{"id":14572,"date":"2022-01-07T16:29:23","date_gmt":"2022-01-07T09:29:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14572"},"modified":"2022-01-07T17:05:46","modified_gmt":"2022-01-07T10:05:46","slug":"kinh-doanh-marketing-dich-vu-y-te-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/kinh-doanh-marketing-dich-vu-y-te-cham-soc-suc-khoe\/","title":{"rendered":"Kinh doanh, marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?"},"content":{"rendered":"

Ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. \u0110\u1eb7c bi\u1ec7t, khi COVID-19 di\u1ec5n ra khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe h\u01a1n. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng c\u00e0ng ph\u00e1t tri\u1ec3n k\u00e9o theo nhi\u1ec1u v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u01a1n nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, y\u00eau c\u1ea7u\/nhu c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,… Nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng nh\u1eefng th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t huy v\u00e0 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng trong doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. T\u1eeb \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i kinh doanh, n\u1eafm b\u1eaft l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft k\u1ecbp c\u01a1 h\u1ed9i, xu th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ea1n, h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

T\u1ea1i sao ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u1ea1i kh\u00e1c v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c?<\/h2>\n

Tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t vi\u1ec7c marketing hay kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u00ec vi\u1ec7c hi\u1ec3u “s\u1ea3n ph\u1ea9m”, n\u1eafm b\u1eaft nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, l\u1ee3i th\u1ebf c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 \u0111\u1eb7c th\u00f9 n\u00e0y l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ng\u00e0nh y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe khi\u1ebfn ch\u00fang kh\u00e1c bi\u1ec7t v\u1edbi h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c. H\u01a1n n\u1eefa, gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 nh\u1eefng h\u00e0nh vi, th\u00f3i quen v\u00e0 k\u1ef3 v\u1ecdng r\u1ea5t kh\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c. Nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ebd \u0111\u01b0\u1ee3c DTM Consuting<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong b\u00e0i vi\u1ebft ri\u00eang.<\/p>\n

C\u1ee5 th\u1ec3, trong qu\u00e1 tr\u00ecnh di\u1ec5n ra d\u1ecbch v\u1ee5, ch\u1ee7 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh \u0111a ph\u1ea7n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n cao nh\u01b0 b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, chuy\u00ean gia,…<\/p>\n

\"kinh<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n

Trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ng\u0103n c\u1ea3n ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n d\u1ecbch v\u1ee5 y t\u1ebf t\u01b0\u01a1ng t\u00e1c theo c\u00e1ch gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n d\u1ecbch v\u1ee5 y t\u1ebf trong c\u00e1c ng\u00e0nh kh\u00e1c.<\/p>\n

T\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h3>\n

C\u00e1c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ed9c \u200b\u200bquy\u1ec1n th\u01b0\u1eddng th\u1ed1ng tr\u1ecb c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 h\u1ecd h\u01b0\u1eddng duy tr\u00ec \u0111\u1ed9c quy\u1ec1n th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p c\u1ee5 th\u1ec3. Do \u0111\u00f3, s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n h\u01a1n c\u00e1c ng\u00e0nh th\u00f4ng th\u01b0\u1eddng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe lu\u00f4n c\u00f3 ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng (b\u1ec7nh nh\u00e2n) khi h\u1ecd \u0111\u1ebfn c\u01a1 s\u1edf \u0111\u00f3. V\u00ed d\u1ee5, tr\u01b0\u1eddng h\u1ee3p c\u00e1c ph\u00f2ng\/khoa c\u1ea5p c\u1ee9u kh\u00f4ng th\u1ec3 b\u1ecf m\u1eb7c b\u1ec7nh nh\u00e2n khi h\u1ecd \u0111\u1ebfn ho\u1eb7c khi s\u1ee9c kh\u1ecfe ch\u01b0a \u0111\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh l\u1ea1i. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c cho th\u1ea5y r\u00f5 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf l\u00e0 tr\u01b0\u1eddng h\u1ee3p ph\u00f2ng kh\u00e1m Thu C\u00fac b\u1ecb \u0111\u00ecnh ch\u1ec9 sau khi “t\u1eeb ch\u1ed1i ti\u1ebfp nh\u1eadn b\u1ec7nh nh\u00e2n c\u00f3 y\u1ebfu t\u1ed1 d\u1ecbch t\u1ec5” COVID-19.<\/p>\n

\"\"<\/p>\n

Kh\u00f4ng theo quy lu\u1eadt cung – c\u1ea7u<\/h3>\n

Cu\u1ed1i c\u00f9ng, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe kh\u00e1c v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c \u1edf ch\u1ed7 quy lu\u1eadt cung v\u00e0 c\u1ea7u hi\u1ebfm khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. S\u1ef1 gia t\u0103ng ngu\u1ed3n cung c\u1ea5p s\u1ee9c kh\u1ecfe v\u00ed d\u1ee5, d\u1ecbch v\u1ee5 kh\u00f4ng nh\u1ea5t thi\u1ebft d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m gi\u00e1, c\u0169ng nh\u01b0 nhu c\u1ea7u gia t\u0103ng lu\u00f4n l\u00e0m t\u0103ng gi\u00e1. \u0110\u1ed1i v\u1edbi m\u1ed9t \u0111i\u1ec1u, kh\u1ea3 n\u0103ng c\u00f3 s\u1eb5n (cung c\u1ea5p) c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 quy\u1ebft \u0111\u1ecbnh, \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng d\u1ecbch v\u1ee5. Nhu c\u1ea7u gia t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi c\u00f3 nhi\u1ec1u m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0, ngu\u1ed3n cung c\u1ea5p gi\u01b0\u1eddng kh\u00f4ng t\u0103ng c\u0169ng nh\u01b0 nhu c\u1ea7u t\u0103ng l\u00ean c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 chi ph\u1ed1i cung, c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 trong ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ph\u1ee9c t\u1ea1p v\u00e0 duy nh\u1ea5t cho ng\u00e0nh.<\/p>\n

\"\"<\/p>\n

M\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean th\u1ee9 ba<\/h3>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, kh\u00e1ch h\u00e0ng trong c\u00e1c ng\u00e0nh kh\u00e1c th\u01b0\u1eddng thanh to\u00e1n tr\u1ef1c ti\u1ebfp th\u00ec kh\u00e1ch h\u00e0ng trong ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n t\u1eeb ti\u1ec1n c\u00e1 nh\u00e2n ho\u1eb7c chi tr\u1ea3 th\u00f4ng qua b\u00ean th\u1ee9 3 c\u00f3 li\u00ean quan, b\u00ean th\u1ee9 ba n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh ho\u1eb7c ch\u00ednh ph\u1ee7, c\u00e1c qu\u1ef9 b\u1ea3o tr\u1ee3,…. Do \u0111\u00f3, c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c c\u01a1 ch\u1ebf thanh to\u00e1n t\u1eeb h\u00e0ng ngh\u00ecn g\u00f3i b\u1ea3o hi\u1ec3m kh\u00e1c nhau v\u00e0 chi ph\u00ed d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c ho\u00e0n tr\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c kho\u1ea3n thanh to\u00e1n kh\u00e1c nhau. C\u01a1 ch\u1ebf thanh to\u00e1n n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o kh\u00e1c v\u00e0 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh quan h\u1ec7 t\u00e0i ch\u00ednh ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u cho l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: V\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng Marketing trong ng\u00e0nh d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n

H\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ea5u th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng r\u1ea5t kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 th\u00f4ng th\u01b0\u1eddng.<\/p>\n

\u1ea2nh h\u01b0\u1edfng b\u1edfi c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt<\/h3>\n

M\u1eb7c d\u00f9 nhi\u1ec1u h\u00e0ng h\u00f3a li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (v\u00ed d\u1ee5: trang thi\u1ebft b\u1ecb y t\u1ebf, thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n, kh\u1ea9u trang, gang tay,..) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1c, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1ebd kh\u00f4ng mua tr\u1ef1c ti\u1ebfp. Ngay c\u1ea3 s\u1ea3n ph\u1ea9m s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u2014 d\u01b0\u1ee3c ph\u1ea9m \u2014 th\u01b0\u1eddng ph\u1ea3i \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh b\u1edfi m\u1ed9t b\u00ean trung gian tr\u01b0\u1edbc khi n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u00e0 ti\u00eau th\u1ee5.<\/p>\n

C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng t\u00ecm c\u00e1ch marketing d\u1ecbch v\u1ee5<\/a> m\u00e0 h\u1ecd cung c\u1ea5p. Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 v\u00f4 h\u00ecnh, t\u00ednh chuy\u00ean m\u00f4n cao n\u00ean t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

\"marketing<\/p>\n

Kh\u00f3 g\u1ecdi t\u00ean d\u1ecbch v\u1ee5<\/h3>\n

C\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng \u0111\u01b0\u1ee3c cung c\u1ea5p trong “G\u00f3i” ho\u1eb7c theo c\u00e1c quy tr\u00ecnh x\u1eed l\u00fd chuy\u00ean bi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00f3m d\u1ecbch v\u1ee5 t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh ph\u1eabu thu\u1eadt.<\/p>\n

Nh\u01b0 v\u1eady, r\u1ea5t kh\u00f3 \u0111\u1ec3 kh\u00e1i ni\u1ec7m h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed9t b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Nh\u1eefng th\u1ee9 m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c chuy\u00ean gia y t\u1ebf ngh\u0129 r\u1eb1ng h\u1ecd cung c\u1ea5p (v\u00ed d\u1ee5: th\u0103m kh\u00e1m ch\u1eefa b\u1ec7nh) l\u00e0 kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111o l\u01b0\u1eddng.<\/p>\n

>> Xem th\u00eam: C\u00e1ch \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 trong kinh doanh cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\n

Gi\u00e1 c\u1ea3 l\u00e0 th\u1ee9 nh\u1eadn bi\u1ebft sau c\u00f9ng<\/h3>\n

Do \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 thi\u1ebfu kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng tin gi\u00e1 c\u1ea3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe hi\u1ebfm khi bi\u1ebft gi\u00e1 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 cho \u0111\u1ebfn sau khi h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n

Trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh, b\u00e1c s\u0129 ho\u1eb7c chuy\u00ean gia t\u01b0 v\u1ea5n cung c\u1ea5p d\u1ecbch v\u1ee5 c\u0169ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebft gi\u00e1 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00f3. B\u1edfi v\u00ec ng\u01b0\u1eddi \u0111\u1ee9ng ra v\u00e0 th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 ng\u01b0\u1eddi thanh to\u00e1n c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 b\u1ea3o hi\u1ec3m, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i,.. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u1eadm ch\u00ed c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn th\u1ea5y chi ph\u00ed ch\u0103m s\u00f3c c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau.<\/p>\n

\"\u0111\u1ecbnh<\/p>\n

R\u00e0o c\u1ea3n khi kinh doanh, marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/h2>\n

Kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1 ho\u1eb7c ch\u01b0a nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nhu c\u1ea7u<\/h3>\n

Kh\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ea5y r\u1eb1ng nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ngh\u0129 r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (\u0111\u1ed9c quy\u1ec1n) ho\u1eb7c \u0111\u1ed1i th\u1ee7 kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi h\u1ecd b\u1edfi h\u1ecd s\u1edf h\u1eefu m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh nh\u01b0 v\u1ecb tr\u00ed, chuy\u00ean gia, quy \u0111\u1ecbnh nh\u00e0 n\u01b0\u1edbc,….<\/p>\n

Do nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00ean kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u01a1 s\u1edf cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 th\u00f4ng qua nhi\u1ec1u k\u00eanh nh\u01b0 gi\u1edbi thi\u1ec7u, \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u00e1c s\u0129, gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n.<\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y g\u00f3p ph\u1ea7n v\u00e0o nh\u1eadn th\u1ee9c (v\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf) r\u1eb1ng marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n

Marketing = Qu\u1ea3ng c\u00e1o?<\/h3>\n

Ph\u1ea7n l\u1edbn c\u00e1c chuy\u00ean gia y t\u1ebf ph\u1ea3n \u0111\u1ed1i marketing do quan ni\u1ec7m sai l\u1ea7m c\u1ee7a h\u1ecd v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing. \u0110\u00f3 l\u00e0 “Marketing ngang b\u1eb1ng v\u1edbi qu\u1ea3ng c\u00e1o” l\u00e0 nh\u1eadn th\u1ee9c th\u1ed1ng tr\u1ecb ban \u0111\u1ea7u trong l\u1ecbch s\u1eed marketing \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o marketing “b\u1ea9n”, l\u1eeba \u0111\u1ea3o xu\u1ea5t hi\u1ec7n \u0111\u1ea7y r\u1eaby h\u00e0ng ng\u00e0y.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Quy tr\u00ecnh Marketing \u2013 T\u1ea5t c\u1ea3 v\u1ec1 Marketing trong 5 b\u01b0\u1edbc<\/a><\/strong><\/p>\n

Chi ph\u00ed Marketing t\u1ed1n k\u00e9m, kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/h3>\n

M\u1ed1i quan t\u00e2m li\u00ean quan \u0111\u1ebfn chi ph\u00ed marketing c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c c\u00e1c b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ea5p nh\u1eadn c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Marketing (m\u1ed9t l\u1ea7n n\u1eefa, ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3ng c\u00e1o) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 g\u00e2y t\u1ed1n k\u00e9m, kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng.<\/p>\n

Trong khi nhi\u1ec1u h\u01a1n ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, chi ph\u00ed marketing \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t chi ph\u00ed b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thi\u1ebfu chuy\u00ean m\u00f4n, kinh nghi\u1ec7m marketing c\u0169ng khi\u1ebfn h\u1ecd b\u1ecf qua nhi\u1ec1u c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a marketing nh\u1eb1m gi\u1ea3m thi\u1ec3u chi ph\u00ed, gia t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n

>> Xem th\u00eam: Marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ph\u00f2ng kh\u00e1m\/b\u1ec7nh vi\u1ec7n<\/a><\/p>\n

R\u00e0ng bu\u1ed9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00fd<\/h3>\n

Nh\u1eefng r\u00e0ng bu\u1ed9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00fd c\u0169ng l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0o ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. B\u1ea3n ch\u1ea5t c\u1ee7a h\u00e0ng h\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e3 khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c h\u1ea1n ch\u1ebf kh\u00f4ng c\u00f3 trong c\u00e1c c\u00e1c ng\u00e0nh ngh\u1ec1.
\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c gi\u1edbi h\u1ea1n ph\u00e1p l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 c\u1ea5m vi\u1ec7c d\u00e1n nh\u00e3n qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c marketing c\u00f4ng khai kh\u00e1c.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

Ti\u1ec1m n\u0103ng y t\u1ebf Vi\u1ec7t Nam n\u00f3i chung v\u00e0 c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00f3i ri\u00eang c\u00f3 th\u1ec3 th\u1ea5y qua gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh n\u00e0y v\u1edbi t\u1ed5ng chi ti\u00eau y t\u1ebf h\u01a1n 17 t\u1ec9 USD n\u0103m 2019, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 6,6% GDP (\u01b0\u1edbc t\u00ednh t\u1eeb h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Fitch Solutions). C\u00f4ng ty c\u0169ng d\u1ef1 b\u00e1o r\u1eb1ng chi ti\u00eau cho y t\u1ebf v\u00e0o n\u0103m 2022 s\u1ebd \u0111\u1ea1t 23 t\u1ec9 USD v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) h\u00e0ng n\u0103m kho\u1ea3ng 10,7%.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i trong ng\u00e0nh n\u00e0y l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 \u0111ang c\u00f3 nh\u1eefng b\u0103n kho\u0103n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe hay c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c cho c\u00f4ng ty c\u1ee7a b\u1ea1n h\u00e3y CONTACT<\/a> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd trong ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1eeb chuy\u00ean gia!<\/p>\n

>> D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing d\u1ecbch v\u1ee5<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. \u0110\u1eb7c bi\u1ec7t, khi COVID-19 di\u1ec5n ra khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe h\u01a1n. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng c\u00e0ng ph\u00e1t tri\u1ec3n k\u00e9o theo nhi\u1ec1u v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i […]<\/p>","protected":false},"author":20,"featured_media":14585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[685,675,671],"class_list":["post-14572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-cham-soc-suc-khoe","tag-kinh-doanh-dich-vu","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14572"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14572\/revisions"}],"predecessor-version":[{"id":14588,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14572\/revisions\/14588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14585"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}