{"id":14672,"date":"2022-01-25T11:16:30","date_gmt":"2022-01-25T04:16:30","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14672"},"modified":"2022-12-12T13:55:22","modified_gmt":"2022-12-12T06:55:22","slug":"tai-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu\/","title":{"rendered":"T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p>Doanh nghi\u1ec7p khi c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p) c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh\/c\u1eadp nh\u1eadt th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, <a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/a> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 theo k\u1ecbp v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc \u0111ang ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ph\u1ee5c h\u1ed3i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Repositioning) l\u00e0 g\u00ec?<\/h2>\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0m cho doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb v\u00e0 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh ( \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e0 cung c\u1ea5p, c\u00e1c doanh nghi\u1ec7p,..). Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t duy nh\u1ea5t v\u00e0 truy\u1ec1n \u0111\u1ea1t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 th\u00f4ng qua m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb v\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3.<\/p>\n<p>Nh\u01b0ng n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec sao? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu n\u00f3 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng? Ho\u1eb7c \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i t\u1ea1o ra th\u00e1ch th\u1ee9c ho\u1eb7c c\u01a1 h\u1ed9i?<\/p>\n<h2>Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p>Th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u00f3 nguy\u00ean t\u1eafc n\u00e0o quy \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1eeb khi vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u00f3 n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf c\u00f3 m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f4ng ty hay d\u1ea5u hi\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n x\u00e9t x\u00e9t l\u1ea1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng l\u00e0:<\/p>\n<ul>\n<li>Doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng, thi\u1ebfu <a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\">c\u1ea1nh tranh<\/a> v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i gi\u1ea3m d\u1ea7n<\/li>\n<li>Thay \u0111\u1ed5i t\u1eeb th\u1ecb tr\u01b0\u1eddng (c\u00f4ng ngh\u1ec7, m\u00f4 h\u00ecnh kinh doanh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u00ednh ph\u1ee7,&#8230;)<\/li>\n<li>S\u1ef1 thay \u0111\u1ed5i t\u1eeb h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (COVID-19 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh d\u1eabn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh) d\u1eabn \u0111\u1ebfn \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>C\u1eadp nh\u1eadt, \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ed3ng b\u1ed9, th\u1ed1ng nh\u1ea5t v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i<\/li>\n<li>Thi\u1ebfu s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi <a href=\"https:\/\/dtmconsulting.vn\/en\/the-he-z-the-he-y-the-he-x-trong-marketing-la-gi\/\">th\u1ebf h\u1ec7 tr\u1ebb, th\u1ebf h\u1ec7 m\u1edbi<\/a><\/li>\n<li>Gi\u1ea3m thi\u1ec3u hay c\u1ea3i thi\u1ec7n c\u00e1c li\u00ean t\u01b0\u1edfng ti\u00eau c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7529 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-300x200.jpg\" alt=\"brand image importance\" width=\"300\" height=\"200\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-600x400.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 v\u00ed d\u1ee5 v\u1ec1 ch\u1ea5t x\u00fac t\u00e1c l\u00e0m cho doanh nghi\u1ec7p n\u00ean xem x\u00e9t t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u0169ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 cu\u1ed1i c\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng th\u1ef1c s\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 v\u1edbi \u0111\u1ecbnh v\u1ecb c\u0169 c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i, vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh c\u0169 ho\u1eb7c l\u00e0m m\u1edbi s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ecbch s\u1eed.<\/p>\n<p>B\u1ea1n \u0111i \u0111\u01b0\u1ee3c bao xa s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00e2u h\u1ecfi: \u0110\u00f3 l\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb) hay b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi?<\/p>\n<p>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/su-thay-doi-dinh-vi-thuong-hieu-trong-thoi-dai-so\/\">S\u1ef1 thay \u0111\u1ed5i \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/strong><\/p>\n<h2>T\u00e1i \u0111\u1ecbnh v\u1ecb Th\u01b0\u01a1ng hi\u1ec7u hay X\u00e2y d\u1ef1ng l\u1ea1i Th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i ho\u00e0n to\u00e0n b\u1ea3n s\u1eafc c\u1ee7a c\u00f4ng ty &#8211; \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u00f3 t\u00ednh to\u00e1n, k\u1ebf ho\u1ea1ch. B\u1ea1n \u0111ang mu\u1ed1n c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i, li\u00ean k\u1ebft, t\u00ednh c\u00e1ch ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc li\u00ean t\u1ee5c, d\u1ec5 nh\u1eadn bi\u1ebft. Vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi v\u1ec1 ph\u00eda tr\u01b0\u1edbc (v\u00e0 \u0111i l\u00ean) khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1ecb \u0111\u00ecnh tr\u1ec7, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang d\u1eabn \u0111\u1ea7u ho\u1eb7c kh\u00e1ch h\u00e0ng kh\u00f4ng k\u1ebft n\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n nh\u01b0 h\u1ecd \u0111\u00e3 t\u1eebng l\u00e0m. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty \u0111\u1ecbnh v\u1ecb l\u1ea1i \u0111\u1ec3 theo k\u1ecbp v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, x\u00e2y d\u1ef1ng l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ea7y r\u1ee7i ro v\u00e0 kh\u00e1c nhi\u1ec1u h\u01a1n. X\u00e2y d\u1ef1ng l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, m\u00f4 h\u00ecnh kinh doanh, v.v. c\u1ee7a b\u1ea1n. M\u1ecdi th\u1ee9 v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 tr\u00ean b\u00e0n. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho nh\u1eefng th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang th\u1ea5t b\u1ea1i v\u00e0 c\u1ea7n ph\u1ea3i t\u00ecm l\u1ea1i b\u1ea3n s\u1eafc c\u1ee7a h\u1ecd (ho\u1eb7c v\u01b0\u1ee3t qua m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng tr\u00ean b\u00e1o ch\u00ed). M\u1ed9t doanh nghi\u1ec7p \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u m\u1edbi.<\/p>\n<p><strong>&gt; Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/rui-ro-tai-dinh-vi-thuong-hieu\/\">R\u1ee7i ro khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u- L\u00e0m sao \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15641 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-300x156.jpg\" alt=\"R\u1ee7i ro khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u- L\u00e0m sao \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng DTM Consulting\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Rui-ro-khi-tai-dinh-vi-thuong-hieu-Lam-sao-de-tai-dinh-vi-thuong-hieu-thanh-cong-DTM-Consulting.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong marketing l\u00e0 qu\u00e1 tr\u00ecnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i qua \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c \u0111\u1ea1i tu nh\u1eadn th\u1ee9c c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1eb1m thu h\u00fat t\u1ed1t h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u00a0.<\/p>\n<p>C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c (m\u00e0 ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o ph\u1ea7n sau), m\u1eb7c d\u00f9 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u1ed1ng nhau\u2026\u00a0M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c\u00a0<b><i>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng <\/i><\/b>\u0111\u1ec3 h\u1ecd xem th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi h\u01a1n.<\/p>\n<blockquote><p><b>Hay n\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 thay \u0111\u1ed5i\u00a0<\/b><b>c\u00e1ch th\u1ecb tr\u01b0\u1eddng nh\u00ecn nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b><b> .\u00a0<\/b><\/p><\/blockquote>\n<div class=\"fusion-text fusion-text-7\">\n<h2><span id=\"Why_Reposition_A_Brand\"><strong>T\u1ea1i sao c\u1ea7n \u0111\u1ecbnh v\u1ecb l\u1ea1i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/span><\/h2>\n<p><span id=\"Why_Reposition_A_Brand\">\u00a0C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng ai mu\u1ed1n ph\u1ee7 \u0111\u1ecbnh c\u00f4ng s\u1ee9c m\u00e0 h\u1ecd \u0111\u00e3 vun \u0111\u1eafp khi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea3. V\u1eady n\u00ean, th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c s\u1ef1 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p, th\u1ecb ph\u1ea7n th\u1ea5p, doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ea5p v\u00e0 doanh thu th\u1ea5p.<\/span><\/p>\n<h3><span id=\"Evolving_Markets\"><b>Th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n\u00a0<\/b><\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n lu\u00f4n bi\u1ebfn \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n do \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb nhi\u1ec1u th\u00e0nh ph\u1ea7n.<\/p>\n<blockquote><p><b>\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y h\u00f4m nay c\u00f3 th\u1ec3 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng ng\u00e0y mai ho\u1eb7c c\u00f3 th\u1ec3 quan tr\u1ecdng g\u1ea5p \u0111\u00f4i.<\/b><\/p><\/blockquote>\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u, s\u1ef1 thay \u0111\u1ed5i v\u1ec1 ki\u1ebfn \u200b\u200bth\u1ee9c hay s\u1ef1 thay \u0111\u1ed5i trong x\u00e3 h\u1ed9i hay b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o kh\u00e1c m\u00e0 con ng\u01b0\u1eddi thay \u0111\u1ed5i, th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i d\u00e0nh cho c\u00e1c th\u1ef1c th\u1ec3 t\u0129nh.<\/p>\n<h3><span id=\"Change_In_Target_Audience\"><b>Thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b><\/span><\/h3>\n<p>Khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, n\u0103ng l\u1ef1c c\u1ee7a h\u1ecd c\u0169ng s\u1ebd gi\u00fap \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i chung.\u00a0Nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 \u1edf c\u1ea5p \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c thu h\u00fat m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 khi thu h\u00fat m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb nhi\u1ec1u ph\u00e2n \u0111o\u1ea1n.<\/p>\n<blockquote><p><b>C\u00e1c ph\u00e2n kh\u00fac ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c nh\u00f3m ng\u01b0\u1eddi, v\u00ec v\u1eady n\u1ebfu k\u1ebf ho\u1ea1ch c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1edf r\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i xem x\u00e9t v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn r\u1ed9ng r\u00e3i h\u01a1n tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n.<\/b><\/p><\/blockquote>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n theo \u0111u\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1ed9ng h\u01a1n ho\u1eb7c ho\u00e0n to\u00e0n kh\u00e1c, c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i xem x\u00e9t li\u1ec7u v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6619 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-300x123.png\" alt=\"\" width=\"300\" height=\"123\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-300x123.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-260x107.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-150x62.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers.png 350w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/123;\" \/><\/p>\n<h3><span id=\"Change_or_Growth_In_Product_Portfolio\"><strong>Thay \u0111\u1ed5i ho\u1eb7c t\u0103ng tr\u01b0\u1edfng trong danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h3>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-18\">\n<p>\u0110\u1ecbnh v\u1ecb x\u1ea3y ra \u1edf c\u1ea3 c\u1ea5p \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.\u00a0\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m x\u1ea3y ra \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi\u00a0\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00ec s\u1ea3n ph\u1ea9m hi\u1ebfm khi thay \u0111\u1ed5i v\u00e0 m\u1ee5c \u0111\u00edch d\u1ef1 \u0111\u1ecbnh cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1 \u0111\u1ecbnh.<\/p>\n<blockquote><p><b>\u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, khi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u00e1t tri\u1ec3n, c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu danh m\u1ee5c \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng h\u01a1n ra kh\u1ecfi v\u1ecb tr\u00ed ban \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/b><\/p><\/blockquote>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-va-marketing-san-pham-moi\/\">Thi\u1ebft k\u1ebf v\u00e0 marketing s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-19\">\n<h3><span id=\"Signal_A_New_Approach_Era\"><strong>B\u1eaft \u0111\u1ea7u theo <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/\">\u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/a> m\u1edbi<\/strong><\/span><\/h3>\n<\/div>\n<div class=\"fusion-text fusion-text-20\">\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng th\u1eadp k\u1ef7 ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng th\u1ebf k\u1ef7\u00a0c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh theo th\u1eddi gian \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i (th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7, kh\u00e1ch h\u00e0ng,&#8230;)<\/p>\n<blockquote><p><b>Gi\u1ed1ng nh\u01b0 m\u1ed9t con cua l\u1ed9t da, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 b\u00e1o hi\u1ec7u s\u1ef1 k\u1ebft th\u00fac c\u1ee7a m\u1ed9t k\u1ef7 nguy\u00ean c\u0169 v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi, th\u01b0\u1eddng l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 c\u00e1ch n\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/b><\/p><\/blockquote>\n<h2>C\u00e1ch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>Khi m\u1ed9t c\u00f4ng ty t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, n\u00f3 c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m c\u1ed5 \u0111\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean c\u00f9ng v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c trong khi v\u1eabn b\u00e1m s\u00e1t c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.\u00a0N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 c\u1ed1ng hi\u1ebfn m\u1ea1nh m\u1ebd c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 t\u1ed3n t\u1ea1i trong s\u1ef1 thay \u0111\u1ed5i \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng trong \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-7333 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand.jpg 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<h2>C\u00e1c b\u01b0\u1edbc t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Repositioning)<\/h2>\n<p>\u0110\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb v\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0M\u1ed9t s\u1ed1 b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n<h3>1. Ph\u00e2n t\u00edch hi\u1ec7n tr\u1ea1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>L\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch.\u00a0B\u00e2y gi\u1edd c\u00f4ng ty c\u1ea7n xem x\u00e9t doanh s\u1ed1, th\u1ecb ph\u1ea7n, c\u1ea1nh tranh, th\u00e1ch th\u1ee9c, l\u1ee3i \u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh, v.v.<\/p>\n<h3>2. Nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u00f2ng trung th\u00e0nh, h\u00e0nh vi mua h\u00e0ng v\u00e0 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.\u00a0Cu\u1ed9c kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua b\u01b0u ph\u1ea9m, b\u1ea3ng c\u00e2u h\u1ecfi, email ho\u1eb7c ph\u1ecfng v\u1ea5n.<\/p>\n<h3>3. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb<\/h3>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd ph\u00e1t tri\u1ec3n c\u00e1c m\u1ee5c ti\u00eau, s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1ea7m nh\u00ecn v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, m\u1ed9t khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat \u1edf v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i, th\u00ec vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 chi\u1ebfn l\u01b0\u1ee3c cu\u1ed1i c\u00f9ng, v\u00ec n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xa l\u00e1nh. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 xung \u0111\u1ed9t v\u1edbi v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 do \u0111\u00f3 g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 ngay c\u1ea3 khi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng ph\u00e1t sinh, vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u1eddng t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh. Tuy nhi\u00ean, nh\u1eefng thay \u0111\u1ed5i khi\u00eam t\u1ed1n v\u1ec1 v\u1ecb tr\u00ed \u0111\u00f4i khi \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ed1t h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a>\u00a0\u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia \u0111\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-39\">\n<blockquote>\n<p style=\"text-align: right;\">Tham kh\u1ea3o <a href=\"https:\/\/blog.marketveep.com\/examples-of-brand-repositioning-renewed-company-growth\" target=\"_blank\" rel=\"noopener\">Bill Viau<\/a> <a href=\"https:\/\/brandmasteracademy.com\/brand-repositioning\/\" target=\"_blank\" rel=\"noopener\">brandmasteracademy<\/a><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Doanh nghi\u1ec7p khi c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p) c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh\/c\u1eadp nh\u1eadt th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 theo k\u1ecbp v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc \u0111ang ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u vi\u1ec7c [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-14672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14672"}],"version-history":[{"count":14,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14672\/revisions"}],"predecessor-version":[{"id":15646,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14672\/revisions\/15646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14676"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}