{"id":14413,"date":"2021-11-23T17:36:56","date_gmt":"2021-11-23T10:36:56","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14413"},"modified":"2021-11-25T17:58:23","modified_gmt":"2021-11-25T10:58:23","slug":"xu-huong-tieu-dung-cho-nam-2022","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-cho-nam-2022\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb cho n\u0103m 2022 ra sao? \u0110\u00e2u l\u00e0 c\u01a1 h\u1ed9i b\u00f9ng n\u1ed5 cho c\u00e1c doanh nghi\u1ec7p?"},"content":{"rendered":"

Qua 2 n\u0103m th\u00edch nghi v\u00e0 s\u1ed1ng c\u00f9ng v\u1edbi COVID 19, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i. T\u1eeb vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u00e0nh vi mua h\u00e0ng, \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i thu\u1eadt to\u00e1n v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t li\u00ean quan. V\u00e0 ch\u1eafc h\u1eb3n, marketer kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu nh\u1eb1m \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p h\u1ecd b\u1eaft k\u1ecbp c\u00e1c c\u01a1 h\u1ed9i, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng,….\u00a0 <\/span>Trong n\u0103m 2022, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u201cth\u00edch nghi\u201d v\u1edbi d\u1ecbch b\u1ec7nh, thu nh\u1eadp v\u00e0 chi ti\u00eau trong mua s\u1eafm s\u1ebd c\u00f3 nh\u1eefng s\u1ef1 bi\u1ebfn \u0111\u1ed9ng l\u1edbn, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n l\u1ebb, ti\u00eau d\u00f9ng nhanh,….\u00a0<\/span><\/p>\n

\u0110\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p chu\u1ea9n b\u1ecb cho n\u0103m t\u1edbi, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i s\u1ebd \u0111\u1ecbnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0o n\u0103m 2022.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing, t\u1ed1t h\u01a1n h\u00e3y b\u1eaft \u0111\u1ea7u \u1edf \u0111\u00e2y.<\/span><\/p>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn s\u1ebd ti\u1ebfp di\u1ec5n<\/span><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd v\u00e0 b\u00f9ng n\u1ed5i b\u1edfi COVID 19. Th\u1eadm ch\u00ed, <\/span>v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t con s\u1ed1 kh\u1ed5ng l\u1ed3 <\/span>4,2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o cu\u1ed1i n\u0103m 2021<\/span><\/a> .<\/span><\/p>\n

C\u1ee5 th\u1ec3, \u1edf Anh, <\/span>68% d\u00e2n s\u1ed1 Anh cho<\/span><\/a> bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch.<\/span><\/p>\n

V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn (online purchase). S\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 tho\u1ea3i m\u00e1i trong mua s\u1eafm online c\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u1eddi gian giao h\u00e0ng.<\/span><\/p>\n

R\u00f5 r\u00e0ng r\u1eb1ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu kh\u00f4ng mu\u1ed1n t\u1ee5t l\u1ea1i c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

D2C – Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Hi\u1ec3n nhi\u00ean, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n v\u00e0 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n

K\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra, <\/span>20% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 18-40 tu\u1ed5i<\/span><\/a> th\u00edch mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Nh\u01b0ng, t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady?<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n t\u1eeb tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n. B\u1ecf qua c\u00e1c b\u00ean trung gian v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ea1i, qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m ngay t\u1eeb \u0111\u1ea7u v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u DTC (Tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Ng\u01b0\u1eddi ti\u00eau d\u00f9ng).<\/span><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c m\u00f4 h\u00ecnh B2C truy\u1ec1n th\u1ed1ng \u0111\u00e3 ph\u1ed5 bi\u1ebfn qua nhi\u1ec1u th\u1ebf h\u1ec7. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/span><\/p>\n

Gi\u1edd \u0111\u00e2y, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf nh\u1ea5t c\u0169ng bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nhi\u1ec1u h\u01a1n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd. H\u1ecd mu\u1ed1n c\u1ea3m th\u1ea5y c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. V\u00e0 \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng, thay v\u00ec ch\u1ec9 mua s\u1eafm v\u00e0 tr\u1ea3 ti\u1ec1n.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/strong><\/p>\n

\"Cu\u1ed3ng<\/p>\n

Gen Z – Th\u1ebf h\u1ec7 tr\u1ebb s\u1ebd c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn<\/span><\/h2>\n

Theo th\u1eddi gian, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng d\u1ea7n thay \u0111\u1ed5i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng gi\u00e0 \u0111i v\u00e0 c\u00e1c th\u1ebf h\u1ec7 m\u1edbi ti\u1ebfp b\u01b0\u1edbc th\u1ebf h\u1ec7 c\u0169. Quan tr\u1ecdng l\u00e0, th\u1ebf h\u1ec7 m\u1edbi n\u1eafm gi\u1eef nhi\u1ec1u s\u1ee9c mua h\u01a1n.<\/span><\/p>\n

Gen Z l\u00e0 th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng tr\u1ebb tu\u1ed5i nh\u1ea5t. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra t\u1eeb gi\u1eefa nh\u1eefng n\u0103m 90 \u0111\u1ebfn \u0111\u1ea7u nh\u1eefng n\u0103m 00, c\u00f3 b\u00e1o c\u00e1o r\u1eb1ng Gen Z \u0111\u00e3 c\u00f3 <\/span>s\u1ee9c chi ti\u00eau l\u00ean t\u1edbi 143 t\u1ef7 \u0111\u00f4 la<\/span><\/a> v\u00e0 chi\u1ebfm <\/span>40% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/a><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i to l\u1edbn cho c\u00e1c nh\u00e0 marketing, nh\u01b0ng ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng n\u1eafm b\u1eaft v\u00e0 th\u1ea5u hi\u1ec3u insight<\/a><\/strong> Gen Z v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. <\/span>B\u1edfi v\u00ec Gen Z “kh\u00f3 t\u00ednh” v\u00e0 c\u00f3 nh\u1eefng y\u00eau c\u1ea7u cao h\u01a1n b\u1ea5t k\u1ef3 th\u1ebf h\u1ec7 n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y. H\u1ecd mong \u0111\u1ee3i m\u1ed9t h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, li\u1ec1n m\u1ea1ch, thi\u00ean v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 mua h\u00e0ng v\u00e0 tr\u1ea3 ti\u1ec1n.<\/span><\/p>\n

Nh\u01b0ng \u0111\u1eebng lo l\u1eafng, \u0111\u1ed9i ng\u0169 DTM Consulting bi\u1ebft r\u1eb1ng c\u00e1c doanh nghi\u1ec7p mu\u1ed1n c\u00f3 nh\u1eefng th\u00f4ng tin, insight t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i n\u00e0y. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing nh\u01b0 l\u1ef1a ch\u1ecdn kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p,….<\/span><\/p>\n

CONTACT<\/span><\/a> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n cho ho\u1ea1t \u0111\u1ed9ng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n!<\/strong><\/p>\n

Educate kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n<\/span><\/h2>\n

\u01af\u1edbc t\u00ednh trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n g\u1eb7p t\u1eeb <\/span>6.000 \u0111\u1ebfn 10.000 qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y.<\/span><\/a><\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111\u00e3 kh\u00f4n ngoan v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng c\u1ee9ng v\u00e0 truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y ng\u00e0y c\u00e0ng \u0111\u00fang v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb nh\u1ea5t, Millennials v\u00e0 Gen Z, nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd mua.<\/span><\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00e1o d\u1ee5c (educate) kh\u00e1ch h\u00e0ng thay v\u00ec b\u00e1n h\u00e0ng cho h\u1ecd.<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u01b0\u1edbng t\u1edbi vi\u1ec7c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd. H\u1ed7 tr\u1ee3 h\u1ecd khai th\u00e1c t\u1ed1i \u0111a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. V\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd ph\u00e1t tri\u1ec3n c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m doanh nghi\u1ec7p, \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i s\u1ef1 thay \u0111\u1ed5i trong chi\u1ebfn thu\u1eadt. Thay v\u00ec t\u1eadp trung v\u00e0o gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c con s\u1ed1, <\/span>h\u1ecd n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng, duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

V\u00e0 gi\u00e1o d\u1ee5c n\u00ean \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Bao g\u1ed3m h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n, b\u00e1o c\u00e1o chi ti\u1ebft, email t\u1ed5ng h\u1ee3p v\u00e0 th\u00f4ng \u0111i\u1ec7p chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

>> Xem th\u00eam: C\u00e1ch \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 trong kinh doanh cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\n

\"chi\u1ebfn<\/p>\n

Storytelling v\u1eabn l\u00e0 vua<\/span><\/h2>\n

M\u1ed9t c\u00e1ch v\u1eabn c\u00f2n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p educate kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. <\/span>K\u1ec3 chuy\u1ec7n l\u00e0 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111ang truy\u1ec1n \u0111\u1ea1t. L\u00e0m th\u1ebf n\u00e0o h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. V\u00e0 c\u00e1ch h\u1ecd mua v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 k\u1ec3 chuy\u1ec7n l\u00e0 gi\u1edbi thi\u1ec7u c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, thay v\u00ec ch\u1ec9 vi\u1ebft c\u00e1c n\u1ed9i dung th\u00f4ng minh v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/strong><\/p><\/blockquote>\n

M\u1eb7c d\u00f9 k\u1ec3 chuy\u1ec7n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 d\u1ea7n d\u1ea7n c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn \u0111i\u1ec3m mua h\u00e0ng cu\u1ed1i c\u00f9ng.<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng<\/span><\/h2>\n

Khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p, d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u0169ng c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1c nh\u00e0 marketing t\u1ea1o ra tr\u1ea3i nghi\u1ec7m <\/span>c\u00e1 nh\u00e2n h\u00f3a cao<\/span> cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

B\u1edfi v\u00ec hi\u1ec7n nay, <\/span>63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a> s\u1ebd ng\u1eebng mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a k\u00e9m. V\u00e0 v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi mua ti\u1ebfp theo y\u00eau c\u1ea7u tr\u1ea3i nghi\u1ec7m qua \u0111\u1ee3t b\u00e1n m\u1ea1nh, c\u00e1c nh\u00e0 marketing s\u1ebd ph\u1ea3i b\u1eaft \u0111\u1ea7u tr\u00f2 ch\u01a1i c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a h\u1ecd.<\/span><\/p>\n

May m\u1eafn thay, v\u1edbi d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/p>\n

V\u00e0 ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 nhi\u1ec1u th\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean \u0111\u01a1n thu\u1ea7n. C\u00e1 nh\u00e2n h\u00f3a hi\u1ec7n \u0111\u1ea1i l\u00e0 g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi nh\u1eadn, qua \u0111\u00fang k\u00eanh.<\/span><\/p>\n

C\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 tinh vi \u0111\u1ebfn m\u1ee9c m\u1ecdi th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh, s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec3n th\u1ecb cho m\u1ed9t ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u00e0nh ri\u00eang cho h\u1ecd.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng trong COVID-19<\/a><\/strong><\/p>\n

T\u00ednh b\u1ec1n v\u1eefng – m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/span><\/h2>\n

66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u<\/span><\/a> s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho h\u00e0ng h\u00f3a b\u1ec1n v\u1eefng.<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf l\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a ch\u00fang ta c\u00f3 h\u1ea1n. H\u1ecd ng\u00e0y c\u00e0ng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o m\u00f4i tr\u01b0\u1eddng c\u1ee7a ch\u00fang ta, v\u00e0 t\u00ednh b\u1ec1n v\u1eefng l\u00e0 ch\u00eca kh\u00f3a cho \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean, v\u00ec c\u00e1c ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ee7 ch\u1ed1t, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi trang, \u0111\u00f3ng g\u00f3p v\u00e0o <\/span>10% l\u01b0\u1ee3ng kh\u00ed th\u1ea3i g\u00e2y hi\u1ec7u \u1ee9ng nh\u00e0 k\u00ednh tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/a><\/p>\n

Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u1ec1n v\u1eefng trong to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. Cho d\u00f9 \u0111\u00f3 l\u00e0 b\u1eb1ng c\u00e1ch h\u1ed7 tr\u1ee3 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u b\u1ec1n v\u1eefng hay l\u1ef1a ch\u1ecdn m\u1ed9t chu\u1ed7i cung \u1ee9ng b\u1ec1n v\u1eefng h\u01a1n.<\/span><\/p>\n

V\u00e0 ng\u00e0y nay, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1eadp trung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1ecdi t\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1ebd vui v\u1ebb mua h\u00e0ng \u1edf n\u01a1i kh\u00e1c, v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Xem th\u00eam: Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m cao c\u1ea5p 2021<\/a><\/strong><\/p>\n

C\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn d\u1ea7n quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn<\/span><\/h2>\n

Ng\u00e0nh t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t b\u1edfi \u0111\u1ea1i d\u1ecbch. <\/span>V\u00e0 v\u1edbi vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f2n do d\u1ef1 khi tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i xem x\u00e9t c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a h\u1ecd tr\u1edf l\u1ea1i.<\/span><\/p>\n

C\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u00e1t tr\u1ef1c ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ec5 h\u1ed9i, tri\u1ec3n l\u00e3m, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 chuy\u1ebfn tham quan \u1ea3o \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch t\u01b0\u01a1ng t\u00e1c c\u1ee7a s\u1ef1 ki\u1ec7n, kh\u00f4ng lo\u1ea1i tr\u1eeb th\u00e0nh vi\u00ean kh\u00e1n gi\u1ea3 ho\u1eb7c ch\u1ea5p nh\u1eadn r\u1ee7i ro khi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham d\u1ef1.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f4ng \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n ngo\u1ea1i tuy\u1ebfn, cho d\u00f9 \u0111\u00f3 l\u00e0 do v\u1ecb tr\u00ed, chi ph\u00ed hay t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3.<\/span><\/p>\n

M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn l\u00e0 d\u1eef li\u1ec7u m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean l\u1ea1c, x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. X\u00e2y d\u1ef1ng h\u01a1n n\u1eefa m\u1ed1i quan h\u1ec7.<\/span><\/p>\n

\"xu<\/p>\n

Th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng s\u1ebd thu h\u1eb9p kho\u1ea3ng c\u00e1ch<\/span><\/h2>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn mang l\u1ea1i v\u00f4 s\u1ed1 l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng c\u00f3 m\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00f3 l\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1ea3n ph\u1ea9m trong th\u1ef1c t\u1ebf.\u00a0<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1ea3m m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. V\u1edbi l\u1ee3i nhu\u1eadn \u01b0\u1edbc t\u00ednh s\u1ebd ti\u00eau t\u1ed1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p V\u01b0\u01a1ng qu\u1ed1c Anh <\/span>5,6 t\u1ef7 b\u1ea3ng Anh v\u00e0o n\u0103m 2023<\/span><\/a>.<\/span><\/p>\n

Doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb g\u00ec cho 2022?<\/span><\/h2>\n

B\u1ea1n c\u00f3 mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing hi\u1ec7u q\u1ee7a h\u01a1n v\u00e0 kh\u00f4ng c\u00f2n l\u00e3ng ph\u00ed n\u1eefa? H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed<\/a><\/strong> t\u1eeb chuy\u00ean gia.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Qua 2 n\u0103m th\u00edch nghi v\u00e0 s\u1ed1ng c\u00f9ng v\u1edbi COVID 19, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i. T\u1eeb vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 h\u00e0nh vi mua h\u00e0ng, \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i thu\u1eadt to\u00e1n v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t li\u00ean quan. V\u00e0 ch\u1eafc h\u1eb3n, marketer kh\u00f4ng […]<\/p>","protected":false},"author":20,"featured_media":14419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,656,651],"class_list":["post-14413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14413"}],"version-history":[{"count":15,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14413\/revisions"}],"predecessor-version":[{"id":14474,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14413\/revisions\/14474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14419"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}