{"id":14790,"date":"2022-03-15T10:57:17","date_gmt":"2022-03-15T03:57:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14790"},"modified":"2022-03-15T15:07:12","modified_gmt":"2022-03-15T08:07:12","slug":"kenh-phan-phoi-cho-san-pham-nong-nghiep","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/kenh-phan-phoi-cho-san-pham-nong-nghiep\/","title":{"rendered":"C\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi <\/span><\/i><i><span style=\"font-weight: 400;\">s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p<\/span><\/i><i><span style=\"font-weight: 400;\">, n\u00f4ng s\u1ea3n vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n gi\u00fap qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e0nh n\u00f4ng nghi\u1ec7p ph\u1ea7n l\u1edbn l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi, trong \u0111\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 l\u01b0\u01a1ng th\u1ef1c th\u1ef1c ph\u1ea9m h\u00e0ng ng\u00e0y nh\u01b0 l\u00faa g\u1ea1o, rau c\u1ee7 qu\u1ea3, th\u1ecbt, c\u00e1,&#8230; Do v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 li\u00ean quan, l\u00e0m phong ph\u00fa, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 hi\u1ec3u, l\u1ef1a ch\u1ecdn, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h2><b>1. Nh\u1eefng y\u00eau c\u1ea7u l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p<\/b><\/h2>\n<ul>\n<li><b><i>M\u1ee9c \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng:<\/i><\/b><span style=\"font-weight: 400;\"> T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u00e0ng h\u00f3a m\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng, s\u1ef1 bao ph\u1ee7 c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi mua v\u00ec h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed \u0111i l\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm h\u00e0ng h\u00f3a<\/span><\/li>\n<li><b><i>M\u1ee9c \u0111\u1ed9 ki\u1ec3m so\u00e1t k\u00eanh<\/i><\/b><span style=\"font-weight: 400;\">: ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp. K\u00eanh tr\u1ef1c ti\u1ebfp th\u00ec nh\u00e0 s\u1ea3n xu\u1ea5t ki\u1ec3m so\u00e1t k\u00eanh ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 ch\u1eb7t ch\u1ebd, c\u00f2n k\u00eanh gi\u00e1n ti\u1ebfp th\u00ec nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i t\u1eeb b\u1ecf m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b><i>Xem x\u00e9t \u0111\u1ebfn t\u1ed5ng chi ph\u00ed ph\u00e2n ph\u1ed1i c\u1ee7a k\u00eanh: <\/i><\/b><span style=\"font-weight: 400;\">Chi ph\u00ed\u00a0 lu\u00f4n l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ea1i d\u1ecbch, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p b\u1ecb \u1ea3nh h\u01b0\u1edfng, k\u00eanh ph\u00e2n ph\u1ed1i b\u1ecb gi\u00e1n \u0111o\u1ea1n nh\u01b0 hi\u1ec7n nay<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Xem x\u00e9t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t c\u1ee7a k\u00eanh<\/i><\/b><span style=\"font-weight: 400;\"> v\u00ec s\u1ea3n xu\u1ea5t ph\u1ea3i lu\u00f4n th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, gi\u00e1n \u0111o\u1ea1n c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 v\u1ea5n \u0111\u1ec1 r\u1ea5t \u0111\u00e1ng lo ng\u1ea1i. V\u00ec n\u1ebfu k\u00eanh ph\u00e2n ph\u1ed1i kh\u00f4ng di\u1ec5n ra su\u00f4n s\u1ebb h\u00e0ng h\u00f3a s\u1ebd b\u1ecb t\u1ed3n \u0111\u1ecdng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ho\u00e0n v\u1ed1n, ch\u01b0a k\u1ec3 \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p b\u1ecb h\u01b0 h\u1ecfng ph\u1ea3i lo\u1ea1i b\u1ecf.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>2. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00ean c\u00e2n nh\u1eafc khi ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p<\/b><\/h2>\n<p><b>(1) Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a k\u00eanh<\/b><span style=\"font-weight: 400;\">: doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd v\u01b0\u01a1n t\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0o cung \u1ee9ng s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00e2u.<\/span><\/p>\n<p><b>(2) \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u1ee7a doanh nghi\u1ec7p n\u1ebfu thu\u1ed9c lo\u1ea1i d\u1ec5 h\u01b0 h\u1ecfng, s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng n\u00ean ch\u1ecdn k\u00eanh tr\u1ef1c ti\u1ebfp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t (USP), ch\u1eb3ng h\u1ea1n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra tr\u00ean c\u01a1 s\u1edf c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt, quy tr\u00ecnh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 theo quy tr\u00ecnh VietGAP, Global GAP, \u2026 n\u00ean \u01b0u ti\u00ean ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u1ee7a doanh nghi\u1ec7p c\u00f3 ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m c\u1ed3ng k\u1ec1nh, n\u1eb7ng n\u1ec1 \u0111\u00f2i h\u1ecfi chi ph\u00ed cao khi ph\u00e2n ph\u1ed1i, v\u1eadn chuy\u1ec3n kh\u00f4ng? N\u1ebfu c\u00f3 th\u00ec n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n ph\u1ed1i ng\u1eafn \u0111\u1ea3m b\u1ea3o m\u1ee9c th\u1ea5p nh\u1ea5t v\u1ec1 kho\u1ea3ng c\u00e1ch, th\u1eddi gian v\u1eadn chuy\u1ec3n v\u00e0 s\u1ed1 l\u1ea7n b\u1ed1c x\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-10051 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-768x461.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-243x146.jpg 243w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1-125x75.jpg 125w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/mau-website-nong-san-cao-cap-1.jpg 952w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><b>(3) \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh: <\/b><span style=\"font-weight: 400;\">\u1ede \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh PEST khi \u0111\u00e1nh gi\u00e1 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P &#8211; Ch\u00ednh tr\u1ecb: Nh\u1eefng qui \u0111\u1ecbnh c\u1ee7a ph\u00e1p l\u00fd c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ki\u1ec3u k\u00eanh. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt c\u1ee7a nh\u00e0 n\u01b0\u1edbc th\u01b0\u1eddng ng\u0103n ch\u1eb7n vi\u1ec7c t\u1ed5 ch\u1ee9c k\u00eanh c\u00f3 xu h\u01b0\u1edbng k\u00edch th\u00edch c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh v\u00e0 h\u1ea1n ch\u1ebf t\u1ea1o \u0111\u1ed9c quy\u1ec1n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E- Kinh t\u1ebf: Khi kinh t\u1ebf suy tho\u00e1i, doanh nghi\u1ec7p th\u01b0\u1eddng ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ng\u1eafn v\u00e0 b\u1ecf b\u1edbt c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ec3 gi\u1ea3m gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S &#8211; X\u00e3 h\u1ed9i: nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 tr\u00ecnh \u0111\u1ed9 gi\u00e1o d\u1ee5c, l\u1ed1i s\u1ed1ng, thu nh\u1eadp, ph\u00e2n chia vai tr\u00f2 trong gia \u0111\u00ecnh,&#8230; \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu c\u0169ng nh\u01b0 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing c\u1ee7a s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T &#8211; C\u00f4ng ngh\u1ec7: M\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0, \u01b0u ti\u00ean v\u1ec1 c\u00f4ng ngh\u1ec7 \u1edf khu v\u1ef1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh ra sao? Khu v\u1ef1c \u0111\u00f3 c\u00f3 s\u1eb5n n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u1ea7n thi\u1ebft? T\u1ed1c \u0111\u1ed9 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ra sao? \u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><b>(4) Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Khi thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111\u1ebfn \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u, n\u1eafm b\u1eaft, khai th\u00e1c v\u1ec1 quy m\u00f4, c\u01a1 c\u1ea5u, m\u1eadt \u0111\u1ed9, th\u00f3i quen, c\u1ed9ng \u0111\u1ed3ng tham gia c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng mua \u0111\u1ec1u \u0111\u1eb7n t\u1eebng l\u01b0\u1ee3ng h\u00e0ng nh\u1ecf th\u01b0\u1eddng c\u1ea7n k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i, nh\u01b0 kh\u00e1ch h\u00e0ng mua mu\u1ed1i, g\u1ea1o l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mua th\u01b0\u1eddng xuy\u00ean v\u1edbi l\u01b0\u1ee3ng kh\u00f4ng nhi\u1ec1u n\u00ean ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i d\u00e0i v\u00e0 r\u1ed9ng kh\u1eafp.<\/span><\/p>\n<ul>\n<li><img decoding=\"async\" class=\"size-medium wp-image-10123 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-300x150.jpg\" alt=\"C\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh\" width=\"300\" height=\"150\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-768x384.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/marketer-n\u00ean-l\u00e0m-g\u00ec.jpg 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/150;\" \/><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u00e0nh th\u1ecb, hay kh\u00e1ch h\u00e0ng mua \u0111\u1ec1u \u0111\u1eb7n t\u1eebng l\u01b0\u1ee3ng h\u00e0ng nh\u1ecf hay kh\u00e1ch h\u00e0ng mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u2026 s\u1ebd bi\u1ec3u hi\u1ec7n ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 v\u00e0 ri\u00eang bi\u1ec7t. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf k\u00eanh ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<p><b>(5) \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a trung gian ph\u00e2n ph\u1ed1i: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ebft k\u1ebf k\u00eanh ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c trung gian ph\u00e2n ph\u1ed1i trong vi\u1ec7c th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd. C\u00e1c trung gian c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1c nhau trong vi\u1ec7c ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 trong vi\u1ec7c th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o, b\u1ea3o qu\u1ea3n, l\u01b0u kho, khai th\u00e1c kh\u00e1ch h\u00e0ng\u2026 V\u00ec v\u1eady doanh nghi\u1ec7p ph\u1ea3i ph\u00e2n t\u00edch \u0111\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i trung gian th\u00edch h\u1ee3p cho k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>(6) Ph\u00e2n t\u00edch k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><span style=\"font-weight: 400;\">: c\u1ea7n ph\u00e2n t\u00edch nh\u1eefng \u01b0u th\u1ebf v\u00e0 h\u1ea1n ch\u1ebf ch\u1ee7 y\u1ebfu c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao h\u01a1n.<\/span><\/p>\n<p><b>(7) \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a ch\u00ednh doanh nghi\u00eap<\/b><span style=\"font-weight: 400;\">: xem x\u00e9t qui m\u00f4 c\u1ee7a doanh nghi\u1ec7p, ngu\u1ed3n l\u1ef1c (t\u00e0i ch\u00ednh) c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/hieu-ve-phan-phoi-san-pham\/\">Hi\u1ec3u v\u1ec1 ph\u00e2n ph\u1ed1i &#8211; Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/a><\/span><\/p>\n<h2><b>3. Ti\u1ebfn h\u00e0nh l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i cho doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">K\u00eanh ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 qua 3 y\u1ebfu t\u1ed1: C\u00e1c lo\u1ea1i trung gian, h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng trung gian.<\/span><\/p>\n<p><b>(1) C\u00e1c lo\u1ea1i trung gian<\/b><span style=\"font-weight: 400;\">: C\u00e1c trung gian ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng c\u00f3 trong m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p ti\u00eau d\u00f9ng l\u00e0: (ng\u01b0\u1eddi) thu mua, (c\u01a1 s\u1edf) ch\u1ebf bi\u1ebfn, ng\u01b0\u1eddi b\u00e1n bu\u00f4n, ng\u01b0\u1eddi b\u00e1n l\u1ebb,&#8230;<\/span><\/p>\n<p><b>(2) H\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i<\/b><span style=\"font-weight: 400;\">: t\u00f9y thu\u1ed9c v\u00e0o h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i, c\u00f3 3 h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i l\u00e0: Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc v\u00e0 ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phan-phoi-san-pham-toi-uu\/\">3 h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i <\/a><\/span><\/i><\/p>\n<p><b>(3) S\u1ed1 l\u01b0\u1ee3ng trung gian:<\/b><span style=\"font-weight: 400;\"> S\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean, c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n cho s\u1ef1 s\u1ed1ng v\u00e0 s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi n\u00ean vi\u1ec7c ti\u00eau d\u00f9ng c\u0169ng h\u00ecnh th\u00e0nh l\u00ean th\u00f3i quen v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m nh\u01b0 t\u01b0\u01a1i, s\u1ea1ch, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng\u2026 T\u1eeb \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i xem x\u00e9t ngo\u00e0i l\u1ef1c l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p th\u00ec c\u00e1c trung gian n\u00ean c\u00f3 trong k\u00eanh ph\u00e2n ph\u1ed1i g\u1ed3m: \u0111\u1ea1i l\u00fd, ng\u01b0\u1eddi b\u00e1n bu\u00f4n, ng\u01b0\u1eddi b\u00e1n l\u1ebb,&#8230; H\u1ecd c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng?<\/span><\/p>\n<p><b>K\u1ebeT LU\u1eacN<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p 3 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p khi kinh doanh s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p. Theo s\u1ed1 li\u1ec7u c\u1ee7a <a href=\"https:\/\/www.gso.gov.vn\/\" target=\"_blank\" rel=\"noopener\">T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea<\/a>, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2021, GDP c\u1ee7a ng\u00e0nh n\u00f4ng l\u00e2m ng\u01b0 nghi\u1ec7p t\u0103ng 2,74%, \u0111\u00f3ng g\u00f3p 23,52% v\u00e0o t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n n\u1ec1n kinh t\u1ebf n\u01b0\u1edbc ta. Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng d\u1ed3i d\u00e0o c\u1ee7a n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 n\u01b0\u1edbc ta \u0111ang c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf v\u1ec1 \u0111\u1ea5t \u0111ai, kh\u00ed h\u1eadu v\u00e0 ngu\u1ed3n lao \u0111\u1ed9ng. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh DTM Consulting g\u1eb7p g\u1ee1 v\u00e0 ti\u1ebfp x\u00fac, nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups Vi\u1ec7t Nam c\u00f2n \u0111ang g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c trong vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i cho s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u1ec1 tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT US <\/span><\/a><span style=\"font-weight: 400;\">v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t t\u1eeb \u0111\u1ed9i ng\u0169 chuy\u00ean gia kinh nghi\u1ec7m c\u1ee7a DTM Consulting! Ch\u00fang t\u00f4i lu\u00f4n c\u00f3 mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea3m b\u1ea3o v\u00e0 r\u1ea5t s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb \u201cph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m\u201d c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p, n\u00f4ng s\u1ea3n vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n gi\u00fap qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ea9y [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[677],"class_list":["post-14790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-phan-phoi-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14790"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14790\/revisions"}],"predecessor-version":[{"id":14798,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14790\/revisions\/14798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14791"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}