{"id":14926,"date":"2022-03-25T14:40:26","date_gmt":"2022-03-25T07:40:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14926"},"modified":"2023-12-04T14:16:20","modified_gmt":"2023-12-04T07:16:20","slug":"chien-luoc-marketing-dich-vu-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu-2\/","title":{"rendered":"Top 5 chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 m\u1ecdi doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">L\u00e0m sao \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5? N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 ho\u1eb7c b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 l\u00e0 th\u1ee9 m\u00e0 ta kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y ho\u1eb7c ch\u1ea1m v\u00e0o, do \u0111\u00f3, khi n\u00f3i \u0111\u1ebfn marketing d\u1ecbch v\u1ee5, th\u00ec chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a n\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00f4ng th\u01b0\u1eddng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh. Khi th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing d\u1ecbch v\u1ee5, doanh nghi\u1ec7p ph\u1ea3i th\u00eam nhi\u1ec1u gi\u1ea3i th\u00edch v\u00e0 th\u00f4ng tin li\u00ean quan h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh cung c\u1ea5p. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y ho\u1eb7c ch\u1ea1m v\u00e0o d\u1ecbch v\u1ee5, doanh nghi\u1ec7p ph\u1ea3i cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00f4 ph\u1ecfng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c c\u00f4ng ty kh\u00f4ng n\u00ean b\u1ecf qua \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/dtmconsulting.vn\/en\/chi-tiet-ve-quy-trinh-mua-dich-vu-nhung-gi-doanh-nghiep-can-lam-de-toi-uu-ty-le-mua-hang\/\">kinh doanh d\u1ecbch v\u1ee5<\/a> c\u1ee7a m\u00ecnh<\/span><\/p>\n<h2><b>5 chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p n\u00ean t\u1eadp trung<\/b><\/h2>\n<h3><b>1. Marketing gi\u1edbi thi\u1ec7u (Referral Marketing) &#8211; m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing gi\u1edbi thi\u1ec7u hay c\u00f2n g\u1ecdi l\u00e0 marketing truy\u1ec1n mi\u1ec7ng l\u00e0 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing n\u01a1i kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, d\u00f9 t\u1ed1t hay x\u1ea5u (ch\u1ee7 y\u1ebfu l\u00e0 t\u1ed1t), v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u00e1c v\u00f2ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. S\u1edf d\u0129 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd l\u00e0 v\u00ec con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n khi ch\u00fang ta th\u00edch ho\u1eb7c kh\u00f4ng th\u00edch \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, m\u1ed9t s\u1ed1 c\u00f4ng ty th\u1eadm ch\u00ed c\u00f2n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau nh\u01b0 gi\u1ea3m g\u00eda d\u1ecbch v\u1ee5 ti\u1ebfp theo, c\u1ed9ng ti\u1ec1n v\u00e0o t\u00e0i kho\u1ea3n hay voucher mua s\u1eafm cho m\u1ecdi \u0111\u0103ng k\u00fd ho\u1eb7c gi\u1edbi thi\u1ec7u m\u1edbi m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd mang l\u1ea1i. \u0110\u00f3 l\u00e0 c\u00e1ch h\u1ecd th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch <\/span><b>marketing gi\u1edbi thi\u1ec7u<\/b><span style=\"font-weight: 400;\"> th\u00e0nh c\u00f4ng \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea \u0111\u00e1ng kinh ng\u1ea1c cho th\u1ea5y s\u1ee9c m\u1ea1nh v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a marketing gi\u1edbi thi\u1ec7u. Harris Poll \u0111\u00e3 ti\u1ebfn h\u00e0nh cu\u1ed9c nghi\u00ean c\u1ee9u th\u0103m d\u00f2 th\u1ed1ng k\u00ea thay m\u1eb7t cho <\/span><a href=\"https:\/\/www.getambassador.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ambassador<\/span><\/a><span style=\"font-weight: 400;\"> v\u1ec1 th\u1ef1c ti\u1ec5n gi\u1edbi thi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">82% ng\u01b0\u1eddi M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd c\u1ea7n s\u1ef1 tham v\u1ea5n v\u00e0 gi\u1edbi thi\u1ec7u t\u1eeb gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm n\u00e0o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong s\u1ed1 \u0111\u00f3, 67% ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi h\u1ecd \u0111\u1ecdc quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n b\u00e8 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% ng\u01b0\u1eddi M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n \u0111\u1ed5i l\u1ea1i th\u1ee9 g\u00ec \u0111\u00f3 khi h\u1ecd b\u00e0y t\u1ecf v\u00e0 chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec nh\u01b0 ng\u00f4i sao, g\u00f3i h\u00e0ng, qu\u00e0 t\u1eb7ng, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Con s\u1ed1 n\u00e0y cao h\u01a1n nhi\u1ec1u \u1edf nh\u00f3m thanh ni\u00ean c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 34, x\u1ea5p x\u1ec9 95% .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% ng\u01b0\u1eddi M\u1ef9 gi\u00e0u c\u00f3 , thu nh\u1eadp h\u00e0ng n\u0103m l\u00e0 100.000 \u0111\u00f4 la M\u1ef9, n\u00f3i r\u1eb1ng h\u1ecd c\u0169ng y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u tr\u01b0\u1edbc khi mua s\u1eafm.<\/span><\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/7ps-trong-marketing-dich-vu\/\">Hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng 7P trong marketing d\u1ecbch v\u1ee5<\/a> &#8211; DTM Consulting<\/strong><\/p>\n<h3><b>2. Chi\u1ebfn l\u01b0\u1ee3c Gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng (Customer education)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ebd t\u1ed1t h\u01a1n n\u1ebfu h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1ec1 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh tung ra th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ecd y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Nhu c\u1ea7u nhi\u1ec1u h\u01a1n c\u00f3 ngh\u0129a l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1edbi thi\u1ec7u, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i theo c\u00e1ch c\u00f3 l\u1eadp tr\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 theo y\u00eau c\u1ea7u. Gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u00f4i khi c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u00e0o t\u1ea1o kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-7204 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-300x154.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a insight\" width=\"300\" height=\"154\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-300x154.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-768x395.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-600x308.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-260x134.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-146x75.jpg 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping.jpg 778w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/154;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch vi\u1ebft m\u1ed9t b\u00e0i \u1ee7ng h\u1ed9 v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean b\u00e1o ho\u1eb7c s\u1eafp x\u1ebfp c\u00e1c bu\u1ed5i g\u1eb7p m\u1eb7t, h\u1ed9i th\u1ea3o v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00f2 chuy\u1ec7n v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. M\u1ed9t \u0111i\u1ec1u c\u1ea7n ghi nh\u1edb r\u1eb1ng khi doanh nghi\u1ec7p \u0111ang \u1edf giai \u0111o\u1ea1n educate marketing (marketing gi\u00e1o d\u1ee5c), s\u1ebd t\u1ed1t h\u01a1n khi trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch v\u00e0 ti\u1ec7n \u00edch c\u1ee7a d\u1ecbch v\u1ee5, thay v\u00ec n\u00f3i v\u1ec1 gi\u00e1 c\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1edbi thi\u1ec7u nhanh h\u01a1n &amp; Gi\u1ea3m th\u1eddi gian ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n s\u1ef1 ch\u1ea5p nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng t\u00ednh linh ho\u1ea1t v\u00e0 t\u00ednh s\u1eb5n s\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, gia h\u1ea1n t\u1eeb kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng m\u1edbi\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-dinh-gia-dich-vu\/\">C\u00e1ch \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 cho m\u1ecdi ng\u00e0nh kinh doanh<\/a> &#8211; DTM Consulting<\/strong><\/p>\n<h3><b>3. Chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ecbch v\u1ee5 qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media Marketing)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u01a1i m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau. Marketing qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 h\u00ecnh th\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean m\u1ea1ng internet th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i (social media) nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi s\u1eed d\u1ee5ng marketing qua m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u0103ng t\u1ea3i n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadn x\u00e9t tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, v.v.. \u0110i\u1ec1u n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ctruy\u1ec1n th\u00f4ng lan truy\u1ec1n\u201d (earned media), thay v\u00ec s\u1eed d\u1ee5ng b\u1ea3n sao qu\u1ea3ng c\u00e1o m\u00e0 marketer chu\u1ea9n b\u1ecb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u0111ang \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1eddi, mang \u0111\u1ebfn c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ecba ph\u01b0\u01a1ng marketing d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea Facebook 2021, c\u00f3 \u0111\u1ebfn 1.84 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 28.07 t\u1ef7 ($) l\u00e0 doanh thu c\u1ee7a facebook v\u00e0o n\u0103m 2020, t\u0103ng \u0111\u1ebfn 33% so v\u1edbi c\u00f9ng k\u00ec n\u0103m 2019.<\/span><img decoding=\"async\" class=\"size-medium wp-image-9272 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/xu-h\u01b0\u1edbng-social-media-1.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u th\u00fa v\u1ecb v\u1ec1 Facebook l\u00e0 n\u00f3 cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u01a1 b\u1ea3n mi\u1ec5n ph\u00ed v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n ph\u01b0\u01a1ng th\u1ee9c tr\u1ea3 ph\u00ed, th\u00ec n\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n k\u1ebf ho\u1ea1ch g\u00f3i t\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Facebook c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o c\u00e1c trang kinh doanh mi\u1ec5n ph\u00ed, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1c c\u0169ng r\u1ea5t n\u1ed5i ti\u1ebfng v\u00e0 c\u1ea1nh tranh v\u1edbi facebook l\u00e0 Tik Tok. Tuy sinh sau \u0111\u1ebb mu\u1ed9n v\u00e0o n\u0103m 2016 nh\u01b0ng Tiktok l\u00e0 m\u1ed9t trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn, c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n b\u1eadc nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi c\u1ed9ng \u0111\u1ed3ng video \u00e2m nh\u1ea1c kh\u1ed5ng l\u1ed3. TikTok b\u00e1o c\u00e1o c\u00f3 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/khai-thac-va-su-dung-insight-khach-hang\/\">Khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 trong kinh doanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/a> &#8211; DTM Consulting\u00a0<\/strong><\/p>\n<h3><b>4. Marketing tr\u1ea3i nghi\u1ec7m (Experiential marketing)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing tr\u1ea3i nghi\u1ec7m t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch \u0111\u01b0a h\u1ecd v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 \u0111\u00e1ng nh\u1edb. \u0110i\u1ec1u n\u00e0y k\u00edch th\u00edch nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.Tr\u1ea3i nghi\u1ec7m k\u00edch th\u00edch m\u1ecdi gi\u00e1c quan, tr\u00ed tu\u1ec7 v\u00e0 c\u01a1 th\u1ec3, d\u1eabn \u0111\u1ebfn &#8220;gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m&#8221;. \u0110\u00e2y l\u00e0 s\u1ef1 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.redbull.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Red Bull<\/span><\/a><span style=\"font-weight: 400;\">, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp trong l\u0129nh v\u1ef1c n\u01b0\u1edbc t\u0103ng l\u1ef1c, \u0111\u00e3 \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0o trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing. Red Bull t\u00ecm c\u00e1ch thu h\u00fat th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng th\u00edch &#8216;nh\u00ecn v\u00e0 l\u00e0m&#8217; \u0111\u1ec3 t\u00edch l\u0169y c\u1ee7a c\u1ea3i v\u1eadt ch\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec li\u00ean k\u1ebft v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, nh\u01b0 FIFA World Cup hay Th\u1ebf v\u1eadn h\u1ed9i Olympic, Red Bull \u0111\u00e3 duy tr\u00ec s\u1ef1 quy\u1ebfn r\u0169 c\u1ee7a m\u00ecnh th\u00f4ng qua h\u00e0ng tr\u0103m s\u1ef1 ki\u1ec7n th\u1ec3 thao, tr\u00f2 ch\u01a1i v\u00e0 \u00e2m nh\u1ea1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf. L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng nh\u1edd vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e1c n\u1ed9i dung li\u00ean quan bao g\u1ed3m video online, TV show v\u00e0 phim \u1ea3nh, mang c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ebfn g\u1ea7n h\u01a1n ng\u01b0\u1eddi xem tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. N\u1ed9i dung g\u1eafn k\u1ebft kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng digital c\u1ee7a Red Bull v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 th\u1ec3 thao c\u1ee7a n\u00f3, v\u00e0 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong Red Bull Media House, m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh n\u1ed9i b\u1ed9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng do d\u1ef1 v\u00e0 e ng\u1ea1i khi s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 n\u00f3 tr\u01b0\u1edbc \u0111\u00f3. Nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng b\u1ea3n tr\u00ecnh di\u1ec5n (tr\u1ea3i nghi\u1ec7m\/d\u00f9ng th\u1eed) mi\u1ec5n ph\u00ed v\u00e0 ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, nhi\u1ec1u kh\u1ea3 n\u0103ng sau \u0111\u00f3 h\u1ecd mu\u1ed1n mua n\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u kinh doanh c\u00e1c l\u1edbp h\u1ecdc yoga, th\u00ec b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t bu\u1ed5i t\u1eadp mi\u1ec5n ph\u00ed k\u00e9o d\u00e0i m\u1ed9t ng\u00e0y. Nh\u01b0 v\u1eady, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a yoga \u0111\u1ed1i v\u1edbi c\u01a1 th\u1ec3 v\u00e0 t\u00e2m h\u1ed3n con ng\u01b0\u1eddi. N\u1ebfu h\u1ecd th\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3, th\u00ec h\u1ecd s\u1ebd tham gia kh\u00f3a \u0111\u00e0o t\u1ea1o c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu\/\">Chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 theo \u0111\u1ecbnh h\u01b0\u1edbng Kh\u00e1ch h\u00e0ng<\/a> &#8211; DTM Consulting<\/strong><\/p>\n<h3><b>5. H\u1ee3p t\u00e1c (Joint Ventures) &#8211; chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 th\u1ee9 n\u0103m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c d\u1ecbch v\u1ee5 l\u00e0 t\u0103ng gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c c\u00f4ng ty li\u00ean doanh. Chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c l\u00e0 s\u1ef1 th\u1ecfa thu\u1eadn\u00a0 gi\u1eefa hai doanh nghi\u1ec7p m\u00e0 qua \u0111\u00f3 c\u1ea3 hai doanh nghi\u1ec7p n\u00e0y k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u0103m 2015, v\u1edbi \u00fd ngh\u0129a c\u1ee7a Ng\u00e0y H\u00f2a B\u00ecnh, Burger King c\u00f3 \u00fd t\u01b0\u1edfng h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00ed McDonald\u2019s \u0111\u1ec3 k\u1ebft h\u1ee3p 2 lo\u1ea1i burger n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a 2 h\u00e3ng \u2013 Whopper c\u1ee7a Burger King v\u00e0 Big Mac c\u1ee7a McDonald\u2019s \u2013 th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m duy nh\u1ea5t: <\/span><b><i>McWhopper.<\/i><\/b> <b><i>McWhopper<\/i><\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 v\u00e0o m\u1ed9t ng\u00e0y duy nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c b\u00e1n McWhopper s\u1ebd \u0111\u01b0\u1ee3c trao t\u1eb7ng cho t\u1ed5 ch\u1ee9c <\/span><a href=\"https:\/\/www.peaceoneday.org\/Main\/\" target=\"_blank\" rel=\"noopener\"><b>Peace One Day<\/b><\/a><span style=\"font-weight: 400;\"> v\u1edbi m\u1ee5c \u0111\u00edch t\u1eeb thi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201cNg\u00e0y h\u00f2a b\u00ecnh v\u1edbi McDonald\u2019s\u201d c\u1ee7a Burger King \u0111\u00e3 t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng lan t\u1ecfa b\u00f9ng n\u1ed5, v\u1edbi t\u1ea7n s\u1ed1 xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng l\u00ean t\u1edbi 8,9 t\u1ef7 l\u01b0\u1ee3t, mang v\u1ec1 cho Y&amp;R New Zealand (\u0111\u01a1n v\u1ecb s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n) 2 gi\u1ea3i Grand Prix t\u1ea1i <\/span><a href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener\"><b><i>Cannes Lions<\/i><\/b><\/a><b><i> 2016<\/i><\/b><span style=\"font-weight: 400;\"> c\u00f9ng nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng uy t\u00edn kh\u00e1c, \u0111\u1ed3ng th\u1eddi gi\u00fap cho Burger King chi\u1ebfm \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ea1t doanh thu kh\u1ed5ng l\u1ed3 v\u00e0 h\u01a1n h\u1ebft ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h3><b>K\u1ebeT LU\u1eacN<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c nhau cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau. Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean r\u1ea5t c\u1ea9n th\u1eadn v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5, doanh nghi\u1ec7p b\u1ea1n c\u0169ng s\u1ebd c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian nghi\u00ean c\u1ee9u, t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u. V\u1eady, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang b\u1ecb c\u1ea3n tr\u1edf b\u1edfi \u0111i\u1ec1u g\u00ec? B\u1ea1n c\u00f3 mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh?<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 l\u00ean l\u1ecbch m\u1ed9t bu\u1ed5i trao \u0111\u1ed5i, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing mi\u1ec5n ph\u00ed v\u1edbi m\u1ed9t trong nh\u1eefng chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m, chuy\u00ean m\u00f4n s\u00e2u trong ng\u00e0nh c\u1ee7a DTM Consulting.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><b>NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/b><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u00e0m sao \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5? N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 ho\u1eb7c b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 kh\u00e1c [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,671],"class_list":["post-14926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14926"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14926\/revisions"}],"predecessor-version":[{"id":16653,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14926\/revisions\/16653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14927"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}