{"id":14844,"date":"2022-03-17T09:43:38","date_gmt":"2022-03-17T02:43:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14844"},"modified":"2022-03-17T09:51:24","modified_gmt":"2022-03-17T02:51:24","slug":"kenh-phan-phoi-hang-tieu-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/kenh-phan-phoi-hang-tieu-dung\/","title":{"rendered":"Kinh doanh h\u00e0ng ti\u00eau d\u00f9ng &#8211; L\u1ef1a ch\u1ecdn v\u00e0 x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i t\u1ed1i \u01b0u"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">M\u1ed9t s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng hay c\u00f2n g\u1ecdi l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m\/h\u00e0ng h\u00f3a cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c mua b\u1edfi c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh \u0111\u1ec3 s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 c\u00e1 nh\u00e2n. S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng hay h\u00e0ng h\u00f3a cu\u1ed1i c\u00f9ng.<\/span><\/em><\/p>\n<h2><b>1. C\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m\/h\u00e0ng ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh 4 lo\u1ea1i li\u00ean quan \u0111\u1ebfn c\u00e1c lo\u1ea1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng kh\u00e1c nhau: (1) s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng ti\u1ec7n l\u1ee3i, s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng mua s\u1eafm, s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00f4ng t\u01b0\u1edfng. Nh\u1eb1m gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, ch\u00fang t\u00f4i c\u00f3 b\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td rowspan=\"2\"><\/td>\n<td colspan=\"4\"><b>C\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Ti\u1ec7n l\u1ee3i<\/b><\/td>\n<td><b>Mua s\u1eafm<\/b><\/td>\n<td><b>\u0110\u1eb7c bi\u1ec7t<\/b><\/td>\n<td><b>Kh\u00f4ng t\u01b0\u1edfng<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">H\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean, \u00edt n\u1ed7 l\u1ef1c (kh\u00f4ng l\u00ean k\u1ebf ho\u1ea1ch hay so s\u00e1nh), s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mua \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n, t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c (l\u1eadp k\u1ebf ho\u1ea1ch mua h\u00e0ng, so s\u00e1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, ki\u1ec3u d\u00e1ng,&#8230;)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u1edf th\u00edch v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, n\u1ed7 l\u1ef1c mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t, \u00edt so s\u00e1nh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u1eadn th\u1ee9c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m \u00edt ho\u1eb7c \u00edt quan t\u00e2m<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gi\u00e1 b\u00e1n\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gi\u00e1 th\u1ea5p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gi\u00e1 cao h\u01a1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gi\u00e1 cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Thay \u0111\u1ed5i<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n b\u1ed5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n b\u1ed5 r\u1ed9ng r\u00e3i, v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u00e2n ph\u1ed1i c\u00f3 ch\u1ecdn l\u1ecdc, \u00edt c\u1eeda h\u00e0ng h\u01a1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ec9 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n t\u1ea1i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Thay \u0111\u1ed5i<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Khuy\u1ebfn m\u00e3i<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Khuy\u1ebfn m\u00e3i h\u00e0ng lo\u1ea1t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u1ea9n th\u1eadn h\u01a1n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o t\u00edch c\u1ef1c v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111i\u1ec3n h\u00ecnh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kem \u0111\u00e1nh r\u0103ng, t\u1ea1p ch\u00ed, b\u1ed9t gi\u1eb7t<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tivi, \u0111\u1ed3 n\u1ed9i th\u1ea5t, qu\u1ea7n \u00e1o<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u00e0ng h\u00f3a xa x\u1ec9 (\u0111\u1ed3ng h\u1ed3, th\u1eddi trang cao c\u1ea5p,&#8230;)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd, d\u1ecbch v\u1ee5 tang l\u1ec5,&#8230;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">T\u1ea1i sao ph\u1ea3i hi\u1ec3u c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1ebd y\u00eau c\u1ea7u m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt marketing nh\u1ea5t \u0111\u1ecbnh n\u00ean vi\u1ec7c hi\u1ec3u c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng r\u1ea5t quan tr\u1ecdng. Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n \u0111ang kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nhi\u1ec1u, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho vi\u1ec7c qu\u1ea3ng c\u00e1o hay m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing b\u1ed5 tr\u1ee3 kh\u00e1c. Tuy nhi\u00ean, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng b\u00e1 t\u00edch c\u1ef1c s\u1ebd thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-12826 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi-300x147.jpg\" alt=\"s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng\" width=\"300\" height=\"147\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi-300x147.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi-260x127.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi-50x24.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi-150x73.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/hang-tieu-dung-tienloi.jpg 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/147;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u r\u00f5 v\u1ec1 t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p\/kinh doanh, ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ebd d\u1ec5 d\u00e0ng trong qu\u00e1 tr\u00ecnh <\/span><span style=\"font-weight: 400;\">test s\u1ea3n ph\u1ea9m<\/span><span style=\"font-weight: 400;\">, \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh <\/span><span style=\"font-weight: 400;\">th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/span><span style=\"font-weight: 400;\"> s\u1ea3n ph\u1ea9m v\u00e0 l\u1ef1a ch\u1ecdn, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u.<\/span><\/p>\n<h2><b>2. L\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o, tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p, doanh nghi\u1ec7p c\u0169ng c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So s\u00e1nh l\u1ee3i th\u1ebf v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a t\u1eebng ph\u01b0\u01a1ng \u00e1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng d\u1ef1 ki\u1ebfn theo t\u1eebng \u0111i\u1ec3m ph\u00e2n ph\u1ed1i l\u00e0 bao nhi\u00eau? (theo ng\u00e0y\/tu\u1ea7n\/th\u00e1ng\u2026)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed chi\u1ebft kh\u1ea5u, gi\u00e1 \u0111\u1ec1 xu\u1ea5t, gi\u00e1 ni\u00eam y\u1ebft th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed9 d\u00e0i c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 th\u1ebf n\u00e0o l\u00e0 h\u1ee3p l\u00fd? Kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t\/cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau th\u1ee5 c\u1ee7a bao nhi\u00eau trung gian ph\u00e2n ph\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Li\u1ec7u c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<h2><b>3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng bao g\u1ed3m 6 b\u01b0\u1edbc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh chu\u1ed7i gi\u00e1 tr\u1ecb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 3: Quy\u1ebft \u0111\u1ecbnh m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 5: T\u00ecm \u0111\u1ebfn nh\u1eefng nh\u00e0 ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 6: Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/hieu-ve-phan-phoi-san-pham\/\"><span style=\"font-weight: 400;\">Hi\u1ec3u v\u1ec1 ph\u00e2n ph\u1ed1i \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/span><\/a><\/p>\n<h2><b>4. M\u1ed9t s\u1ed1 k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">K\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp (K\u00eanh ph\u00e2n ph\u1ed1i c\u1ea5p 0)<\/span><\/i><span style=\"font-weight: 400;\">: Hi\u1ec7n nay trong b\u1ed1i c\u1ea3nh internet v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, r\u1ea5t nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng t\u1ef1 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng, trang web ho\u1eb7c ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a ri\u00eang h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">K\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng (Traditional Trade)<\/span><\/i><span style=\"font-weight: 400;\">: L\u1ee3i th\u1ebf khi s\u1eed d\u1ee5ng k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng l\u00e0 doanh nghi\u1ec7p, nh\u00e0 s\u1ea3n xu\u1ea5t d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi, c\u00f3 nhi\u1ec1u ngu\u1ed3n nh\u00e2n l\u1ef1c trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c \u0111\u00edch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t c\u00f3 th\u1ec3. C\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 l\u00e0 trung gian ph\u00e2n ph\u1ed1i trong k\u00eanh n\u00e0y c\u00f3 th\u1ec3 l\u00e0: \u0111\u1ea1i l\u00fd\/nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n s\u1ec9\/b\u00e1n bu\u00f4n, nh\u00e0 b\u00e1n l\u1ebb, m\u00f4i gi\u1edbi,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">K\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i (Modern Trade)<\/span><\/i><span style=\"font-weight: 400;\">: \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a k\u00eanh n\u00e0y th\u1ec3 hi\u1ec7n qua kh\u00f4ng gian tr\u01b0ng b\u00e0y r\u1ed9ng r\u00e3i, ti\u1ec7n nghi, hi\u1ec7n \u0111\u1ea1i, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1ch qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p gi\u00fap \u0111em s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp qua si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a,&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<p><b>&gt;&gt; Xem th\u00eam<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phan-phoi\/#Chien_luoc_kenh_phan_phoi\"> <span style=\"font-weight: 400;\">K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u2013 Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p<\/span><\/a><\/p>\n<h2><b>V\u00ed d\u1ee5 k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<h3><b>Case study &#8211; k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh c\u1ee7a P&amp;G Vi\u1ec7t Nam<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u01a1\u0301i \u0111\u1eb7c \u0111i\u00ea\u0309m sa\u0309n ph\u00e2\u0309m la\u0300 ha\u0300ng ti\u00eau du\u0300ng nhanh, <a href=\"https:\/\/vn.pg.com\/\" target=\"_blank\" rel=\"noopener\">P&amp;G Vi\u1ec7t Nam<\/a> \u0111a\u0303 x\u00e2y d\u01b0\u0323ng va\u0300 thi\u00ea\u0301t l\u1eadp m\u1ed9t h\u1ec7 th\u00f4\u0301ng k\u00eanh ph\u00e2n ph\u00f4\u0301i gia\u0301n ti\u00ea\u0301p th\u00f4ng qua ca\u0301c trung gian r\u00f4\u0300i m\u01a1\u0301i \u0111\u00ea\u0301n tay ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng. <\/span><b><i>K\u00eanh truy\u1ec1n th\u1ed1ng (General Trade &#8211; GT)<\/i><\/b><span style=\"font-weight: 400;\"> la\u0300 k\u00eanh ba\u0301n ha\u0300ng ch\u1ee7 y\u1ebfu c\u1ee7a P&amp;G Vi\u1ec7t Nam do hi\u1ec7n nay t\u00f4\u0309ng l\u01b0\u01a1\u0323ng ha\u0300ng ho\u0301a l\u01b0u chuy\u00ea\u0309n qua k\u00eanh na\u0300y chi\u00ea\u0301m khoa\u0309ng 80% t\u00f4\u0309ng l\u01b0\u01a1\u0323ng ha\u0300ng ho\u0301a ph\u00e2n ph\u00f4\u0301i cu\u0309a c\u00f4ng ty. C\u00e1c th\u00e0nh ph\u1ea7n trong k\u00eanh bao g\u00f4\u0300m ca\u0301c tha\u0300nh vi\u00ean chuy\u00ean m\u00f4n ho\u0301a nh\u01b0 nha\u0300 sa\u0309n xu\u00e2\u0301t, ca\u0301c nha\u0300 ba\u0301n bu\u00f4n, ca\u0301c nha\u0300 ba\u0301n le\u0309&#8230; \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1ec7n ca\u0301c c\u00f4ng vi\u1ec7c ph\u00e2n ph\u00f4\u0301i. Hi\u1ec7n P&amp;G Vi\u1ec7t Nam co\u0301 8 nha\u0300 ph\u00e2n ph\u00f4\u0301i l\u01a1\u0301n tr\u00ean toa\u0300n qu\u00f4\u0301c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma\u0323ng l\u01b0\u01a1\u0301i ph\u00e2n ph\u00f4\u0301i va\u0300 ba\u0301n ha\u0300ng tr\u00ean toa\u0300n qu\u00f4\u0301c \u0111\u01b0\u01a1\u0323c thi\u00ea\u0301t l\u1eadp trong k\u00eanh ph\u00e2n ph\u00f4\u0301i truy\u00ea\u0300n th\u00f4\u0301ng \u0111a\u0303 \u0111\u01b0a sa\u0309n ph\u00e2\u0309m cu\u0309a c\u00f4ng ty \u0111\u00ea\u0301n v\u01a1\u0301i ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng tr\u00ean toa\u0300n qu\u00f4\u0301c. H\u1ec7 th\u00f4\u0301ng k\u00eanh s\u00e2u r\u1ed9ng, linh hoa\u0323t, hoa\u0323t \u0111\u1ed9ng hi\u1ec7u qua\u0309 va\u0300 ch\u1eb7t che\u0303 \u0111a\u0303 mang la\u0323i hi\u1ec7u qua\u0309 to l\u01a1\u0301n trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c \u201cbao phu\u0309 thi\u0323 tr\u01b0\u01a1\u0300ng\/ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp\u201d cu\u0309a P&amp;G Vi\u1ec7t Nam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, k\u00eanh GT cu\u0303ng co\u0301 nh\u01b0\u0303ng m\u1eb7t ha\u0323n ch\u00ea\u0301 nh\u00e2\u0301t \u0111i\u0323nh. Do ph\u00e2n ph\u00f4\u0301i qua nhi\u00ea\u0300u <\/span><span style=\"font-weight: 400;\">kh\u00e2u trung gian n\u00ean nh\u01b0\u0303ng th\u00f4ng tin pha\u0309n h\u00f4\u0300i t\u01b0\u0300 kha\u0301ch ha\u0300ng ma\u0300 c\u00f4ng ty thu \u0111\u01b0\u01a1\u0323c \u0111\u00f4i khi ch\u1eadm va\u0300 thi\u00ea\u0301u chi\u0301nh xa\u0301c, gia\u0301 ba\u0301n sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0301n tay ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng co\u0300n c\u00f3 nhi\u1ec1u s\u1ef1 ch\u00eanh l\u1ec7ch, ch\u01b0a nh\u00e2\u0301t qua\u0301n.<\/span><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14848 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-300x156.jpg\" alt=\"Kinh doanh h\u00e0ng ti\u00eau d\u00f9ng - L\u1ef1a ch\u1ecdn v\u00e0 x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i t\u1ed1i \u01b0u\" width=\"371\" height=\"193\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-2-2.jpg 940w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u01a1\u0301i vi\u1ec7c duy tri\u0300 va\u0300 pha\u0301t tri\u00ea\u0309n h\u1ec7 th\u00f4\u0301ng k\u00eanh truy\u00ea\u0300n th\u00f4\u0301ng, P&amp;G Vi\u1ec7t Nam kh\u00f4ng ng\u1eebng n\u00f4\u0303 l\u01b0\u0323c x\u00e2y d\u01b0\u0323ng h\u1ec7 th\u00f4\u0301ng<\/span><b><i> k\u00eanh ba\u0301n ha\u0300ng hi\u1ec7n \u0111a\u0323i (Modern Trade &#8211; MT)<\/i><\/b><span style=\"font-weight: 400;\">. Ha\u0300ng ho\u0301a \u0111\u01b0\u01a1\u0323c sa\u0309n xu\u00e2\u0301t ra, tra\u0309i qua qua\u0301 tri\u0300nh l\u01b0u kho v\u00e0 \u0111\u01b0\u01a1\u0323c v\u1eadn chuy\u00ea\u0309n tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i ca\u0301c si\u00eau thi\u0323, \u0111a\u0323i si\u00eau thi\u0323, nha\u0300 ha\u0300ng&#8230;sau \u0111o\u0301 \u0111\u00ea\u0301n tay ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng cu\u00f4\u0301i cu\u0300ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nhung-yeu-to-anh-huong-den-doanh-thu-khi-doanh-nghiep-chon-kenh-phan-phoi-sieu-thi\/\"><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu khi doanh nghi\u1ec7p ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i si\u00eau th\u1ecb<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u01a0\u0309 hi\u0300nh th\u01b0\u0301c na\u0300y P&amp;G s\u01b0\u0309 du\u0323ng k\u00eanh 2 c\u00e2\u0301p \u0111\u1ed9 n\u00ean \u0111\u1ed9 da\u0300i k\u00eanh ng\u0103\u0301n va\u0300 \u0111\u01a1n gia\u0309n h\u01a1n k\u00eanh truy\u1ec1n th\u1ed1ng (General Trade), sa\u0309n ph\u00e2\u0309m vi\u0300 th\u00ea\u0301 ma\u0300 \u0111\u00ea\u0301n tay ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng nhanh h\u01a1n. Hi\u1ec7n trong k\u00eanh MT cu\u0309a P&amp;G Vi\u1ec7t Nam co\u0301 Saigon Corp, Maxi, BigC (GO!), Lotte. Du\u0300 chi\u0309 chi\u00ea\u0301m khoa\u0309ng 20% t\u00f4\u0309ng l\u01b0\u01a1\u0323ng ha\u0300ng ho\u0301a ph\u00e2n ph\u00f4\u0301i cu\u0309a c\u00f4ng ty nh\u01b0ng k\u00eanh Modern Trade r\u1ea5t hi\u1ec7u qua\u0309 \u01a1\u0309 ca\u0301c tha\u0300nh ph\u00f4\u0301 l\u01a1\u0301n vi\u0300 ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng th\u00e0nh th\u1ecb co\u0301 tho\u0301i quen mua s\u0103\u0301m \u01a1\u0309 si\u00eau thi\u0323.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do k\u00eanh ph\u00e2n ph\u00f4\u0301i ng\u0103\u0301n va\u0300 \u0111\u01a1n gia\u0309n n\u00ean k\u00eanh MT giu\u0301p P&amp;G Vi\u1ec7t Nam ti\u00ea\u0301t ki\u1ec7m chi phi\u0301 ph\u00e2n ph\u00f4\u0301i, th\u00f4ng tin pha\u0309n h\u00f4\u0300i t\u01b0\u0300 ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng co\u0301 \u0111\u1ed9 chi\u0301nh xa\u0301c cao h\u01a1n. Tuy nhi\u00ean kha\u0301c v\u01a1\u0301i k\u00eanh ph\u00e2n ph\u00f4\u0301i truy\u00ea\u0300n th\u00f4\u0301ng co\u0301 \u0111\u1ed9 bao phu\u0309 s\u00e2u r\u1ed9ng thi\u0300 \u0111i\u00ea\u0309m ha\u0323n ch\u00ea\u0301 cu\u0309a k\u00eanh hi\u1ec7n \u0111a\u0323i la\u0300 chi\u0309 pha\u0301t tri\u00ea\u0309n ta\u0323i ca\u0301c tha\u0300nh ph\u00f4\u0301 l\u01a1\u0301n nh\u01b0 Ha\u0300 N\u1ed9i, Ha\u0309i Pho\u0300ng, \u0110a\u0300 N\u0103\u0303ng, Tp.HCM\u2026 co\u0300n ta\u0323i ca\u0301c thi\u0323 xa\u0303, thi\u0323 tr\u00e2\u0301n nho\u0309, ca\u0301c vu\u0300ng n\u00f4ng th\u00f4n thi\u0300 hi\u0300nh th\u01b0\u0301c na\u0300y c\u00f2n h\u1ea1n ch\u1ebf, th\u1eadm ch\u00ed ch\u01b0a xu\u00e2\u0301t hi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh hai k\u00eanh ch\u00ednh tr\u00ean, P&amp;G Vi\u1ec7t Nam c\u0169ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u1edf c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh digital marketing \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u v\u00e0 <\/span><span style=\"font-weight: 400;\">insight kh\u00e1ch h\u00e0ng<\/span><span style=\"font-weight: 400;\">. Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec3 \u0111\u01b0a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u1edf th\u00e0nh t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h3><b>K\u1ebeT LU\u1eacN<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n ph\u1ed1i l\u00e0 kh\u00e2u v\u00f4 c\u00f9ng quan tr\u1ecdng, l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c nh\u1ea5t, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00f4ng ty. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u1ec1 tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT US<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t t\u1eeb \u0111\u1ed9i ng\u0169 chuy\u00ean gia kinh nghi\u1ec7m c\u1ee7a DTM Consulting!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i lu\u00f4n c\u00f3 mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea3m b\u1ea3o v\u00e0 r\u1ea5t s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb \u201c<a href=\"https:\/\/dtmconsulting.vn\/en\/phan-phoi-san-pham\/\">ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/a>\u201d c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Hi\u1ec7n t\u1ea1i, DTM Consulting \u0111\u00e3 c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng hay c\u00f2n g\u1ecdi l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m\/h\u00e0ng h\u00f3a cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c mua b\u1edfi c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh \u0111\u1ec3 s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 c\u00e1 nh\u00e2n. S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng hay h\u00e0ng h\u00f3a cu\u1ed1i c\u00f9ng. [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[677,672],"class_list":["post-14844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-phan-phoi-san-pham","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14844"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14844\/revisions"}],"predecessor-version":[{"id":14854,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14844\/revisions\/14854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14846"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}