{"id":14799,"date":"2022-03-15T17:38:26","date_gmt":"2022-03-15T10:38:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14799"},"modified":"2022-03-15T17:46:56","modified_gmt":"2022-03-15T10:46:56","slug":"nghien-cuu-insight-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-insight-khach-hang\/","title":{"rendered":"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u\/t\u00ecm insight kh\u00e1ch h\u00e0ng – Bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing| DTM Consulting"},"content":{"rendered":"
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  1. Quy tr\u00ecnh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i, t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/li>\n
  2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u00ecm ra insight kh\u00e1ch h\u00e0ng?<\/li>\n
  3. Hi\u1ec3u v\u00e0 di\u1ec5n gi\u1ea3i insight kh\u00e1ch h\u00e0ng thu \u0111\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao?<\/li>\n
  4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng kinh doanh, marketing h\u1eefu \u00edch cho doanh nghi\u1ec7p?<\/li>\n<\/ol>\n

    \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c chung ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong qu\u00e1 tr\u00ecnh Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Insight kh\u00e1ch h\u00e0ng m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang c\u00f2n b\u0103n kho\u0103n hi\u1ec7n nay.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng b\u0103n kho\u0103n tr\u00ean th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n t\u1eeb \u0111\u1ed9i ng\u0169 c\u1ee7a DTM Consulting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n
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    Kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u cung c\u1ea5p cho doanh nghi\u1ec7p d\u1eef li\u1ec7u, th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1ebfu mu\u1ed1n kinh doanh, marketing\u00a0 b\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 n\u00e0o. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng cho h\u1ecd.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Ch\u00ednh v\u00ec v\u1eady,\u00a0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn th\u1ea5y c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm ra insight kh\u00e1ch h\u00e0ng n\u1ebfu mu\u1ed1n kinh doanh v\u00e0 marketing s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

    Tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u\/t\u00ecm insight kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean hi\u1ec3u r\u00f5 v\u1ec1 insight kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a insight kh\u00e1ch h\u00e0ng trong kinh doanh, marketing t\u1ea1i b\u00e0i vi\u1ebft: Customer Insight l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a insight kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

    \"Insight<\/p>\n

    Bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing th\u00e0nh c\u00f4ng<\/h2>\n

    T\u1eeb nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin hay insight kh\u00e1ch h\u00e0ng thu \u0111\u01b0\u1ee3c sau khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a> doanh nghi\u1ec7p s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong kinh doanh, marketing.<\/p>\n

    T\u1ea1i DTM Consulting, v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m, ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadn d\u1ee5ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn \u200b\u200bth\u1ee9c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u01a1 s\u1edf d\u1eef li\u1ec7u chuy\u00ean s\u00e2u v\u1ec1 th\u00f4ng tin chi ti\u1ebft, quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u00e2u r\u1ed9ng v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc th\u00e0nh c\u00e1c \u0111\u1ec1 xu\u1ea5t, t\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p.<\/p>\n

    Theo Boston Consulting Group<\/a>, c\u00f3 h\u01a1n 75% CEO, ch\u1ee7 t\u1ecbch v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tin r\u1eb1ng \u0111\u1ed9i ng\u0169 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng (insight kh\u00e1ch h\u00e0ng) l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. BCG c\u0169ng x\u00e1c \u0111\u1ecbnh vi\u1ec7c x\u00e2y d\u1ef1ng ch\u1ee9c n\u0103ng hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean chi ti\u00eau h\u00e0ng \u0111\u1ea7u, v\u01b0\u1ee3t xa c\u00e1c l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0 kh\u00e1c nh\u01b0 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i, ph\u00e2n t\u00edch gi\u00e1 c\u1ea3, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1eef li\u1ec7u l\u1edbn \/ ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng.<\/p>\n

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    Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m insight kh\u00e1ch h\u00e0ng c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i Vi\u1ec7t Nam v\u00e0 hi\u1ec7n \u0111ang kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng. \u0110\u00e1ng ch\u00fa \u00fd h\u01a1n l\u00e0 h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3u, di\u1ec5n gi\u1ea3i insight kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh c\u00f3 th\u1ec3 tri\u1ec3n khai v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p. Do v\u1eady, kh\u00f4ng kh\u00f3 hi\u1ec3u khi r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p e ng\u1ea1i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng. Ho\u1eb7c khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng xong, h\u1ecd c\u1ea3m th\u1ea5y nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng r\u1ea5t chung chung, kh\u00f4ng bi\u1ebft \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o.<\/strong><\/p>\n<\/blockquote>\n

    B\u00e0i vi\u1ebft li\u00ean quan: H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc t\u00ecm insights kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketer<\/a><\/strong><\/p>\n

    C\u00e1ch DTM Consulting nghi\u00ean c\u1ee9u\/t\u00ecm insight kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh l\u1ee3i th\u1ebf doanh nghi\u1ec7p<\/h2>\n

    T\u1ea1i DTM Consulting, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p \u0111a ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 s\u1eed d\u1ee5ng v\u00e0 t\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng \u01b0\u1ee3c t\u1ea1o t\u1eeb nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i \u00e1p d\u1ee5ng quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch quan, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: kh\u00e1m ph\u00e1, h\u00ecnh th\u00e0nh, x\u00e1c nh\u1eadn v\u00e0 \u0111o l\u01b0\u1eddng sau khi th\u1ef1c hi\u1ec7n v\u00e0 c\u1ea3i ti\u1ebfn quy tr\u00ecnh.<\/p>\n

    \"\"<\/p>\n

    C\u1ee5 th\u1ec3, m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn ch\u00ednh khi thi\u1ebft k\u1ebf ph\u01b0\u01a1ng \u00e1n \u0111\u1ec1 xu\u1ea5t cho doanh nghi\u1ec7p \u0111\u01b0\u1ee3c DTM Consulting s\u1eed d\u1ee5ng:<\/p>\n

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    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u ra quy\u1ebft \u0111\u1ecbnh<\/h3>\n<\/div>\n
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    Ch\u00fang t\u00f4i thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u ch\u00ednh t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin cho ban l\u00e3nh \u0111\u1ea1o, ch\u1ee7 doanh nghi\u1ec7p trong ho\u00e0n c\u1ea3nh h\u1ecd c\u1ea7n ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing mang t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c, d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt nh\u1eb1m t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing quan tr\u1ecdng cho doanh nghi\u1ec7p.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u doanh nghi\u1ec7p<\/h3>\n<\/div>\n
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    M\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi, hi\u1ec7u qu\u1ea3 l\u00e0 ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, b\u00e1m s\u00e1t t\u00ecnh h\u00ecnh c\u1ee7a doanh nghi\u1ec7p. V\u1eady n\u00ean, t\u1ea1i DTM Consulting, ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

    >> Xem th\u00eam: Insight kh\u00e1ch h\u00e0ng ng\u00e0nh h\u00f3a m\u1ef9 ph\u1ea9m sau COVID-19<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng \u0111a kh\u00eda c\u1ea1nh<\/h3>\n

    Do l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n, ch\u00fang t\u00f4i lu\u00f4n mong mu\u1ed1n thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1i \u0111a m\u1ee5c ti\u00eau th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng, t\u1eadn d\u1ee5ng \u0111a ngu\u1ed3n d\u1eef li\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed7i d\u1ef1 \u00e1n t\u01b0 v\u1ea5n marketing, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng \u0111\u1ec1u mang nh\u1eefng m\u00e0u s\u1eafc, \u0111\u1eb7c th\u00f9 ri\u00eang. V\u1eady n\u00ean, khi thi\u1ebft k\u1ebf b\u1ea5t c\u1ee9 m\u1ed9t d\u1ef1 \u00e1n n\u00e0o, ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean s\u1eed d\u1ee5ng c\u00e0ng nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u c\u00e0ng t\u1ed1t t\u1eeb c\u00e1c d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, social listening, quan s\u00e1t tr\u00ean m\u00f4i tr\u01b0\u1eddng internet, d\u1eef li\u1ec7u s\u01a1 c\u1ea5p (\u0111\u1ecbnh t\u00ednh<\/a>, \u0111\u1ecbnh l\u01b0\u1ee3ng),…<\/p>\n

    >> Xem th\u00eam: Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m cao c\u1ea5p<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n

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    Nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 thi\u1ebft k\u1ebf c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec1 xu\u1ea5t cho c\u00e1c doanh nghi\u1ec7p, DTM Consulting c\u00f3 th\u1ec3 cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng d\u1ecbch v\u1ee5 sau:<\/p>\n

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    1. Gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ol>\n
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