{"id":14633,"date":"2022-01-13T10:24:42","date_gmt":"2022-01-13T03:24:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14633"},"modified":"2023-07-19T09:56:08","modified_gmt":"2023-07-19T02:56:08","slug":"hanh-vi-khach-hang-nguoi-tieu-dung-nganh-y-te","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hanh-vi-khach-hang-nguoi-tieu-dung-nganh-y-te\/","title":{"rendered":"H\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"
T\u1ea1i sao b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe?\u00a0Trong b\u1ea5t c\u1ee9 ng\u00e0nh n\u00e0o, h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p ph\u1ea3n \u00e1nh nhu c\u1ea7u, ham mu\u1ed1n, v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3 trong l\u0129nh v\u1ef1c y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Trong l\u0129nh v\u1ef1c kinh doanh hay marketing y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a>, s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c di\u1ec5n ra gi\u1eefa c\u00e1c b\u1ec7nh nh\u00e2n, kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2014 m\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua ho\u1eb7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. C\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u h\u00e0nh vi v\u00e0 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/div>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ai?<\/b><\/h2>\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng – kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 ai c\u00f3 nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n \u2014 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 \u2014 cho m\u1ed9t s\u1ea3n ph\u1ea9m (m\u1ed9t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/div>\n
Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd \u1edf \u0111\u00e2y \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng.<\/div>\n
\"marketing<\/div>\n
<\/div>\n

C\u00e2n nh\u1eafc k\u1ef9 c\u00e0ng<\/h3>\n
\u0110\u1ea7u ti\u00ean, vi\u1ec7c mua v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ea7n l\u1edbn l\u00e0 \u0111\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 c\u00e0ng, do h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c \u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu h\u1ecd kh\u00f4ng quy\u1ebft \u0111\u1ecbnh ho\u1eb7c quy\u1ebft \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc, xem x\u00e9t k\u1ef9 c\u00e0ng.<\/div>\n

Ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng<\/h3>\n
Th\u1ee9 hai, m\u1ed9t chuy\u00ean gia y t\u1ebf th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t ho\u1eb7c y\u00eau c\u1ea7u c\u00e1c d\u1ecbch v\u1ee5, h\u00e0ng h\u00f3a v\u00ec l\u1ee3i \u00edch c\u1ee7a b\u1ec7nh nh\u00e2n – \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m r\u1ea5t kh\u00e1c bi\u1ec7t v\u00e0 duy nh\u1ea5t ch\u1ec9 c\u00f3 \u1edf ng\u00e0nh n\u00e0y. Th\u00f4ng th\u01b0\u1eddng, h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 tr\u01b0\u1edbc \u0111\u01b0\u1ee3c l\u00ean l\u00ean danh s\u00e1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 sau \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tu\u00e2n th\u1ee7 \u0111i\u1ec1u tr\u1ecb theo quy \u0111\u1ecbnh.<\/div>\n

Gi\u00e1 – \u0111\u00f4i khi kh\u00f4ng quan tr\u1ecdng<\/h3>\n

\u1ede ng\u00e0nh y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, gi\u00e1 \u0111\u00f4i khi c\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u00e2n nh\u1eafc nh\u01b0 ch\u00fang ta th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c ng\u00e0nh kh\u00e1c. Kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng kh\u00f4ng bi\u1ebft gi\u00e1 c\u1ee7a d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 v\u00ec l\u00fd do \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) b\u1ecf qua chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/a> khi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing, kinh doanh \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00f3 l\u00e0 s\u1ef1 h\u1ea1n ch\u1ebf trong vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 \u00edt ho\u1eb7c g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 tr\u1ea3i nghi\u00eam th\u1eed tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5), ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00f4 h\u00ecnh.<\/p>\n

Do kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 \u00edt hi\u1ec3u bi\u1ebft ho\u1eb7c kh\u00f4ng c\u00f3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn n\u00ean h\u1ecd th\u01b0\u1eddng c\u00f3 \u00edt c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 th\u01b0\u1eddng l\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 mang t\u00ednh ch\u1ee7 quan. Ch\u00ednh v\u00ec v\u1eady, \u0111\u00f4i khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u1ed9t ph\u00f2ng kh\u00e1m\/b\u1ec7nh vi\u1ec7n ch\u1ec9 b\u1edfi n\u01a1i \u0111\u00f3 ti\u1ec7n l\u1ee3i khi \u0111\u1ed7 xe ho\u1eb7c nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n,…<\/p>\n

\"Qu\u1ea3n<\/p>\n

C\u1ea3m x\u00fac khi l\u1ef1a ch\u1ecdn<\/h3>\n

M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m v\u00f4 c\u00f9ng kh\u00e1c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1, th\u00e0nh ph\u1ea7n c\u1ea3m x\u00fac trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5). R\u00f5 r\u00e0ng r\u1eb1ng, khi m\u1ed9t kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn t\u00e2m l\u00ed, c\u1ea3m x\u00fac nh\u01b0 lo l\u1eafng, s\u1ee3 h\u00e3i, hy v\u1ecdng,…\u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ec7nh nh\u00e2n v\u00e0 gia \u0111\u00ecnh h\u1ecd.<\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: Marketing s\u1ea3n ph\u1ea9m m\u1edbi ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m<\/a><\/strong><\/p>\n

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Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ng\u00e0ng y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\u00a0 vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng khi l\u1ef1a ch\u1ecdn v\u00e0 mua h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5<\/span>. B\u00ean c\u1ea1nh \u0111\u00f3, do h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, s\u1ee9c kh\u1ecfe kh\u00e1c v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c n\u00ean m\u1ed7i m\u1ed9t giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng khi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch marketing ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a>. Th\u00f4ng th\u01b0\u1eddng qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe bao g\u1ed3m:<\/p>\n

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1.\u00a0Nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1\/nhu c\u1ea7u<\/h3>\n

Khi kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) y t\u1ebf, ch\u0103m s\u00f3c, ng\u01b0\u1eddi l\u00e0m marketing hay nh\u00e0 kinh doanh c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ho\u00e0n c\u1ea3nh ho\u1eb7c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, k\u00edch ho\u1ea1t nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. T\u1eeb nh\u1eefng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch markerting<\/a> nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

2. T\u00ecm ki\u1ebfm th\u00f4ng tin<\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, sau khi nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nhu c\u1ea7u, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m nh\u01b0: c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, nh\u00e0\/n\u01a1i cung c\u1ea5p, nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd,… C\u00e1c ngu\u1ed3n th\u00f4ng tin t\u00ecm ki\u1ebfm s\u1ebd li\u00ean quan \u0111\u1ebfn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i \u0111\u00f3.<\/p>\n

\"H\u00e0nh<\/p>\n

 <\/p>\n

3. Nh\u1eadn di\u1ec7n ban \u0111\u1ea7u<\/h3>\n
Nh\u1eadn di\u1ec7n ban \u0111\u1ea7u l\u00e0 khi n<\/b>g\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, marketing.<\/div>\n
Giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf tr\u00ean. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c th\u00f4ng tin truy\u1ec1n th\u00f4ng v\u1ec1 nh\u1eefng \u01b0u \u0111i\u1ec3m, \u0111i\u1ec3m n\u1ed5i b\u1eadt hay kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1\/nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/div>\n

4. Hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1<\/h3>\n
\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u hi\u1ec3u v\u1ec1\u00a0h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 s\u1eb5n c\u00f3 v\u00e0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ch\u00fang sau khi \u0111\u00e3 th\u0103m d\u00f2 c\u00e1c ngu\u1ed3n th\u00f4ng tin, t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, giai \u0111o\u1ea1n n\u00e0y c\u0169ng l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng nh\u1eadn \u0111\u1ecbnh, \u0111\u1ecbnh v\u1ecb \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) t\u1eeb quan \u0111i\u1ec3m c\u00e1 nh\u00e2n.<\/div>\n

5.\u00a0\u0110\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf<\/h3>\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c c\u00e1c s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd. Trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1, kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb ra m\u1ed9t s\u1ed1 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 gi\u1ea3m b\u1edbt c\u00e1c l\u1ef1a ch\u1ecdn.<\/div>\n

6.\u00a0\u0110\u00e1nh gi\u00e1 th\u1ecfa thu\u1eadn<\/h3>\n

Kh\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f2n c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn b\u00ean th\u1ee9 ba nh\u01b0 c\u00f4ng ty b\u1ea3o hi\u1ec3m, c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i,…. Do khi ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn n\u01a1i cung c\u1ea5p s\u1ea3n ph\u1ea9m, nh\u1ea5t l\u00e0 d\u1ecbch v\u1ee5 y t\u1ebf, kh\u00e1ch h\u00e0ng c\u00f2n c\u1ea7n c\u00e2n nh\u1eafc li\u1ec7u d\u1ecbch v\u1ee5 nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m c\u00f3 ch\u1ea5p nh\u1eadn thanh to\u00e1n \u1edf ph\u00f2ng kh\u00e1m\/y t\u1ebf \u0111\u00f3 kh\u00f4ng, c\u00e1c \u01b0u \u0111\u00e3i, ch\u00ednh s\u00e1ch ra sao,….<\/p>\n

7. C\u00e2n nh\u1eafc s\u1ef1 \u01b0u ti\u00ean<\/h3>\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m hay ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe kh\u00e1c bi\u1ec7t n\u1ed5i b\u1eadt v\u1edbi ng\u00e0nh h\u00e0ng kh\u00e1c \u0111\u00f3 l\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ed1i v\u1edbi c\u00e1 nh\u00e2n cung c\u1ea5p d\u1ecbch v\u1ee5 dich v\u1ee5 cho m\u00ecnh.<\/div>\n
V\u00ed d\u1ee5: l\u1ef1a ch\u1ecdn b\u00e1c s\u0129 kh\u00e1m l\u00e2m s\u00e0ng ho\u1eb7c b\u00e1c s\u0129 ph\u1eabu thu\u1eadt cho m\u00ecnh,…<\/span><\/div>\n

8. Ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h3>\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (ho\u1eb7c ng\u01b0\u1eddi kh\u00e1c) ch\u1ecdn, trong s\u1ed1 s\u1edf th\u00edch c\u1ee7a h\u1ecd, h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c mua ho\u1eb7c s\u1eed d\u1ee5ng.<\/div>\n
\"\"<\/div>\n
>> B\u00e0i vi\u1ebft li\u00ean quan: Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng<\/a><\/strong><\/div>\n

9. C\u00f4ng\u00a0d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/a><\/h3>\n
<\/b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng h\u00f3a ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. B\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m s\u1eb5n t\u1ea1i hi\u1ec7u thu\u1ed1c ho\u1eb7c m\u1ed9t c\u1eeda h\u00e0ng cung c\u1ea5p y t\u1ebf ho\u1eb7c tr\u1ea3i qua m\u1ed9t cu\u1ed9c ph\u1eabu thu\u1eadt ph\u1ee9c t\u1ea1p.<\/div>\n

10. H\u00e0nh vi sau mua c\u1ee7ang\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf<\/h3>\n
<\/b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f9ng v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c c\u00f3 li\u00ean quan s\u1ebd \u0111\u00e1nh gi\u00e1 xem vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea3m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) \u0111\u00f3 c\u00f3 \u0111\u1ea1t y\u00eau c\u1ea7u hay kh\u00f4ng. N\u1ebfu h\u00e0i l\u00f2ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. Trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i, t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua \u0111em l\u1ea1i k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nguy c\u01a1 cho nh\u00e0 cung c\u1ea5p n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00e0nh vi\u1ec7c khi\u1ebfu n\u1ea1i ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 \u0111\u00f3 \u0111\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.\u00a0<\/span><\/div>\n

K\u1ebft lu\u1eadn<\/h2>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng. Khi m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n, chi\u1ebfn l\u01b0\u1ee3c marketing theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 quan tr\u1ecdng h\u01a1n. Tuy nhi\u00ean, qua qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u00e0 g\u1eb7p g\u1ee1 c\u00e1c doanh nghi\u1ec7p kinh doanh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u nh\u00e0 cung c\u1ea5p v\u1eabn ch\u01b0a cho r\u1eb1ng b\u1ec7nh nh\u00e2n ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/div>\n<\/div>\n

\n
Ng\u00e0y nay, c\u00e1c th\u00e0nh ph\u1ea7n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe bao g\u1ed3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng,<\/span> b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. V\u00ec nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe kh\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00e1c ng\u00e0nh ti\u00eau d\u00f9ng kh\u00e1c.<\/div>\n
\u0110\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe r\u1ed9ng l\u1edbn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p hay nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o n\u00ean ti\u1ebfn h\u00e0nh ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd h\u1ecdc, v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe, m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng,….<\/div>\n
<\/div>\n
LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a>\u00a0\u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia \u0111\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

T\u1ea1i sao b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe?\u00a0Trong b\u1ea5t c\u1ee9 ng\u00e0nh n\u00e0o, h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p ph\u1ea3n \u00e1nh nhu c\u1ea7u, ham mu\u1ed1n, v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng […]<\/p>","protected":false},"author":20,"featured_media":14642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[685,644,687,656,686],"class_list":["post-14633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-cham-soc-suc-khoe","tag-chien-luoc-marketing","tag-duoc-pham","tag-insights-khach-hang","tag-y-te",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14633"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14633\/revisions"}],"predecessor-version":[{"id":16050,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14633\/revisions\/16050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14642"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}