{"id":14747,"date":"2022-03-02T10:42:47","date_gmt":"2022-03-02T03:42:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14747"},"modified":"2022-03-14T11:33:23","modified_gmt":"2022-03-14T04:33:23","slug":"phat-trien-kenh-phan-phoi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phat-trien-kenh-phan-phoi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i, \u0111i\u1ec1u quan tr\u1ecdng doanh nghi\u1ec7p n\u00ean xem x\u00e9t, \u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n thi\u1ebft cho s\u1ea3n ph\u1ea9m. Do k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111i \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u1eb7c v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c trung gian tham gia ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t\u00a0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. M\u1ed9t \u0111i\u1ec1u m\u00e0 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu trong khi v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1ch kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1iv\u1edbi doanh nghi\u1ec7p, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn t\u1edbi h\u00e0nh vi mua l\u1ea1i. \u0110\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i h\u1ee3p l\u00fd ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><b><\/b><\/p>\n<h2><b>3 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 3 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i bao g\u1ed3m: (1) Ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5), (2) ch\u00e2n dung kh\u00e1ch h\u00e0ng (personas) v\u00e0 (3) kh\u1ea3 n\u0103ng h\u1eadu c\u1ea7n (kho b\u00e3i v\u00e0 v\u1eadn chuy\u1ec3n). Ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 t\u1eebng y\u1ebfu t\u1ed1 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14748\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1.png\" alt=\"\" width=\"580\" height=\"302\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1.png 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1-300x156.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1-768x400.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1-260x136.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-anh-thumnail-bai-viet-website-1-144x75.png 144w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h3><b>1. Ch\u1ee7ng lo\u1ea1i\u00a0 s\u1ea3n ph\u1ea9m (h\u00e0ng ho\u00e1\/d\u1ecbch v\u1ee5)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ee5 thu\u1ed9c v\u00e0o ba quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi ph\u00e2n c\u1ea5p mua h\u00e0ng g\u1ed3m: quy\u1ebft \u0111\u1ecbnh\u00a0 mua theo th\u00f3i quen, quy\u1ebft \u0111\u1ecbnh mua gi\u1edbi h\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh mua k\u1ef9 l\u01b0\u1ee1ng. Ba lo\u1ea1i h\u00e0ng h\u00f3a t\u01b0\u01a1ng \u1ee9ng v\u1edbi ba quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi n\u00e0y, \u0111\u01b0\u1ee3c ph\u00e2n c\u1ea5p theo gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, bao g\u1ed3m: h\u00e0ng ho\u00e1 th\u00f4ng th\u01b0\u1eddng, h\u00e0ng ho\u00e1 v\u1eeba ph\u1ea3i v\u00e0 h\u00e0ng ho\u00e1 gi\u00e1 tr\u1ecb cao.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng theo th\u00f3i quen<\/span><\/i><span style=\"font-weight: 400;\">: l\u00e0 t\u00e2m l\u00fd mua h\u00e0ng d\u00e0nh cho lo\u1ea1i h\u00e0ng ho\u00e1 th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng d\u00e0nh \u00edt th\u1eddi gian \u0111\u1ec3 l\u1ef1a ch\u1ecdn, s\u1ea3n ph\u1ea9m th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p, v\u00ed d\u1ee5 nh\u01b0 k\u1eb9o cao su, kh\u0103n gi\u1ea5y ho\u1eb7c n\u01b0\u1edbc r\u1eeda tay. Lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e0ng nhi\u1ec1u \u0111i\u1ec3m b\u00e1n doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd cao theo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng gi\u1edbi h\u1ea1n<\/span><\/i><span style=\"font-weight: 400;\">: l\u00e0 t\u00e2m l\u00fd quy\u1ebft \u0111\u1ecbnh trung gian gi\u1eefa th\u00f3i quen v\u00e0 k\u1ef9 l\u01b0\u1ee1ng. Nh\u1eefng h\u00e0ng ho\u00e1 n\u00e0y th\u01b0\u1eddng c\u00f3 gi\u00e1 v\u1eeba ph\u1ea3i, v\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian l\u1ef1a ch\u1ecdn h\u01a1n h\u00e0ng ho\u00e1 th\u00f4ng th\u01b0\u1eddng. V\u00ed d\u1ee5: qu\u1ea7n, \u00e1o, m\u00e1y l\u1ecdc n\u01b0\u1edbc\u2026\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng<\/span><\/i><span style=\"font-weight: 400;\">: l\u00e0 t\u00e2m l\u00fd khi mua s\u1eafm nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, xe h\u01a1i, ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c\u2026 Khi gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean th\u00ec quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng t\u1ef7 l\u1ec7 thu\u1eadn.<\/span><\/li>\n<\/ul>\n<h3><b>2. Ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi mu\u1ed1n chinh ph\u1ee5c m\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. R\u1ea5t kh\u00f3 \u0111\u1ec3 khi\u1ebfn ai \u0111\u00f3 tin t\u01b0\u1edfng v\u00e0 mua s\u1ea3n ph\u1ea9m n\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u201cc\u00f3 v\u1ebb\u201d nh\u01b0 kh\u00f4ng d\u00e0nh cho h\u1ecd, ho\u1eb7c xu\u1ea5t hi\u1ec7n khi h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u. V\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 doanh nghi\u1ec7p c\u1ea7n xu\u1ea5t hi\u1ec7n \u0111\u00fang n\u01a1i, \u0111\u00fang l\u00fac.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">Persona<\/a> kh\u00e1ch h\u00e0ng (customer persona) l\u00e0 c\u00e1c \u0111\u1ea1i di\u1ec7n h\u00ecnh m\u1eabu d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng. H\u1ecd l\u00e0 ai? H\u1ecd \u0111ang n\u1ed7 l\u1ef1c l\u00e0m g\u00ec? Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0o th\u00fac \u0111\u1ea9y h\u00e0nh v\u1ecb c\u1ee7a h\u1ecd? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede kh\u00eda c\u1ea1nh marketing, Persona l\u00e0 m\u1ed9t b\u1ea3n th\u1ed1ng k\u00ea c\u00e1c th\u00f4ng tin s\u1edf th\u00edch, nhu c\u1ea7u, t\u00ednh c\u00e1ch, nh\u00e2n ch\u1ee7ng, thu nh\u1eadp v\u00e0 c\u00e1c h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap \u0111\u1ed9i ng\u0169 ph\u00e2n ph\u1ed1i\/marketers hi\u1ec3u r\u00f5 h\u1ecd \u0111ang b\u00e1n h\u00e0ng cho ai, nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a h\u1ecd l\u00e0 g\u00ec t\u1eeb \u0111\u00f3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9943 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"412\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/412;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00eam v\u00e0o \u0111\u00f3, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey or customer journey map) l\u00e0 bi\u1ec3u hi\u1ec7n\/s\u1ef1 bi\u1ec3u di\u1ec5n tr\u1ef1c quan c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c \u0111i\u1ec3m ti\u1ebfp x\u00fac (touchpoints) m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u00e3n hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u1eb7c doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 theo th\u1ee9 t\u1ef1 th\u1eddi gian, th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c ch\u1ec9 b\u00e1o c\u1ea3m x\u00fac (emotional indicators). D\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng\/ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA &#8211; Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/span><\/p>\n<h3><b>3. Kh\u1ea3 n\u0103ng h\u1eadu c\u1ea7n (kho b\u00e3i, v\u1eadn chuy\u1ec3n)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng n\u1ec1n t\u1ea3ng, kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh, c\u00e2n nh\u1eafc \u01b0u v\u00e0 nh\u01b0\u1ee3c c\u1ee7a vi\u1ec7c t\u1ef1 thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp thay v\u00ec quy\u1ebft \u0111\u1ecbnh chi\u1ebfn thu\u1eadt gi\u00e1n ti\u1ebfp. Vi\u1ec7c \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 kh\u0103n, nh\u01b0ng h\u00e3y h\u01b0\u1edbng t\u1edbi v\u00e0 lu\u00f4n ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y, th\u1eddi gian \u0111\u1ea7u th\u00ec kh\u00f4ng, nh\u01b0ng t\u01b0\u01a1ng lai l\u00e0 c\u00f3 th\u1ec3.<\/span><\/p>\n<h2><b>Doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p?<\/b><\/h2>\n<h3><b>1. X\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd, t\u1ed1i \u01b0u, tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p n\u00ean x\u00e1c \u0111\u1ecbnh k\u00eanh n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. N\u00ean b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng hay b\u00e1n ph\u1ea3i th\u00f4ng qua c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n \u0111\u1eb7t ra \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p suy ngh\u0129 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng trung gian c\u1ea7n tham gia \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. K\u00eanh c\u00e0ng d\u00e0i, doanh nghi\u1ec7p c\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u00edt l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t. Do \u0111\u00f3, nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t\/doanh nghi\u1ec7p ch\u1ecdn c\u00e1ch b\u1ecf qua ho\u00e0n to\u00e0n c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 b\u00e1n tr\u1ef1c ti\u1ebfp cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h3><b>2. Xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u0169ng c\u1ea7n xem x\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. Nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 \u0111\u1eb7t ra v\u00e0 t\u00ecm ph\u01b0\u01a1ng \u00e1n tr\u1ea3 l\u1eddi l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd th\u01b0\u1eddng truy c\u1eadp s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a doanh nghi\u1ec7p cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u00eanh ph\u00e2n ph\u1ed1i m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn v\u00e0 theo \u0111u\u1ed5i. Trong khi k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec k\u00eanh gi\u00e1n ti\u1ebfp th\u01b0\u1eddng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 h\u01a1n. C\u1ea7n ghi nh\u1edb \u0111\u1ed1i t\u01b0\u1ee3ng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p khi c\u00e2n nh\u1eafc \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng lo\u1ea1i.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6621 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-300x124.jpg\" alt=\"\" width=\"300\" height=\"124\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-300x124.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-600x248.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-260x107.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-50x21.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-150x62.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers.jpg 727w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/124;\" \/><\/p>\n<h3><b>3. \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00ean th\u1ef1c t\u1ebf s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t s\u1ed1 k\u00eanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n nh\u1eefng k\u00eanh kh\u00e1c. Do \u0111\u00f3, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 gi\u1eef m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n d\u1ecdc theo k\u00eanh ph\u00e2n ph\u1ed1i, nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng \u0111\u1ecbnh k\u1ef3 nh\u1eb1m \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a \u0111\u1ed1i t\u00e1c. Khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau, c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd c\u00f3 th\u1ec3 cung c\u1ea5p cho doanh nghi\u1ec7p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1ea5n <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u1eeb <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">\u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a DTM Consulting<\/a> \u0111\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 xem th\u00eam c\u00e1c d\u1ecbch v\u1ee5 ch\u00fang t\u00f4i cung c\u1ea5p c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngu\u1ed3n tham kh\u1ea3o: <a href=\"https:\/\/smallbusiness.com\/\" target=\"_blank\" rel=\"noopener\">smallbusiness<\/a>, brandsvietnam<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i, \u0111i\u1ec1u quan tr\u1ecdng doanh nghi\u1ec7p n\u00ean xem x\u00e9t, \u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n thi\u1ebft cho s\u1ea3n ph\u1ea9m. Do k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111i \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n [&hellip;]<\/p>","protected":false},"author":4,"featured_media":14773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[677],"class_list":["post-14747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-phan-phoi-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14747"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14747\/revisions"}],"predecessor-version":[{"id":14753,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14747\/revisions\/14753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14773"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}