{"id":14590,"date":"2022-01-10T12:23:28","date_gmt":"2022-01-10T05:23:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14590"},"modified":"2022-01-10T12:23:28","modified_gmt":"2022-01-10T05:23:28","slug":"chien-luoc-marketing-dich-vu-y-te-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu-y-te-cham-soc-suc-khoe\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ph\u00f2ng kh\u00e1m\/b\u1ec7nh vi\u1ec7n &#8211; H\u01b0\u1edbng d\u1eabn chi ti\u1ebft"},"content":{"rendered":"<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p (marketing mix) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c bi\u1ebfn s\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c m\u00e0 m\u1ed9t doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p th\u00f4ng th\u01b0\u1eddng g\u1ed3m s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5), gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn b\u00e1n, con ng\u01b0\u1eddi, quy tr\u00ecnh,&#8230;. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh c\u01a1 s\u1edf cho chi\u1ebfn l\u01b0\u1ee3c marketing trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe quan t\u00e2m. Tuy nhi\u00ean, nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a h\u1ed7n h\u1ee3p marketing kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 c\u00f9ng \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia y t\u1ebf nh\u01b0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing trong c\u00e1c ng\u00e0nh kh\u00e1c.<\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m (product) d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng l\u00e0 d\u1ea1ng \u00fd t\u01b0\u1edfng, bao g\u1ed3m c\u1ea3 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5, do v\u1eady, r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n<p style=\"text-align: justify;\">Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe hi\u1ebfm khi ngh\u0129 nhi\u1ec1u \u0111\u1ebfn kh\u00e1i ni\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng cho r\u1eb1ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i. Tuy nhi\u00ean, ng\u00e0y nay, thi\u1ebft k\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh c\u1ea3m nh\u1eadn v\u00e0 bao b\u00ec c\u1ee7a n\u00f3 \u0111\u1ec1u \u0111ang tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh v\u00e0 marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14583 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1-300x203.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1-216x146.jpg 216w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1-111x75.jpg 111w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 style=\"text-align: justify;\">L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh kinh doanh, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o h\u00e3y b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>S\u1ea3n ph\u1ea9m, <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dong-san-pham-product-line-la-gi-khai-niem-chien-luoc-dinh-gia-vi-du\/\">d\u00f2ng s\u1ea3n ph\u1ea9m<\/a><\/strong> ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, ho\u1eb7c k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y nay kh\u00f4ng?<\/li>\n<li>So v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty c\u00f3 g\u00ec v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n so v\u1edbi b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec kh\u00e1c s\u1eb5n c\u00f3 kh\u00f4ng? N\u1ebfu v\u1eady, n\u00f3 l\u00e0 c\u00e1i g\u00ec? N\u1ebfu kh\u00f4ng, doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng g\u00ec kh\u00e1c bi\u1ec7t? Doanh nghi\u1ec7p c\u00f3 n\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i kh\u00f4ng?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u1ea5n \u0111\u1ec1 c\u1ea7n quan t\u00e2m tr\u00ean c\u0169ng ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, v\u01b0\u1edbng m\u1eafc.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-dinh-gia-pricing-strategy\/\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">Gi\u00e1 (price) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c t\u00ednh cho m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5), bao g\u1ed3m ph\u00ed, l\u1ec7 ph\u00ed, kho\u1ea3n \u0111\u00f3ng g\u00f3p b\u1ea3o hi\u1ec3m, kho\u1ea3n kh\u1ea5u tr\u1eeb, kho\u1ea3n \u0111\u1ed3ng thanh to\u00e1n v\u00e0 c\u00e1c chi ph\u00ed t\u1ef1 tr\u1ea3 kh\u00e1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ecbch v\u1ee5 y t\u1ebf.<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 ph\u01b0\u01a1ng di\u1ec7n kinh t\u1ebf, gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 trao \u0111\u1ed5i. N\u00f3i c\u00e1ch kh\u00e1c, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ti\u1ec1n t\u1eeb kh\u00e1ch h\u00e0ng. M\u1ed9t nh\u00e2n vi\u00ean tr\u1ea3 ti\u1ec1n tr\u01b0\u1edbc h\u00e0ng n\u0103m cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh s\u1ee9c kh\u1ecfe, m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m ho\u00e0n tr\u1ea3 ph\u00ed cho b\u00e1c s\u0129,ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n \u0111\u1ec1u l\u00e0 nh\u1eefng trao \u0111\u1ed5i li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14541 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg\" alt=\"gi\u00e1 tr\u1ecb l\u1ee3i \u00edch\" width=\"300\" height=\"216\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--203x146.jpg 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--50x36.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--104x75.jpg 104w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich-.jpg 570w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/216;\" \/><\/p>\n<p style=\"text-align: justify;\">Chi ph\u00ed \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m \u0111au \u0111\u1edbn, kh\u00f3 ch\u1ecbu, b\u1ed1i r\u1ed1i, lo l\u1eafng, th\u1ea5t v\u1ecdng v\u00e0 c\u00e1c chi ph\u00ed c\u1ea3m x\u00fac kh\u00e1c khi giao d\u1ecbch, tr\u1ea3i nghi\u1ec7m v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p.<\/p>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch (v\u01b0\u1ee3t tr\u1ed9i) v\u1edbi m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3.<\/p>\n<p style=\"text-align: justify;\">Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft trong l\u0129nh v\u1ef1c y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, gi\u00e1 c\u1ea3 tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u1ea1nh tranh. V\u1ea5n \u0111\u1ec1 \u0111\u1ecbnh gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 m\u1ed1i quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c nh\u00e0 marketing khi m\u00f4i tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe thay \u0111\u1ed5i, v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111ang l\u00e0m t\u0103ng vai tr\u00f2 c\u1ee7a gi\u00e1 c\u1ea3 trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing, th\u00e1ch th\u1ee9c l\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng mong mu\u1ed1n, nhu c\u1ea7u, k\u1ef3 v\u1ecdng &#8211; \u0111i\u1ec1u m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho.<\/p>\n<p><strong>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-gia-canh-tranh\/\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong kinh doanh<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\">L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p style=\"text-align: justify;\">C\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o b\u0103n kho\u0103n khi l\u1ef1a ch\u1ecdn m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\">Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u00f3i quen th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u1ec1\u00a0gi\u00e1 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u00fang v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. \u0110\u00f4i khi doanh nghi\u1ec7p s\u1ebd c\u1ea7n t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 sao cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. \u0110\u00f4i khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u00f9ng v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. Ho\u1eb7c cung c\u1ea5p m\u1eb7t h\u00e0ng mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi gi\u00e1 c\u1ea3 r\u1ea5t \u01b0u \u0111\u00e3i\u00a0 t\u1ed1n r\u1ea5t \u00edt chi ph\u00ed s\u1ea3n xu\u1ea5t nh\u01b0ng l\u00e0m cho gi\u00e1 c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: justify;\"><em><strong>Khi t\u0103ng gi\u00e1, doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t ph\u1ea7n kh\u00e1ch h\u00e0ng, nh\u01b0ng ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o \u0110i\u1ec1u n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n?<\/strong><\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12378 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-300x153.jpg\" alt=\"\" width=\"500\" height=\"255\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-300x153.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-260x133.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-147x75.jpg 147w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing.jpg 750w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/255;\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u00f9ng v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. \u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung mi\u1ec5n ph\u00ed m\u00e0 b\u1ea1n t\u1ed1n r\u1ea5t \u00edt chi ph\u00ed s\u1ea3n xu\u1ea5t nh\u01b0ng l\u00e0m cho gi\u00e1 c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 b\u1ea3n ch\u1ea5t, trong kinh doanh, n\u00ean c\u1edfi m\u1edf v\u1edbi kh\u1ea3 n\u0103ng r\u1eb1ng c\u1ea5u tr\u00fac gi\u00e1 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. N\u1ebfu c\u1ea7n, h\u00e3y s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">\u00a0C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n (promotion) c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng n\u00e0o, c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn thu\u1eadt li\u00ean quan \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang, qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n,..<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5: c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed l\u1ecbch kh\u00e1m s\u1ee9c kh\u1ecfe tr\u01b0\u1edbc.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong c\u00e1ch doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn thay \u0111\u1ed5i trong k\u1ebft qu\u1ea3, ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty b\u1ea1n. Ngay c\u1ea3 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong qu\u1ea3ng c\u00e1o hay chi\u1ebfn thu\u1eadt khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n ngay l\u1eadp t\u1ee9c.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6970 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-300x124.jpg\" alt=\"Ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn gi\u00e1\" width=\"300\" height=\"124\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-300x124.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-768x318.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-600x248.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-260x108.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-50x21.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai-150x62.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ma-giam-gia-khuyen-mai.jpg 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/124;\" \/><\/p>\n<h3 style=\"text-align: justify;\">L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t l\u1eddi khuy\u00ean m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o l\u01b0u \u00fd, \u0111\u00f3 l\u00e0:<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>B\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ph\u00e1p marketing v\u00e0 b\u00e1n h\u00e0ng n\u00e0o doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 ng\u00e0y h\u00f4m nay kh\u00f4ng c\u00f3 ngh\u0129a s\u1ebd hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Nguy\u00ean nh\u00e2n g\u00e2y kh\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u00f3 c\u00f3 th\u1ec3 doanh nghi\u1ec7p s\u1ebd bi\u1ebft ho\u1eb7c c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bi\u1ebft ho\u1eb7c kh\u00f4ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c. L\u00fac n\u00e0y, vi\u1ec7c t\u00ecm ra nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 v\u00e0 t\u00ecm c\u00e1c gi\u1ea3i quy\u1ebft, kh\u1eafc ph\u1ee5c l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. \u0110\u00f4i khi, c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 ch\u00ednh l\u00e0 doanh nghi\u1ec7p ph\u1ea3i quy\u1ebft \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, marketing kh\u00e1c, ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<h2 style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phan-phoi\/\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/a> trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">Ph\u00e2n ph\u1ed1i (place) th\u1ec3 hi\u1ec7n c\u00e1ch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-phoi-san-pham\/\">Product Distribution<\/a> li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a tr\u1ea3i nghi\u1ec7m giao d\u1ecbch ho\u1eb7c m\u1ed1i quan h\u1ec7 gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1eadn l\u1ee3i nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c kh\u00eda c\u1ea1nh ti\u00eau c\u1ef1c c\u1ee7a m\u1ed9t cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u1eb7t ra c\u00e1c chi ph\u00ed, t\u1ed5n th\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 t\u1ed1n nhi\u1ec1u th\u1eddi gian, th\u1ea5t v\u1ecdng trong vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m d\u1ecbch v\u1ee5, ph\u00ed \u0111\u1eadu xe, bu\u1ed3n ch\u00e1n ho\u1eb7c g\u00e1nh n\u1eb7ng c\u1ea3m x\u00fac kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 khi v\u0103n ph\u00f2ng b\u00e1c s\u0129 ho\u1eb7c b\u1ec7nh vi\u1ec7n \u1edf m\u1ed9t v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n ho\u1eb7c trong khu\u00f4n vi\u00ean t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c \u0111i\u1ec1u tr\u1ecb hi\u1ec7u qu\u1ea3. H\u1ec7 th\u1ed1ng ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh y t\u1ebf c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 l\u00ean l\u1ecbch b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ec7nh nh\u00e2n \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u1ef1c tuy\u1ebfn. H\u1ed3 s\u01a1 b\u1ec7nh nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111i\u1ec7n t\u1eed v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111\u00e3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/hieu-ve-phan-phoi-san-pham\/\">Hi\u1ec3u v\u1ec1 ph\u00e2n ph\u1ed1i \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\">L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00f4i khi m\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m, k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i doanh s\u1ed1 b\u00e1n h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) \u1edf nhi\u1ec1u n\u01a1i kh\u00e1c nhau. M\u1ed9t s\u1ed1 c\u00f4ng ty s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, c\u1eed nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd ra ngo\u00e0i g\u1eb7p g\u1ee1 v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t s\u1ed1 b\u00e1n b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng ri\u00eang ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u00ean \u0111\u00e3 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/p>\n<p style=\"text-align: justify;\">Trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p, nh\u00e0 kinh doanh ph\u1ea3i \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn v\u1ec1 v\u1ecb tr\u00ed ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin mua h\u00e0ng c\u1ea7n thi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua. Nh\u1eefng g\u00ec l\u00e0 c\u1ee7a b\u1ea1n? B\u1ea1n n\u00ean thay \u0111\u1ed5i n\u00f3 theo c\u00e1ch n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u kh\u00e1c?<\/p>\n<p>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/danh-sach-tong-hop-tat-ca-cac-kenh-trong-marketing\/\">Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">Y\u1ebfu t\u1ed1 th\u1ee9 n\u0103m trong h\u1ed7n h\u1ee3p marketing l\u00e0 \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 (packaging).<\/p>\n<p style=\"text-align: justify;\">Qua qu\u00e1 tr\u00ecnh g\u1eb7p g\u1ee1 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 kh\u00eda c\u1ea1nh c\u00e1c doanh nghi\u1ec7p &#8220;\u0111au \u0111\u1ea7u&#8221; nh\u1ea5t.<\/p>\n<p><strong>Li\u1ec7u m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 n\u00ean \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh, t\u00ednh n\u0103ng ra sao? Doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t hay \u0111a d\u1ea1ng nhi\u1ec1u g\u00f3i s\u1ea3n ph\u1ea9m cho m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m?<\/strong><\/p>\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f2n li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n v\u1ec1 sau.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14606 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-300x156.jpg\" alt=\"\" width=\"500\" height=\"261\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/mo-hinh-bong-hoa-dich-vu.jpg 940w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/261;\" \/><\/p>\n<h3 style=\"text-align: justify;\">L\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) sao cho doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng ch\u00ednh x\u00e1c nh\u1ea5t th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i lu\u00f4n khuy\u00ean c\u00e1c doanh nghi\u1ec7p n\u00ean duy tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean nh\u1eb1m n\u1eafm b\u1eaft v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn \u0111\u00f3ng g\u00f3i, bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u01b0\u1edbi con m\u1eaft, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd h\u00ecnh th\u00e0nh \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd v\u1ec1 b\u1ea1n trong v\u00f2ng 30 gi\u00e2y \u0111\u1ea7u ti\u00ean khi nh\u00ecn th\u1ea5y b\u1ea1n ho\u1eb7c m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee7a c\u00f4ng ty b\u1ea1n. Nh\u1eefng c\u1ea3i ti\u1ebfn nh\u1ecf trong bao b\u00ec, c\u00e1ch th\u1ee9c \u0111\u00f3ng g\u00f3i d\u1ecbch v\u1ee5 ho\u1eb7c h\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u1ea3n \u1ee9ng ho\u00e0n to\u00e0n kh\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1ch th\u1ee9c \u0111\u00f3ng g\u00f3i d\u1ecbch v\u1ee5, bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng th\u1ec3 hi\u1ec7n v\u00e0 n\u00f3i l\u00ean nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc ti\u1ebfp theo l\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-dinh-vi-dich-vu-trong-kinh-doanh\/\">\u0111\u1ecbnh v\u1ecb (positioning) cho s\u1ea3n ph\u1ea9m<\/a> (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5)<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u00e0 n\u00f3i v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? M\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u00e0 n\u00f3i v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 v\u1ecb tr\u00ed n\u00e0o trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, v\u1ec1 nh\u1eefng t\u1eeb c\u1ee5 th\u1ec3 m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng khi h\u1ecd m\u00f4 t\u1ea3 b\u1ea1n v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c?<\/p>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng th\u00f3i quen suy ngh\u0129 v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi \u0111i\u1ec3m v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed b\u1ea1n mu\u1ed1n c\u00f3. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng trong tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 s\u1ebd l\u00e0 g\u00ec? B\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m g\u00ec trong m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ngh\u0129 v\u00e0 n\u00f3i v\u1ec1 b\u1ea1n theo c\u00e1ch c\u1ee5 th\u1ec3 \u0111\u00f3? B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i n\u00e0o trong c\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ng\u00e0y h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ng\u00e0y mai?<\/p>\n<p>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c con ng\u01b0\u1eddi trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n<p style=\"text-align: justify;\">Y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7 h\u1ee3p l\u00e0 con ng\u01b0\u1eddi (people).<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean quan t\u00e2m h\u01a1n \u0111\u1ebfn y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong khi kinh doanh trong ng\u00e0nh y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5. Con ng\u01b0\u1eddi \u1edf \u0111\u00e2y bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi l\u00e0 \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p khi ti\u1ebfp x\u00fac, giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ecd c\u0169ng l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing.<\/p>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh \u0111\u00f3 l\u00e0 t\u00ednh kh\u00f4ng th\u1ec3 d\u1ef1 tr\u1eef v\u00e0 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi. Do v\u1eady, trong qu\u00e1 tr\u00ecnh di\u1ec5n ra d\u1ecbch v\u1ee5, c\u00e1c y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u1eady n\u00ean, vi\u1ec7c qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p quan t\u00e2m h\u01a1n.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14579 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-300x129.png\" alt=\"marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\" width=\"300\" height=\"129\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-300x129.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-768x330.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-260x112.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-150x64.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe.png 780w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/129;\" \/><\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f2n \u0111\u1eb7t ra th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd trong vi\u1ec7c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt marketing th\u00f4ng th\u01b0\u1eddng. Nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt marketing trong l\u0129nh v\u1ef1c y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1ebd c\u1ea7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thay \u0111\u1ed5i sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p do ng\u00e0nh ngh\u1ec1 n\u00e0y c\u0169ng g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ph\u00e1p l\u00fd, t\u00ednh chuy\u00ean m\u00f4n c\u1ee7a y, b\u00e1c s\u0129.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p nhi\u1ec1u chuy\u00ean gia y t\u1ebf c\u00f3 nh\u1eefng quan \u0111i\u1ec3m ti\u00eau c\u1ef1c hay nh\u1eadn th\u1ee9c sai l\u1ea7m v\u1ec1 marketing, ch\u1ee9c n\u0103ng v\u00e0 vai tr\u00f2 c\u1ee7a marketing trong doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t l\u1ea7n n\u1eefa, ch\u00fang t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng marketing kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o, l\u00e0 n\u00f3i qu\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) hay b\u1ea5t k\u00ec ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb n\u00e0o; marketing li\u00ean quan \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 m\u1ed9t chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i sau khi \u0111\u00e3 k\u1ebft th\u00fac. Th\u00eam v\u00e0o \u0111\u00f3,ch\u1ee9c n\u0103ng c\u1ee7a marketing bao g\u1ed3m t\u1eeb<br \/>\nc\u00e1c ch\u1ee9c n\u0103ng t\u1ed5ng th\u1ec3, mang t\u00edn \u0111\u1ecbnh h\u01b0\u1edbng (v\u00ed d\u1ee5: x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m) \u0111\u1ebfn c\u00e1c ch\u1ee9c n\u0103ng t\u00e1c nghi\u1ec7p (v\u00ed d\u1ee5: th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua v\u00e0 \u0111\u0103ng k\u00ed d\u1ecbch v\u1ee5).<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p (marketing mix) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c bi\u1ebfn s\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c m\u00e0 m\u1ed9t doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p th\u00f4ng th\u01b0\u1eddng g\u1ed3m s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5), [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[685,644,671],"class_list":["post-14590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-cham-soc-suc-khoe","tag-chien-luoc-marketing","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14590"}],"version-history":[{"count":17,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions"}],"predecessor-version":[{"id":14609,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14590\/revisions\/14609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14607"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}