{"id":14221,"date":"2022-03-25T14:25:54","date_gmt":"2022-03-25T07:25:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14221"},"modified":"2022-03-25T14:48:14","modified_gmt":"2022-03-25T07:48:14","slug":"phan-khuc-thi-truong-dich-vu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-khuc-thi-truong-dich-vu\/","title":{"rendered":"C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5"},"content":{"rendered":"<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u00f3 ngh\u0129a l\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u r\u00f5 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i \u00edch \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm.<\/p>\n<h2 style=\"font-weight: 400;\"><b><strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 (market segment)<\/strong><\/b><\/h2>\n<p style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 mong mu\u1ed1n, nhu c\u1ea7u, s\u1edf th\u00edch ho\u1eb7c h\u00e0nh vi mua gi\u1ed1ng nhau. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng ph\u00e2n kh\u00fac m\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u1ee5c v\u1ee5.<\/p>\n<p style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp v\u1ecb th\u1ebf c\u1ea1nh tranh cho d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14564 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target-300x161.png\" alt=\"Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5\" width=\"300\" height=\"161\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target-300x161.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target-260x139.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target-140x75.png 140w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/muc-tieu-target.png 700w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/161;\" \/><\/p>\n<p style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh ph\u00e2n \u0111o\u1ea1n \u0111\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n chia m\u1ed9t kh\u1ed1i kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t theo b\u1ed1n b\u01b0\u1edbc ch\u00ednh:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ea7n gi\u1ea3i quy\u1ebft<\/li>\n<li style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n<\/li>\n<li>Ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 n\u00e0y v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 \u01b0u ti\u00ean \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ri\u00eang l\u1ebb, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ch\u00fang v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c ph\u00e2n \u0111o\u1ea1n m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn, qu\u00e1 tr\u00ecnh ti\u1ebfp theo l\u00e0 marketing m\u1ee5c ti\u00eau bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t \u0111\u1ecbnh v\u1ecb cho c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho t\u1eebng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu\/\">Chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 theo \u0111\u1ecbnh h\u01b0\u1edbng Kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h2><strong>C\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5<\/strong><\/h2>\n<h3 style=\"font-weight: 400;\">C\u01a1 s\u1edf ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5<\/h3>\n<p style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1eb1ng c\u00e1ch nh\u00f3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 chung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 \u00fd ngh\u0129a v\u1ec1 m\u1eb7t n\u00e0o \u0111\u00f3 \u0111\u1ed1i v\u1edbi vi\u1ec7c thi\u1ebft k\u1ebf, ph\u00e2n ph\u1ed1i, khuy\u1ebfn m\u1ea1i ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b><strong>Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ph\u00e2n kh\u00fac kinh t\u1ebf x\u00e3 h\u1ed9i: <\/strong><\/b>Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 bao g\u1ed3m: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, quy m\u00f4 gia \u0111\u00ecnh,&#8230; C\u00e1c bi\u1ebfn kinh t\u1ebf x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t \u1edf \u0111\u00e2y, bao g\u1ed3m gi\u00e1o d\u1ee5c, thu nh\u1eadp, t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i v\u00e0 ngu\u1ed3n g\u1ed1c d\u00e2n t\u1ed9c. Nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/li>\n<li><strong>Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean t\u00e2m l\u00fd:<\/strong>\u00a0H\u00ecnh th\u1ee9c ph\u00e2n \u0111o\u1ea1n n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1eb1ng c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u00e0 n\u00f3 li\u00ean quan \u0111\u1ebfn h\u00e0nh vi v\u00e0 c\u00e1ch s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n<li><strong>Ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd:<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, n\u00f3 th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ebfn s\u1ed1 ph\u00e2n \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c c\u00f4ng ty d\u1ecbch v\u1ee5 xem x\u00e9t. C\u00e1c y\u1ebfu t\u1ed1 ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c xem x\u00e9t v\u1ecb tr\u00ed c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia, khu v\u1ef1c ho\u1eb7c ki\u1ec3m tra m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1, kh\u00ed h\u1eadu v\u00e0 c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a. C\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ecba l\u00fd \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang chuy\u00ean bi\u1ec7t.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b><strong>Ph\u00e2n kh\u00fac l\u1ee3i \u00edch: <\/strong><\/b>C\u00e1c bi\u1ebfn ph\u00e2n \u0111o\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean t\u1eadp trung v\u00e0o c\u00e1c thu\u1ed9c t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"font-weight: 400;\"><b><strong>Ph\u00e2n \u0111o\u1ea1n s\u1eed d\u1ee5ng: <\/strong><\/b>Ph\u00e2n \u0111o\u1ea1n s\u1eed d\u1ee5ng t\u1eadp trung v\u00e0o lo\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ee7a c\u00e1c m\u1eabu s\u1eed d\u1ee5ng.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh ng\u01b0\u1eddi d\u00f9ng n\u1eb7ng, ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean ho\u1eb7c ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c xem x\u00e9t.<\/li>\n<li><b><strong>Ph\u00e2n \u0111o\u1ea1n ph\u1ea3n h\u1ed3i qu\u1ea3ng c\u00e1o:<\/strong><\/b>\u00a0xem x\u00e9t c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ph\u1ea3n \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng, tr\u01b0ng b\u00e0y t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tri\u1ec3n l\u00e3m.<\/li>\n<li><b><strong>Ph\u00e2n kh\u00fac theo d\u1ecbch v\u1ee5: <\/strong><\/b>M\u1ed9t l\u0129nh v\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i \u00edt \u0111\u01b0\u1ee3c ch\u00fa \u00fd l\u00e0 vi\u1ec7c xem x\u00e9t c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 sau:\n<ul>\n<li>C\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng?<\/li>\n<li>C\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng?<\/li>\n<li>T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 y\u00eau c\u1ea7u c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 kh\u00f4ng?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac n\u00eau tr\u00ean l\u00e0 minh h\u1ecda cho c\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 s\u1eed d\u1ee5ng, tuy nhi\u00ean v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t.<\/p>\n<h2 style=\"font-weight: 400;\"><b><strong>\u0110\u1ecbnh v\u1ecb v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a d\u1ecbch v\u1ee5 cho t\u1eebng ph\u00e2n kh\u00fac d\u1ecbch v\u1ee5<\/strong><\/b><\/h2>\n<p style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau: \u201c\u0110\u1ecbnh v\u1ecb quan t\u00e2m \u0111\u1ebfn l\u1ee3i th\u1ebf \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t ri\u00eang bi\u1ec7t, \u0111i\u1ec1u n\u00e0y l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.&#8221;<\/p>\n<p style=\"font-weight: 400;\">Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t th\u1ecfa m\u00e3n c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">T\u1ea7m quan tr\u1ecdng \u2013 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn<\/li>\n<li style=\"font-weight: 400;\">T\u00ednh ri\u00eang bi\u1ec7t &#8211; s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c s\u1eb5n c\u00f3<\/li>\n<li style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t \u2013 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t s\u1ef1 kh\u00e1c bi\u1ec7t m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ea1nh m\u1ebd<\/li>\n<li style=\"font-weight: 400;\">S\u1ef1 v\u01b0\u1ee3t tr\u1ed9i \u2013 s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng d\u1ec5 b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sao ch\u00e9p<\/li>\n<li style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng chi tr\u1ea3 \u2013kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 th\u1ec3 v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 cho s\u1ef1 kh\u00e1c bi\u1ec7t. B\u1ea5t k\u1ef3 chi ph\u00ed b\u1ed5 sung n\u00e0o c\u1ee7a (c\u00e1c) \u0111\u1eb7c \u0111i\u1ec3m ph\u00e2n bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho b\u1ea5t k\u1ef3 chi ph\u00ed b\u1ed5 sung n\u00e0o<\/li>\n<li style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng sinh l\u1ee3i &#8211; c\u00f4ng ty s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1ed5 sung do gi\u1edbi thi\u1ec7u s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<\/ul>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-thi-truong-muc-tieu-cho-doanh-nghiep-kinh-doanh-dich-vu\/\">C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5<\/a><\/p>\n<h3><strong>K\u1ebeT LU\u1eacN<\/strong><\/h3>\n<p>C\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian, n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd mong mu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 c\u1ea3 c\u00f4ng ty c\u1ee7a h\u1ecd v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng c\u01a1 s\u1edf gi\u00fap \u0111\u01a1n v\u1ecb kinh doanh d\u1ecbch v\u1ee5 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n v\u01b0\u1edbng m\u1eafc trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n th\u00ec \u0111\u1eebng qu\u00e1 lo l\u1eafng.<\/p>\n<p>V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n s\u00e2u trong ng\u00e0nh, DTM Consulting ch\u00fang t\u00f4i r\u1ea5t vui v\u00e0 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n \u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>,\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/thau-hieu-insights\/\">khai th\u00e1c insight kh\u00e1ch h\u00e0ng<\/a>\u00a0and\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">t\u01b0 v\u1ea5n marketing<\/a> t\u1ed1i \u01b0u v\u1edbi tr\u01b0\u1eddng h\u1ee3p kinh doanh c\u1ee7a b\u1ea1n!<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a><\/strong>\u00a0\u0111\u1ec3 nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia c\u1ee7a DTM Consulting v\u00e0 xem th\u00eam c\u00e1c\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\">d\u1ecbch v\u1ee5 ch\u00fang t\u00f4i cung c\u1ea5p<\/a>\u00a0v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh h\u01a1n.<\/p>\n<p style=\"text-align: right;\"><em>Tham kh\u1ea3o: <a href=\"https:\/\/brainkart.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brainkart.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u00f3 ngh\u0129a l\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u r\u00f5 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[671],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14221"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14221\/revisions"}],"predecessor-version":[{"id":14937,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14221\/revisions\/14937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14904"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}