{"id":14055,"date":"2021-08-25T17:26:59","date_gmt":"2021-08-25T10:26:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14055"},"modified":"2021-08-28T10:23:07","modified_gmt":"2021-08-28T03:23:07","slug":"chien-luoc-marketing-dich-vu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 theo\u00a0\u0111\u1ecbnh h\u01b0\u1edbng Kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p>Trong m\u1ed9t ng\u00e0nh c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p v\u00e0 nhi\u1ec1u c\u1ea1nh tranh nh\u01b0 d\u1ecbch v\u1ee5, c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u1ea7n c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm m\u1ed9t v\u1ecb tr\u00ed th\u00edch h\u1ee3p v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 l\u00e0 ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong c\u00e1c doanh nghi\u1ec7p c\u1ea7n h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, c\u00f3 s\u01a1 s\u1edf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a d\u1ecbch v\u1ee5 v\u00e0 nh\u1ea5n m\u1ea1nh l\u1ee3i th\u1ebf c\u1ea1nh tranh &#8211; \u0111i\u1ec1u m\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi kh\u00e1ch h\u00e0ng trong (c\u00e1c) ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u01a1 s\u1edf, ph\u00f2ng ng\u1eeba nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3 l\u00e0 b\u1eaft \u0111\u1ea7u kinh doanh b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (customer), \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (competitor) v\u00e0 c\u00f4ng ty (company), \u0111\u01b0\u1ee3c g\u1ecdi chung l\u00e0 3C. C\u1ee5 th\u1ec3, t\u1eebng b\u01b0\u1edbc s\u1ebd \u0111\u01b0\u1ee3c DTM Consulting th\u1ec3 hi\u1ec7n chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h2>Giai \u0111o\u1ea1n 1: Ph\u00e2n t\u00edch kinh doanh d\u1ecbch v\u1ee5 theo m\u00f4 h\u00ecnh ph\u00e2n t\u00edch 3Cs<\/h2>\n<h3>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (customer analysis)<\/h3>\n<div>C\u00f4ng vi\u1ec7c n\u00e0y nh\u1eb1m m\u1ee5c ti\u00eau ki\u1ec3m tra v\u00e0 r\u00e0 so\u00e1t t\u1ed5ng th\u1ec3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng; nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi li\u00ean quan.<\/div>\n<div>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ea7u ti\u00ean v\u00e0 bao g\u1ed3m vi\u1ec7c ki\u1ec3m tra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3. Ti\u1ebfp theo l\u00e0 kh\u00e1m ph\u00e1 s\u00e2u v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan. Qu\u00e1 tr\u00ecnh n\u00e0y xem x\u00e9t quy m\u00f4 t\u1ed5ng th\u1ec3 v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, l\u1ee3i nhu\u1eadn v\u00e0 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 v\u00e0 xu h\u01b0\u1edbng nhu c\u1ea7u th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi v\u1ec1 h\u01b0u gi\u00e0u c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111i du l\u1ecbch nh\u01b0ng mu\u1ed1n c\u00f3 c\u00e1c chuy\u1ebfn du l\u1ecbch t\u00f9y ch\u1ec9nh v\u1edbi h\u01b0\u1edbng d\u1eabn vi\u00ean c\u00e1 nh\u00e2n v\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng qu\u00e1 thu\u1ebf. C\u1ea7n xem x\u00e9t c\u00e1c c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng thay th\u1ebf, v\u00e0 c\u1ea7n \u0111\u00e1nh gi\u00e1 quy m\u00f4 v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/div>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6860 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png\" alt=\"customer journeymap\" width=\"626\" height=\"266\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png 626w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-300x127.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-600x255.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-260x110.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-150x64.png 150w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div>\n<div>&gt;&gt;&gt; Xem th\u00eam:<a title=\"Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng\" href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\" target=\"_blank\" rel=\"noopener\"> 3 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p d\u1ecbch v\u1ee5<\/a><\/div>\n<h3>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (competitor analysis)<\/h3>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o hay nh\u00e0 qu\u1ea3n tr\u1ecb marketing hi\u1ec3u bi\u1ebft v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu.<\/p>\n<p>B\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 nh\u1eefng \u0111\u1ec3 ph\u00e2n t\u00edch trong n\u1ed9i b\u1ed9 c\u00f4ng ty \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn trong ph\u1ea7n ti\u1ebfp theo, nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd quy\u1ebft \u0111\u1ecbnh nh\u1eefng l\u1ee3i \u00edch n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau n\u00e0o.<\/p>\n<h3>Ph\u00e2n t\u00edch doanh nghi\u1ec7p (Company Analysis)<\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n t\u00edch n\u1ed9i b\u1ed9 doanh nghi\u1ec7p l\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p \u0111ang c\u00f3 (t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, con ng\u01b0\u1eddi v\u00e0 t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t). \u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m xem x\u00e9t c\u00e1c h\u1ea1n ch\u1ebf ho\u1eb7c r\u00e0ng bu\u1ed9c c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1ch c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ecbnh h\u00ecnh c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. S\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft t\u1eeb ph\u00e2n t\u00edch n\u00e0y, ban qu\u1ea3n l\u00fd s\u1ebd c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. C\u00e1c c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i l\u00e0: C\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i <a title=\"SWOT l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n t\u00edch SWOT trong marketing\" href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\" target=\"_blank\" rel=\"noopener\">x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh SWOT c\u1ee7a doanh nghi\u1ec7p<\/a>. T\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 v\u00e0 xem x\u00e9t kh\u1ea3 n\u0103ng marketing \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>Giai \u0111o\u1ea1n 2: Ph\u00e2n kh\u00fac, Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0110\u1ecbnh v\u1ecb (STP)<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-14093 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/08\/Quy-trinh-STP-trong-marketing-300x145.png\" alt=\"Quy tr\u00ecnh STP trong marketing d\u1ecbch v\u1ee5\" width=\"426\" height=\"218\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 426px; --smush-placeholder-aspect-ratio: 426\/218;\" \/><\/p>\n<div>\n<h3>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng (Segmentation)<\/h3>\n<div>Ho\u1ea1t \u0111\u1ed9ng n\u00e0y bao g\u1ed3m vi\u1ec7c doanh nghi\u1ec7p ph\u00e2n chia kh\u00e1ch h\u00e0ng ti\u1ec1m c\u00f3 th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n. M\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua c\u00f3 chung \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u, h\u00e0nh vi mua h\u00e0ng v\u00e0 \/ ho\u1eb7c c\u00e1ch ti\u00eau d\u00f9ng. Khi m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i v\u1edbi nhau, theo nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, theo c\u00e1c bi\u1ebfn t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 ch\u00fang.<\/div>\n<p>Ph\u00e2n kh\u00fac l\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t trong marketing. C\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 kh\u00e1c nhau v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Do \u0111\u00f3, \u0111\u00fang h\u01a1n h\u01a1n l\u00e0 c\u1ed1 g\u1eafng c\u1ea1nh tranh trong to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, m\u1ed7i c\u00f4ng ty n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u1ed9 ph\u1eadn ho\u1eb7c ph\u00e2n \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t<\/p>\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 d\u1ef1a tr\u00ean nhu c\u1ea7u v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n \u1edf m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 n\u01a1i cung c\u1ea5p d\u1ecbch v\u1ee5 (c\u00e1c c\u00f4ng ty\/\u0111\u01a1n v\u1ecb\/c\u1eeda h\u00e0ng)<\/p>\n<p>M\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 ti\u00eau ch\u00ed \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n:<\/p>\n<ul>\n<li>M\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/li>\n<li>Theo c\u00e1 nh\u00e2n l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/li>\n<li>Th\u1eddi gian s\u1eed d\u1ee5ng (th\u1eddi gian trong ng\u00e0y \/ tu\u1ea7n \/ m\u00f9a)<\/li>\n<li>Cho d\u00f9 c\u00e1 nh\u00e2n \u0111ang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u1ed9t m\u00ecnh hay v\u1edbi m\u1ed9t nh\u00f3m; v\u00e0, n\u1ebfu sau n\u00e0y, th\u00e0nh ph\u1ea7n c\u1ee7a nh\u00f3m \u0111\u00f3<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1ed1t nh\u1ea5t l\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Kh\u00e1ch h\u00e0ng trong c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac n\u00ean c\u00f3 nhu c\u1ea7u c\u00e0ng gi\u1ed1ng nhau c\u00e0ng t\u1ed1t. Ng\u01b0\u1ee3c l\u1ea1i,<br \/>\nnhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau n\u00ean c\u00e0ng kh\u00e1c nhau c\u00e0ng t\u1ed1t.<\/p>\n<h3>Nh\u1eafm m\u1ee5c ti\u00eau (Targeting)<\/h3>\n<p>Khi kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac, c\u00f4ng ty ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac v\u00e0 quy\u1ebft \u0111\u1ecbnh (nh\u1eefng) ph\u00e2n kh\u00fac n\u00e0o s\u1ebd th\u00edch h\u1ee3p v\u00e0 ti\u1ec1m n\u0103ng cho d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c c\u00e1ch \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong (c\u00e1c) ph\u00e2n \u0111o\u1ea1n \u0111\u00e3 ch\u1ecdn.<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat t\u1ea5t c\u1ea3 ph\u00e2n \u0111o\u1ea1n ti\u1ec1m n\u0103ng tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1edfi kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 nhu c\u1ea7u, h\u00e0nh vi mua h\u00e0ng v\u00e0 ti\u00eau d\u00f9ng,&#8230; ch\u01b0a k\u1ec3 \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, v\u0103n h\u00f3a,&#8230;<\/p>\n<p>M\u1ed7i doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 xu h\u01b0\u1edbng kh\u00e1c nhau v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 m\u1ed7i c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o 1 ho\u1eb7c 1 v\u00e0i kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh d\u1ecbch v\u1ee5 t\u1eadp trung cho doanh nghi\u1ec7p<\/h3>\n<h4>1. Chi\u1ebfc l\u01b0\u1ee3c t\u1eadp trung ho\u00e0n to\u00e0n (Fully Focused strategy)<\/h4>\n<p>M\u1ed9t t\u1ed5 ch\u1ee9c t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 h\u1ea1n ch\u1ebf (c\u00f3 l\u1ebd ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i duy nh\u1ea5t) \u0111\u1ebfn m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng h\u1eb9p v\u00e0 c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ed d\u1ee5, d\u1ecbch v\u1ee5 thu\u00ea m\u00e1y bay t\u01b0 nh\u00e2n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u1eadp \u0111o\u00e0n c\u00f3 gi\u00e1 tr\u1ecb r\u00f2ng cao (H\u00ecnh 3.6).<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n n\u1ed9i dung ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng cho ph\u00e9p m\u1ed9t c\u00f4ng ty t\u00ednh gi\u00e1 \u0111\u1eb7c bi\u1ec7t v\u00e0 cung c\u1ea5p s\u1ef1 b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung ho\u00e0n to\u00e0n \u0111\u00f3 l\u00e0 h\u1ecd ch\u1ec9 th\u1ef1c hi\u1ec7n m\u1ed9t ca ph\u1eabu thu\u1eadt duy nh\u1ea5t (tho\u00e1t v\u1ecb) cho nh\u1eefng b\u1ec7nh nh\u00e2n kh\u1ecfe m\u1ea1nh (ch\u1ee7 y\u1ebfu l\u00e0 nam gi\u1edbi trong \u0111\u1ed9 tu\u1ed5i 40\u201360). B\u1edfi vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 duy nh\u1ea5t l\u00e0 l\u00e0m tr\u1ecdng t\u00e2m, c\u00e1c d\u1ecbch v\u1ee5 ph\u1eabu thu\u1eadt v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<h4>2. Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng (Market Focused Strategy)<\/h4>\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng, m\u1ed9t c\u00f4ng ty cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 cho m\u1ed9t ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ed d\u1ee5: doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng c\u1ee5\/ph\u1ea7n m\u1ec1m cho c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn.\u00a0 T\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u1ecd ph\u00e1t tri\u1ec3n h\u00e0ng lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0: ph\u1ea7n m\u1ec1m CRM, c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd l\u1edbp h\u1ecdc, c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing, \u0111\u00e0o t\u1ea1o,&#8230;<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 v\u1ebb h\u1ea5p d\u1eabn v\u00ec c\u00f4ng ty c\u00f3 th\u1ec3 b\u00e1n nhi\u1ec1u d\u1ecbch v\u1ee5 cho m\u1ed9t ng\u01b0\u1eddi mua duy nh\u1ea5t. Tuy nhi\u00ean, tr\u01b0\u1edbc khi c\u00f4ng ty l\u1ef1a ch\u1ecdn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng ty c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00f3m d\u1ecbch v\u1ee5 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n<h4>3. Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung d\u1ecbch v\u1ee5 (Service Focused)<\/h4>\n<p>C\u00e1c c\u00f4ng ty theo chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung d\u1ecbch v\u1ee5 cung c\u1ea5p m\u1ed9t ph\u1ea1m vi c\u00e1c d\u1ecbch v\u1ee5 h\u1eb9p cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u1ed1i r\u1ed9ng.<\/p>\n<p>V\u00ed d\u1ee5:\u00a0 Starbucks \u0111ang th\u1ef1c hi\u1ec7n theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, h\u1ecd ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn v\u1edbi s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) ph\u1ea7n l\u1edbn \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a.<\/p>\n<p>Tuy nhi\u00ean, m\u1ed7i m\u1ed9t ph\u00e2n \u0111o\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, c\u00f4ng ty c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh c\u1ea7n thi\u1ebft trong vi\u1ec7c ph\u1ee5c v\u1ee5 t\u1eebng \u0111o\u1ea1n. H\u01a1n n\u1eefa, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng r\u1ed9ng h\u01a1n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n trong truy\u1ec1n th\u00f4ng marketing \u2014 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ecb tr\u01b0\u1eddng ng\u00e0nh B2B.<\/p>\n<h3>4. Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng t\u1eadp trung<\/h3>\n<p>Cu\u1ed1i c\u00f9ng, nhi\u1ec1u doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 r\u01a1i v\u00e0o lo\u1ea1i kh\u00f4ng t\u1eadp trung v\u00ec h\u1ecd c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 c\u00e1c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn th\u00f4ng qua vi\u1ec7c cung c\u1ea5p nhi\u1ec1u lo\u1ea1i d\u1ecbch v\u1ee5. C\u00e1c c\u00f4ng ty theo chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng t\u1eadp trung th\u01b0\u1eddng l\u00e0 cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng n\u1ed5i b\u1eadt b\u1edfi b\u1ea5t c\u1ee9 d\u1ecbch v\u1ee5 n\u00e0o. V\u1eady n\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4n ngoan cho c\u00e1c doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n<h3>\u0110\u1ecbnh v\u1ecb (Positioning)<\/h3>\n<div>\u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed duy nh\u1ea5t m\u00e0 c\u00f4ng ty v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty cung c\u1ea5p chi\u1ebfm trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o cho d\u1ecbch v\u1ee5, c\u00f4ng ty ph\u1ea3i ph\u00e2n bi\u1ec7t d\u1ecbch v\u1ee5 v\u1edbi nh\u1eefng d\u1ecbch v\u1ee5 do c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p.<\/div>\n<div>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra, giao ti\u1ebfp v\u00e0 duy tr\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1eb7c bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ch\u00fa \u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 cao v\u1edbi ng\u01b0\u1eddi m\u00e0 c\u00f4ng ty mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i nh\u1ea5t. B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb v\u00e0o b\u1ed1n nguy\u00ean t\u1eafc sau \u0111\u00e2y :<\/div>\n<ul>\n<li>1) M\u1ed9t c\u00f4ng ty ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/li>\n<li>2) V\u1ecb tr\u00ed ph\u1ea3i l\u00e0 s\u1ed1 \u00edt, cung c\u1ea5p m\u1ed9t th\u00f4ng \u0111i\u1ec7p (message) \u0111\u01a1n gi\u1ea3n v\u00e0 nh\u1ea5t qu\u00e1n<\/li>\n<li>3) V\u1ecb th\u1ebf ph\u1ea3i t\u1ea1o cho c\u00f4ng ty s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>4) M\u1ed9t c\u00f4ng ty kh\u00f4ng th\u1ec3 l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi &#8211; m\u00e0 ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>C\u00e1c nguy\u00ean t\u1eafc n\u00e0y \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh t\u1ed5 ch\u1ee9c n\u00e0o c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<br \/>\nC\u00e1c c\u00f4ng ty ph\u1ea3i hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t v\u1ecb tr\u00ed c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&gt;&gt;&gt;: Xem th\u00eam: <a title=\"C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u\u00a0<\/a><\/p>\n<p><strong>Tr\u00ean \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a DTM Consulting v\u1ec1 quy tr\u00ecnh v\u00e0 g\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ed7i m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra c\u1ea7n d\u1ef1a tr\u00ean c\u01a1 s\u1edf t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh, doanh nghi\u1ec7p n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1, xem x\u00e9t l\u1ea1i d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0a ra c\u1ea3i thi\u1ec7n, \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p.\u00a0<\/strong><\/p>\n<\/div>\n<p>B\u1ea1n nh\u1eadn ra r\u1eb1ng doanh nghi\u1ec7p b\u1ea1n \u0111ang tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y c\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3, chi ph\u00ed marketing tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng\/ lead ng\u00e0y c\u00e0ng cao? H\u00e3y \u0111\u1ec3 \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting gi\u00fap b\u1ea1n.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/strong><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t ng\u00e0nh c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ea5p v\u00e0 nhi\u1ec1u c\u1ea1nh tranh nh\u01b0 d\u1ecbch v\u1ee5, c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u1ea7n c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm m\u1ed9t v\u1ecb tr\u00ed th\u00edch h\u1ee3p v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,675,671],"class_list":["post-14055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-kinh-doanh-dich-vu","tag-marketing-dich-vu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14055"}],"version-history":[{"count":15,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14055\/revisions"}],"predecessor-version":[{"id":14104,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14055\/revisions\/14104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14085"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}