{"id":15032,"date":"2022-05-27T11:27:09","date_gmt":"2022-05-27T04:27:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15032"},"modified":"2023-12-04T14:20:43","modified_gmt":"2023-12-04T07:20:43","slug":"top-7-hoat-dong-marketing-hang-dau-danh-cho-local-brand-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/top-7-hoat-dong-marketing-hang-dau-danh-cho-local-brand-tai-viet-nam\/","title":{"rendered":"Top 7 ho\u1ea1t \u0111\u1ed9ng marketing h\u00e0ng \u0111\u1ea7u d\u00e0nh cho Local brand t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Trong kho\u1ea3ng th\u1eddi gian v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, ch\u00fang ta th\u01b0\u1eddng \u0111\u01b0\u1ee3c nghe c\u00e1c b\u1ea1n tr\u1ebb r\u1ec9 tai nhau v\u1ec1 nh\u1eefng b\u1ed9 trang ph\u1ee5c mang t\u00ean g\u1ecdi Local Brand. <\/span>Tr\u00ean th\u1ef1c t\u1ebf, ngay t\u1eeb khi m\u1edbi manh nha x\u00e2m nh\u1eadp v\u00e0o Vi\u1ec7t Nam kh\u00f4ng \u00edt ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn ra \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng kinh doanh c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y. V\u1eady, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o m\u00e0 Local brand c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 tri\u1ec3n khai?<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng\/h\u00e0nh \u0111\u1ed9ng marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn \u00e1p d\u1ee5ng:<\/span><\/p>\n

Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u t\u00edch c\u1ef1c<\/b><\/h2>\n

Khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea1i cho b\u1ea1n nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c tr\u00ean Internet, cho d\u00f9 tr\u00ean Google Reviews, Facebook, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay nh\u1eefng n\u01a1i kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i.<\/span><\/p>\n

B\u1ea1n c\u0169ng n\u00ean d\u00e0nh th\u1eddi gian tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea1i. Lu\u00f4n ch\u00e2n th\u00e0nh v\u00e0 tr\u00e1nh sao ch\u00e9p\/d\u00e1n c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chung chung, McKnight n\u00f3i.<\/span><\/p>\n

McKnight n\u00f3i: \u201cPh\u1ea7n l\u1edbn, h\u00e3y ph\u1ea3n h\u1ed3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng s\u1ef1 ch\u00e2n th\u1ef1c, khi\u00eam t\u1ed1n v\u00e0 trung th\u1ef1c – cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c. \u201c\u0110\u1eb7t m\u1ed9t gi\u1edd m\u1ed7i tu\u1ea7n ch\u1ec9 \u0111\u1ec3 xem qua, ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea3n h\u1ed3i c\u1eaft cookie chung chung. Ng\u01b0\u1eddi d\u00f9ng b\u1ecb t\u1eaft b\u1edfi \u0111i\u1ec1u \u0111\u00f3 v\u00e0 c\u1ea3m th\u1ea5y h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eafng nghe\u201d.<\/span><\/p>\n

B\u1ea3n \u0111\u1ecba h\u00f3a th\u00f4ng \u0111i\u1ec7p (key message) th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p (key message) c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a, h\u00e0nh vi v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00ean ch\u1ecdn ng\u00f4n ng\u1eef, phong c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u01b0 t\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh nh\u1edd v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c to\u00e0n di\u1ec7n. H\u00e3y l\u00e0m cho th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i tr\u1edf n\u00ean b\u1ea3n \u0111\u1ecba, g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i khu v\u1ef1c \u0111\u00f3 h\u01a1n h\u01a1n. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

H\u1ee3p t\u00e1c, Quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c c\u00f4ng ty trong khu v\u1ef1c<\/b><\/h2>\n

L\u1ee3i th\u1ebf thi\u1ebft y\u1ebfu c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/a> so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u l\u00e0 vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i thay th\u1ebf. N\u00f3i c\u00e1ch kh\u00e1c, x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, t\u0103ng doanh thu, \u1ed5n \u0111\u1ecbnh trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho ri\u00eang m\u00ecnh v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o r\u1ea5t c\u1ea7n thi\u1ebft doanh thu.<\/span><\/p>\n

Xem th\u00eam: 3 k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs)<\/a> – DTM Consulting<\/strong><\/p>\n

Tham gia v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng<\/b>\u00a0<\/span><\/h2>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 t\u1ecfa s\u00e1ng trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c tham gia c\u00e1c s\u1ef1 ki\u1ec7n trong khu v\u1ef1c.<\/span><\/p>\n

\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u0103ng uy t\u00edn, n\u00e2ng cao l\u00f2ng trung th\u00e0nh v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, do \u0111\u00f3 l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01b0\u1edfng l\u1ee3i t\u1eeb gi\u1edbi thi\u1ec7u t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 v\u00e0 d\u1ef1a v\u00e0o ph\u1ea3n h\u1ed3i x\u00e1c th\u1ef1c, \u0111\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin chi ti\u1ebft tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i ti\u1ebfn.<\/span><\/p>\n

Truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c k\u00eanh social media<\/b><\/h2>\n

D\u00f9 mu\u1ed1n hay kh\u00f4ng, ng\u00e0y nay m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 c\u1ed9ng \u0111\u1ed3ng n\u00e0o. H\u00e3y xem x\u00e9t \u0111i\u1ec1u n\u00e0y: Theo c\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y do Pew th\u1ef1c hi\u1ec7n, h\u01a1n 70% ng\u01b0\u1eddi cao ni\u00ean \u1edf M\u1ef9 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 YouTube v\u00e0 Facebook chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u.\u00a0<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 millennials ho\u1eb7c th\u1ebf h\u1ec7 tr\u1ebb, h\u1ecd truy c\u1eadp trang c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y, d\u00e0nh h\u00e0ng gi\u1edd \u0111\u1ec3 chia s\u1ebb v\u00e0 \u0111\u1ecdc th\u00f4ng tin. Do \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i, n\u00f3 l\u00e0 th\u1ee9 tuy\u1ec7t \u0111\u1ed1i ph\u1ea3i c\u00f3 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf nh\u01b0ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau k\u1ef9 l\u01b0\u1ee1ng nh\u1eb1m v\u00e0o ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3. H\u1ecd c\u0169ng t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi chi\u1ebft kh\u1ea5u.<\/span><\/p>\n

C\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a SEO<\/b><\/h2>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, gi\u1ed1ng nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. N\u00f3 gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n. Theo c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng th\u00edch t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean v\u1ecb tr\u00ed h\u01a1n.<\/span><\/p>\n

\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd th\u00edch giao d\u1ecbch v\u1edbi c\u00e1c doanh nghi\u1ec7p xung quanh h\u1ecd \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c. Do \u0111\u00f3, nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.
\n<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c SEO \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m:<\/span><\/p>\n