{"id":14062,"date":"2021-10-20T10:29:00","date_gmt":"2021-10-20T03:29:00","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14062"},"modified":"2021-11-18T09:48:30","modified_gmt":"2021-11-18T02:48:30","slug":"cach-dinh-vi-dich-vu-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-dinh-vi-dich-vu-trong-kinh-doanh\/","title":{"rendered":"C\u00e1ch \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 trong kinh doanh cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p>Ng\u00e0y nay, khi c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, l\u1ed1i \u0111i ri\u00eang cho m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 &#8211; m\u1ed9t s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh, vi\u1ec7c kh\u00e1c bi\u1ec7t h\u00f3a hay t\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n.<\/p>\n<p>C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 ph\u00e2n bi\u1ec7t d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1eb1m chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u2013 \u0111i\u1ec1u c\u00f4ng ty \u00a0mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n v\u1ecdng trong c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb cho d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang kinh doanh. Hay tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h2><strong>T\u1ea1i sao c\u1ea7n \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 kinh doanh?<\/strong><\/h2>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i hi\u1ec3u r\u00f5 \u201cb\u1ea3n th\u00e2n\u201d doanh nghi\u1ec7p m\u00ecnh, hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t l\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111ang c\u00f3 v\u00e0 th\u1ecb tr\u01b0\u1eddng. M\u1ed9t v\u00e0i g\u1ee3i \u00fd cho doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 l\u1ea1i ngu\u1ed3n l\u1ef1c, t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf nh\u01b0 sau:<\/p>\n<ol>\n<li>L\u00e0m sao \u0111\u1ec3 so s\u00e1nh c\u00e1c thu\u1ed9c t\u00ednh, ch\u1ee9c n\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n<li>Hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u00e1p \u1ee9ng kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o?<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng, m\u1ee9c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m cho m\u1ed7i m\u1ee9c gi\u00e1 nh\u1ea5t \u0111\u1ecbnh l\u00e0 bao nhi\u00eau?<\/li>\n<\/ol>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu:<\/p>\n<ol>\n<li>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<br \/>\n\u2022 Nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn?<br \/>\n\u2022 Nh\u1eefng thu\u1ed9c t\u00ednh, \u0111\u1eb7c \u0111i\u1ec3m d\u1ecbch v\u1ee5 n\u00e0o n\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7?<\/li>\n<li>Thi\u1ebft k\u1ebf l\u1ea1i (\u0111\u1ecbnh v\u1ecb l\u1ea1i) c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3<br \/>\n\u2022 Doanh nghi\u1ec7p b\u1ea1n n\u00ean ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac hay\u00a0c\u00e1c s\u1ea3n ph\u1ea9m\u00a0m\u1edbi?<br \/>\n\u2022 Nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0o n\u00ean \u0111\u01b0\u1ee3c th\u00eam, b\u1edbt ho\u1eb7c thay \u0111\u1ed5i cho s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng?<br \/>\n\u2022 \u0110\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00fd t\u01b0\u1edfng trong con m\u1eaft kh\u00e1ch h\u00e0ng? Bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<br \/>\n\u2022 Nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh trong truy\u1ec1n th\u00f4ng, marketing?<\/li>\n<li>Lo\u1ea1i b\u1ecf nh\u1eefng s\u1ea3n ph\u1ea9m khi:<br \/>\n\u2022 Kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<br \/>\n\u2022 \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh qu\u00e1 m\u1ee9c<\/li>\n<\/ol>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7529\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-300x200.jpg\" alt=\"brand image importance\" width=\"600\" height=\"400\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-600x400.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/branding.jpg 960w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Sau \u0111\u00f3, t\u1eeb nh\u1eefng th\u00f4ng tin, hi\u1ec3u bi\u1ebft c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, so s\u00e1nh v\u1edbi t\u00ecnh h\u00ecnh, ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u1ec3 ng\u0103n ch\u1eb7n ho\u1eb7c \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c \u0111\u1ed9ng th\u00e1i c\u1ea1nh tranh v\u00ed d\u1ee5 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p:<\/p>\n<ol>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/strong><br \/>\n\u2022 D\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 g\u00ec? D\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng \u0111i k\u00e8m nh\u01b0 th\u1ebf n\u00e0o?<br \/>\n\u2022 D\u1ecbch v\u1ee5 n\u00ean \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i ra sao cho ph\u00f9 h\u1ee3p?<br \/>\n\u2022 D\u1ecbch v\u1ee5 ph\u1ea3i bao g\u1ed3m nh\u1eefng thu\u1ed9c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/strong><br \/>\n\u2022 S\u1ea3n ph\u1ea9m n\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p \u1edf \u0111\u00e2u (\u0111\u1ecba \u0111i\u1ec3m v\u00e0 lo\u1ea1i c\u1eeda h\u00e0ng)?<br \/>\n\u2022 Khi n\u00e0o s\u1ea3n ph\u1ea9m n\u00ean c\u00f3 s\u1eb5n?<\/li>\n<li><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong><br \/>\n\u2022 N\u00ean t\u00ednh\u00a0gi\u00e1\u00a0bao nhi\u00eau?<br \/>\n\u2022 Nh\u1eefng th\u1ee7 t\u1ee5c l\u1eadp h\u00f3a \u0111\u01a1n v\u00e0 thanh to\u00e1n n\u00e0o n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong><br \/>\n\u2022 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0o d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c nh\u1ea5t r\u1eb1ng s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd?<br \/>\n\u2022 Th\u00f4ng \u0111i\u1ec7p v\u00e0 thu\u1ed9c t\u00ednh n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o, n\u1ebfu c\u00f3, c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 so s\u00e1nh v\u1ec1 c\u00e1c thu\u1ed9c t\u00ednh \u0111\u00f3?<br \/>\n\u2022 N\u00ean s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o, b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n hay c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o kh\u00e1c nhau (\u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u00f4ng ch\u1ec9 v\u00ec kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 ch\u1ecdn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n v\u00ec kh\u1ea3 n\u0103ng c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh mong mu\u1ed1n c\u1ee7a s\u1ea3n ph\u1ea9m)?<\/li>\n<\/ol>\n<h2><strong>Nguy\u00ean t\u1eafc c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 kinh doanh <\/strong><\/h2>\n<p>Tr\u01b0\u1edbc ti\u00ean, c\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh tr\u1ee5 c\u1ed9t m\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb c\u1ea7n b\u00e1m theo:<\/p>\n<ul>\n<li>Ph\u1ea3i thi\u1ebft l\u1eadp v\u1ecb th\u1ebf cho c\u00f4ng ty ho\u1eb7c d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>Th\u00f4ng \u0111i\u1ec7p\u00a0 v\u1ec1 \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 ph\u1ea3i \u0111\u01a1n gi\u1ea3n, nh\u1ea5t qu\u00e1n<\/li>\n<li>Khi \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 ph\u1ea3i \u0111\u1eb7t c\u00f4ng ty \/ d\u1ecbch v\u1ee5 \/ s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>M\u1ed9t c\u00f4ng ty kh\u00f4ng th\u1ec3 cung c\u1ea5p\/\u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi &#8211; n\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o m\u1ed9t (v\u00e0i) nh\u00f3m thay v\u00ec d\u00e0n tr\u1ea3i<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11684 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand.png\" alt=\"\u0110\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\" width=\"650\" height=\"433\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/433;\" \/><\/p>\n<h2><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n<h3>X\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3<\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u vai tr\u00f2 v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb cho d\u1ecbch v\u1ee5, \u0111\u00e3 \u0111\u1ebfn l\u00fac l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u1ecf, \u0111\u1ec3 b\u1ea1n nh\u00ecn l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li>C\u00f4ng ty c\u1ee7a ch\u00fang ta hi\u1ec7n c\u00f3 v\u1ecb tr\u00ed g\u00ec trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng?<\/li>\n<li>Hi\u1ec7n t\u1ea1i ch\u00fang ta \u0111ang ph\u1ee5c v\u1ee5 nh\u1eefng lo\u1ea1i kh\u00e1ch h\u00e0ng n\u00e0o v\u00e0 ch\u00fang ta mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o trong t\u01b0\u01a1ng lai?<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb cho m\u1ed7i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec v\u00e0 m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed7i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n<\/ul>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng trong c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn c\u1ea3m nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<ul>\n<li>Ch\u00fang t\u00f4i ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh?<\/li>\n<\/ul>\n<h3><strong>Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n<p>\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u00e0m t\u1ed1t vi\u1ec7c ph\u00e2n kh\u00fac, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f4ng ty \u0111\u1ec3 cung c\u1ea5p.<\/p>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/li>\n<li>(C\u00e1c) nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 ph\u1ee5c v\u1ee5: n\u00ean \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 persona (ch\u00e2n dung kh\u00e1ch h\u00e0ng), insight kh\u00e1ch h\u00e0ng, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/li>\n<li>Danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea1nh tranh<\/li>\n<li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t:\n<ul>\n<li>L\u1ee3i \u00edch h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>L\u00fd do \u0111\u1ec3 tin nh\u01b0 b\u1eb1ng ch\u1ee9ng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch nh\u01b0 \u0111\u00e3 h\u1ee9a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>\u0110\u1ecbnh v\u1ecb l\u1ea1i d\u1ecbch v\u1ee5<\/strong><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng, m\u00f4i tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, v\u1eady n\u00ean v\u1ecb th\u1ebf doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u cho d\u00f9 l\u1edbn m\u1ea1nh ra sao c\u0169ng hi\u1ebfm khi t\u1ed3n t\u1ea1i v\u0129nh vi\u1ec5n. Ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh tranh, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 nh\u1eefng thay \u0111\u1ed5i n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t c\u00f4ng ty \u0111\u1ecbnh v\u1ecb l\u1ea1i ch\u00ednh n\u00f3 v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3. T\u00e1i \u0111\u1ecbnh v\u1ecb li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t c\u00f4ng ty trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u1ed1ng l\u1ea1i c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng c\u1ea1nh tranh, duy tr\u00ec s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 l\u00f4i cu\u1ed1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac m\u1edbi v\u00e0 b\u1ed5 sung.<\/p>\n<p>Vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00eam c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c t\u1eeb b\u1ecf m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh v\u00e0 r\u00fat lui ho\u00e0n to\u00e0n kh\u1ecfi m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng.\u00a0Tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a m\u00ecnh, Andersen Consulting g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u1ecbnh v\u1ecb l\u1ea1i ch\u00ednh m\u00ecnh v\u00e0 \u0111\u1ed5i t\u00ean th\u00e0nh Accenture \u0111\u1ec3 ph\u1ea3n \u00e1nh &#8220;\u0111i\u1ec3m nh\u1ea5n c\u1ee7a t\u01b0\u01a1ng lai&#8221; (xem c\u00e2u chuy\u1ec7n \u0111\u00f3ng h\u1ed9p &#8220;\u0110\u1ecbnh v\u1ecb l\u1ea1i m\u1ed9t C\u00f4ng ty T\u01b0 v\u1ea5n&#8221;).<\/p>\n<p>T\u1ea1i Vi\u1ec7t Nam, khi ch\u00fang t\u00f4i g\u1eb7p g\u1ee1 c\u00e1c doanh nghi\u1ec7p th\u00ec m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 ph\u00e2n bi\u1ec7t d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n v\u00e0 k\u00eanh ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 b\u00e0i to\u00e1n m\u00e0 doanh nghi\u1ec7p \u0111ang loay hoay. B\u1edfi, nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 r\u1ea5t kh\u00e1c bi\u1ec7t so v\u1edbi s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u1ea1i DTM Consulting r\u1ea5t mong mu\u1ed1n c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i gi\u00fap \u0111\u1ee1 doanh nghi\u1ec7p Vi\u1ec7t th\u00f4ng qua d\u1ecbch v\u1ee5 T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n, doanh nghi\u1ec7p \u0111ang b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n doanh nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n, ch\u00fang t\u00f4i c\u0169ng vi\u1ebft b\u00e0i n\u00e0y, hy v\u1ecdng r\u1eb1ng s\u1ebd c\u00f3 \u00edch cho nh\u1eefng ng\u01b0\u1eddi \u0111ang kinh doanh d\u1ecbch v\u1ee5 ngo\u00e0i kia.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea1i DTM Consulting, ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c (nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch) h\u1ea1n ch\u1ebf \u0111ang g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c khi th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n\/m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a><\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, khi c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, l\u1ed1i \u0111i ri\u00eang cho m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 &#8211; m\u1ed9t s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh, vi\u1ec7c kh\u00e1c bi\u1ec7t h\u00f3a hay t\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,644,675,671],"class_list":["post-14062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-chien-luoc-marketing","tag-kinh-doanh-dich-vu","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14062"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14062\/revisions"}],"predecessor-version":[{"id":14174,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14062\/revisions\/14174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14172"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}