{"id":15021,"date":"2022-05-27T11:14:58","date_gmt":"2022-05-27T04:14:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15021"},"modified":"2024-09-24T16:12:53","modified_gmt":"2024-09-24T09:12:53","slug":"local-brand","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/local-brand\/","title":{"rendered":"Local brand l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n Local brand (th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng)\u00a0t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Theo <\/span><a href=\"https:\/\/www.campaignasia.com\/article\/pandemic-an-opportunity-for-local-brands-to-shine-online-twitter-survey\/465336\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t<\/span><\/a> <span style=\"font-weight: 400;\">tr\u00ean Twitter, 74% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft s\u1ebd \u1ee7ng h\u1ed9 nhi\u1ec1u h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand) trong t\u01b0\u01a1ng lai. Th\u1eadm ch\u00ed n\u1ebfu t\u00ednh ri\u00eang ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1, con s\u1ed1 n\u00e0y l\u00ean \u0111\u1ebfn 83%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Vi\u1ec7t Nam, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc, th\u1eadm ch\u00ed v\u01b0\u01a1n ra th\u1ebf gi\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 minh ch\u1ee9ng cho th\u1ea5y c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam khi mu\u1ed1n t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u201cMade in Vietnam\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng local brand \u0111\u1eddi \u0111\u1ea7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 2010, b\u1eaft \u0111\u1ea7u n\u1ed5i ti\u1ebfng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd kho\u1ea3ng nh\u1eefng n\u0103m 2015 v\u00e0 2016. B\u1ea1n c\u00f3 l\u1ebd \u0111\u00e3 b\u1eaft g\u1eb7p ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nh\u01b0 The Coffee House, Highland Coffee, BOO, S\u00f3i Bi\u1ec3n,&#8230; ho\u1eb7c t\u1eadp \u0111o\u00e0n Vingroup \u0111\u1ec1u \u0111ang \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u1ee7ng h\u1ed9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand) t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i mu\u1ed1n chia s\u1ebb v\u1edbi b\u1ea1n &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang \u1ea5p \u1ee7 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cTh\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand)\u201d<\/span><\/p>\n<h2><b style=\"font-size: 30px;\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng hay Local brand l\u00e0 g\u00ec?<\/b><\/h2>\n<p><b>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand)<\/b><span style=\"font-weight: 400;\"> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ecf (l\u00e0 m\u1ed9t khu v\u1ef1c, th\u00e0nh ph\u1ed1 ho\u1eb7c qu\u1ed1c gia ri\u00eang bi\u1ec7t). C\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ed9t khu v\u1ef1c\/ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh. Khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m l\u00e0 m\u1ed9t v\u00f9ng d\u00e2n c\u01b0 nh\u1ecf, m\u1ed9t t\u1ec9nh,th\u00e0nh ph\u1ed1 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t qu\u1ed1c gia,&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-17560\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam.jpg\" alt=\"X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u g\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t local brand in vietnam dtm consulting\" width=\"500\" height=\"333\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam.jpg 850w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam-768x511.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam-18x12.jpg 18w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam-345x230.jpg 345w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-in-vietnam-570x380.jpg 570w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi th\u00f3i quen, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ph\u1ea1m vi khu v\u1ef1c \u0111\u00f3 .Do v\u1eady, th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng d\u1ec5 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n<h2><b>B\u1ea1n c\u00f3 bi\u1ebft v\u1ec1 nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand)?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng lo l\u1eafng hay b\u0103n kho\u0103n khi nh\u00e3n hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn ho\u1eb7c b\u1ea1n kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c (ti\u1ec1n b\u1ea1c, nh\u00e2n s\u1ef1) \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.\u00a0<\/span><\/p>\n<p><b>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand) c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf s\u1eb5n c\u00f3, \u0111\u00e1ng l\u01b0u \u00fd m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00ean c\u00e2n nh\u1eafc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch h\u00e0nh vi, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u00e2u h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do c\u00f9ng n\u1eb1m tr\u00ean m\u1ed9t khu v\u1ef1c, v\u1eady n\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c. C\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t b\u00e1nh nh\u1ecf t\u1ea1i nh\u00e0 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng c\u00e0 ph\u00ea.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng th\u01b0\u1eddng ch\u1ec9 g\u1ed3m 1 ho\u1eb7c 1 v\u00e0i d\u00f2ng s\u1ea3n ph\u1ea9m. V\u1eady n\u00ean, khi c\u1ea7n c\u00f3 nh\u1eefng c\u1ea3i thi\u1ec7n, thay \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, k\u1ecbp th\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ec \u1edf trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd nh\u1ea5t \u0111\u1ecbnh, n\u00ean s\u1ebd thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c marketing truy\u1ec1n mi\u1ec7ng. N\u1ebfu kh\u00e1ch h\u00e0ng th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd chia s\u1ebb ngay cho nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n b\u00e8 \u1edf g\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 v\u00e0 r\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<h2><b>V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t local brand ph\u00e1t tri\u1ec3n m\u1ea1nh?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u h\u1ecfi r\u1ea5t nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o, ch\u1ee7 doanh nghi\u1ec7p quan t\u00e2m nh\u1ea5t, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea1nh tranh gay g\u1eaft v\u00e0 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay. \u0110\u1ec3 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u01b0\u1edbc ti\u00ean c\u1ea7n c\u00f3 n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ec1n m\u00f3ng \u1edf \u0111\u00e2y ch\u00fang t\u00f4i mu\u1ed1n nh\u1eafc \u0111\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng &#8211; ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp tr\u1ea3 ti\u1ec1n cho doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><b>\u00a0<\/b><\/p>\n<h3><b>B\u01b0\u1edbc 1: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cMU\u1ed0N B\u00c1N \u0110\u01af\u1ee2C CHO KH\u00c1CH H\u00c0NG B\u1ea0N N\u00caN HI\u1ec2U H\u1ecc MU\u1ed0N G\u00cc\u201d T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Do v\u1eady,<\/span><\/i> <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-nghien-cuu-thi-truong-cho-start-ups-va-smes\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft v\u00e0 v\u00f4 gi\u00e1 gi\u00fap b\u1ea1n hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 1 ho\u1eb7c nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"><span style=\"font-weight: 400;\">top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/a> <span style=\"font-weight: 400;\">c\u1ee7a DTM Consulting. \u0110\u1ec3 t\u00ecm ra h\u1ecd l\u00e0 ai, h\u1ecd mu\u1ed1n g\u00ec, h\u1ecd c\u1ea7n g\u00ec v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"size-medium wp-image-15023 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-300x225.webp\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-300x225.webp 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-768x576.webp 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-195x146.webp 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-50x38.webp 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-100x75.webp 100w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research.webp 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin hay th\u1eadm ch\u00ed l\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-insight-khach-hang\/\"><b><i>insight kh\u00e1ch h\u00e0ng<\/i><\/b><\/a> <span style=\"font-weight: 400;\">\u0111\u00e3 \u0111\u1ebfn l\u00fac x\u00e2y d\u1ef1ng, \u0111\u1ecbnh h\u00ecnh m\u1ed9t nh\u00e3n hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi quy\u1ebft \u0111\u1ecbnh v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p s\u1eed d\u1ee5ng nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh quan tr\u1ecdng sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/gia-tri-thuong-hieu-la-gi-lam-the-nao-de-dinh-gia-thuong-hieu\/\"><b>Gi\u00e1 tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u<\/b><\/a><span style=\"font-weight: 400;\">: B\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ee3i \u00edch:<\/b><span style=\"font-weight: 400;\"> S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng t\u00ednh n\u0103ng g\u00ec? D\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a> (unique selling point) hay c\u00f2n g\u1ecdi l\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t:<\/b><span style=\"font-weight: 400;\"> \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh c\u00e1ch\/phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\"> : Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 chuy\u00ean nghi\u1ec7p kh\u00f4ng? H\u00e0i h\u01b0\u1edbc? Hay th\u00e2n thi\u1ec7n, d\u1ec5 m\u1ebfn?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau khi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-thuong-hieu-doanh-nghiep-phong-cach\/\">C\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u00f3 phong c\u00e1ch v\u00e0 ch\u1ea5t ri\u00eang<\/a><\/strong><\/p>\n<h3><b>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ee3p t\u00e1c, k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c doanh nghi\u1ec7p l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong t\u01b0\u01a1ng lai \u0111\u1ed3ng th\u1eddi c\u0169ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: H\u1ee3p t\u00e1c b\u00e1n h\u00e0ng ch\u00e9o (cross sale), thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. T\u1ea1o m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 l\u1eabn nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i trong kinh doanh (business ecosystem).<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 4: Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u00ean nhi\u1ec1u k\u00eanh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng th\u00f4ng tin thu \u0111\u01b0\u1ee3c sau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 l\u1ebd \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec7n di\u1ec7n \u1edf nh\u1eefng k\u00eanh n\u00e0o v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd ra sao,&#8230; \u0110\u00e2y l\u00e0 l\u00fac t\u1eadp trung tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, marketing s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00f3 thay v\u00ec tri\u1ec3n khai kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 5: Tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ket-noi-thuong-hieu-voi-khach-hang\/\"><span style=\"font-weight: 400;\">k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">. V\u1edbi s\u1ef1 gi\u1edbi thi\u1ec7u v\u00e0 chia s\u1ebb s\u1edf th\u00edch, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<h3><strong>B\u01b0\u1edbc 6: Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, sau b\u00e1n h\u00e0ng<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean v\u00f4 ngh\u0129a th\u00ec ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, h\u1eadu m\u00e3i n\u00ean \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng khi l\u00ean k\u1ebf ho\u1ea1ch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, h\u1eadu m\u00e3i ho\u1eb7c\u00a0 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd quay l\u1ea1i mua h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi xung quanh.<\/span><\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-va-phat-trien-thuong-hieu-dau-goi\/\" rel=\"bookmark\">X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u g\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t (local brand)<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-dtm-consulting.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-17562 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/09\/Xay-dung-va-phat-trien-thuong-hieu-dau-goi-cho-doanh-nghiep-Viet-local-brand-dtm-consulting.jpg\" alt=\"X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u g\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t (local brand) dtm consulting\" width=\"500\" height=\"281\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/a><\/p>\n<h2><b>H\u00e0nh \u0111\u1ed9ng marketing n\u00e0o d\u00e0nh cho local brand?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c local brand c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 n\u00e2ng c\u1ea5p m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 v\u1ecb tr\u00ed ch\u1eafc ch\u1eafn trong c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong khu v\u1ef1c. T\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 quy m\u00f4, \u0111\u1ed9 tu\u1ed5i, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng, c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ed9i dung kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u00f3 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/top-7-hoat-dong-marketing-hang-dau-danh-cho-local-brand-tai-viet-nam\/\">7 ho\u1ea1t \u0111\u1ed9ng marketing h\u00e0ng \u0111\u1ea7u d\u00e0nh cho local brand<\/a><\/strong> gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n<h2><b style=\"font-size: 30px;\">H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng local brand \u1edf Vi\u1ec7t Nam?<\/b><\/h2>\n<h3><b>V\u00ed d\u1ee5 local brand: chu\u1ed7i c\u1eeda h\u00e0ng \u201cThe Coffee House\u201d &#8211; Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 cung c\u1ea5p\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Coffee House kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n c\u00e0 ph\u00ea cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n b\u00e1n c\u1ea3 tr\u1ea3i nghi\u1ec7m. S\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n qua nh\u1eefng con s\u1ed1 c\u1eeda h\u00e0ng m\u00e0 c\u00f3 c\u1ea3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn nh\u01b0 hi\u1ec7n nay, The Coffee House \u0111\u00e3 kh\u00e9o l\u00e9o t\u00ecm ra insight c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi nguy\u00ean t\u1eafc \u201cB\u1eaft \u0111\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m m\u1ecdi th\u1ee9 d\u1ef1a tr\u00ean suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15026 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong.png\" alt=\"\" width=\"225\" height=\"225\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong.png 225w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-150x150.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-146x146.png 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-50x50.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-75x75.png 75w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-85x85.png 85w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-80x80.png 80w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/225;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0ng r\u1ea5t quan tr\u1ecdng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ea5y qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ra insight \u0111\u00f3 ch\u00ednh l\u00e0 h\u00e0nh vi th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea c\u1ee7a kh\u00e1ch h\u00e0ng th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 s\u1ed1 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 2 ch\u1eef \u201cc\u00e0 ph\u00ea\u201d m\u00e0 th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 g\u1eb7p g\u1ee1, giao ti\u1ebfp, tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau The Coffee House nh\u1eafm t\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb hi\u1ec7n \u0111\u1ea1i, ph\u00f3ng kho\u00e1ng nh\u01b0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, freelance c\u1ea7n t\u00ecm \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 l\u00e0m vi\u1ec7c; h\u1ecdc sinh, sinh vi\u00ean c\u1ea7n t\u00ecm n\u01a1i \u0111\u1ec3 g\u1eb7p g\u1ee1, t\u00e1n g\u1eabu\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o \u0111\u00e2y, The Coffee House \u0111\u00e3 b\u00e1m s\u00e1t v\u00e0 t\u1ea1o ra h\u00e0ng lo\u1ea1t \u201cs\u1ea3n ph\u1ea9m\u201d ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t t\u1eeb kh\u00f4ng gian, \u0111\u1ed3 u\u1ed1ng, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 nh\u00e2n vi\u00ean \u0111\u1ebfn c\u00e1c k\u00eanh social media hay tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tr\u00ean app.<\/span><\/p>\n<h3><b>V\u00ed d\u1ee5 local brand: chu\u1ed7i c\u1eeda h\u00e0ng \u201cPh\u00fac Long\u201d\u00a0 &#8211; Chi\u1ebfn l\u01b0\u1ee3c ch\u00fa tr\u1ecdng t\u1edbi \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15027 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong.jpg\" alt=\"\" width=\"225\" height=\"225\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong.jpg 225w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-150x150.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-146x146.jpg 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-50x50.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-75x75.jpg 75w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-85x85.jpg 85w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/tai-xuong-80x80.jpg 80w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/225;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00fac Long l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean c\u00f3 ti\u1ebfng t\u0103m trong th\u1ecb tr\u01b0\u1eddng F&amp;B, c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ng\u00e0nh tr\u00e0 v\u00e0 c\u00e0 ph\u00ea uy t\u00edn l\u00e2u n\u0103m. \u0110\u1ea9y m\u1ea1nh v\u1ec1 quy m\u00f4 ch\u01b0a ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u01b0u ti\u00ean b\u1edfi t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.\u00a0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 th\u1ee9c u\u1ed1ng tr\u00e0 v\u00e0 c\u00e0 ph\u00ea \u0111\u1eadm v\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<h3><b>V\u00ed d\u1ee5 local brand: th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u201cBoo\u201d &#8211; Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o \u201cch\u1ea5t nh\u01b0 n\u01b0\u1edbc c\u1ea5t\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m \u00e1o ph\u00f4ng gi\u00e1 r\u1ebb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 th\u1ecb hi\u1ebfu \u201cham \u0111\u1ed3 r\u1ebb\u201d c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t th\u00ec Boo ch\u1ecdn cho m\u00ecnh con \u0111\u01b0\u1eddng ri\u00eang \u2013 s\u1ea3n xu\u1ea5t c\u00e1c d\u00f2ng \u00e1o ph\u00f4ng v\u1edbi thi\u1ebft k\u1ebf v\u1eeba c\u00e1 t\u00ednh l\u1ea1i v\u1eeba ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15028 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-300x300.png\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-300x300.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-150x150.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-146x146.png 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-50x50.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-75x75.png 75w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-85x85.png 85w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO-80x80.png 80w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/14141412_LOGO-BOO.png 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Boo \u0111\u1ec1u \u0111\u00e1p \u1ee9ng \u0111\u1ee7 3 ti\u00eau ch\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Th\u1ee9 nh\u1ea5t, ch\u1ea5t li\u1ec7u 100% cotton h\u1eefu c\u01a1, kh\u00f4ng nh\u1eefng an to\u00e0n cho s\u1ee9c kh\u1ecfe m\u00e0 c\u00f2n tho\u00e1ng m\u00e1t, \u0111em l\u1ea1i c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ee9 hai, Boo lu\u00f4n s\u1ea3n xu\u1ea5t nhi\u1ec1u m\u1eabu m\u00e3 \u0111a d\u1ea1ng c\u00f9ng v\u1edbi c\u00e1c k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p cho m\u1ecdi lo\u1ea1i l\u1ee9a tu\u1ed5i kh\u00e1c nhau. Do \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m \u00e1o ph\u00f4ng c\u1ee7a Boo ho\u00e0n to\u00e0n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ee9 ba, nh\u1eefng thi\u1ebft k\u1ebf \u00e1o ph\u00f4ng \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0 c\u00e1 h\u1ecda ti\u1ebft n\u0103ng \u0111\u1ed9ng lu\u00f4n khi\u1ebfn cho ng\u01b0\u1eddi m\u1eb7c tr\u1edf n\u00ean tr\u1ebb trung h\u01a1n, r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Boo.<\/span><\/li>\n<\/ul>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u\/\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a ri\u00eang m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng l\u01b0u \u00fd \u1edf \u0111\u00e2y \u0111\u00f3 l\u00e0, m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n ch\u1ee7 doanh nghi\u1ec7p hay nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u khi doanh nghi\u1ec7p kh\u00f4ng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian v\u00e0o sai \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, marketing kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean Twitter, 74% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft s\u1ebd \u1ee7ng h\u1ed9 nhi\u1ec1u h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand) trong t\u01b0\u01a1ng lai. Th\u1eadm ch\u00ed n\u1ebfu t\u00ednh ri\u00eang ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1, con s\u1ed1 n\u00e0y l\u00ean \u0111\u1ebfn 83%. T\u1ea1i Vi\u1ec7t Nam, [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,674,667],"class_list":["post-15021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-thuong-hieu","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15021"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15021\/revisions"}],"predecessor-version":[{"id":17567,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15021\/revisions\/17567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15039"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}