{"id":14820,"date":"2022-03-16T09:48:42","date_gmt":"2022-03-16T02:48:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14820"},"modified":"2022-10-18T16:46:15","modified_gmt":"2022-10-18T09:46:15","slug":"phat-trien-san-pham-moi-sang-tao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phat-trien-san-pham-moi-sang-tao\/","title":{"rendered":"Nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o – 5 b\u00e0i h\u1ecdc t\u1eeb c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi"},"content":{"rendered":"

\u00dd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o sinh ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf \u0111\u00e2y \u0111\u1ec1u n\u1eb1m ngo\u00e0i ch\u1ee7ng lo\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ban \u0111\u1ea7u v\u00e0 m\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o ra m\u1ed9t ch\u1ee7ng lo\u1ea1i v\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ri\u00eang bi\u1ec7t.\u00a0<\/span><\/i><\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y ng\u1eabu h\u1ee9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 gi\u1eefa k\u1eb9o s\u00f4-c\u00f4-la v\u00e0 \u0111\u1ed3 ch\u01a1i, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u1ecba \u0111i\u1ec3m giao\/nh\u1eadn h\u00e0ng,.. c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00f4ng ng\u1edd v\u1ec1 marketing, ph\u00e1 v\u1ee1 m\u1ecdi l\u00fd lu\u1eadn th\u00f4ng th\u01b0\u1eddng v\u1ec1 ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ecbnh v\u1ecb. M\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: \u201c<\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o nh\u01b0ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn?\u201d <\/b><\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ng\u01b0\u1eddi ta l\u1ea5y ra m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 bi\u1ebfn \u0111\u1ed5i n\u00f3 sao cho ph\u00f9 h\u1ee3p nh\u1eb1m th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u m\u1edbi ho\u1eb7c c\u00e1c kh\u00e1ch h\u00e0ng\/c\u01a1 h\u1ed9i m\u1edbi tr\u01b0\u1edbc \u0111\u00e2y b\u1ecb b\u1ecf qua.<\/span> \u01afu \u0111i\u1ec3m l\u1edbn c\u1ee7a lo\u1ea1i s\u00e1ng ki\u1ebfn n\u00e0y l\u00e0 thay v\u00ec t\u00ecm c\u00e1ch chi\u1ebfm l\u0129nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3, n\u00f3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. H\u00e3y c\u00f9ng xem x\u00e9t m\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng nh\u1edd s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0\u00a0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

1. Ti\u1ec7n \u00edch t\u1eeb c\u00e1c thanh ng\u0169 c\u1ed1c – \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o<\/b><\/h2>\n

Ng\u0169 c\u1ed1c l\u00e0 lo\u1ea1i th\u1ee9c \u0103n c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch cho s\u1ee9c kh\u1ecfe: nu\u00f4i d\u01b0\u1ee1ng c\u01a1 th\u1ec3, gi\u00e0u ch\u1ea5t dinh d\u01b0\u1ee1ng v\u00e0 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe. <\/span>Hero<\/b><\/a> – m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m nh\u01b0ng chi\u1ebfm th\u1ecb tr\u01b0\u1eddng nh\u1ecf \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng ng\u0169 c\u1ed1c \u0103n s\u00e1ng lu\u00f4n mong mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3.\u00a0\u00a0<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, th\u1ecb tr\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m ng\u0169 c\u1ed1c \u0103n s\u00e1ng \u0111\u00e3 b\u00e3o h\u00f2a v\u1edbi r\u1ea5t nhi\u1ec1u ch\u1ee7ng lo\u1ea1i, m\u1eb7t h\u00e0ng, d\u01b0\u1edbi s\u1ef1 c\u1ea1nh tranh v\u00e0 b\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng nh\u01b0 hi\u1ec7n nay bu\u1ed9c Hero ph\u1ea3i t\u00ecm ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ri\u00eang ho\u1eb7c s\u1ea3n ph\u1ea9m ng\u0169 c\u1ed1c ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecf ng\u1ecf.\u00a0<\/span><\/p>\n

Sau khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng, <\/span>Hero<\/b> \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t d\u00f2ng s\u00e0n ph\u1ea9m ng\u0169 c\u1ed1c ho\u00e0n m\u1edbi, ch\u01b0a c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi b\u1ea5y gi\u1edd. Xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u kh\u00e1ch h\u00e0ng (insight) mu\u1ed1n m\u1ed9t lo\u1ea1i \u0111\u1ed3 \u0103n nhanh v\u00e0 gi\u00e0u ch\u1ea5t dinh d\u01b0\u1ee1ng n\u00ean thay v\u00ec ra m\u1eaft s\u1ea3n ph\u1ea9m\u00a0 ng\u0169 c\u1ed1c nh\u01b0 m\u1ed9t th\u1ee9c \u0103n ph\u1ee5 tr\u1ee3 cho b\u1eefa s\u00e1ng th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ty \u0111\u00e3 cho ra m\u1eaft\u00a0 lo\u1ea1i th\u1ee9c \u0103n nh\u1eb9 b\u1ed5 d\u01b0\u1ee1ng (healthy snack) c\u00f3 th\u1ec3 d\u00f9ng v\u00e0o b\u1ea5t k\u1ef3 gi\u1edd n\u00e0o trong ng\u00e0y cho kh\u00e1ch h\u00e0ng<\/span>.<\/b><\/p>\n

Nh\u01b0ng <\/span>Hero<\/b> c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i mang theo b\u00e1nh ng\u0169 c\u1ed1c n\u00e0y trong t\u00fai v\u00e0 \u0103n b\u1eb1ng tay kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u v\u00e0 h\u1ecd \u0111\u00e3 n\u1ea3y ra m\u1ed9t s\u00e1ng ki\u1ebfn l\u00e0 l\u00e0m ng\u0169 c\u1ed1c theo h\u00ecnh d\u1ea1ng m\u1ed9t s\u1ea3n ph\u1ea9m quen thu\u1ed9c kh\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00f3 l\u00e0 m\u1ed9t thanh s\u00f4-c\u00f4-la. T\u1eeb \u0111\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra \u0111\u1eddi: <\/span>c\u00e1c thanh ng\u0169 c\u1ed1c (cereal bar)<\/i><\/b>, \u0111\u00e2y l\u00e0 s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u00e0 ng\u00e0y nay n\u00f3 \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c, gi\u00fap <\/span>Hero<\/b> l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u t\u1ea1i ch\u00e2u \u00c2u trong s\u1ea3n xu\u1ea5t thanh ng\u0169 c\u1ed1c.<\/span><\/p>\n

V\u1eady \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i \u0111\u1ebfn \u00fd t\u01b0\u1edfng n\u00e0y? S\u00e1ng ki\u1ebfn n\u00e0y \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u00ean trong th\u1ecb tr\u01b0\u1eddng \u201cb\u00e1nh ng\u0169 c\u1ed1c cho kh\u00e1ch h\u00e0ng \u0103n s\u00e1ng.\u201d Hero v\u1eabn d\u00f9ng \u0111\u1ebfn c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a thanh ng\u0169 c\u1ed1c nh\u01b0ng l\u1ea1i g\u1eafn n\u00f3 v\u00e0o m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, m\u1ed9t thanh k\u1eb9o s\u00f4-c\u00f4-la \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ef1 ti\u1ec7n l\u1ee3i m\u1edbi v\u00e0 m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/span><\/p>\n

2. Kinder Surprise – Qu\u1ea3 tr\u1ee9ng \u201cv\u00e0ng\u201d trong l\u00e0ng s\u00f4-c\u00f4-la th\u1ebf gi\u1edbi<\/b><\/h2>\n

Kinder Surprise<\/b><\/a> l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t lo\u1ea1i k\u1eb9o s\u00f4-c\u00f4-la h\u00ecnh qu\u1ea3 tr\u1ee9ng b\u00ean trong c\u00f3 \u0111\u1ed3 ch\u01a1i d\u00e0nh cho tr\u1ebb em, v\u1eeba ch\u01a1i v\u1eeba l\u00e0m b\u1ed9 s\u01b0u t\u1eadp. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c tung ra \u1edf \u00dd v\u00e0o n\u0103m 1972 v\u00e0 nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c tr\u00e1i tim c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u00e2n ch\u00e2u \u00c2u (c\u1ea3 tr\u1ebb em v\u00e0 ng\u01b0\u1eddi l\u1edbn) v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u1edf Canada v\u00e0o n\u0103m 1975.\u00a0<\/span><\/p>\n

Khi tr\u1ee9ng Kinder \u0111\u01b0\u1ee3c ra m\u1eaft th\u00ec th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nh\u1eb9 l\u00fac \u0111\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng ti\u1ec3u ch\u1ee7ng lo\u1ea1i nh\u01b0: k\u1eb9o, h\u1ea1nh nh\u00e2n, snack m\u1eb7n, kem v\u00e0 s\u00f4-c\u00f4-la. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u1ecb ph\u00e2n nh\u1ecf v\u00e0 th\u1eadm ch\u00ed manh m\u00fan khi s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1 cao. C\u00e1c lo\u1ea1i s\u00f4-c\u00f4-la v\u1edbi m\u1ecdi k\u00edch c\u1ee1, m\u1ecdi quy c\u00e1ch (vi\u00ean tr\u00f2n, thanh ch\u1eef nh\u1eadt,…) v\u00e0 h\u01b0\u01a1ng v\u1ecb c\u1ea1nh tranh nhau quy\u1ebft li\u1ec7t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u00e0nh s\u1ef1 \u01b0u ti\u00ean kh\u00f4ng ch\u1ec9 c\u1ee7a tr\u1ebb em m\u00e0 c\u00f2n c\u1ee7a ph\u1ee5 huynh – nh\u1eefng ng\u01b0\u1eddi chi ti\u1ec1n mua ch\u00fang.\u00a0<\/span><\/p>\n

\"Kinder<\/span><\/i><\/p>\n

Ferrero – c\u00f4ng ty ch\u1ee7 qu\u1ea3n h\u00e3ng Kinder Surprise<\/strong> \u0111\u00e3 r\u1ea5t ch\u00fa \u00fd \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (tr\u1ebb em) v\u00e0 c\u1ea3 kh\u00e1ch mua h\u00e0ng (ph\u1ee5 huynh) n\u00ean \u0111\u00e3 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n <\/span>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span>. T\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1edbi trong ti\u1ec3u ch\u1ee7ng lo\u1ea1i c\u00e1c lo\u1ea1i s\u00f4-c\u00f4-la, m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi l\u1ea1: qu\u1ea3 tr\u1ee9ng s\u00f4-c\u00f4-la c\u00f3 \u0111\u1ed3 ch\u01a1i b\u00ean trong v\u00e0 \u0111\u1ed3 ch\u01a1i s\u1ebd l\u00e0 m\u1ed9t chu\u1ed7i kh\u00e1c nhau \u0111\u1ec3 tr\u1ebb em c\u00f3 th\u1ec3 s\u01b0u t\u1eadp. <\/span><\/p>\n

Qu\u1ea3 tr\u1ee9ng Kinder Surprise<\/strong> \u0111\u00e3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe, gi\u00e0u n\u0103ng l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t \u0111\u1ea1m, l\u01b0\u1ee3ng s\u00f4-c\u00f4-la b\u00ean trong v\u1eeba \u0111\u1ee7 cho m\u1ed9t \u0111\u1ee9a tr\u1ebb. M\u1ed7i khi \u0111\u1ee9a tr\u1ebb m\u1edf qu\u1ea3 tr\u1ee9ng ra v\u00e0 th\u1ea5y \u0111\u1ed3 ch\u01a1i b\u00ean trong, ch\u00fang s\u1ebd kh\u00f4ng \u0111\u00f2i mua th\u00eam s\u00f4-c\u00f4-la. Hai y\u1ebfu t\u1ed1 n\u00e0y b\u1ea3o \u0111\u1ea3m cho c\u00e1c b\u1eadc cha m\u1eb9 (nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng) r\u1eb1ng c\u00e1c qu\u1ea3 tr\u1ee9ng Kinder Surprise<\/strong> l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang trong nhi\u1ec1u lo\u1ea1i b\u00e1nh k\u1eb9o kh\u00e1c nhau. V\u1ec1 ph\u00eda b\u1ecdn tr\u1ebb, s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 3 \u0111i\u1ec1u thu h\u00fat \u0111\u1ed1i v\u1edbi ch\u00fang: \u0111\u01b0\u1ee3c \u0103n s\u00f4-c\u00f4-la, \u0111\u01b0\u1ee3c ch\u01a1i \u0111\u1ed3 ch\u01a1i v\u00e0 c\u00f3 th\u1ec3 s\u01b0u t\u1eadp c\u00e1c b\u1ed9 \u0111\u1ed3 ch\u01a1i nh\u01b0 c\u00e1c con t\u00e0u v\u0169 tr\u1ee5, mu\u00f4ng th\u00fa,…<\/span><\/p>\n

Kinder Surprise<\/strong> \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o v\u00e0 s\u00f4-c\u00f4-la b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t ti\u1ec3u ch\u1ee7ng lo\u1ea1i m\u1edbi n\u01a1i n\u00f3 l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u khi k\u1ebft h\u1ee3p hai nhu c\u1ea7u \u201cch\u01a1i\u201d v\u00e0 \u201c\u0103n\u201d l\u1ea1i v\u1edbi nhau. Th\u1ecb tr\u01b0\u1eddng l\u00fac n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m cho bi\u1ebfn \u0111\u1ed5i.<\/span><\/p>\n

3. 7-Eleven – H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i kh\u00f4ng bi\u00ean gi\u1edbi – <\/b>\u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o<\/b><\/h2>\n

N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 ho\u1eb7c qu\u1ea3n l\u00fd c\u1ee7a m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng, si\u00eau th\u1ecb ,… th\u00ec ch\u1eafc h\u1eb3n kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i <\/span>7-Eleven<\/span><\/a>. 7-Eleven c\u00f3 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi kinh doanh (b\u00e1n) t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m, h\u00e0ng ti\u00eau d\u00f9ng th\u01b0\u1eddng ng\u00e0y v\u00e0 \u0111\u1ed3 u\u1ed1ng ph\u1ee5c v\u1ee5 su\u1ed1t c\u1ea3 ng\u00e0y (24\/24). <\/span><\/p>\n

M\u1eb7c d\u00f9 l\u00e0 h\u1ec7 th\u1ed1ng v\u1edbi h\u00e0ng ngh\u00ecn c\u1eeda h\u00e0ng nh\u01b0ng trong giai \u0111o\u1ea1n n\u0103m 1990, \u00edt ai bi\u1ebft r\u1eb1ng 7-Eleven t\u1eebng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c gi\u1ea3m s\u00fat th\u1ecb ph\u1ea7n v\u00e0 doanh thu do s\u1ef1 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <\/span>Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh \u0111\u00f3, ban l\u00e3nh \u0111\u1ea1o c\u1ee7a 7-Eleven t\u1ea1i Nh\u1eadt \u0111\u00e3 t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ph\u00e1t tri\u1ec3n chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a h\u1ecd. <\/span><\/p>\n

C\u00e1c c\u1eeda h\u00e0ng 7-Eleven tr\u1edf th\u00e0nh tr\u1ea1m ti\u1ebfp nh\u1eadn c\u00e1c \u0111\u01a1n h\u00e0ng, t\u1eadp h\u1ee3p v\u00e0 thanh to\u00e1n c\u00e1c h\u00f3a \u0111\u01a1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t mua qua Internet. B\u1eb1ng c\u00e1ch n\u00e0y 7-Eleven thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1edd v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ti\u1ec7n l\u1ee3i c\u1ee7a chu\u1ed7i c\u00e1c c\u1eeda h\u00e0ng r\u1ea3i kh\u1eafp n\u01b0\u1edbc Nh\u1eadt. C\u00f2n kh\u00e1ch h\u00e0ng mua h\u00e0ng qua internet c\u0169ng c\u00f3 l\u1ee3i th\u1ebf gi\u00e1 r\u1ebb h\u01a1n, do kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u01b0\u1edbc v\u1eadn chuy\u1ec3n h\u00e0ng \u0111\u1ebfn nh\u00e0. H\u1ecd c\u00f3 th\u1ec3 l\u1ea5y h\u00e0ng \u0111\u00e3 \u0111\u1eb7t mua t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng 7-Eleven b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, ng\u00e0y c\u0169ng nh\u01b0 \u0111\u00eam v\u00e0 m\u1ecdi ng\u00e0y trong tu\u1ea7n.\u00a0<\/span><\/p>\n

4. S\u1ef1 tho\u1ea3i m\u00e1i t\u1eeb t\u00e3 l\u00f3t Huggies <\/b>– \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o<\/b><\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y, theo g\u00f3c \u0111\u1ed9 c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, t\u00e3 l\u00f3t l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i tr\u00e0, v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng \u0111\u1ee9a tr\u1ebb th\u01b0\u1eddng d\u01b0\u1edbi 3 tu\u1ed5i. M\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t th\u00f4ng minh \u0111\u01b0\u1ee3c n\u00eau ra l\u00e0: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c b\u00e1n \u0111\u01b0\u1ee3c t\u00e3 l\u00f3t cho tr\u1ebb em l\u1edbn h\u01a1n 3 tu\u1ed5i khi m\u00e0 nhu c\u1ea7u kh\u00f4ng c\u00f2n n\u1eefa?\u201d \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi m\u1edf ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng m\u1edf cho nh\u1eefng doanh nghi\u1ec7p kinh doanh t\u00e3 l\u00f3t th\u1eddi b\u1ea5y gi\u1edd.\u00a0<\/span><\/p>\n

M\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi \u0111\u01b0\u1ee3c <\/span>Huggies<\/b> \u0111\u01b0a ra l\u00e0 chuy\u1ec3n t\u00e3 l\u00f3t gi\u1ed1ng nh\u01b0 qu\u1ea7n l\u00f3t d\u00e0nh cho tr\u1ebb em. V\u1edbi chi\u1ebfc qu\u1ea7n t\u00e3 n\u00e0y, nh\u1eefng \u0111\u1ee9a tr\u1ebb t\u1eadp t\u1ec5nh bi\u1ebft \u0111i kh\u00f4ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu nh\u01b0 khi mang t\u00e3 l\u00f3t c\u1ee7a tr\u1ebb s\u01a1 sinh m\u00e0 th\u1ea5y d\u1ec5 ch\u1ecbu h\u01a1n, tr\u01b0\u1edfng th\u00e0nh h\u01a1n gi\u1ed1ng nh\u01b0 \u0111\u1ed3 l\u00f3t ng\u01b0\u1eddi l\u1edbn. \u0110\u1ed3ng th\u1eddi, n\u1ebfu \u0111\u1ee9a tr\u1ebb kh\u00f4ng nh\u1ecbn \u0111\u01b0\u1ee3c th\u00ec m\u1ed9t b\u1ee9c tranh b\u00ean ngo\u00e0i chi\u1ebfc qu\u1ea7n t\u00e3 s\u1ebd bi\u1ebfn m\u1ea5t, b\u00e1o hi\u1ec7u c\u00f3 chuy\u1ec7n x\u1ea3y ra. C\u00e1ch l\u00e0m n\u00e0y tr\u00e1nh g\u00e2y kh\u00f3 ch\u1ecbu cho tr\u1ebb m\u00e0 h\u01a1n n\u1eefa c\u00f2n d\u1ea1y ch\u00fang bi\u1ebft chuy\u1ec3n t\u1eeb t\u00e3 l\u00f3t sang qu\u1ea7n l\u00f3t c\u1ee7a ng\u01b0\u1eddi l\u1edbn.\u00a0<\/span><\/p>\n

5. S\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a b\u00fap b\u00ea Barbie <\/b>– \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o<\/b><\/h2>\n

\"S\u1ef1<\/p>\n

\u0110\u00f3 l\u00e0 v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1950 khi Ruth Handler \u0111\u1ec3 \u00fd th\u1ea5y con g\u00e1i c\u1ee7a m\u00ecnh \u0111ang ch\u01a1i c\u00e1c con b\u00fap b\u00ea b\u1eb1ng gi\u1ea5y v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng ra t\u01b0\u01a1ng lai, \u0111\u1eddi s\u1ed3ng\u00a0 c\u1ee7a ch\u00fang khi tr\u01b0\u1edfng th\u00e0nh. V\u00e0o th\u1eddi \u0111\u00f3 h\u1ea7u h\u1ebft c\u00e1c con b\u00fap b\u00ea \u0111\u1ec1u l\u00e0 h\u00ecnh t\u01b0\u1ee3ng em b\u00e9, n\u00ean Ruth d\u1ef1 t\u00ednh t\u1ea1o m\u1ed9t h\u00ecnh t\u01b0\u1ee3ng kh\u00e1c c\u00f3 th\u1ec3 k\u00edch th\u00edch suy ngh\u0129 c\u00e1c b\u00e9 g\u00e1i v\u1ec1 nh\u1eefng th\u1ea7n t\u01b0\u1ee3ng m\u00e0 ch\u00fang mu\u1ed1n tr\u1edf th\u00e0nh sau n\u00e0y khi l\u1edbn l\u00ean. T\u1eeb \u0111\u00f3, Ruth \u0111\u00e3 s\u00e1ng t\u1ea1o ra m\u1ed9t con b\u00fap b\u00ea c\u00f3 h\u00ecnh t\u01b0\u1ee3ng c\u00f4 g\u00e1i ng\u01b0\u1eddi m\u1eabu \u0111\u1eb7t t\u00ean l\u00e0 Barbie<\/strong> (t\u00ean con g\u00e1i c\u1ee7a \u00f4ng).<\/span><\/p>\n

\u201cBarbie, con b\u00fap b\u00ea b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u00e0ng tri\u1ec7u c\u00f4 g\u00e1i tr\u1ebb. S\u1ef1 cu\u1ed1n h\u00fat v\u00f4 t\u1eadn c\u1ee7a n\u00f3 \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi nhi\u1ec7t th\u00e0nh y\u00eau th\u00edch vi\u1ec7c s\u01b0u t\u1eadp con b\u00fap b\u00ea n\u00e0y. T\u1eeb nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng nh\u01b0 Cher \u0111\u1ebfn c\u00e1c b\u1ed9 thi\u1ebft k\u1ebf th\u1eddi trang Barbie ki\u1ec1u di\u1ec5m bao g\u1ed3m h\u01a1n 600 con b\u00fap b\u00ea\u201d.<\/em><\/span><\/p>\n

K\u1ebeT LU\u1eacN<\/b><\/h2>\n

T\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi hay ch\u1ee7ng lo\u1ea1i m\u1edbi l\u00e0 con \u0111\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u1ea1nh tranh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh, n\u01a1i m\u00e0 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi kh\u00f4ng c\u00f2n ch\u1ed7 tr\u1ed1ng \u0111\u1ec3 len v\u00e0o do h\u1eadu qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh si\u00eau ph\u00e2n kh\u00fac v\u00e0 s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang s\u1ea3n xu\u1ea5t\/kinh doanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec? Vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 \u0111ang g\u1eb7p tr\u1eafc tr\u1edf? \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t!<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, xin vui l\u00f2ng <\/span>li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/span><\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/span><\/p>\n

NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u00dd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi s\u00e1ng t\u1ea1o sinh ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf \u0111\u00e2y \u0111\u1ec1u n\u1eb1m ngo\u00e0i ch\u1ee7ng lo\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ban \u0111\u1ea7u v\u00e0 m\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o ra m\u1ed9t ch\u1ee7ng lo\u1ea1i v\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ri\u00eang bi\u1ec7t.\u00a0 […]<\/p>","protected":false},"author":20,"featured_media":14855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[682],"class_list":["post-14820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-phat-trien-san-pham-moi",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14820"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14820\/revisions"}],"predecessor-version":[{"id":15336,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14820\/revisions\/15336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14855"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}