{"id":15014,"date":"2022-05-20T11:10:04","date_gmt":"2022-05-20T04:10:04","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15014"},"modified":"2023-11-21T16:37:04","modified_gmt":"2023-11-21T09:37:04","slug":"khi-nao-doanh-nghiep-nen-nhuong-quyen-kinh-doanh-nhung-luu-y-co-ban-khi-nhuong-quyen","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khi-nao-doanh-nghiep-nen-nhuong-quyen-kinh-doanh-nhung-luu-y-co-ban-khi-nhuong-quyen\/","title":{"rendered":"Khi n\u00e0o doanh nghi\u1ec7p n\u00ean nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh? Nh\u1eefng l\u01b0u \u00fd c\u01a1 b\u1ea3n khi nh\u01b0\u1ee3ng quy\u1ec1n"},"content":{"rendered":"

Nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh (business franchise)<\/b> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u1ed7n h\u1ee3p bao g\u1ed3m marketing, ph\u00e2n ph\u1ed1i v\u00e0 kinh doanh. Trong \u0111\u00f3, t\u1ed5 ch\u1ee9c s\u1edf h\u1eefu (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n – franchisors) c\u1ea5p ph\u00e9p cho c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p (b\u00ean nh\u1eadn quy\u1ec1n – franchisee) quy\u1ec1n kinh doanh, d\u1ef1a tr\u00ean t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7. M\u1ee5c ti\u00eau nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 gi\u00fap ph\u00e1t tri\u1ec3n nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 gia t\u0103ng v\u1ec1 t\u00e0i ch\u00ednh gi\u1eefa hai b\u00ean.<\/span><\/p>\n

Khi n\u00e0o doanh nghi\u1ec7p n\u00ean nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh?<\/b><\/h2>\n

Khi b\u1ea1n mu\u1ed1n m\u00f4 h\u00ecnh kinh doanh, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, \u0111\u1ec3 mang l\u1ea1i doanh thu c\u1ed1 \u0111\u1ecbnh. Th\u00ec nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t d\u00e0nh cho b\u1ea1n. <\/span>N\u1ebfu b\u1ea1n tr\u1edf th\u00e0nh b\u00ean nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n th\u00e0nh c\u00f4ng, s\u1ebd \u00edt c\u00f3 s\u1ef1 k\u00ecm h\u00e3m b\u1ea1n trong vi\u1ec7c m\u1edf r\u1ed9ng v\u1ecb th\u1ebf s\u1edf h\u1eefu c\u01a1 s\u1edf nh\u01b0\u1ee3ng quy\u1ec1n th\u1ee9 hai v\u1edbi c\u00f9ng m\u1ed9t t\u1ed5 ch\u1ee9c. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 b\u01b0\u1edbc qua gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea3n th\u00e2n, \u0111\u1ec3 s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng ch\u1ec9 m\u1ed9t, m\u00e0 l\u00e0 hai c\u01a1 s\u1edf nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n

\"\"<\/b><\/h2>\n

C\u00e1c h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay.<\/b><\/h2>\n

Nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 tham gia qu\u1ea3n l\u00fd (Management franchise)<\/b><\/h3>\n

Trong <\/span>qu\u1ea3n tr\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh<\/b>, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd chuy\u1ec3n nh\u01b0\u1ee3ng s\u1edf h\u1eefu doanh nghi\u1ec7p v\u00e0 m\u00f4 h\u00ecnh kinh doanh (business model)<\/a>. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n h\u1ed7 tr\u1ee3 cung c\u1ea5p ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

VD: <\/span>T\u1ea1i Vi\u1ec7t Nam, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n n\u1ed5i ti\u1ebfng nh\u01b0 Highland Coffee, The Coffee House, Toco Toco,..<\/span><\/p>\n

\"Khi<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh to\u00e0n di\u1ec7n (Full business format franchise)<\/b><\/h3>\n

Full business format franchise<\/b> s\u1ebd mang t\u00ednh h\u1ee3p t\u00e1c, trao \u0111\u1ed5i v\u1edbi y\u00eau c\u1ea7u t\u1eeb hai b\u00ean. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n chia s\u1ebb v\u00e0 chuy\u1ec3n nh\u01b0\u1ee3ng bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n nh\u01b0:<\/span><\/p>\n