{"id":14610,"date":"2022-01-10T17:05:51","date_gmt":"2022-01-10T10:05:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14610"},"modified":"2022-01-13T14:40:23","modified_gmt":"2022-01-13T07:40:23","slug":"xu-huong-tieu-dung-2022","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-2022\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ef1 ki\u1ebfn b\u00f9ng n\u1ed5 t\u1ea1i \u0110\u00f4ng Nam \u00c1 2022"},"content":{"rendered":"

Theo\u00a0e-Conomy SEA 2021<\/a> c\u1ee7a Google, trong su\u1ed1t qu\u00e1 tr\u00ecnh tr\u1ea3i qua \u0111\u1ea1i d\u1ecbch COVID -19 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng internet b\u00f9ng n\u1ed5 l\u00ean \u0111\u1ebfn 60 tri\u1ec7u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n \u0111\u1ea7u. L\u00e0n s\u00f3ng s\u1ed1 h\u00f3a v\u00e0 s\u1edf th\u00edch \u0111ang gia t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean b\u00e1n l\u1ebb m\u1edbi.<\/p>\n

Xu h\u01b0\u1edbng gia t\u0103ng s\u1ed1 h\u00f3a<\/strong><\/h2>\n

Covid-19 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho \u0111\u1ec3 bi\u1ebfn \u0110\u00f4ng Nam \u00c1 tr\u1edf th\u00e0nh khu v\u1ef1c \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0o n\u0103m 2022.<\/p>\n

Theo\u00a0e-Conomy SEA 2021<\/a> – m\u1ed9t \u1ea5n ph\u1ea9m h\u00e0ng n\u0103m c\u1ee7a Google\u00a0 c\u00f3 th\u00eam 40 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet m\u1edbi tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2021, n\u00e2ng m\u1ee9c th\u00e2m nh\u1eadp internet \u1edf \u0110\u00f4ng Nam \u00c1 l\u00ean \u0111\u1ebfn 75%.<\/p>\n

\"economy<\/p>\n

 <\/p>\n

Ngo\u00e0i ra, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn) c\u0169ng t\u0103ng l\u00ean, v\u1edbi 60 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n \u0111\u1ea7u ti\u00ean trong v\u00e0 sau \u0111\u1ea1i d\u1ecbch.<\/p>\n

\"economy<\/p>\n

Theo th\u1ecb tr\u01b0\u1eddng, Philippines ghi nh\u1eadn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi cao nh\u1ea5t, v\u1edbi 20% \u0111\u1ebfn tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2020 v\u00e0 2021, \u0111\u1ee9ng \u0111\u1ea7u m\u1ee9c trung b\u00ecnh c\u1ee7a \u0110\u00f4ng Nam \u00c1 l\u00e0 16%.\u00a0Th\u00e1i Lan tuy\u1ec3n d\u1ee5ng 18% trong t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, trong khi Malaysia chi\u1ebfm 15%, ti\u1ebfp theo l\u00e0 Vi\u1ec7t Nam (14%), Indonesia (13%) v\u00e0 Singapore v\u1edbi 10%.<\/p>\n

>> Xem th\u00eam: [B\u00c1O C\u00c1O] Th\u00f3i quen v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o sau COVID-19 t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/a><\/strong><\/p>\n

H\u00e0i l\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n

Theo Google, c\u1ee9 10 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 th\u00ec c\u00f3 8 ng\u01b0\u1eddi h\u00e0i l\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.<\/p>\n

\"economy<\/p>\n

V\u00e0 c\u00f3 \u0111\u1ebfn 9 trong s\u1ed1 10 ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0o n\u0103m 2020 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o n\u0103m 2021.<\/p>\n

\"economy<\/p>\n

 <\/p>\n

Nh\u01b0ng v\u1eabn c\u00f3 xu h\u01b0\u1edbng mua t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng…<\/h3>\n

Tuy nhi\u00ean, b\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y khi t\u00ecnh tr\u1ea1ng gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i gi\u1ea3m b\u1edbt v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1eafm tr\u1edf l\u1ea1i t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng (offline). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 v\u1eabn d\u1ef1a v\u00e0o c\u1ea3 k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 khi mua h\u00e0ng, k\u00eanh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 giao ti\u1ebfp v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, ngay c\u1ea3 khi l\u1ea7n mua cu\u1ed1i c\u00f9ng l\u00e0 mua t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Zalora n\u0103m 2021<\/a>, kho\u1ea3ng 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tham kh\u1ea3o \u00edt nh\u1ea5t m\u1ed9t k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 trong su\u1ed1t h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd, v\u1edbi 58% ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c ch\u1ecdn k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0m \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 (96%) ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 s\u1eed d\u1ee5ng Google T\u00ecm ki\u1ebfm Xu h\u01b0\u1edbng trong nghi\u00ean c\u1ee9u mua h\u00e0ng c\u1ee7a h\u1ecd, t\u1ef7 l\u1ec7 n\u00e0y cao h\u01a1n \u1edf c\u00e1c n\u01b0\u1edbc Indonesia (99%), Malaysia (98%), Th\u00e1i Lan (98%), Philippines (98%) v\u00e0 Singapore (95%), v\u1edbi Vi\u1ec7t Nam (90%).<\/p>\n

\"Ra<\/p>\n

 <\/p>\n

Mua TR\u01af\u1edaC tr\u1ea3 SAU<\/strong><\/h2>\n

Trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, vi\u1ec7c s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed (E-wallet) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u0103ng t\u1eeb 45% tr\u00ean kh\u1eafp \u0110\u00f4ng Nam \u00c1, so v\u1edbi th\u1eddi k\u1ef3 tr\u01b0\u1edbc (theo b\u00e1o c\u00e1o e-Conomy SEA 2021)<\/a><\/p>\n

Thanh to\u00e1n \u0111i\u1ec7n t\u1eed Mua tr\u01b0\u1edbc Tr\u1ea3 sau (Buy now, pay later) \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n th\u1ebf gi\u1edbi b\u00e1n l\u1ebb v\u00e0 t\u00e0i ch\u00ednh \u1edf Ch\u00e2u \u00c1, \u0111\u1ed3ng th\u1eddi tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi 290 tri\u1ec7u ng\u01b0\u1eddi \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n

V\u00ed d\u1ee5: Theo Google T\u00ecm ki\u1ebfm Xu h\u01b0\u1edbng, Indonesia c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 gia t\u0103ng 10 l\u1ea7n trong c\u00e1c l\u01b0\u1ee3t t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 v\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 15 l\u1ea7n trong c\u00e1c d\u1ecbch v\u1ee5 mua tr\u01b0\u1edbc tr\u1ea3 sau trong 5 n\u0103m qua, theo Google T\u00ecm ki\u1ebfm Xu h\u01b0\u1edbng, khi\u1ebfn n\u01b0\u1edbc n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t cho d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n

Ngo\u00e0i s\u1ef1 ti\u1ec7n l\u1ee3i v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 di \u0111\u1ed9ng, c\u00e1c t\u00f9y ch\u1ecdn mua tr\u01b0\u1edbc tr\u1ea3 sau cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd ch\u01b0a bao gi\u1edd ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c b\u1eb1ng m\u1ed9t l\u1ea7n thanh to\u00e1n. H\u01a1n n\u1eefa, c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n h\u1ea5p d\u1eabn \u2014 t\u1eeb tr\u1ea3 g\u00f3p h\u00e0ng th\u00e1ng \u0111\u1ebfn l\u00e3i su\u1ea5t 0% \u2014 cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, m\u1edf r\u1ed9ng ph\u1ea1m vi t\u00e0i ch\u00ednh h\u01a1n n\u1eefa. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 bao g\u1ed3m c\u1ea3 ng\u00e0nh c\u00f4ng nghi\u1ec7p xa x\u1ec9, theo d\u1eef li\u1ec7u c\u1ee7a Zalora.<\/p>\n

S\u1ef1 b\u1ec1n v\u1eefng<\/strong><\/h2>\n

S\u1ef1 khao kh\u00e1t s\u1ed1 h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a \u0110\u00f4ng Nam \u00c1 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn khu v\u1ef1c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng – t\u1eeb th\u00f3i quen mua h\u00e0ng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2021, Zalora cho bi\u1ebft c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng v\u1eabn \u1ed5n \u0111\u1ecbnh tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3, v\u1edbi 15% kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb mua c\u00e1c m\u1eb7t h\u00e0ng th\u00f4ng qua ‘Earth Edit’, chi\u1ebfm 6% th\u1ecb ph\u1ea7n b\u00e1n h\u00e0ng c\u1ee7a Zalora cho \u0111\u1ebfn nay.<\/p>\n

\"ZALORA<\/p>\n

Khi t\u00ecm ki\u1ebfm c\u00e1c m\u1eb7t h\u00e0ng b\u1ec1n v\u1eefng, Millennials chi\u1ebfm 64% s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm, ti\u1ebfp theo l\u00e0 Gen X v\u1edbi 18%.\u00a0M\u1eb7t kh\u00e1c, Gen Z ch\u1ec9 \u0111\u00f3ng g\u00f3p v\u00e0o 14% t\u1ed5ng s\u1ed1, v\u01b0\u1ee3t xa nh\u1eefng ng\u01b0\u1eddi Boomers ch\u1ec9 chi\u1ebfm 1%.<\/p>\n

V\u1ec1 th\u1eddi trang, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 c\u0169ng \u0111\u00e3 gi\u1ea3m ti\u00eau th\u1ee5 c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 \u0111ang mua h\u00e0ng may m\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n so v\u1edbi qu\u1ea7n \u00e1o gi\u00e1 r\u1ebb.\u00a0\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi kh\u1ea3 n\u0103ng chi tr\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau Covid-19, vi\u1ec7c b\u00e1n l\u1ea1i ho\u1eb7c \u0111\u1ed3 c\u0169 \u0111\u00e3 tr\u1edf n\u00ean h\u1ee3p th\u1eddi trang, th\u1eadm ch\u00ed l\u00e0 sang tr\u1ecdng, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y qu\u1ea7n \u00e1o th\u1eddi trang, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ec1n v\u1eefng, ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 \u1edf m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: Chinh ph\u1ee5c Th\u1ebf h\u1ec7 Z t\u1ea1i Ch\u00e2u \u00c1<\/a><\/strong><\/p>\n

S\u1ea3n ph\u1ea9m xa x\u1ec9<\/strong><\/h2>\n

Theo\u00a0iPrice<\/a>, ng\u01b0\u1eddi mua s\u1eafm \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 chi trung b\u00ecnh 127,50 USD \/ ng\u01b0\u1eddi cho c\u00e1c m\u1eb7t h\u00e0ng xa x\u1ec9 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb th\u00e1ng 2 \u0111\u1ebfn th\u00e1ng 7 n\u0103m 2021\u00a0.<\/p>\n

S\u1ef1 th\u00e8m mu\u1ed1n \u0111\u1ed1i v\u1edbi s\u1ef1 sang tr\u1ecdng \u0111\u00e3 \u0111\u01b0\u1ee3c Google x\u00e1c nh\u1eadn th\u00f4ng qua xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 m\u1ee9c tr\u01b0\u1edbc Covid trong n\u1eeda \u0111\u1ea7u n\u0103m 2021.<\/p>\n

\"C\u00e1ch<\/p>\n

S\u1ef1 gia t\u0103ng n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u1ec7t \u1edf Singapore, n\u01a1i s\u1edf th\u00edch t\u00ecm ki\u1ebfm cao g\u1ea5p 1,5 l\u1ea7n so v\u1edbi m\u1ee9c tr\u01b0\u1edbc Covid cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Louis Vuitton, Chanel v\u00e0 Dior.<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao kh\u00f4ng?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0:<\/p>\n

“H\u1ecd t\u00ecm th\u1ea5y c\u1ea3m gi\u00e1c th\u01b0 gi\u00e3n trong mua s\u1eafm xa x\u1ec9 tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch mua c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 “c\u1ea3m th\u1ea5y d\u1ec5 ch\u1ecbu” trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch.”<\/strong><\/p><\/blockquote>\n

B\u00e0i vi\u1ebft li\u00ean quan: B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1eddi trang 2021 sau COVID-19<\/a><\/strong><\/p>\n

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Gia t\u0103ng ti\u00eau d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n

\u1ede \u0110\u00f4ng Nam \u00c1, khu v\u1ef1c n\u00e0y \u0111\u00e3 ch\u00e0o \u0111\u00f3n 20 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet m\u1edbi trong n\u1eeda \u0111\u1ea7u n\u0103m 2021.\u00a0<\/span>\u00a0<\/span><\/p>\n

V\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng internet ng\u00e0y c\u00e0ng t\u0103ng, Google, trong b\u00e1o c\u00e1o e-Conomy SEA m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh, \u0111\u00e3 th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng internet hi\u1ec7n t\u1ea1i \u0111ang s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 g\u1ea5p 4 l\u1ea7n k\u1ec3 t\u1eeb khi h\u1ecd x\u1ea3y ra \u0111\u1ea1i d\u1ecbch v\u00e0o n\u0103m 2020.\u00a0<\/span>\u00a0<\/span><\/p>\n

V\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn n\u00e0y c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 trong nh\u1eefng n\u0103m t\u1edbi, v\u1edbi 8\/10 ng\u01b0\u1eddi b\u00e0y t\u1ecf s\u1ef1 h\u00e0i l\u00f2ng khi s\u1eed d\u1ee5ng ch\u00fang.<\/span>\u00a0<\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a PPRO,<\/a> x\u00e9t v\u1ec1 ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t trong khu v\u1ef1c. C\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t trong danh m\u1ee5c n\u00e0y bao g\u1ed3m TV, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh x\u00e1ch tay, \u1ed5 USB, pin d\u1ef1 ph\u00f2ng, v.v. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m <\/strong>qu\u1ea7n \u00e1o, ph\u1ee5 ki\u1ec7n th\u1eddi trang, s\u1ea3n ph\u1ea9m tr\u1ebb em v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ec1m n\u0103ng v\u00ec khu v\u1ef1c n\u00e0y c\u00f3 doanh s\u1ed1 l\u1edbn h\u01a1n c\u1ea3.\u00a0<\/strong><\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong l\u0129nh v\u1ef1c n\u00e0y h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eefng xu h\u01b0\u1edbng n\u00e0y. V\u00ed d\u1ee5: v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em chi\u1ebfm \u0111\u1ebfn 30,45%<\/a> v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec3 kinh doanh.<\/p>\n

\"\"<\/p>\n

NFT<\/a> ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/h2>\n

Theo b\u00e1o c\u00e1o Think Forward 2022<\/a>, nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a n\u1ed9i dung s\u1ed1.<\/p>\n

Gi\u1edd \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n cho s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd.<\/p>\n

H\u00e0ng h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 c\u00f3 gi\u00e1 tr\u1ecb m\u1edbi do s\u1ef1 quan t\u00e2m t\u0103ng \u0111\u1ed9t bi\u1ebfn \u0111\u1ed1i v\u1edbi NFT: 8% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00fang.<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n mua s\u1eafm m\u1ed9t chi\u1ebfn \u0111\u1ed3ng h\u1ed3 Rolex, m\u1ed9t chi\u1ebfc xe Porsche, gi\u1edd \u0111\u00e2y mua NFT l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u1ef1. C\u00f3 \u0111\u1ebfn 33% Gen Zers tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 mua qu\u1ea7n \u00e1o ho\u1eb7c skin k\u1ef9 thu\u1eadt s\u1ed1 cho \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 v\u00e0 m\u1ed9t ph\u1ea7n ba ( 33<\/span> %) Gen Zers tr\u00ean to\u00e0n c\u1ea7u n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd c\u00e2n nh\u1eafc mua c\u00e1c s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

R\u00f5 r\u00e0ng r\u1eb1ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang di\u1ec5n ra v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng c\u00e0ng s\u00f4i \u0111\u1ed9ng doanh nghi\u1ec7p c\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh.\u00a0Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng cho n\u0103m 2022. \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n trong n\u0103m 2022?<\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia!<\/p>\n

Ngu\u1ed3n: RetailAsia<\/a>, PPRO<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Theo\u00a0e-Conomy SEA 2021 c\u1ee7a Google, trong su\u1ed1t qu\u00e1 tr\u00ecnh tr\u1ea3i qua \u0111\u1ea1i d\u1ecbch COVID -19 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng internet b\u00f9ng n\u1ed5 l\u00ean \u0111\u1ebfn 60 tri\u1ec7u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n \u0111\u1ea7u. L\u00e0n s\u00f3ng s\u1ed1 h\u00f3a v\u00e0 s\u1edf th\u00edch \u0111ang gia t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u1ef1c n\u00e0y […]<\/p>","protected":false},"author":20,"featured_media":14623,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,640],"tags":[648,656],"class_list":["post-14610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-marketing-reports","tag-ecommerce","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14610"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14610\/revisions"}],"predecessor-version":[{"id":14646,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14610\/revisions\/14646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14623"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}