{"id":14319,"date":"2021-11-18T18:15:47","date_gmt":"2021-11-18T11:15:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14319"},"modified":"2022-02-12T12:07:05","modified_gmt":"2022-02-12T05:07:05","slug":"chien-luoc-gia-tham-nhap-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-gia-tham-nhap-thi-truong\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u01b0u &#8211; nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea5t c\u1ee9 m\u1ed9t doanh nghi\u1ec7p n\u00e0o khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. H\u00e0ng ng\u00e0y, lu\u00f4n c\u00f3 h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng nh\u01b0ng li\u1ec7u c\u00f3 bao nhi\u00eau s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n khi mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ho\u1eb7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 trong nh\u1eefng d\u1ef1 \u00e1n t\u01b0 v\u1ea5n. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng h\u1eefu \u00edch. Trong chu\u1ed7i nh\u1eefng b\u00e0i vi\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft c\u00e1c doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd n\u00ean l\u01b0u \u00fd.\u00a0<\/span><\/p>\n<h2><b>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp (price penetration strategy) l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp (price penetration strategy) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/total-addressable-market-tam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">th\u1ecb ph\u1ea7n<\/span><\/a><span style=\"font-weight: 400;\">, thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u00f4ng qua vi\u1ec7c \u0111\u1ec3 m\u1ee9c gi\u00e1 ban \u0111\u1ea7u th\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u1eefng doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) m\u1edbi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng. M\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp c\u1ef1c \u0111oan \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 s\u0103n \u0111\u00f3n (<\/span><span style=\"font-weight: 400;\">predatory pricing).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp d\u1ef1a tr\u00ean t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n c\u00f3 m\u1ed9t m\u00f3n \u201ch\u1eddi\u201d khi mua h\u00e0ng. Vi\u1ec7c \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nhanh h\u01a1n. Trong b\u00e0i vi\u1ebft h\u00f4m nay, ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch khi doanh nghi\u1ec7p theo chi\u1ebfn l\u01b0\u1ee3c\u00a0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-dinh-gia-pricing-strategy\/\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u2013 Pricing Strategy<\/a><\/strong><\/p>\n<h3><b>B\u1ea3n ch\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi m\u1ed9t doanh nghi\u1ec7p m\u1edbi tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng th\u1ecb ph\u1ea7n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Gi\u00e1 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn b\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) n\u00e0o. Ch\u00ednh v\u00ec v\u1eady, gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e0nh th\u1ecb ph\u1ea7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o ra nhu c\u1ea7u \u0111\u00e1ng k\u1ec3, t\u00ecm c\u00e1ch t\u1eadn d\u1ee5ng <\/span><span style=\"font-weight: 400;\">l\u1ee3i th\u1ebf kin<\/span><span style=\"font-weight: 400;\">h<\/span><span style=\"font-weight: 400;\"> t\u1ebf theo quy m\u00f4<\/span><span style=\"font-weight: 400;\"> l\u1edbn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e1nh b\u1eadt c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">C\u00e1c tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p n\u00ean theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi c\u00f3 \u00edt s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7u co gi\u00e3n theo gi\u00e1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang (v\u00e0 do \u0111\u00f3, \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf kinh t\u1ebf theo quy m\u00f4 l\u1edbn)\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2>Doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp n\u00ean c\u00e2n nh\u1eafc ra sao?<\/h2>\n<h3><b>\u01afu \u0111i\u1ec3m c\u1ee7a \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u1ea3 n\u0103ng ch\u1ea5p nh\u1eadn v\u00e0 ph\u1ed5 bi\u1ebfn cao<\/b><span style=\"font-weight: 400;\">: Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nhanh ch\u00f3ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0 ch\u1ea5p nh\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\"> : C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u01b0\u1eddng m\u1ea5t c\u1ea3nh gi\u00e1c tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp v\u00e0 c\u00f3 r\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u1ee9ng. C\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i qua c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh kinh t\u1ebf theo quy m\u00f4<\/b><span style=\"font-weight: 400;\"> l\u1edbn: Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng cao cho ph\u00e9p m\u1ed9t c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh t\u1ebf theo quy m\u00f4 v\u00e0 gi\u1ea3m chi ph\u00ed c\u1eadn bi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gia t\u0103ng thi\u1ec7n c\u1ea3m<\/b><span style=\"font-weight: 400;\"> : Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t m\u00f3n h\u1eddi trong m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng quay tr\u1edf l\u1ea1i c\u00f4ng ty trong t\u01b0\u01a1ng lai. Ngo\u00e0i ra, thi\u1ec7n ch\u00ed gia t\u0103ng n\u00e0y t\u1ea1o ra s\u1ef1 truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lu\u00e2n chuy\u1ec3n v\u00e0 xoay v\u00f2ng v\u1ed1n<\/b><span style=\"font-weight: 400;\"> : \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 lu\u00e2n chuy\u1ec3n h\u00e0ng t\u1ed3n kho t\u0103ng l\u00ean, khi\u1ebfn c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng d\u1ecdc, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i, h\u00e0i l\u00f2ng.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14021\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-300x156.jpg\" alt=\"\u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng, l\u1ee3i \u00edch mang l\u1ea1i\" width=\"500\" height=\"261\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/dinh-gia-dich-vu-dua-tren-gia-tri-khach-hang.jpg 940w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0110\u1ecbnh gi\u00e1 Th\u00e2m nh\u1eadp <\/b><b>(price penetration strategy) <\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1<\/b><span style=\"font-weight: 400;\"> : Khi m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng k\u1ef3 v\u1ecdng m\u1ee9c gi\u00e1 th\u1ea5p v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n. N\u1ebfu gi\u00e1 c\u1ea3 d\u1ea7n d\u1ea7n t\u0103ng l\u00ean, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 c\u00f3 th\u1ec3 ng\u1eebng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ea5p<\/b><span style=\"font-weight: 400;\"> : Doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u01b0\u1eddng thu h\u00fat <\/span><a href=\"https:\/\/www.sciencedaily.com\/releases\/2015\/11\/151124122054.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nh\u1eefng <\/span><\/a><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng mua v\u00ec gi\u1ea3m gi\u00e1 d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ea5p. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd chuy\u1ec3n sang l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u1ebfu chi ph\u00ed mua th\u1ea5p h\u01a1n hi\u1ec7n t\u1ea1i. Vi\u1ec7c c\u1eaft gi\u1ea3m gi\u00e1, m\u1eb7c d\u00f9 c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 doanh s\u1ed1 b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c, nh\u01b0ng hi\u1ebfm khi g\u00e2y \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u00e0m h\u1ecfng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\"> : Gi\u00e1 th\u1ea5p c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u r\u1ebb ho\u1eb7c k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea1nh tranh v\u1ec1 gi\u00e1<\/b><span style=\"font-weight: 400;\"> : Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp gi\u00e1 c\u00f3 th\u1ec3 g\u00e2y ra c\u1ea1nh tranh v\u1ec1 gi\u00e1. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c c\u00f4ng ty duy nh\u1ea5t \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 t\u1ed3n t\u1ea1i trong cu\u1ed9c chi\u1ebfn gi\u00e1 k\u00e9o d\u00e0i th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty m\u1edbi g\u00e2y ra cu\u1ed9c chi\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3<\/b><span style=\"font-weight: 400;\"> : Th\u00e2m nh\u1eadp gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u00e0i h\u1ea1n kh\u1ea3 thi. Th\u01b0\u1eddng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n n\u1ebfu ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i. M\u1eb7c d\u00f9 sau \u0111\u00f3 c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecb ph\u1ea7n l\u1edbn, nh\u01b0ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, ki\u00ean nh\u1eabn nh\u01b0 v\u1eady c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1ec1 t\u1ed5ng th\u1ec3 t\u1ed1t h\u01a1n v\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn b\u1ea1n g\u1eb7p r\u1ee7i ro t\u00e0i ch\u00ednh nghi\u00eam tr\u1ecdng h\u01a1n.<\/span><\/li>\n<\/ul>\n<h2><b>Netflix &#8211; v\u00ed d\u1ee5 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp <\/b><b>(price penetration strategy)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Netflix l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn. V\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990 v\u00e0 2000, cho thu\u00ea DVD \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn. M\u1eb7c d\u00f9 Blockbuster th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng gi\u1ea3i tr\u00ed gia \u0111\u00ecnh, n\u00f3 c\u0169ng \u0111i k\u00e8m v\u1edbi ph\u00ed tr\u1ec5 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1ef1a ch\u1ecdn h\u1ea1n ch\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Netflix \u0111\u00e3 c\u00f3 m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t (<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a><\/strong>)<\/span><span style=\"font-weight: 400;\">\u00a0. N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ee3i m\u1ed9t ho\u1eb7c hai ng\u00e0y \u0111\u1ec3 \u0111\u0129a DVD \u0111\u1ebfn, h\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp th\u01b0 vi\u1ec7n phim t\u1ed1t h\u01a1n m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed tr\u1ec5 h\u1ea1n. Ngay t\u1eeb \u0111\u1ea7u, Netflix \u0111\u00e3 nh\u1ea5n m\u1ea1nh s\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a Blockbuster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o n\u0103m 2000, ng\u01b0\u1eddi d\u00f9ng Netflix c\u00f3 th\u1ec3 thu\u00ea b\u1ed1n phim c\u00f9ng m\u1ed9t l\u00fac m\u00e0 kh\u00f4ng c\u00f3 ng\u00e0y tr\u1ea3 l\u1ea1i \u0111\u1ed1i v\u1edbi g\u00f3i \u0111\u0103ng k\u00fd $ 15,95. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t gi\u00e1 thu\u00ea ho\u1eb7c th\u1ea5p h\u01a1n $ 1 m\u1ed7i DVD cho nh\u1eefng ng\u01b0\u1eddi xem phim th\u01b0\u1eddng xuy\u00ean, trong \u0111\u00f3 <\/span><span style=\"font-weight: 400;\">Blockbuster t\u00ednh ph\u00ed kho\u1ea3ng $ 4,99<\/span><span style=\"font-weight: 400;\"> cho m\u1ed9t l\u1ea7n thu\u00ea ba ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp \u2014 v\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u2014 \u0111\u00e3 cho ph\u00e9p Netflix x\u00e2y d\u1ef1ng c\u01a1 s\u1edf ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u00e0o n\u0103m 2003, n\u0103m n\u0103m sau khi khai tr\u01b0\u01a1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 ban \u0111\u1ea7u th\u1ea5p cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed nghi\u1ec7m d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i. V\u00e0o n\u0103m 2007, d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn ti\u1ec7n l\u1ee3i c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u01b0a n\u00f3 v\u00e0o t\u01b0\u01a1ng lai. S\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb Netflix v\u00e0 Redbox, m\u1ed9t c\u00f4ng ty cho thu\u00ea m\u1edbi kh\u00e1c, \u0111\u00e3 g\u00f3p ph\u1ea7n khi\u1ebfn <\/span><span style=\"font-weight: 400;\">Blockbuster \u0111\u1ec7 \u0111\u01a1n ph\u00e1 s\u1ea3n<\/span><span style=\"font-weight: 400;\"> v\u00e0o n\u0103m 2010.<\/span><\/p>\n<h2><b>\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u00e0nh c\u00f4ng<\/b><\/h2>\n<h3><b>Xu\u1ea5t ph\u00e1t th\u1ea5p, nh\u1eafm cao<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng thay \u0111\u1ed5i b\u1ed9 m\u1eb7t c\u1ee7a m\u1ed9t ng\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p nh\u1eadn b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 ban \u0111\u1ea7u th\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua, x\u00e2y d\u1ef1ng thi\u1ec7n c\u1ea3m, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thu\u00ea bao v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p khi m\u1ed9t doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, <\/span><span style=\"font-weight: 400;\">ph\u00e2n t\u00edch h\u00f2a v\u1ed1n<\/span><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p hay kh\u00f4ng. Do v<\/span><span style=\"font-weight: 400;\">i\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng doanh thu trong d\u00e0i h\u1ea1n.<\/span><\/p>\n<blockquote><p><b>V\u1edbi vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nhanh ch\u00f3ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n nhi\u1ec1u.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, b\u1ea1n s\u1ebd nu\u00f4i d\u01b0\u1ee1ng h\u1ecd th\u00f4ng qua n\u1ed9i dung gi\u1edbi thi\u1ec7u v\u00e0 gi\u00e1o d\u1ee5c cho \u0111\u1ebfn khi cu\u1ed1i c\u00f9ng, v\u00e0i th\u00e1ng sau, h\u1ecd ho\u00e0n to\u00e0n c\u00f3 s\u1eb5n trong d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c t\u0103ng gi\u00e1 cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a g\u00f3i c\u01a1 b\u1ea3n v\u00e0 g\u00f3i cao c\u1ea5p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n ph\u1ea3i xem x\u00e9t l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cung c\u1ea5p <\/span><span style=\"font-weight: 400;\">Upsells<\/span><span style=\"font-weight: 400;\"> v\u00e0 m\u1edf r\u1ed9ng doanh thu <\/span><span style=\"font-weight: 400;\">\u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng (LTV) v\u00e0 ARPU (ARPU) c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn nh\u1eefng \u0111\u1ee3t t\u0103ng gi\u00e1 n\u00e0y h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-12378 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-300x153.jpg\" alt=\"\" width=\"600\" height=\"306\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-300x153.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-260x133.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing-147x75.jpg 147w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/approach-to-market-oriented-pricing.jpg 750w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/306;\" \/><\/span><\/p>\n<h2><b>\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp so v\u1edbi \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp \u0111\u00f4i khi b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng (<\/span><span style=\"font-weight: 400;\">, nh\u01b0ng c\u1ea3 hai kh\u00e1c nhau theo nh\u1eefng c\u00e1ch r\u1ea5t r\u00f5 r\u00e0ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b>\u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty tham gia th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 ban \u0111\u1ea7u cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd, sau \u0111\u00f3 h\u1ea1 gi\u00e1 khi nhu c\u1ea7u gi\u1ea3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><b>\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 ban \u0111\u1ea7u th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd, sau \u0111\u00f3 n\u00e2ng l\u00ean sau khi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u01b0\u1edbt qua gi\u00e1 ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e1ng t\u1ea1o ho\u1eb7c xa x\u1ec9. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf \u201ch\u1edbt v\u00e1ng\u201d &#8211; thu h\u00fat t\u1ea7ng l\u1edbp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao nh\u1ea5t v\u1edbi m\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3 cao nh\u1ea5t v\u00e0 t\u1eeb \u0111\u00f3 \u0111i xu\u1ed1ng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2><b>Doanh nghi\u1ec7p n\u00e0o n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 s\u1ea3n xu\u1ea5t tr\u00ean quy m\u00f4 l\u1edbn, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh trong c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng tr\u01b0\u1edbc khi t\u0103ng gi\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n mu\u1ed1n tham gia, vi\u1ec7c ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n b\u01b0\u1edbc v\u00e0o c\u1eeda \u1ea9n d\u1ee5, nh\u01b0ng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u1ea5y l\u1ea1i doanh thu b\u1ecb m\u1ea5t th\u00f4ng qua c\u00e1c m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n n\u00e0y s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n.<\/span><\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh d\u1ecbch v\u1ee5 v\u00e0 ch\u01b0a bi\u1ebft n\u00ean v\u00e0o th\u1ecb tr\u01b0\u1eddng ra sao, b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng mua h\u00e0ng?<br \/>\nH\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn nh\u1eefng l\u1eddi khuy\u00ean, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia t\u01b0 v\u1ea5n!<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea5t c\u1ee9 m\u1ed9t doanh nghi\u1ec7p n\u00e0o khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. H\u00e0ng ng\u00e0y, lu\u00f4n c\u00f3 h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng nh\u01b0ng li\u1ec7u c\u00f3 bao nhi\u00eau s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,660,667],"class_list":["post-14319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-smes","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14319"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14319\/revisions"}],"predecessor-version":[{"id":14694,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14319\/revisions\/14694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14368"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}