{"id":14183,"date":"2021-10-22T11:53:49","date_gmt":"2021-10-22T04:53:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14183"},"modified":"2021-10-27T10:40:59","modified_gmt":"2021-10-27T03:40:59","slug":"cach-xac-dinh-thi-truong-muc-tieu-cho-doanh-nghiep-kinh-doanh-dich-vu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-thi-truong-muc-tieu-cho-doanh-nghiep-kinh-doanh-dich-vu\/","title":{"rendered":"C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5"},"content":{"rendered":"
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M\u1ecdi nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p ng\u00e0y nay \u0111\u1ec1u bi\u1ebft r\u1eb1ng kh\u00f4ng th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd c\u1ea7n t\u00ecm ra th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n

Tuy nhi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec1u d\u1ec5 d\u00e0ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00f4 h\u00ecnh, kh\u00e1ch h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1eed.<\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n, v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

Trong qu\u00e1 tr\u00ecnh g\u1eb7p g\u1ee1 c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting \u0111\u00e3 th\u1ea5y doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n sau:<\/p>\n

    \n
  1. Loay hoay kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng<\/li>\n
  2. C\u1ea3m th\u1ea5y c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n t\u1ea1i \u0111ang d\u1ea7n tr\u1edf n\u00ean L\u00c3NG PH\u00cd, KH\u00d4NG HI\u1ec6U QU\u1ea2<\/li>\n
  3. Hay kh\u00f4ng bi\u1ebft c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u00e2u l\u00e0 c\u00e1c k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng,\u2026<\/li>\n<\/ol>\n

    V\u1edbi vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, gi\u1ed1ng nh\u01b0 b\u00e1c s\u0129, ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm ra v\u1ea5n \u0111\u1ec1, \u201cc\u0103n b\u1ec7nh\u201d g\u1ed1c r\u1ec5 \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p, k\u00ea \u0111\u01a1n sao cho ph\u00f9 h\u1ee3p, ch\u00ednh x\u00e1c.<\/p>\n

    V\u1eady t\u1ea1i sao doanh nghi\u1ec7p th\u01b0\u1eddng hay g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n tr\u00ean?<\/p>\n

      \n
    1. \u0110\u1ea7u ti\u00ean, c\u00f3 l\u1ebd l\u00e0 vi\u1ec7c thi\u1ebfu nh\u1eefng ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u1ec1 marketing, c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh, s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn.<\/li>\n
    2. C\u00f3 qu\u00e1 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng ngo\u00e0i kia v\u00e0 lo s\u1ee3 b\u1ecf l\u1ee1 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c khi c\u1ed1 g\u1eafng ch\u1ecdn 1 v\u00e0i nh\u00f3m.<\/li>\n
    3. \u0110\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c ngay t\u1eeb \u0111\u1ea7u, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 \u1ea5n t\u01b0\u1ee3ng hay \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ee7 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn. D\u1ec5 hi\u1ec3u khi doanh nghi\u1ec7p v\u1ea5p ph\u1ea3i kh\u00f3 kh\u0103n nh\u01b0 v\u1eady b\u1edfi t\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 th\u1eed n\u1ebfu ch\u01b0a tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5.<\/li>\n<\/ol>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc DTM Consulting \u0111\u00e3 t\u1ed5ng h\u1ee3p \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c b\u1ea1n trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

      T\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh, c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00f4 h\u00ecnh c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110i\u1ec1u quan tr\u1ecdng, th\u1ecb t\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u1ea3i th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, lo\u1ea1i b\u1ecf nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u00e1n kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn\/b\u00e1n h\u00e0ng, \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t.<\/p>\n

      H\u01b0\u1edbng d\u1eabn x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho d\u1ecbch v\u1ee5 kinh doanh<\/h2>\n

      1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/h3>\n

      C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

      H\u00e3y vi\u1ebft ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng th\u00f4ng tin chung chung bao g\u1ed3m th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd v\u00e0 kinh t\u1ebf x\u00e3 h\u1ed9i. Ngo\u00e0i ra, h\u00e3y xem x\u00e9t nh\u1eefng lo\u1ea1i d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd mua t\u1eeb doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

      V\u00ed d\u1ee5, v\u1edbi doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 cho thu\u00ea kh\u00e1ch s\u1ea1n, ngh\u1ec9 d\u01b0\u1ee1ng, ngo\u00e0i vi\u1ec7c cung c\u1ea5p n\u01a1i \u1edf, ngh\u1ec9 ng\u01a1i cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch ngh\u1ec9 d\u01b0\u1ee1ng, li\u00ean k\u1ebft v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, \u0111i l\u1ea1i,… \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Cho d\u00f9 ch\u1ec9 v\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 du kh\u00e1ch c\u1ea7n n\u01a1i ngh\u1ec9 d\u01b0\u1ee1ng th\u00ec c\u0169ng c\u00f3 v\u00f4 v\u00e0n s\u1ef1 kh\u00e1c bi\u1ec7t trong nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady n\u00ean, vi\u1ec7c thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn b\u1eb1ng c\u00e1ch ph\u00e2n chia th\u00e0nh c\u00e1c kh\u00fac nh\u1ecf h\u01a1n s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ecbp th\u1eddi n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i.<\/p>\n

      2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n

      \u0110\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p n\u00ean x\u00e1c \u0111\u1ecbnh c\u1ea3 c\u00e1c nh\u00f3m\u00a0kh\u00e1ch h\u00e0ng\u00a0c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0\u00a0lo\u1ea1i d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn v\u00e0 mua.<\/p>\n

      S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng,\u00a0 c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i ngh\u1ec9 d\u01b0\u1ee1ng hay nh\u1eefng ng\u01b0\u1eddi \u0111i c\u00f4ng t\u00e1c,… V\u00ed d\u1ee5 nh\u01b0 c\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mua c\u00f3 th\u1ec3 l\u00e0 n\u01a1i ngh\u1ec9 ng\u01a1i y\u00ean t\u0129nh, n\u01a1i ngh\u1ec9 ng\u01a1i \u0111a ti\u1ec7n \u00edch, d\u1ecbch v\u1ee5 \u0111i l\u1ea1i, \u0103n u\u1ed1ng \u0111i k\u00e8m,…<\/p>\n<\/div>\n

      \"Quy

      \u00a0<\/p><\/div>\n

      S\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh v\u00e0 li\u1ec7t k\u00ea c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c nhu c\u1ea7u\/mong mu\u1ed1n c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p. T\u1eeb \u0111\u00f3, doanh\u00a0 nghi\u1ec7p s\u1ebd kh\u00f4ng b\u1ecf s\u00f3t b\u1ea5t c\u1ee9 nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 nh\u00f3m d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng n\u00e0o d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/p>\n

      B\u1ea1n c\u00f3 nh\u1eadn th\u1ea5y b\u1ea5t k\u1ef3 m\u1eabu n\u00e0o trong ma tr\u1eadn c\u1ee7a m\u00ecnh ho\u1eb7c c\u00f3 d\u1ecbch v\u1ee5 n\u00e0o thu h\u00fat nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/p>\n

      \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t quy m\u00f4 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00ec ch\u00fang c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u00e1ng k\u1ec3.<\/p>\n

      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c\u00a0ph\u00e2n kh\u00fac c\u00f3 l\u1ee3i nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n

      >>> Tham kh\u1ea3o: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf\u00a0<\/a><\/p>\n

      3. X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u1ee3i nh\u1ea5t khi kinh doanh d\u1ecbch v\u1ee5<\/h3>\n

      Sau khi ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n ho\u1eb7c h\u1ea5p d\u1eabn h\u01a1n nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1c.<\/p>\n

      \u0110\u00f3 l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh thu khi n\u00f3i \u0111\u1ebfn l\u1ee3i nhu\u1eadn. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ee7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, nh\u01b0ng c\u0169ng ph\u1ea3i k\u1ebft h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c<\/p>\n

      \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p \u0111ang kinh doanh d\u1ecbch v\u1ee5, doanh nghi\u1ec7p n\u00ean xem l\u1ea1i danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh \u0111\u1ec3 xem c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. T\u1ed5ng doanh thu so v\u1edbi t\u1ed5ng l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau?<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng, nh\u01b0ng h\u1ecd kh\u00f4ng sinh l\u1ee3i b\u1eb1ng m\u1ed9t nh\u00f3m nh\u1ecf kh\u00e1c c\u00f3 m\u1ee9c chi ti\u00eau trung b\u00ecnh cao h\u01a1n.<\/p>\n

      Danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 b\u1ecb l\u1ec7ch sang lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00f4ng;\u00a0v\u00e0 b\u1ea1n c\u00f3 b\u00e1n t\u1eebng lo\u1ea1i d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea kh\u00f4ng?<\/p>\n

      T\u00f9y thu\u1ed9c v\u00e0o c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 m\u1edf r\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0Ho\u1eb7c \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1eb1ng ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat lo\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o.<\/p>\n

      M\u1ed9t c\u00e2n nh\u1eafc quan tr\u1ecdng kh\u00e1c l\u00e0 lo\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n th\u00edch cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea5t –\u00a0‘Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng’\u00a0c\u1ee7a b\u1ea1n\u00a0.<\/p>\n

      4. Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (Persona)<\/h3>\n

      \"Ch\u00e2n<\/p>\n<\/div>\n

       <\/p>\n

      \n

      Vi\u1ec7c x\u00e2y d\u1ef1ng PERSONA<\/a> – ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u00eap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng t\u1eeb m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u1ee3i nh\u1ea5t.<\/p>\n

      \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, y\u00eau th\u00edch v\u00ec h\u1ecd y\u00eau th\u00edch d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ngo\u00e0i vi\u1ec7c vi\u1ebft ra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u01b0\u1ee3c chia s\u1ebb c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, h\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n m\u1ed9t ch\u00fat.\u00a0Nh\u1eadn bi\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n

      L\u00e0m nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 n\u1ed5i b\u1eadt trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Suy ngh\u0129 v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng; b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 ho\u1eb7c \u0111i\u1ec3m \u0111au (pain point)<\/a> n\u00e0o m\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i; c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 r\u00e0o c\u1ea3n n\u00e0o \u0111\u1ed1i v\u1edbi vi\u1ec7c mua h\u00e0ng m\u00e0 b\u1ea1n ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 c\u00f3.<\/p>\n

      Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi ch\u1ec9 d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p cho h\u1ecd. V\u1edbi c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5, n\u00f3 bao g\u1ed3m vi\u1ec7c mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch nh\u01b0 c\u1ea3m gi\u00e1c ‘y\u00ean t\u00e2m’ ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng. N\u1ebfu ch\u00fang t\u1ed3n t\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n mua h\u00e0ng nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, th\u1eddi gian ho\u1eb7c \u0111\u1ed9 tin c\u1eady?\u00a0Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 uy t\u00edn.<\/p>\n

      B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng. \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng chi\u1ebfm qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a b\u1ea1n v\u00e0 ph\u00e0n n\u00e0n b\u1ea5t k\u1ec3 b\u1ea1n l\u00e0m g\u00ec.\u00a0 Vi\u1ebft ra h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd. N\u00f3 c\u0169ng gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng h\u01a1n khi b\u1ea1n bi\u1ebft r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 ai.<\/p>\n

      5. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/h3>\n

      S\u1eed d\u1ee5ng ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf tr\u00ean x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n s\u1ebd c\u1ed1 g\u1eafng thu h\u00fat th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh.<\/p>\n

      Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1ebd l\u00e0 m\u1ed9t c\u00e2u ng\u1eafn g\u1ecdn m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng cu\u1ed1i, ng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nh\u1ea5t v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n cung c\u1ea5p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/p>\n

      Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho \u0111\u1ea1i l\u00fd du l\u1ecbch chuy\u00ean v\u1ec1 n\u01a1i ngh\u1ec9 ng\u01a1i l\u00e3ng m\u1ea1n c\u00f3 th\u1ec3 l\u00e0:\u00a0\u201cc\u00e1c c\u1eb7p \u0111\u00f4i \u0111\u00e3 \u0111\u00ednh h\u00f4n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t k\u1ef3 ngh\u1ec9 l\u00e3ng m\u1ea1n cho tu\u1ea7n tr\u0103ng m\u1eadt c\u1ee7a h\u1ecd\u201d.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u1ee9 c\u1ea5p n\u1ebfu b\u1ea1n th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, h\u00e3y l\u1eadp\u00a0k\u1ebf ho\u1ea1ch c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i ri\u00eang bi\u1ec7t cho t\u1eebng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u00a0.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

      B\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 xem x\u00e9t k\u1ebf ho\u1ea1ch marketing hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh.\u00a0\u0110\u1ea3m b\u1ea3o trang web v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u00e0 ‘n\u00f3i’ tr\u1ef1c ti\u1ebfp v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

      K\u1ebft lu\u1eadn<\/p>\n

      \u0110\u00f4i khi, vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n khi b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn ra nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 ai \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh d\u00e0nh nhi\u1ec1u th\u1eddi gian cho h\u1ecd \u0111\u1ec3 thu v\u1ec1 \u00edt l\u1ee3i nhu\u1eadn ho\u1eb7c nhi\u1ec1u v\u1ea5n \u0111\u1ec1.<\/p>\n

      L\u00e0 m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5, b\u1ea1n c\u0169ng s\u1ebd c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ee7 kh\u1ea3 thi ho\u1eb7c \u0111\u1ee7 l\u1edbn \u0111\u1ec3 b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ee7 kh\u00e1ch h\u00e0ng.\u00a0Tuy nhi\u00ean, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u0169ng t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a trong th\u1eddi gian m\u00e0 b\u1ea1n d\u00e0nh \u0111\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd.<\/p>\n

      Contact NH\u1eacN PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd<\/a> t\u1eeb chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting \u0111\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p h\u1ee3p kinh doanh d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      M\u1ecdi nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p ng\u00e0y nay \u0111\u1ec1u bi\u1ebft r\u1eb1ng kh\u00f4ng th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd c\u1ea7n t\u00ecm ra th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Tuy nhi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c […]<\/p>","protected":false},"author":20,"featured_media":14187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,675,671],"class_list":["post-14183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-kinh-doanh-dich-vu","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14183"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14183\/revisions"}],"predecessor-version":[{"id":14206,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14183\/revisions\/14206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14187"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}