{"id":14241,"date":"2021-11-09T12:08:33","date_gmt":"2021-11-09T05:08:33","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14241"},"modified":"2021-11-18T09:47:33","modified_gmt":"2021-11-18T02:47:33","slug":"social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu\/","title":{"rendered":"Social Listening &#8211; C\u00e1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p><strong>Social Listening (l\u1eafng nghe x\u00e3 h\u1ed9i)<\/strong>\u00a0l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 ng\u00e0y c\u00e0ng c\u1ea7n thi\u1ebft trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn ng\u00e0y nay. V\u01a1i social listening doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/p>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua Social Listening l\u00e0 g\u00ec?<\/h2>\n<p>Social Listening (l\u1eafng nghe x\u00e3 h\u1ed9i) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p c\u00e1c c\u00f4ng ty khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb trong th\u1eddi gian th\u1ef1c th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>Social Listening l\u00e0 qu\u00e1 tr\u00ecnh hi\u1ec3u cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn v\u1ec1 m\u1ed9t c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3.<\/p>\n<p>C\u00e1c c\u00f4ng c\u1ee5 social listening c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 marketing, ho\u1ea1t \u0111\u1ed9ng v\u00e0 kinh doanh.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 mong \u0111\u1ee3i h\u1ecd s\u1ebd h\u00e0i l\u00f2ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. L\u1eafng nghe x\u00e3 h\u1ed9i cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, h\u1ecd ngh\u0129 g\u00ec, h\u1ecd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u00e0 h\u1ecd c\u1ea7n g\u00ec t\u1eeb doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>B\u00ed quy\u1ebft l\u00e0 l\u1eafng nghe nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ea3o lu\u1eadn trong nh\u1eefng ng\u1eef c\u1ea3nh nh\u1ea5t \u0111\u1ecbnh. N\u1eafm b\u1eaft ng\u1eef c\u1ea3nh xung quanh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i v\u1ec1 doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 l\u1eafng nghe h\u1ecd n\u00f3i trong th\u1eddi gian th\u1ef1c, gh\u00e9p n\u1ed1i d\u1eef li\u1ec7u \u0111\u00f3 v\u1edbi th\u00f4ng tin v\u1ec1 ch\u00ednh kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh\/marketing.<\/p>\n<p>Khi social listening \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u00e1c \u0111\u1ed9ng tham gia v\u00e0o cu\u1ed9c th\u1ea3o lu\u1eadn, tr\u00f2 chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Social Listening c\u0169ng trao quy\u1ec1n cho doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n<h2>Social Listening c\u00f3 quan tr\u1ecdng?<\/h2>\n<p>Social listening (l\u1eafng\u00a0 nghe x\u00e3 h\u1ed9i) c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 ho\u00e0n thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p>Social listening s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp trong ng\u00e0nh.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 nh\u1eadn ra nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m thi\u1ebfu h\u1ee5t \u1edf \u0111\u00e2u trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u1ee7a doanh nghi\u1ec7p nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, danh ti\u1ebfng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n<p><strong>1.)\u00a0\u00a0<\/strong>\u00a0\u00a0H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<p><strong>2.)\u00a0<\/strong>\u00a0\u00a0 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 ngang h\u00e0ng h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ef1c s\u1ef1 trong ng\u00e0nh l\u00e0 ai. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi ho\u1eb7c ngu\u1ed3n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0 \u0111\u01b0a ra. M\u1eb7t kh\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5)\u00a0 \u0111\u00f4i khi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n mua h\u00e0ng.<\/p>\n<p>Th\u00f4ng qua vi\u1ec7c t\u00ecm ra nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 theo d\u00f5i c\u00e1ch h\u1ecd n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>H\u01a1n n\u1eefa, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng d\u1ef1 \u0111o\u00e1n c\u00e1c c\u00e2u h\u1ecfi m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p cung c\u1ea5p th\u00f4ng tin, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ho\u00e0n thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 l\u1eafng nghe x\u00e3 h\u1ed9i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh c\u00e1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh\/marketing. C\u00e1c thay \u0111\u1ed5i c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, gi\u00e1 s\u1ea3n ph\u1ea9m, c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5,&#8230;<\/p>\n<p>B\u1eb1ng c\u00e1ch l\u1eafng nghe tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ngh\u0129 m\u00e0 c\u00f2n t\u1ea1i sao h\u1ecd ngh\u0129 nh\u01b0 v\u1eady.<\/p>\n<p>V\u00ed d\u1ee5: c\u00f3 th\u1ec3 b\u1ea1n tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i m\u1edbi \u0111\u1ec3 gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u00f4i khi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. Nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n sang c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e0n n\u00e0n r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Th\u00f4ng qua vi\u1ec7c l\u1eafng nghe x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u00e0 gi\u00fap h\u1ecd c\u01a1 h\u1ed9i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng marketing k\u1ecbp th\u1eddi.<\/p>\n<h2>Vai tr\u00f2 c\u1ee7a Social Listening<\/h2>\n<p>Ng\u00e0y nay, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 b\u1ecb ph\u00e1 v\u1ee1 b\u1edfi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u01a1i \u0111\u00e3 d\u00e2n ch\u1ee7 h\u00f3a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u01b0a s\u1ee9c m\u1ea1nh t\u1ea1o m\u00f9i v\u1ecb, d\u00f9 t\u1ed1t h\u01a1n hay t\u1ec7 h\u01a1n, tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng k\u1ebb x\u1ea5u xa \u0111\u01a1n thu\u1ea7n.\u00a0Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n, ng\u01b0\u1eddi gi\u00e8m pha l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u1edf gi\u1eefa \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Instagram, Facebook, Twitter, t\u1ea5t c\u1ea3 c\u00e1c kh\u00f4ng gian truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c m\u00e0 b\u1ecdn tr\u1ebb \u0111ang x\u00e2y d\u1ef1ng ng\u00e0y nay \u0111\u1ec3 n\u00f3i l\u00ean \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ch\u00fang v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ch\u00fang.<\/p>\n<p>Social Listening theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y v\u00e0 th\u00f4ng qua m\u00e1y h\u1ecdc, s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n t\u00edch ch\u00fang th\u00e0nh th\u00f4ng tin d\u1ec5 ti\u00eau h\u00f3a v\u00e0 th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch.\u00a0V\u1edbi b\u00e1o c\u00e1o h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd v\u00e0 h\u00e0ng n\u0103m v\u00e0\u00a0b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n\u00a0th\u1eddi gian th\u1ef1c\u00a0, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 y\u00ean t\u00e2m \u0111\u00f3n \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00f4ng qua\u00a0nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1eafng nghe x\u00e3 h\u1ed9i\u00a0tr\u1ef1c tuy\u1ebfn\u00a0.<\/p>\n<h3>Ai, khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng Social Listening?<\/h3>\n<p>B\u1ea5t k\u1ef3 doanh nghi\u1ec7p B2C\u00a0 n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c l\u1eafng nghe x\u00e3 h\u1ed9i \u2014 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean l\u1eafng nghe nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0nh m\u1ea1nh v\u1edbi s\u1ef1 l\u1eafng nghe x\u00e3 h\u1ed9i bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ea1p h\u00f3a<\/li>\n<li>B\u00e1n l\u1ebb<\/li>\n<li>D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng<\/li>\n<li>Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/li>\n<li>Ch\u00ednh ph\u1ee7 v\u00e0 Gi\u00e1o d\u1ee5c<\/li>\n<li>T\u00e0i ch\u00ednh<\/li>\n<li>V\u1eadn chuy\u1ec3n<\/li>\n<\/ul>\n<h3>Social listening c\u00f3 th\u1ec3 cho bi\u1ebft \u0111i\u1ec1u g\u00ec?<\/h3>\n<p>V\u1edbi kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n di\u1ec7n v\u00e0 ph\u00e2n t\u00edch th\u00e2m nh\u1eadp, c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i c\u1ee7a c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p\/marketer hi\u1ec3u:<\/p>\n<ul>\n<li>C\u00e1ch c\u00e1c th\u1ebf h\u1ec7, khu v\u1ef1c v\u00e0 c\u00e1c ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p<\/li>\n<li>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o \u0111\u1ea1t \u0111i\u1ec3m nh\u1ea5n, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o c\u00f2n thi\u1ebfu s\u00f3t v\u00e0 c\u00e1ch nh\u1ea5n m\u1ea1nh \u01b0u \u0111i\u1ec3m v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng khuy\u1ebft \u0111i\u1ec3m<\/li>\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing v\u1ec1 k\u00eanh, n\u1ed9i dung content, chi\u1ebfn thu\u1eadt,&#8230;<\/li>\n<li>C\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian<\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<h2>T\u1ea1i DTM Consulting tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao?<\/h2>\n<p>T\u1ea1i DTM Consulting, v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e0 c\u00e1c chuy\u00ean gia gi\u00e0u chuy\u00ean m\u00f4n, kinh nghi\u1ec7m ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng cung c\u1ea5p c\u00e1c g\u00f3i social listenning ho\u1eb7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n ki\u1ec3m tra v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111o l\u01b0\u1eddng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/a> &#8211; tr\u00e1nh nh\u1eefng t\u1ed5n th\u1ea5t kh\u00f4ng \u0111\u00e1ng c\u00f3!<\/strong><\/p>\n<div class=\"panel-body\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\"><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N <\/button><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n tham kh\u1ea3o: <a href=\"https:\/\/www.bluchic.com\/launching-new-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bluchic<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Social Listening (l\u1eafng nghe x\u00e3 h\u1ed9i)\u00a0l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 ng\u00e0y c\u00e0ng c\u1ea7n thi\u1ebft trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn ng\u00e0y nay. V\u01a1i social listening doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[643,651,681],"class_list":["post-14241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-tools","tag-nghien-cuu-thi-truong-tag","tag-social-listening",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14241"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14241\/revisions"}],"predecessor-version":[{"id":14313,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14241\/revisions\/14313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14304"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}