{"id":14178,"date":"2021-10-26T11:48:42","date_gmt":"2021-10-26T04:48:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14178"},"modified":"2021-11-06T10:51:51","modified_gmt":"2021-11-06T03:51:51","slug":"ket-noi-thuong-hieu-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ket-noi-thuong-hieu-voi-khach-hang\/","title":{"rendered":"K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p Vi\u1ec7t Nam"},"content":{"rendered":"

Trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y, s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 gi\u1edbi h\u1ea1n qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ‘k\u1ebft n\u1ed1i’ v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua ch\u00ednh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, logo, bao b\u00ec, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng kh\u00e1c nhau (b\u00e1o in, \u0111\u00e0i ph\u00e1t thanh, TV, ngo\u00e0i tr\u1eddi), khuy\u1ebfn m\u00e3i b\u00e1n l\u1ebb, c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5, nh\u00f3m trung t\u00e2m cu\u1ed9c g\u1ecdi, v.v.<\/p>\n

Th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng (ph\u1ea3n h\u1ed3i) c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nh\u01b0 nghi\u00ean c\u1ee9u v\u00e0 kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng \u0111\u1ed1i h\u1ea1n ch\u1ebf, kh\u00f4ng th\u01b0\u1eddng xuy\u00ean. S\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean\u00a0t\u1ef1 ph\u00e1t h\u01a1n v\u00e0 c\u00f3 l\u1ebd trung th\u1ef1c h\u01a1n.<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c doanh nghi\u1ec7p tr\u01b0\u1edbc ti\u00ean, h\u00e3y \u0111i v\u00e0o m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n

\"th\u01b0\u01a1ng<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi \u1ea5n t\u01b0\u1ee3ng ho\u1eb7c nh\u1eadn th\u1ee9c m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mang trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd v\u00e0 n\u00f3 g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m gi\u00e1c, c\u1ea3m x\u00fac v\u00e0 suy ngh\u0129 nh\u1ea5t \u0111\u1ecbnh.\u00a0M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong t\u00e2m tr\u00ed c\u1ee7a t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 do \u0111\u00f3 c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

Nh\u01b0ng c\u00e1c marketer \u0111ang c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng nh\u1eadn th\u1ee9c c\u00e1 nh\u00e2n n\u00e0y. H\u1ecd c\u0169ng kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c v\u00e0 suy ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd. V\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd kh\u00f4ng ng\u1eebng \u0111o l\u01b0\u1eddng c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

>>> Xem th\u00eam: C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u T\u1ed0T<\/a><\/p>\n

C\u00e1ch k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p<\/h2>\n

X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng (PERSONA)<\/h3>\n

PERSONA<\/strong><\/a>, hay c\u00f2n g\u1ecdi l\u00e0\u00a0ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong>, l\u00e0 m\u1ed9t nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u. Personas th\u1ec3 hi\u1ec7n\u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, h\u00e0nh vi v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

M\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u1ed1t th\u00ec c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3, ch\u00e2n th\u1ef1c \u0111\u1ec3 d\u1ec5 d\u00e0ng cho vi\u1ec7c tri\u1ec3n khai k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0: nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch, ni\u1ec1m tin, painpoint,…. T\u00f3m l\u1ea1i vi\u1ec7c x\u00e2y d\u1ef1ng PERSONA c\u00e0ng c\u1ee5 th\u1ec3, chi ti\u1ebft th\u00ec b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c hi\u1ec7n th\u1ef1c h\u00f3a.<\/p>\n

X\u00e2y d\u1ef1ng n\u1ed9i dung d\u1ef1a v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer journey)<\/h3>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 insights c\u1ee7a h\u1ecd gi\u00fap b\u1ea1n v\u1ebd ra b\u1ea3n \u0111\u1ed3 v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n l\u1ea7n l\u01b0\u1ee3t \u1ee9ng v\u1edbi t\u00e2m l\u00fd, c\u1ea3m x\u00fac va h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"customer<\/p>\n

M\u1ed7i kh\u00fac th\u1ecb tr\u01b0\u1eddng, nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m (touchpoint) kh\u00e1c nhau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. Vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng qua t\u1eebng giai \u0111o\u1ea1n gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Khai th\u00e1c insight kh\u00e1ch h\u00e0ng (Customer insight)<\/h3>\n

Insight hay c\u00f2n g\u1ecdi l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng qua nh\u1eefng h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.Th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi cho ph\u00e9p c\u00e1c c\u00f4ng ty th\u1ef1c s\u1ef1 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd mu\u1ed1n g\u00ec, c\u1ea7n g\u00ec v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady<\/strong>.<\/p>\n

Vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t l\u00e2u d\u00e0i .\u00a0T\u00ecm hi\u1ec3u v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n cho ph\u00e9p doanh nghi\u1ec7p h\u1ecdc h\u1ecfi v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Tham kh\u1ea3o: C\u00e1ch khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng insight hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/a><\/p>\n

Khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ghi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00ean \u0111\u01b0a ra c\u00e1c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb persona, h\u00e0nh tr\u00ecnh mua va insights c\u1ee7a h\u1ecd. Kh\u00f4ng nh\u1eefng th\u1ebf nh\u1eefng n\u1ed9i dung doanh nghi\u1ec7p \u0111\u01b0a ra c\u1ea7n trung th\u1ef1c v\u00ec theo nguy\u00ean t\u1eafc chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi ng\u1edd khi n\u00f3i \u0111\u1ebfn h\u1ea7u h\u1ebft c\u00e1c tin nh\u1eafn c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ed9t c\u00f4ng ty. Tuy nhi\u00ean, h\u1ecd tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

B\u1eb1ng c\u00e1ch ch\u00fa \u00fd \u0111\u1ebfn lo\u1ea1i n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n mu\u1ed1n t\u01b0\u01a1ng t\u00e1c, ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i . \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y x\u00e2y d\u1ef1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, m\u1eddi h\u1ecd chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bho\u1eb7c \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd tr\u00ean trang c\u1ee7a b\u1ea1n ho\u1eb7c d\u1ea1y \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb.<\/p>\n

B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e3y CONTACT US<\/a> <\/strong><\/span>v\u1edbi ch\u00fang t\u00f4i, DTM Consulting<\/strong> s\u1ebd gi\u00fap c\u00e1c b\u1ea1n gi\u1ea3i \u0111\u00e1p v\u00e0 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y, s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 gi\u1edbi h\u1ea1n qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ‘k\u1ebft n\u1ed1i’ v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua ch\u00ednh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, logo, bao b\u00ec, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng […]<\/p>","protected":false},"author":20,"featured_media":14201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,644,656,651],"class_list":["post-14178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-chien-luoc-marketing","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14178"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14178\/revisions"}],"predecessor-version":[{"id":14284,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14178\/revisions\/14284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14201"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}