![\"K\u00eanh](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/kenh-phan-phoi-va-cung-ung-300x225.jpg\")
<\/p>\nUnilever l\u00e0 c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n kho\u1ea3ng 400 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i h\u01a1n 190 qu\u1ed1c gia v\u00e0o n\u0103m 2017 – d\u1ef1a tr\u00ean\u00a0m\u00f4 h\u00ecnh kinh doanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0.\u00a0V\u1edbi h\u01a1n 53 t\u1ef7 euro\u00a0doanh thu t\u1eeb<\/span>\u00a0ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, ch\u0103m s\u00f3c gia \u0111\u00ecnh, th\u1ef1c ph\u1ea9m v\u00e0 gi\u1ea3i kh\u00e1t, Unilever l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n Unielver c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi nh\u1edd v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh.<\/p>\n “S\u1ee9 m\u1ec7nh c\u1ee7a Unilever l\u00e0 \u201ct\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng b\u1ec1n v\u1eefng cho m\u1ed9t cu\u1ed9c s\u1ed1ng chung. Ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n\u201d.<\/em><\/p>\n Unilever \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chu\u1ed7i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> to\u00e0n d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd mu\u1ed1n li\u00ean quan \u0111\u1ebfn. Do \u0111\u00f3, Unilever t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u1edbn, tr\u00ean to\u00e0n c\u1ea7u nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n Y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0 t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> (R&D) \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Do v\u1eady, t\u1ea1i Unilever vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c di\u1ec5n ra nh\u1eb1m ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Th\u1eadt v\u1eady, Unilever \u0111\u00e3 chi h\u01a1n 900 tri\u1ec7u euro cho R&D ch\u1ec9 trong n\u0103m 2017.<\/p>\n Trong s\u1ed1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a Unilever \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u1edf:<\/p>\n >> Xem th\u00eam: Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu khi doanh nghi\u1ec7p ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m si\u00eau th\u1ecb<\/a><\/strong><\/p>\n T\u1ea5t c\u1ea3 nh\u1eefng k\u00eanh n\u00e0y \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m c\u1ee7a Unilever \u0111\u1ec3 cung c\u1ea5p v\u00e0 \u0111\u1eb7t s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.\u00a0 B\u00ean c\u1ea1nh \u0111\u00f3, Unilever c\u0169ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh digital marketing \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u v\u00e0 insight kh\u00e1ch h\u00e0ng<\/span><\/p>\n T\u00f3m l\u1ea1i, Unilever \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh<\/a> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i\u00a0tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 trong n\u0103m 2017 \u0111\u00e3 t\u1ea1o ra h\u01a1n 50 t\u1ef7 euro doanh thu. Th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t \u0111\u00f3 l\u00e0 c\u00e1c d\u1eef li\u1ec7u, insight kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong\u00a0chi\u1ebfn l\u01b0\u1ee3c R&D c\u1ee7a h\u1ecd . Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n\u00a0th\u01b0\u01a1ng hi\u1ec7u l\u1edbn\u00a0\u0111\u1ec3 \u0111\u01b0a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u1edf th\u00e0nh t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a> \u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia \u0111\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/p>\n Tham kh\u1ea3o: FourWeekMBA<\/a> and Neil Patel<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m – Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (Distribution strategy) cho m\u1ecdi doanh nghi\u1ec7p – V\u00ed d\u1ee5 \u0110\u1ec3 c\u00f3 th\u1ec3 th\u01b0\u01a1ng m\u1ea1i h\u00f3a th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00ec k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i […]<\/p>","protected":false},"author":20,"featured_media":14456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,677,672],"class_list":["post-14445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-phan-phoi-san-pham","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14445"}],"version-history":[{"count":19,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14445\/revisions"}],"predecessor-version":[{"id":16464,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14445\/revisions\/16464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14456"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"chi\u1ebfn](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/chien-luoc-phan-phoi-san-pham-300x150.jpg\")
<\/p>\nS\u1ee9 m\u1ec7nh c\u1ee7a Unilever<\/strong><\/span><\/h4>\n
Unilever s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/h3>\n
\n
K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/h2>\n
Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng, nh\u00e0 qu\u1ea3n l\u00fd hay ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec, c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (Distribution strategy) m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng tr\u00ean th\u1ebf gi\u1edbi…<\/p>\n
K\u00eanh ph\u00e2n ph\u1ed1i (distribution channel) l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m \u0111i t\u1eeb nh\u00e0 cung c\u1ea5p (c\u00f3 th\u1ec3 l\u00e0 t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t hay c\u00e1c nh\u00e0 cung c\u1ea5p th\u01b0\u01a1ng m\u1ea1i) \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. K\u00eanh ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m m\u1ee5c ti\u00eau \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng sao cho hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a h\u1eefu h\u00ednh) c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i nhanh ch\u00f3ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb nh\u00e0 cung c\u1ea5p, n\u1ebfu kh\u00f4ng s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd b\u1ecb h\u01b0 h\u1ecfng,… V\u00ed d\u1ee5 nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng,…<\/p>\n
Do v\u1eady, vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i<\/a> c\u00f2n c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a c\u00f4ng ty.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i (Distribution strategy) s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m khi doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a>. C\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i<\/a> nh\u01b0:<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn h\u00e0ng ho\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.\u00a0Th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0M\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ecdn s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u01a1 s\u1edf ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/p>\n >> xem th\u00eam: Th\u1eed nghi\u1ec7m v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/a><\/strong><\/p>\n Di chuy\u1ec3n h\u00e0ng t\u1ed3n kho v\u00e0 mua h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u01b0\u1edbc t\u00ednh doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u1ebfu h\u1ecd mua qu\u00e1 nhi\u1ec1u v\u00e0 kh\u00f4ng b\u00e1n, th\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng l\u1edbn. N\u1ebfu h\u1ecd mua v\u00e0 \u0111\u00e1nh gi\u00e1 sai nhu c\u1ea7u, th\u00ec c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/a>, c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n s\u1ebd gi\u1ea3m \u0111i. Bi\u1ebft r\u1eb1ng nhu c\u1ea7u t\u1ed3n t\u1ea1i gi\u00fap gi\u1ea3i ph\u00f3ng c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c chu k\u1ef3 marketing li\u00ean t\u1ee5c. Nhu c\u1ea7u th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng marketing theo t\u1eebng giai \u0111o\u1ea1n. M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft nhu c\u1ea7u, s\u1ebd marketing tr\u01b0\u1edbc vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ea3o v\u1ec7 vi\u1ec7c mua h\u00e0ng.<\/p>\n M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn:<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng chi\u1ebfn l\u01b0\u1ee3c, ch\u00fang ta s\u1ebd c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i sau:<\/p>\n >> Xem chi ti\u1ebft: 3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n B\u00ean c\u1ea1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng th\u1ee9c k\u00eanh ph\u00e2n ph\u1ed1i, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00e2n nh\u1eafc c\u00e1c trung gian tham gia ph\u00e2n ph\u1ed1i. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed9 d\u00e0i c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i\u00a0th\u1ec3 hi\u1ec7n kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n Sau khi t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi ti\u1ebft ho\u1ea1t \u0111\u1ed9ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac xem ai l\u00e0 ng\u01b0\u1eddi trung gian ch\u00ednh \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n >> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp trong kinh doanh<\/a><\/strong><\/p>\n Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, \u0111i\u1ec1u quan tr\u1ecdng ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh sao cho hi\u1ec7u qu\u1ea3.<\/p>\n Qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing th\u00f4ng qua vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch, theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i k\u1ebf ho\u1ea1ch.<\/p>\n M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m:<\/p>\n V\u00ed d\u1ee5: nh\u00e0 qu\u1ea3n l\u00fd n\u00ean th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c k\u00eanh\/\u0111i\u1ec3m ph\u00e2n ph\u1ed1i, ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0 t\u1eebng k\u00eanh \u0111\u00f3. Sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i sao cho l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\nChi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i (Distribution strategy)<\/h2>\n
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Hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/a><\/h3>\n
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C\u00e1c trung gian tham gia ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/h2>\n
![\"trung](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/trung-gian-tham-gia-phan-phoi-300x181.jpg\")
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Qu\u1ea3n l\u00fd v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/h2>\n
Qu\u1ea3n l\u00fd, v\u1eadn h\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/h3>\n
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C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/h3>\n