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh s\u1edbm nh\u1ea5t. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o.\u00a0<\/span><\/p>\n

Do v\u1eady, <\/span>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a> c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft gi\u00fap b\u1ea1n hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y s\u1ebd l\u00e0 c\u0103n c\u1ee9 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/span><\/p>\n

\"Nghi\u00ean<\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 1 ho\u1eb7c nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. \u0110\u1ec3 t\u00ecm ra kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? h\u1ecd mu\u1ed1n g\u00ec? h\u1ecd c\u1ea7n g\u00ec v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u? B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean <\/span>top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/a> c\u1ee7a DTM Consulting.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/strong><\/h3>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. N\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch cung c\u1ea5p<\/span> \u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/span><\/a>, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, nh\u1eb1m t\u1ea1o l\u1eadp v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn m\u1ed7i khi h\u1ecd ngh\u0129 \u0111\u1ebfn lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00fang ch\u00ednh x\u00e1c, sau \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch <\/span>x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/span><\/a> v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n c\u1ee7a DTM Consulting\u00a0<\/span><\/p>\n

T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 s\u1eb5n, mi\u1ec5n ph\u00ed.<\/strong><\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh social media c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 truy\u1ec1n th\u00f4ng, vi\u1ec7c \u0111\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch r\u1ea5t l\u1edbn n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u n\u00f3. \u0110\u1eb7c bi\u1ec7t, b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i b\u1ecf ra nhi\u1ec1u chi ph\u00ed.\u00a0<\/span><\/p>\n

Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u0169ng l\u00e0 1 c\u00e1ch gi\u00fap cho c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\"<\/p>\n

H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb SEO, qu\u1ea3ng c\u00e1o in ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 l\u00e0 marketing truy\u1ec1n mi\u1ec7ng. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u00ec n\u1ebfu kh\u00f4ng ai bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o.<\/span><\/p>\n

\u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 DTM Consulting \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam <\/span>t\u1ea1i \u0111\u00e2y<\/span><\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Marketing \u0111\u1ecba ph\u01b0\u01a1ng (Local marketing) l\u00e0 g\u00ec? Marketing \u0111\u1ecba ph\u01b0\u01a1ng (local marketing) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u01b0\u1edbng t\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh (l\u00e0 m\u1ed9t khu v\u1ef1c, th\u00e0nh ph\u1ed1 ho\u1eb7c qu\u1ed1c gia ri\u00eang bi\u1ec7t). Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m […]<\/p>","protected":false},"author":4,"featured_media":15062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[647,644,653,651,674],"class_list":["post-15056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-chien-luoc-marketing","tag-ke-hoach-marketing","tag-nghien-cuu-thi-truong-tag","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15056"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15056\/revisions"}],"predecessor-version":[{"id":15063,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15056\/revisions\/15063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15062"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}