{"id":14044,"date":"2021-08-17T12:00:57","date_gmt":"2021-08-17T05:00:57","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14044"},"modified":"2021-08-18T10:29:13","modified_gmt":"2021-08-18T03:29:13","slug":"xu-huong-tieu-dung-thuc-pham-chuc-nang-trong-covid-19","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-thuc-pham-chuc-nang-trong-covid-19\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng trong COVID-19"},"content":{"rendered":"

M\u1ed1i quan t\u00e2m v\u00e0 nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nhanh h\u01a1n b\u1edfi COVID-19. Vi\u1ec7c c\u1ea7n l\u00e0m c\u1ee7a c\u00e1c marketer, c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n h\u01a1n n\u1eefa. N\u1ebfu kh\u00f4ng, ng\u01b0\u1eddi b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n s\u1ebd l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y, DTM Consulting<\/a> t\u1ed5ng h\u1ee3p \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, marketer<\/a> hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 m\u1ed1i quan t\u00e2m th\u00fac \u0111\u1ea9y h\u00e0nh vi mua v\u00e0 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Bi\u1ebft c\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t h\u01a1n v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y.<\/p>\n

Gia t\u0103ng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/h2>\n

Trong b\u1ed1i c\u1ea3nh kh\u1ee7ng ho\u1ea3ng COVID-19 \u0111ang di\u1ec5n ra tr\u00ean to\u00e0n c\u1ea7u, ReportLinker(4) \u01b0\u1edbc t\u00ednh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u ng\u00e0nh th\u1ef1c ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 764 t\u1ef7 USD, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn \u200b\u200bl\u00ean t\u1edbi 1 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2027 v\u00e0 t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 4,8% trong giai \u0111o\u1ea1n 2020-2027.<\/p>\n

Kerry, nh\u00e0 s\u1ea3n xu\u1ea5t th\u00e0nh ph\u1ea7n s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch Wellmune, \u0111\u00e3 kh\u1ea3o s\u00e1t (1) 13.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean 16 qu\u1ed1c gia \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19 \u0111\u1ed1i v\u1edbi h\u00e0nh vi mua h\u00e0ng.<\/p>\n

40% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u00ean to\u00e0n c\u1ea7u cho bi\u1ebft h\u1ecd \u0111\u00e3 mua nhi\u1ec1u th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng h\u01a1n k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch b\u00f9ng ph\u00e1t, trong khi 42% \u0111\u00e3 t\u0103ng mua th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 ch\u1ee9c n\u0103ng ho\u1eb7c t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch.<\/p>\n

Mi\u1ec5n d\u1ecbch l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u<\/h2>\n

G\u1ea7n s\u00e1u ph\u1ea7n m\u01b0\u1eddi (58%) \u0111\u00e1p vi\u00ean tr\u00ean to\u00e0n c\u1ea7u chia s\u1ebb r\u1eb1ng h\u1ecd s\u1ebd ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch, nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u1eefng con s\u1ed1 ch\u1ecdn x\u01b0\u01a1ng v\u00e0 kh\u1edbp kh\u1ecfe m\u1ea1nh (46%),\u00a0 ti\u00eau h\u00f3a t\u1ed1t (43%), s\u1ee9c kh\u1ecfe tim m\u1ea1ch (40%) v\u00e0 c\u1ea3i thi\u1ec7n n\u0103ng l\u01b0\u1ee3ng (39%) (1).<\/p>\n

“T\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch l\u00e0 l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm \u1edf m\u1ed7i qu\u1ed1c gia trong s\u1ed1 16 qu\u1ed1c gia \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t”<\/strong><\/p><\/blockquote>\n

C\u00f3 t\u1edbi 39% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch trong s\u00e1u th\u00e1ng qua v\u00e0 30% n\u1eefa s\u1ebd xem x\u00e9t ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch trong t\u01b0\u01a1ng lai, cho th\u1ea5y t\u1ed5ng th\u1ecb tr\u01b0\u1eddng s\u1ee9c kh\u1ecfe h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch ti\u1ec1m n\u0103ng l\u00e0 69%(1).<\/p>\n

Cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y c\u00e1c danh m\u1ee5c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 t\u00e1c d\u1ee5ng t\u0103ng c\u01b0\u1eddng h\u1ec7 mi\u1ec5n d\u1ecbch l\u00e0 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd. M\u1ed9t ph\u1ea7n ba (33%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd s\u1ebd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 n\u1ebfu ch\u00fang c\u00f3 ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n th\u00fac \u0111\u1ea9y h\u1ed7 tr\u1ee3 h\u1ec7 mi\u1ec5n d\u1ecbch. Nhi\u1ec1u lo\u1ea1i kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00f9 h\u1ee3p t\u1ed1t cho c\u00e1c l\u1ee3i \u00edch v\u1ec1 s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch, bao g\u1ed3m s\u1eefa chua c\u00f3 v\u1ecb chua (31%), \u0111\u1ed3 u\u1ed1ng l\u00e0m t\u1eeb s\u1eefa (28%) v\u00e0 \u0111\u1ed3 u\u1ed1ng n\u00f3ng (24%) (1).<\/p>\n

\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch Covid-19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i \u00edch t\u0103ng c\u01b0\u1eddng h\u1ec7 mi\u1ec5n d\u1ecbch nh\u01b0 m\u1ed9t bi\u1ec7n ph\u00e1p ph\u00f2ng tr\u00e1nh d\u1ecbch b\u1ec7nh. Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 gia t\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean gi\u00fap t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch, ch\u1eb3ng h\u1ea1n nh\u01b0 ngh\u1ec7, g\u1eebng v\u00e0 gi\u1ea5m t\u00e1o, c\u0169ng nh\u01b0 vitamin, kho\u00e1ng ch\u1ea5t, prebiotics v\u00e0 probiotics.<\/p>\n

\"\"<\/p>\n

B\u00e1o c\u00e1o Th\u1ef1c ph\u1ea9m & \u0110\u1ed3 u\u1ed1ng Ch\u1ee9c n\u0103ng 2020 c\u1ee7a T\u1eadp \u0111o\u00e0n Hartman (2) c\u0169ng cho th\u1ea5y kh\u1ea3 n\u0103ng mi\u1ec5n d\u1ecbch v\u00e0 ph\u00f2ng ng\u1eeba b\u1ec7nh t\u1eadt n\u00f3i chung l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, bao g\u1ed3m c\u1ea3 th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng.<\/p>\n

H\u01a1n n\u1eefa, m\u1ed9t b\u00e1o c\u00e1o ph\u00e2n t\u00edch Google Trends g\u1ea7n \u0111\u00e2y c\u1ee7a Chang v\u00e0 c\u1ed9ng s\u1ef1 (5) \u0111\u00e3 ti\u1ebft l\u1ed9 c\u00e1ch m\u00e0 \u0111\u1ea1i d\u1ecbch \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c h\u00e0nh vi \u0103n ki\u00eang c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c tr\u01b0\u1eddng h\u1ee3p Covid-19 v\u00e0 c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm th\u1ea3o m\u1ed9c v\u00e0 dinh d\u01b0\u1ee1ng li\u00ean quan \u0111\u1ebfn h\u1ec7 mi\u1ec5n d\u1ecbch. C\u1ee5 th\u1ec3, c\u00e1c th\u00e0nh ph\u1ea7n ho\u1ea1t t\u00ednh nh\u01b0 vitamin, ngh\u1ec7, k\u1ebdm v\u00e0 g\u1eebng cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 gia t\u0103ng r\u00f5 r\u1ec7t c\u00e1c t\u00ecm ki\u1ebfm v\u1ec1 c\u1ee5m t\u1eeb ‘mi\u1ec5n d\u1ecbch’.<\/p>\n

C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng Covid-19 hi\u1ec7n t\u1ea1i l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho c\u00e1c s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. FoodBev \u0111\u00e3 quan s\u00e1t th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang n\u1eafm b\u1eaft xu h\u01b0\u1edbng<\/a> ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng n\u00e0y trong qu\u00e1 tr\u00ecnh di\u1ec5n ra \u0111\u1ea1i d\u1ecbch. C\u1ee5 th\u1ec3, c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 h\u1ec7 mi\u1ec5n d\u1ecbch ho\u1eb7c ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng ph\u00f2ng b\u1ec7nh t\u1ef1 nhi\u00ean c\u1ee7a c\u01a1 th\u1ec3.<\/p>\n

Xem th\u00eam: Insight kh\u00e1ch h\u00e0ng ng\u00e0nh h\u00f3a m\u1ef9 ph\u1ea9m sau COVID-19<\/a><\/strong><\/p>\n

M\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n<\/h2>\n

John Quilter, Kerry VP c\u1ee7a Global Portfolio – ProActive Health, cho bi\u1ebft: \u201cS\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 s\u1ee9c kh\u1ecfe ch\u01b0a bao gi\u1edd cao h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p cho ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen mua h\u00e0ng. M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n quan tr\u1ecdng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 quy m\u00f4 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u1ed1i v\u1edbi nhu c\u1ea7u – kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch, m\u00e0 \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, \u0111\u1ed3 u\u1ed1ng v\u00e0 ch\u1ea5t b\u1ed5 sung n\u00f3i chung. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e1i \u0111\u1ed9 ng\u00e0y c\u00e0ng ch\u1ee7 \u0111\u1ed9ng, to\u00e0n di\u1ec7n v\u1ec1 s\u1ee9c kh\u1ecfe, th\u1ec3 ch\u1ea5t v\u00e0 dinh d\u01b0\u1ee1ng t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc n\u0103m 2020 nh\u01b0ng \u0111\u1ea1i d\u1ecbch \u0111\u00e3 \u1ed3 \u1ea1t \u0111\u1ea9y nhanh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u00e0y \u201d.<\/p>\n

John Quilter n\u00f3i th\u00eam: \u201cC\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u00ean xem s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i, m\u00e0 l\u00e0 m\u1ed9t l\u00fd do \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u00e1ch nhi\u1ec7m.\u00a0T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe mi\u1ec5n d\u1ecbch c\u1ea7n gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin minh b\u1ea1ch v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u ch\u1ea5t l\u01b0\u1ee3ng cao.\u00a0L\u00fd do Wellmune k\u1ebft n\u1ed1i r\u1ea5t t\u1ed1t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 v\u00ec nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c khoa h\u1ecdc ch\u1ee9ng minh \u201d.<\/p>\n

V\u1edbi s\u1ef1 t\u1eadp trung ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0o s\u1ee9c kh\u1ecfe trong n\u0103m qua, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd xung quanh vi\u1ec7c \u0103n u\u1ed1ng v\u00e0 t\u1eadp th\u1ec3 d\u1ee5c. M\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Smartbrief(3) cho th\u1ea5y g\u1ea7n m\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi (29%) \u0111ang ti\u00eau th\u1ee5 nhi\u1ec1u th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng h\u01a1n v\u00e0o n\u0103m 2020 so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/p>\n

Nhu c\u1ea7u gia t\u0103ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng v\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng cao do bi\u1ebfn \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u00ed h\u1eadu hi\u1ec7n t\u1ea1i.<\/p>\n

>>Xem th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng v\u00e0 test s\u1ea3n ph\u1ea9m<\/a><\/strong> cho doanh nghi\u1ec7p v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/p>\n

M\u1ed9t l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 to\u00e0n di\u1ec7n h\u01a1n<\/strong><\/h2>\n

V\u1edbi b\u1eb1ng ch\u1ee9ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i v\u1ec1 t\u1ef7 l\u1ec7 m\u1eafc b\u1ec7nh Covid-19 cao h\u01a1n \u1edf nh\u1eefng ng\u01b0\u1eddi b\u1ecb coi l\u00e0 b\u00e9o ph\u00ec, nhi\u1ec1u ng\u01b0\u1eddi \u0111ang t\u1eadp th\u1ec3 d\u1ee5c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n t\u1ed1t h\u01a1n. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Google Trends (6), c\u00f3 m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c tr\u01b0\u1eddng h\u1ee3p nhi\u1ec5m COVID -19 v\u00e0 c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm tr\u00ean web nh\u01b0 c\u00e1c c\u1ee5m t\u1eeb ‘t\u1eadp th\u1ec3 d\u1ee5c’, ‘gi\u1ea3m c\u00e2n’ v\u00e0 ‘\u0111i xe \u0111\u1ea1p’.<\/p>\n

S\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a c\u00e1c \u0111\u1ee3t gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 n\u1ed7i s\u1ee3 h\u00e3i k\u00e8m theo v\u1ec1 vi\u1ec7c b\u00e9o ph\u00ec c\u0169ng \u0111ang th\u00fac \u0111\u1ea9y l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh n\u00e0y. Do \u0111\u00f3, c\u00f3 s\u1ef1 gia t\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng th\u1ec3 thao nh\u01b0 \u0111\u1ed3 u\u1ed1ng protein, ch\u1ea5t b\u1ed5 sung ch\u1ea5t \u0111i\u1ec7n gi\u1ea3i, ch\u1ea5t t\u0103ng c\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c tung ra.<\/p>\n

Theo Healthfocus, 50% nh\u1eefng ng\u01b0\u1eddi t\u1eadp th\u1ec3 d\u1ee5c \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn th\u1ef1c ph\u1ea9m c\u1ee5 th\u1ec3 sau khi t\u1eadp th\u1ec3 d\u1ee5c, v\u1edbi hydrat h\u00f3a, protein v\u00e0 ch\u1ea5t \u0111i\u1ec7n gi\u1ea3i l\u00e0 nh\u1eefng thu\u1ed9c t\u00ednh quan tr\u1ecdng nh\u1ea5t m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm trong c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao ch\u1ee9c n\u0103ng.<\/p>\n

\u0110\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7, c\u00e1c nh\u00e0 kinh doanh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y th\u00f4ng qua c\u00e1c th\u00e0nh ph\u1ea7n m\u1edbi v\u00e0 c\u00f3 g\u00e1n nh\u00e3n s\u1ea3n ph\u1ea9m an to\u00e0n, l\u00e0nh m\u1ea1nh, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n \u0111a d\u1ea1ng c\u00e1c ch\u1ee9c n\u0103ng, t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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Nh\u01b0 v\u1eady, ch\u0103m s\u00f3c to\u00e0n di\u1ec7n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng k\u1ebft h\u1ee3p nhi\u1ec1u xu h\u01b0\u1edbng ph\u1ee5 sau khi c\u00f3 t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19. Do \u0111\u00f3, c\u00e1c c\u01a1 h\u1ed9i cho nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111ang xu\u1ea5t hi\u1ec7n v\u00e0 ch\u00fang ta \u0111ang th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c m\u00f3n \u0103n nh\u1eb9 l\u00e0nh m\u1ea1nh v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng b\u1ed5 sung v\u00e0 ch\u1ea5t b\u1ed5 sung to\u00e0n di\u1ec7n.<\/p>\n

C\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn c\u0169ng \u0111ang khai th\u00e1c m\u1ea1nh m\u1ebd th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n, nh\u01b0 Nestl\u00e9 nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m Pure Encapsulation; \u0111\u1eb7c bi\u1ec7t l\u00e0 cho nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p h\u1ed7 tr\u1ee3 cho s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3.<\/p>\n

>> Xem th\u00eam: [Report] B\u00e1o c\u00e1o xu h\u01b0\u1edbng ng\u00e0nh FMCG (h\u00e0ng ti\u00eau d\u00f9ng nhanh) t\u1ea1i Vi\u1ec7t Nam \u2013 Download PDF<\/a><\/p>\n

S\u1ef1 minh b\u1ea1ch trong m\u1ed7i s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

M\u1eb7c d\u00f9 r\u1ea5t \u00edt kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi s\u1ebd nhi\u1ec5m vi-r\u00fat qua th\u1ef1c ph\u1ea9m, nh\u01b0ng \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 lo l\u1eafng xung quanh kh\u1ea3 n\u0103ng th\u1ef1c ph\u1ea9m b\u1ecb nhi\u1ec5m vi-r\u00fat. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1edf n\u00ean c\u1ea9n th\u1eadn h\u01a1n v\u1edbi ngu\u1ed3n g\u1ed1c v\u00e0 bao b\u00ec s\u1ea3n ph\u1ea9m, v\u00e0 c\u00f3 xu h\u01b0\u1edbng ch\u1ea5p nh\u1eadn bao b\u00ec d\u00f9ng m\u1ed9t l\u1ea7n \u0111\u1ec3 tr\u00e1nh nh\u1eefng ti\u1ebfp x\u00fac kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, cho d\u00f9 kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng nhi\u1ec1u h\u01a1n, h\u1ecd c\u0169ng th\u1eadn tr\u1ecdng h\u01a1n trong vi\u1ec7c ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. V\u1edbi m\u1ee5c ti\u00eau t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i cho th\u1ea5y kh\u00e1ch h\u00e0ng th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ch\u1ee9ng nh\u1eadn, b\u1eb1ng ch\u1ee9ng,…v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 minh b\u1ea1ch trong to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng.<\/p>\n

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Minh b\u1ea1ch h\u01a1n trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n, v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ee9c kh\u1ecfe v\u00e0 th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c g\u00e1n nh\u00e3n an to\u00e0n cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea3n th\u00e2n.\u00a0 C\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn minh ch\u1ee9ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 an to\u00e0n, \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p Vi\u1ec7t 2021<\/a><\/strong><\/p>\n

“S\u1ee9c kh\u1ecfe” c\u1ee7a gi\u1ea5c ng\u1ee7<\/strong><\/h2>\n

\u0110\u1ea1i d\u1ecbch \u0111\u00e3 g\u00e2y ra s\u1ef1 lo l\u1eafng, c\u1ea3m gi\u00e1c kh\u00f4ng an to\u00e0n cho nhi\u1ec1u ng\u01b0\u1eddi. Nhi\u1ec1u b\u00e1o c\u00e1o cho th\u1ea5y r\u1eb1ng vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf nh\u00e0 h\u01a1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c bi\u1ebfn ch\u1ee9ng v\u1ec1 th\u00f3i quen ng\u1ee7. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 c\u00e1ch ly c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn b\u1ecb c\u00f4 l\u1eadp v\u00e0 tr\u1ea7m c\u1ea3m. V\u1edbi m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng cao h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m th\u00fac \u0111\u1ea9y s\u1ef1 th\u01b0 gi\u00e3n, c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7 v\u00e0 s\u1ee9c kh\u1ecfe tinh th\u1ea7n.<\/p>\n

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M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Royal Philips (7), \u0111\u00e3 kh\u1ea3o s\u00e1t 13.000 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf 13 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 xem x\u00e9t th\u00e1i \u0111\u1ed9, nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi xung quanh gi\u1ea5c ng\u1ee7 c\u1ee7a h\u1ecd.
\nK\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u1ea1i d\u1ecbch COVID-19, 70% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang tr\u1ea3i qua m\u1ed9t ho\u1eb7c nhi\u1ec1u th\u00e1ch th\u1ee9c v\u1ec1 gi\u1ea5c ng\u1ee7 m\u1edbi.<\/p>\n<\/div>\n

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“Tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra h\u1ecd kh\u00f4ng ng\u1ee7 \u0111\u1ee7 gi\u1ea5c, v\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn gi\u1ea5c ng\u1ee7 c\u1ee7a h\u1ecd”, Teofilo Lee-Chiong, MD, Tr\u01b0\u1edfng li\u00ean l\u1ea1c y t\u1ebf, Ch\u0103m s\u00f3c Gi\u1ea5c ng\u1ee7 v\u00e0 H\u00f4 h\u1ea5p t\u1ea1i Philips cho bi\u1ebft.<\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa\u00a0gi\u1ea5c ng\u1ee7 v\u00e0 s\u1ee9c kh\u1ecfe tinh th\u1ea7n (8), v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u1ea5c ng\u1ee7 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi b\u1ecb r\u1ed1i lo\u1ea1n t\u00e2m th\u1ea7n. Nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y r\u1eb1ng m\u1ed9t gi\u1ea5c ng\u1ee7 ngon c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i tinh th\u1ea7n v\u00e0 c\u1ea3m x\u00fac.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u c\u00f4ng ty \u0111ang khai th\u00e1c nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3m c\u0103ng th\u1eb3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: Calm Drinks \u0111\u00e3 ra m\u1eaft m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 ga v\u00e0o \u0111\u1ea7u n\u0103m nay \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 t\u00e1c d\u1ee5ng th\u01b0 gi\u00e3n v\u00e0 h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch.<\/p>\n<\/div>\n

R\u00f5 r\u00e0ng l\u00e0 c\u00e1c c\u00f4ng ty \u0111ang \u0111\u1ed5i m\u1edbi \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i \u00edch c\u1ee5 th\u1ec3, trong khi ng\u00e0nh c\u00f4ng nghi\u1ec7p r\u1ed9ng l\u1edbn h\u01a1n c\u1ed1 g\u1eafng n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 \u0103n u\u1ed1ng, sinh ho\u1ea1t l\u00e0nh m\u1ea1nh h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh do h\u1eadu qu\u1ea3 c\u1ee7a \u0111\u1ea1i d\u1ecbch.<\/p>\n

C\u00f2n b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 th\u00edch nghi v\u00e0 b\u1eaft k\u1ecbp v\u1edbi nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang ph\u00e1t tri\u1ec3n n\u00e0y?<\/p>\n

—<\/p>\n

N\u1ebfu nh\u01b0 doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/p>\n

H\u00e3y CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd T\u1eea C\u1ed0 V\u1ea4N CHUY\u00caN M\u00d4N<\/strong>.<\/p>\n

Ghi ch\u00fa
\n(1) Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0o th\u00e1ng 1 n\u0103m 2021. T\u1ed5ng s\u1ed1 m\u1eabu (n = 13.072). \u00dac (n = 805), Brazil (n = 804), Trung Qu\u1ed1c (n = 808), Colombia (n = 803), Ph\u00e1p (n = 801), \u0110\u1ee9c (n = 805), \u1ea4n \u0110\u1ed9 (n = 801), Indonesia (n = 805), \u00dd (n = 804), Nh\u1eadt B\u1ea3n (n = 805), Mexico (n = 804), H\u00e0n Qu\u1ed1c (n = 806), T\u00e2y Ban Nha (n = 802), Th\u00e1i Lan (n = 809), V\u01b0\u01a1ng qu\u1ed1c Anh (n = 808), Hoa K\u1ef3 (n = 1002). T\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec1u ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 \u0111\u00e3 s\u1eed d\u1ee5ng, ho\u1eb7c c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng, m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung ho\u1eb7c th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong s\u00e1u th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

(2)https:\/\/www.hartman-group.com\/reports\/1876069745\/functional-food-beverage-and-supplements-2020<\/p>\n

(3) https:\/\/www.smartbrief.com\/original\/2020\/08\/role-functional-food-and-beverage-era-covid-19<\/p>\n

(4) https:\/\/www.reportlinker.com\/p05956899\/Global-Health-and-Wellness-Foods-Industry.html<\/p>\n

(5) Impacts of the COVID-19 Pandemic on Food Security and Diet-Related Lifestyle Behaviors: An Analytical Study of Google Trends-Based Query Volumes, 2020\u00a0<\/span><\/p>\n

(6) Prediction of COVID-19 Outbreaks Using Google Trends in India: A Retrospective Analysis (nih.gov)<\/a><\/p>\n

(7) https:\/\/www.philips.com\/a-w\/about\/news\/archive\/standard\/news\/press\/2021\/20210310-philips-survey-reveals-covid-19-s-negative-impact-on-sleep-quality-and-cpap-use.html<\/p>\n

(8) https:\/\/www.health.harvard.edu\/newsletter_article\/sleep-and-mental-health<\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed1i quan t\u00e2m v\u00e0 nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nhanh h\u01a1n b\u1edfi COVID-19. Vi\u1ec7c c\u1ea7n l\u00e0m c\u1ee7a c\u00e1c marketer, c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n h\u01a1n n\u1eefa. N\u1ebfu kh\u00f4ng, ng\u01b0\u1eddi b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n s\u1ebd […]<\/p>","protected":false},"author":20,"featured_media":14048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,656,651,672],"class_list":["post-14044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14044"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14044\/revisions"}],"predecessor-version":[{"id":14054,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14044\/revisions\/14054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14048"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}