{"id":14323,"date":"2021-11-15T18:12:08","date_gmt":"2021-11-15T11:12:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14323"},"modified":"2021-11-18T09:46:49","modified_gmt":"2021-11-18T02:46:49","slug":"xay-dung-va-phat-trien-thuong-hieu-canh-tranh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xay-dung-va-phat-trien-thuong-hieu-canh-tranh\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup (Ebook, PDF)"},"content":{"rendered":"<header>\n<div class=\"col-sm-6\">\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay doanh nghi\u1ec7p cho d\u00f9 doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia hay ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi kh\u1edfi s\u1ef1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1ec5, ph\u00e1t tri\u1ec3n n\u00f3 l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. B\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c, doanh nghi\u1ec7p c\u0169ng g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong ng\u1eafn h\u1ea1n. Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 v\u1eeba gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch trong hi\u1ec7n t\u1ea1i v\u1eeba t\u1eadp trung ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tuy nhi\u00ean, c\u00f4ng ty c\u0169ng hi\u1ec3u r\u1eb1ng d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f4ng ty.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, DTM Consulting hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n<h2><strong>What is branding?<\/strong><\/h2>\n<p>Khi nh\u1eafc \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean ch\u1eafc h\u1eb3n l\u00e0 logo c\u1ee7a c\u00f4ng ty, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p>Tuy nhi\u00ean, logo ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n h\u00ecnh \u1ea3nh h\u1eefu h\u00ecnh th\u1ec3 hi\u1ec7n b\u00ean ngo\u00e0i, th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m nhi\u1ec1u th\u1ee9 h\u01a1n th\u1ebf r\u1ea5t nhi\u1ec1u. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 bao g\u1ed3m nh\u1eadn d\u1ea1ng tr\u1ef1c quan c\u1ee7a c\u00f4ng ty m\u00e0 c\u00f2n bao g\u1ed3m nh\u1eadn th\u1ee9c t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5), c\u00f4ng ty. Nh\u1eefng nh\u1eadn th\u1ee9c n\u00e0y d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh nh\u01b0 logo, bao b\u00ec,&#8230;.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/thuong-hieu-la-gi\/\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n<h3><strong>T\u1ea1i sao x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p?<\/strong><\/h3>\n<p>Kh\u00f4ng n\u00f3i qu\u00e1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o &#8211; ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, starup v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7[. B\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin, s\u1ef1 c\u00f4ng nh\u1eadn, l\u00f2ng trung th\u00e0nh v\u00e0 danh ti\u1ebfng.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Accenture, <a href=\"https:\/\/www.accenture.com\/_acnmedia\/Thought-Leadership-Assets\/PDF\/Accenture-CompetitiveAgility-GCPR-POV.pdf#zoom=50\" target=\"_blank\" rel=\"noopener\">66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> n\u00f3i r\u1eb1ng v\u0103n h\u00f3a v\u00e0 s\u1ef1 minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat h\u1ecd mua h\u00e0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh v\u00e0 62% mu\u1ed1n c\u00e1c c\u00f4ng ty \u0111\u1ee9ng ra gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y minh h\u1ecda t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m: s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, quan h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean, nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 c\u00f4ng ty \u0111\u01b0a ra, nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 c\u00f4ng ty gi\u1eef, gi\u00e1 tr\u1ecb v\u00e0 th\u1eadm ch\u00ed c\u1ea3 m\u1ee5c ti\u00eau x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty.<\/p>\n<h2><strong>3 l\u1ea7m t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i<\/strong><\/h2>\n<p>Khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n hay l\u1ea7m t\u01b0\u1edfng m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang m\u1eafc ph\u1ea3i khi ch\u00fang t\u00f4i c\u00f3 d\u1ecbp\u00a0 ti\u1ebfp x\u00fac v\u00e0 trao \u0111\u1ed5i. Th\u1eadt kh\u00f4ng may, qu\u00e1 nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 nh\u1eefng l\u1ea7m t\u01b0\u1edfng n\u00e0y, cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng v\u1ec1 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty.<\/p>\n<h3><strong>L\u1ea7m t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1: \u201cTh\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 quan tr\u1ecdng khi \u0111ang ph\u00e1t tri\u1ec3n\u201d<\/strong><\/h3>\n<p>\u0110\u1eebng \u0111\u00e1nh gi\u00e1 th\u1ea5p t\u00e0i s\u1ea3n m\u1ea1nh nh\u1ea5t c\u1ee7a c\u00f4ng ty \u0111ang c\u00f3. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 chi\u1ebfm t\u1eeb 30 \u0111\u1ebfn g\u1ea7n 50% gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty n\u1ebfu doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang c\u00e1ch: gi\u00e1 tr\u1ecb duy nh\u1ea5t m\u00e0 doanh\u00a0 nghi\u1ec7p\u00a0 cung c\u1ea5p cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p m\u00e0 c\u00f2n r\u1ea5t quan tr\u1ecdng \u1edf m\u1ecdi giai \u0111o\u1ea1n kinh doanh c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng,\u00a0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty ph\u1ea3i c\u00f3 t\u00ednh li\u00ean quan \u0111\u1ebfn h\u1ecd. M\u1ed9t c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00f4ng ty. Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 ph\u1ea3i truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a c\u00f4ng ty cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11684\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-300x200.png\" alt=\"\u0110\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\" width=\"500\" height=\"333\" \/><\/p>\n<h3><strong>L\u1ea7m t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u # 2: &#8220;Doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u!&#8221;<\/strong><\/h3>\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng h\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e3ng ph\u00ed, kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3. \u0110\u00f3 l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u00e0i s\u1ea3n d\u00e0i h\u1ea1n. \u0110\u00f3 l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a c\u00f4ng ty. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea9m ch\u1ea5t li\u00ean quan v\u00e0 l\u00f2ng trung th\u00e0nh. M\u1eb7c d\u00f9 nh\u1eefng kh\u00eda c\u1ea1nh v\u00f4 h\u00ecnh n\u00e0y r\u1ea5t kh\u00f3 \u0111\u1ecbnh gi\u00e1, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty kh\u00f4ng th\u1ec3 ho\u1eb7c kh\u00f4ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o t\u00e0i s\u1ea3n quan tr\u1ecdng n\u00e0y. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea3n ch\u1ea5t v\u00f4 h\u00ecnh c\u1ee7a t\u00e0i s\u1ea3n n\u00e0y l\u00e0 n\u1eafm b\u1eaft c\u00e2u chuy\u1ec7n c\u1ee7a c\u00f4ng ty v\u00e0 x\u00e2y d\u1ef1ng n\u00f3.<\/p>\n<blockquote><p><strong>V\u1ea5n \u0111\u1ec1 l\u00e0: &#8220;C\u00f4ng ty n\u00ean ng\u00e2n s\u00e1ch bao nhi\u00eau cho kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y?&#8221;<\/strong><\/p><\/blockquote>\n<p>Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00e0nh ng\u00e2n s\u00e1ch t\u1eeb <a href=\"https:\/\/www.clearstorymarketing.com\/how-much-does-a-brand-cost-to-build\/\" target=\"_blank\" rel=\"noopener\">12 &#8211; 15% ho\u1eb7c h\u01a1n cho kho\u1ea3n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> . S\u1ed1 ti\u1ec1n n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho ban l\u00e3nh \u0111\u1ea1o, ch\u1ee7 doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng marketing x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><strong>L\u1ea7m t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u # 3: \u201cVi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a t\u00f4i\u201d<\/strong><\/h3>\n<p>\u0110\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tin r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m ph\u1ee9c t\u1ea1p m\u1ecdi th\u1ee9, trong khi tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ee9c t\u1ea1p h\u01a1n, kh\u00f3 kh\u0103n v\u1ec1 l\u00e2u d\u00e0i h\u01a1n.<\/p>\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m, cho d\u00f9 doanh nghi\u1ec7p c\u00f4ng ty \u201c nh\u1ecf b\u00e9 v\u00e0 \u0111\u01a1n gi\u1ea3n\u201d \u0111\u1ebfn m\u1ee9c n\u00e0o. S\u1eafp x\u1ebfp, x\u00e1c \u0111\u1ecbnh c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. L\u00e0m cho n\u00f3 r\u00f5 r\u00e0ng, li\u00ean k\u1ebft v\u00e0 c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i. Vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean m\u1ed9t b\u1ed9 c\u00e1c nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u00edt ph\u1ee9c t\u1ea1p h\u01a1n l\u00e0 vi\u1ebft l\u1ea1i c\u00e2u chuy\u1ec7n c\u1ee7a c\u00f4ng ty b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c k\u00eanh email.<\/p>\n<h2><strong>Marketing Th\u01b0\u01a1ng hi\u1ec7u: M\u1ed1i quan h\u1ec7 gi\u1eefa Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Kh\u00f4ng \u00edt l\u1ea7n khi ti\u1ebfp x\u00fac v\u1edbi ch\u1ee7 doanh nghi\u1ec7p ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd cho r\u1eb1ng l\u00e0m marketing hay l\u00e0m branding (th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 t\u00e1ch bi\u1ec7t, kh\u00f4ng li\u00ean quan \u0111\u1ebfn nhau. \u0110\u00f4i khi, nhi\u1ec1u doanh nghi\u1ec7p s\u1eb5n s\u00e0ng chi cho x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u1eb3ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn marketing hay ng\u01b0\u1ee3c l\u1ea1i. Qu\u1ea3 l\u00e0 m\u1ed9t s\u1ef1 &#8220;l\u00e3ng ph\u00ed&#8221; khi chi ti\u00eau v\u00e0 v\u1eadn h\u00e0nh nh\u01b0 v\u1eady.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a c\u00f4ng ty l\u00e0 ai, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfng n\u00f3i c\u1ee7a n\u00f3, m\u1ee5c \u0111\u00edch\/\u00fd ngh\u0129a t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 b\u1ec1n v\u1eefng v\u1ec1 l\u00e2u d\u00e0i. M\u1eb7t kh\u00e1c, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u00e1c nghi\u1ec7p nh\u01b0 qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee5c ti\u00eau v\u1ec1 m\u1eb7t ng\u1eafn h\u1ea1n h\u01a1n th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau marketing ng\u1eafn h\u1ea1n h\u01a1n nh\u01b0 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Nh\u01b0ng b\u1ea5t ch\u1ea5p s\u1ef1 kh\u00e1c bi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 t\u00e1c \u0111\u1ed9ng l\u1eabn nhau gi\u1eefa hai kh\u00e1i ni\u1ec7m. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn cho k\u1ebf ho\u1ea1ch marketing c\u1ee7a c\u00f4ng ty, trong khi marketing qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6122 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-300x150.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u\" width=\"500\" height=\"250\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-768x384.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-1024x512.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-600x300.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand.jpg 1280w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/250;\" \/><\/p>\n<h2><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n<p>V\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00f4ng ty &#8211; v\u00e0 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh &#8211; kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u1ea5t th\u1eddi gian v\u00e0 li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi nhi\u1ec1u k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, c\u00e2n nh\u1eafc.<\/p>\n<p>C\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch chia nh\u1ecf quy tr\u00ecnh th\u00e0nh b\u1ea3y b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>B\u1eaft \u0111\u1ea7u b\u1eb1ng\u00a0 nghi\u00ean c\u1ee9u v\u00e0 nghi\u00ean c\u1ee9u<\/li>\n<li>V\u1ea1ch ra m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty<\/li>\n<li>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty<\/li>\n<li>X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty<\/li>\n<li>Ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty<\/li>\n<li>T\u1ea1o b\u1ea3n s\u1eafc tr\u1ef1c quan<\/li>\n<li>T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0o doanh nghi\u1ec7p c\u1ee7a c\u00f4ng ty<\/li>\n<\/ol>\n<p>V\u00e0 trong khi b\u1ea3n th\u00e2n qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi c\u00f4ng ty ph\u1ea3i suy ngh\u0129 s\u00e2u s\u1eafc v\u1ec1 doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, th\u00ec vi\u1ec7c xem x\u00e9t \u0111i\u1ec1u g\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty c\u0169ng r\u1ea5t h\u1eefu \u00edch.\u00a0B\u1eb1ng c\u00e1ch x\u00e1c th\u1ef1c c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, c\u00f4ng ty c\u00f3 th\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o b\u1eaby g\u1eedi th\u00f4ng \u0111i\u1ec7p h\u1ed7n h\u1ee3p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h2><strong>7 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p>C\u00e1c b\u01b0\u1edbc n\u00eau tr\u00ean cung c\u1ea5p k\u1ebf ho\u1ea1ch chi ti\u1ebft to\u00e0n di\u1ec7n v\u1ec1 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng ty s\u1ebd th\u1ea5y r\u1eb1ng c\u00e1c b\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ho\u00e0n th\u00e0nh h\u01a1n b\u1eb1ng c\u00e1ch tranh th\u1ee7 s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n b\u00ean ngo\u00e0i nh\u00f3m c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5: tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0\u00a0 chuy\u00ean gia thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda th\u01b0\u1eddng r\u1ea5t c\u1ea7n thi\u1ebft trong vi\u1ec7c gi\u00fap c\u00f4ng ty t\u1ea1o ra b\u1ea3n s\u1eafc tr\u1ef1c quan m\u1ea1nh m\u1ebd.<\/p>\n<p>V\u1eady c\u00f4ng ty ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n<h3><strong>Nghi\u00ean c\u1ee9u, nghi\u00ean c\u1ee9u v\u00e0 nghi\u00ean c\u1ee9u<\/strong><\/h3>\n<p>Kh\u00f4ng c\u00f3 c\u00f4ng ty n\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng n\u1ebfu h\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd ngay t\u1eeb \u0111\u1ea7u. V\u00ec v\u1eady, tr\u01b0\u1edbc ti\u00ean, h\u00e3y d\u00e0nh th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c s\u1ef1 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn, \u0111i\u1ec3m ch\u1ea1m,.. v\u00e0 x\u00e2y d\u1ef1ng <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM)<\/a>, <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/a>.<\/p>\n<p>Khi c\u00f4ng ty \u0111\u00e3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u00e3y chuy\u1ec3n sang nghi\u00ean c\u1ee9u c\u1ea1nh tranh.\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c c\u00f4ng ty kh\u00e1c trong ng\u00e0nh c\u1ee7a c\u00f4ng ty t\u1ef1 \u0111\u1ecbnh v\u1ecb v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, t\u00ednh c\u00e1ch v\u00e0 ch\u1ee7 \u0111\u1ec1?<\/p>\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u1eebng qu\u00ean ph\u1ecfng v\u1ea5n nh\u1eefng ng\u01b0\u1eddi g\u1ea7n g\u0169i nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty: nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty. H\u1ecd c\u00f3 quan \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 c\u00e1ch m\u00f4 t\u1ea3 c\u00f4ng ty, v\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 v\u00e0 ch\u01b0a ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9.<\/p>\n<p>Xem th\u00eam:<a href=\"https:\/\/dtmconsulting.vn\/en\/case-study-nokia-thuong-hieu-150-nam-vi-sao-that-bai\/\">[Case Study] Nokia, th\u01b0\u01a1ng hi\u1ec7u 150 n\u0103m- V\u00ec sao th\u1ea5t b\u1ea1i v\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec?<\/a><\/p>\n<h3><strong>\u00a0V\u1ea1ch ra m\u1ee5c \u0111\u00edch\/\u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 tr\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc, nh\u01b0ng c\u00f4ng ty n\u00ean d\u00e0nh ch\u00fat th\u1eddi gian \u0111\u1ec3 xem x\u00e9t s\u00e2u h\u01a1n m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0T\u01b0\u0323 ho\u0309i ba\u0309n th\u00e2n minh:<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng?<\/li>\n<li>\u0110i\u1ec1u g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?<\/li>\n<li>T\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a c\u00f4ng ty?<\/li>\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb \u0111\u1ec1 xu\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ra sao \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n<li>\u00fd ngh\u0129a, m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 ph\u00f9 h\u1ee3p, \u0111\u1ed3ng nh\u1ea5t v\u1edbi l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n<\/ul>\n<p>\u0110i s\u00e2u v\u00e0o m\u1ee5c \u0111\u00edch c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n c\u00e1c c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u00f4 gi\u00e1 trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (Value Proposition) trong marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h3><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p>T\u1ea1i sao doanh nghi\u1ec7p n\u00ean d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty?<\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd cho c\u00f4ng ty th\u1ea5y \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng. C\u00f4ng ty c\u0169ng s\u1ebd c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p \u200b\u200btruy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ph\u00e2n bi\u1ec7t t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang c\u00f4ng ty, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a ri\u00eang c\u00f4ng ty.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong><\/p>\n<h3><strong>Ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p>C\u00f4ng ty kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh cho \u0111\u1ebfn khi c\u00f4ng ty bi\u1ebft c\u00f4ng ty mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh n\u00f3i chuy\u1ec7n v\u1edbi ai. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f4ng ty c\u00e0ng thu h\u1eb9p \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty s\u1ebd c\u00e0ng hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee5 th\u1ec3 h\u01a1n v\u00e0 t\u00ecm th\u1ea5y th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 ngh\u1ec1 nghi\u1ec7p<\/li>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea b\u00e1n h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Xin \u00fd ki\u1ebfn, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i,&#8230;<\/li>\n<\/ul>\n<p>C\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ty s\u1ebd cung c\u1ea5p cho c\u00f4ng ty m\u1ed9t ph\u1ea1m vi tr\u1ecdng t\u00e2m h\u1eb9p h\u01a1n, cho ph\u00e9p c\u00f4ng ty t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn c\u00f3 kh\u1ea3 n\u0103ng n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb \u200b\u200bth\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<h3><strong>X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch &#8211; v\u00ed d\u1ee5: n\u00f3 c\u00f3 th\u1ec3 vui t\u01b0\u01a1i ho\u1eb7c nghi\u00eam t\u00fac, truy\u1ec1n th\u1ed1ng ho\u1eb7c m\u1ea1o hi\u1ec3m.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec, v\u00ec n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh x\u00e1c \u0111\u1ecbnh bi\u1ec3u tr\u01b0ng ho\u1eb7c danh thi\u1ebfp c\u1ee7a c\u00f4ng ty, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f4ng ty cung c\u1ea5p ho\u1eb7c\u00a0<a href=\"https:\/\/sba.thehartford.com\/business-management\/marketing\/social-media-marketing-basics\/\" target=\"_blank\" rel=\"noopener\">c\u00e1c<\/a>\u00a0t\u01b0\u01a1ng t\u00e1c tr\u00ean\u00a0<a href=\"https:\/\/sba.thehartford.com\/business-management\/marketing\/social-media-marketing-basics\/\" target=\"_blank\" rel=\"noopener\">m\u1ea1ng x\u00e3 h\u1ed9i<\/a>\u00a0c\u1ee7a c\u00f4ng ty\u00a0, bi\u1ebft \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty s\u1ebd cho ph\u00e9p c\u00f4ng ty cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 x\u00e1c th\u1ef1c tr\u00ean to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p>Khi c\u00f4ng ty \u0111ang x\u00e2y d\u1ef1ng n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7, doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/branding-3-cs-trong-viec-xay-dung-thuong-hieu-ca-nhan\/\">3 \u0111i\u1ec3m C c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li><strong>S\u1ef1 r\u00f5 r\u00e0ng:<\/strong>\u00a0C\u00f4ng vi\u1ec7c c\u1ee7a c\u00f4ng ty, kh\u00f4ng ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0 t\u00ecm ra th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty.\u00a0N\u1ebfu h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u1ec3 di\u1ec5n gi\u1ea3i th\u1ee9 g\u00ec \u0111\u00f3 c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u1eabn ch\u01b0a \u0111\u1ee7 r\u00f5 r\u00e0ng.<\/li>\n<li><strong>Nh\u1ea5t qu\u00e1n:<\/strong>\u00a0B\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty c\u1ea7n c\u00f3 ti\u1ebfng n\u00f3i gi\u1ed1ng nh\u01b0 trang web c\u1ee7a c\u00f4ng ty, c\u1ea7n c\u00f3 ti\u1ebfng n\u00f3i gi\u1ed1ng nh\u01b0 t\u00e0i kho\u1ea3n Twitter c\u1ee7a c\u00f4ng ty.\u00a0T\u1ea1i sao?\u00a0S\u1ef1 nh\u1ea5t qu\u00e1n trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty truy\u1ec1n c\u1ea3m h\u1ee9ng cho s\u1ef1 t\u1ef1 tin v\u00e0 k\u1ef7 lu\u1eadt.<\/li>\n<li><strong>Cam k\u1ebft:<\/strong>\u00a0Ch\u00fang t\u00f4i mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u1edf n\u00ean lan truy\u1ec1n v\u00e0 ngay khi ch\u00fang kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, ch\u00fang t\u00f4i s\u1ebd n\u1ea3n l\u00f2ng v\u00e0 chuy\u1ec3n h\u01b0\u1edbng.\u00a0\u0110\u1eebng qu\u00ean r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi c\u1ea7n nhi\u1ec1u th\u1eddi gian.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11364 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng-300x152.jpg\" alt=\"v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng\" width=\"500\" height=\"253\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng-300x152.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng-260x131.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng-148x75.jpg 148w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/marketing-truyen-mieng.jpg 661w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/253;\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/strong><\/h3>\n<p>\u0110\u00fang nh\u01b0 nh\u1eefng g\u00ec h\u1ecd n\u00f3i: \u0111\u1eb1ng sau m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n. B\u1eb1ng c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi h\u00ecnh th\u00e0nh \u0111\u1ebfn khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0 bi\u1ebft th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec cho ph\u00e9p c\u00f4ng ty ph\u00e1t tri\u1ec3n t\u00ednh nh\u1ea5t qu\u00e1n trong ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi v\u1ec1 c\u1ea3 c\u00e2u chuy\u1ec7n v\u00e0 tin nh\u1eafn bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110i\u1ec1u g\u00ec \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u00f4i t\u1ea1o ra doanh nghi\u1ec7p n\u00e0y?<\/li>\n<li>\u0110i\u1ec3m n\u1ed5i b\u1eadt trong h\u00e0nh tr\u00ecnh t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 g\u00ec?<\/li>\n<li>Nh\u1eefng tri\u1ebft l\u00fd n\u00e0o h\u01b0\u1edbng d\u1eabn t\u00f4i v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a t\u00f4i?<\/li>\n<li>C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p t\u00f4i theo nh\u1eefng c\u00e1ch n\u00e0o?<\/li>\n<\/ul>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-thuong-hieu-apple-tu-bo-vuc-pha-san-den-dinh-vinh-quang\/\">[Chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Apple: T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n \u0111\u1ebfn \u0111\u1ec9nh vinh quang<\/a><\/strong><\/p>\n<h3><strong>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n tr\u1ef1c quan<\/strong><\/h3>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ph\u1ea7n &#8220;h\u1ed3n&#8221; c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n tr\u1ef1c quan &#8211; thi\u1ebft k\u1ebf logo, \u1ea5n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u quen thu\u1ed9c.<\/p>\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 bi\u1ec3u tr\u01b0ng, \u200b\u200bdanh thi\u1ebfp hay trang web c\u1ee7a c\u00f4ng ty, nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty l\u00e0 th\u1ee9 ph\u1ea3n \u00e1nh t\u1ed1t nh\u1ea5t m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. N\u1ebfu kh\u00f4ng ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u00f3, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebft nh\u1eefng th\u1ee9 v\u00f4 h\u00ecnh kh\u00e1c nhau n\u00e0y l\u00e0 g\u00ec v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6964 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-300x148.jpg\" alt=\"\" width=\"300\" height=\"148\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-300x148.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-768x379.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-600x296.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-260x128.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand.jpg 990w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/148;\" \/><\/p>\n<h3><strong>T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0o doanh nghi\u1ec7p c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n<p>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m kh\u00f4ng k\u1ebft th\u00fac khi c\u00f4ng ty \u0111\u00e3 ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p ph\u1ea3i t\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) v\u00e0o doanh nghi\u1ec7p c\u1ee7a c\u00f4ng ty. S\u1ef1 t\u00edch h\u1ee3p n\u00e0y d\u1eabn \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 theo th\u1eddi gian, s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 chuy\u1ec3n th\u00e0nh s\u1ef1 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u1ea3 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noopener\">81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> cho r\u1eb1ng ni\u1ec1m tin l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin n\u00e0y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n<p>T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o doanh nghi\u1ec7p c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty, cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng hay th\u00f4ng tin li\u00ean l\u1ea1c qua email c\u1ee7a c\u00f4ng ty. Nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty c\u0169ng s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng marketing th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty n\u00ean t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 k\u1ebft h\u1ee3p \u0111\u00e0o t\u1ea1o \u0111\u00f3 v\u00e0o c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean m\u1edbi\u00a0c\u1ee7a c\u00f4ng ty\u00a0.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 qu\u00e1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf sau n\u00e0y. Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ngay b\u00e2y gi\u1edd \u0111\u1ec3 t\u1ea1o ra b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap c\u00f4ng ty x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h3><strong>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/h3>\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian. Khi c\u00f4ng ty \u0111\u00e3 t\u1ea1o d\u1ef1ng xong b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u, h\u00e3y ph\u00e2n t\u00edch, theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng. Th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt m\u1edbi \u0111\u1ec3 xem c\u00e1ch n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p>V\u00ed d\u1ee5: c\u00f4ng ty c\u00f3 th\u1ec3 A \/ B th\u1eed nghi\u1ec7m c\u00e1c d\u00f2ng gi\u1edbi thi\u1ec7u kh\u00e1c nhau tr\u00ean trang ch\u1ee7 c\u1ee7a m\u00ecnh \u0111\u1ec3 xem c\u00e2u chuy\u1ec7n n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty.<\/p>\n<p>\u201cM\u1ed9t khi t\u00f4i th\u00e0nh l\u1eadp v\u00e0 ho\u1ea1t \u0111\u1ed9ng, t\u00f4i s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u201dNghe c\u00f3 v\u1ebb quen? \u0110\u00e2y l\u00e0 suy ngh\u0129 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi t\u1eadp trung v\u00e0o marketing v\u00e0 b\u00e1n h\u00e0ng m\u00e0 qu\u00ean r\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd v\u1eeba l\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u1eeba l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0o l\u00fac n\u00e0y, nh\u01b0ng vi\u1ec7c b\u1ecf qua \u0111\u1ea7u t\u01b0 v\u00e0o \u0111<a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\">\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a c\u00f4ng ty ch\u1ec9 khi\u1ebfn c\u00f4ng ty \u0111au \u0111\u1ea7u h\u01a1n v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ngay t\u1eeb \u0111\u1ea7u c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng \u0111i\u1ec7p, \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch nh\u1ea5t.<\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n tham kh\u1ea3i: CBS + KEAP<\/p>\n<\/div>\n<\/header>","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay doanh nghi\u1ec7p cho d\u00f9 doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia hay ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi kh\u1edfi s\u1ef1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1ec5, ph\u00e1t tri\u1ec3n n\u00f3 l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. B\u1edfi x\u00e2y d\u1ef1ng [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,125],"tags":[647,674],"class_list":["post-14323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-viet-nam-insights","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14323"}],"version-history":[{"count":33,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14323\/revisions"}],"predecessor-version":[{"id":14364,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14323\/revisions\/14364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14337"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}