{"id":14038,"date":"2021-08-16T18:04:36","date_gmt":"2021-08-16T11:04:36","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14038"},"modified":"2023-12-04T14:09:16","modified_gmt":"2023-12-04T07:09:16","slug":"tu-van-xay-dung-thuong-hieu-cho-doanh-nghiep-vua-va-nho-smes-startup","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tu-van-xay-dung-thuong-hieu-cho-doanh-nghiep-vua-va-nho-smes-startup\/","title":{"rendered":"T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup"},"content":{"rendered":"<header>\n<div class=\"col-sm-6\">\n<div class=\"addThisContainer\">\n<div class=\"addthis_inline_share_toolbox_34gb addthis_tool\" data-url=\"https:\/\/sba.thehartford.com\/business-management\/marketing\/small-business-branding\/\" data-title=\"Small Business Guide to Branding and Development\" data-description=\"We all know strong branding when we see it, but what is branding? How do you develop a strong brand identity? Successful branding should permeate every aspect of your business. Read Small Biz Ahead's guide for successful brand development.\">\n<div id=\"atstbx\" class=\"at-resp-share-element at-style-responsive at-mobile addthis-smartlayers addthis-animated at4-show\" role=\"region\" aria-labelledby=\"at-52860a18-a980-4659-a758-087a82b4ae8a\">\n<div class=\"at-share-btn-elements\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p. \u0110\u1eebng cho r\u1eb1ng doanh nghi\u1ec7p b\u1ea1n nh\u1ecf n\u00ean kh\u00f4ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p l\u1edbn m\u1edbi c\u1ea7n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u00ec &#8220;Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng g\u00ec t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1edbi t\u1ed5 ch\u1ee9c, c\u00f4ng ty, s\u1ea3n ph\u1ea9m. Kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed7i kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng trong t\u00e2m tr\u00ed c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ai tr\u1ea3i nghi\u1ec7m ch\u00fang&#8221;.<\/div>\n<div>V\u1ea5n \u0111\u1ec1 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 tri\u1ec3n v\u1ecdng v\u00e0 ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n c\u1ee7a n\u00f3 v\u00e0 \u0111\u1ed1i khi doanh nghi\u1ec7p nh\u1ecf c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ea5p thi\u1ebft c\u1ea7n quan t\u00e2m h\u01a1n &#8211; doanh thu, l\u1ee3i nhu\u1eadn,&#8230;h\u01a1n l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ngh\u0129, li\u00ean t\u01b0\u1edfng. Nh\u01b0ng d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a b\u1ea1n. H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf s\u1ebd gi\u00fap doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf, th\u1ecb ph\u1ea7n hay d\u1ec5 d\u00e0ng ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng quy m\u00f4 h\u01a1n.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"col-md-12\">\n<section class=\"entry-content\">\n<h2>V\u1eady, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u (branding) l\u00e0 g\u00ec?<\/h2>\n<p>H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi t\u1ef1 \u0111\u1ed9ng ngh\u0129 \u0111\u1ebfn logo c\u1ee7a c\u00f4ng ty khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng logo ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 n\u00f3 g\u1ed3m nhi\u1ec1u th\u1ee9 h\u01a1n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh h\u1eefu h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 bao g\u1ed3m m\u00e0u s\u1eafc tr\u1ef1c quan c\u1ee7a c\u00f4ng ty b\u1ea1n m\u00e0 c\u00f2n bao g\u1ed3m nh\u1eadn th\u1ee9c t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u1eefng nh\u1eadn th\u1ee9c n\u00e0y d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<br \/>\n<strong>&gt;&gt; xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h2>Th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng \u0111\u1ebfn \u0111\u00e2u?<\/h2>\n<p>Kh\u00f4ng n\u00f3i qu\u00e1 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing, kinh doanh c\u1ee7a doanh nghi\u1ec7p- ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty\/s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty\/s\u1ea3n ph\u1ea9m \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin, s\u1ef1 c\u00f4ng nh\u1eadn, l\u00f2ng trung th\u00e0nh v\u00e0 danh ti\u1ebfng.<\/p>\n<p>Theo Accenture,\u00a0<a href=\"https:\/\/www.accenture.com\/_acnmedia\/Thought-Leadership-Assets\/PDF\/Accenture-CompetitiveAgility-GCPR-POV.pdf#zoom=50\" target=\"_blank\" rel=\"noopener noreferrer\" data-dl=\"{&quot;category&quot; : &quot;Content Links&quot; , &quot;action&quot; : &quot;Main Content&quot;, &quot;label&quot; : &quot;66% of consumers&quot;, &quot;position&quot; : &quot;Main Content&quot;, &quot;widget&quot; : &quot;Main Content&quot; }\">66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> n\u00f3i r\u1eb1ng v\u0103n h\u00f3a v\u00e0 s\u1ef1 minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat h\u1ecd mua h\u00e0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh v\u00e0 62% mu\u1ed1n c\u00e1c c\u00f4ng ty \u0111\u1ee9ng ra gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd (kh\u00e1ch h\u00e0ng) quan t\u00e2m. \u0110i\u1ec1u n\u00e0y minh h\u1ecda t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n: s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, quan h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean, nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 c\u00f4ng ty \u0111\u01b0a ra, nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 c\u00f4ng ty gi\u1eef, gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng m\u1ee5c ti\u00eau x\u00e3 h\u1ed9i c\u1ee7a n\u00f3.<\/p>\n<h2>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup<\/h2>\n<p>Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o logo hay ho hay m\u1ed9t trang web h\u00e0o nho\u00e1ng.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup m\u1edbi kinh doanh, vi\u1ec7c nhi\u1ec1u b\u00ean ch\u1ec9 nh\u00ecn v\u00e0o hi\u1ec7n t\u1ea1i, t\u1eadp trung v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p h\u1ecd (- m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p ch\u1ebft sau 6 th\u00e1ng v\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u1ecbnh v\u01b0\u1ee3ng nh\u01b0 g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed , <a class=\"external gtrackexternal\" href=\"http:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"ugc noopener\">Amazon<\/a> ).<\/p>\n<p>M\u1ed9t l\u1ea7n n\u1eefa, ch\u00fang t\u00f4i &#8211; nh\u1eefng con ng\u01b0\u1eddi t\u1ea1i DTM Consulting mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng:<\/p>\n<blockquote><p>&#8220;X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t logo, m\u1ed9t bao b\u00ec, m\u1ed9t \u0111\u1ed3ng ph\u1ee5c \u0111\u1eb9p,&#8230;. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00fang m\u1ee5c \u0111\u00edch khi \u0111\u01b0\u1ee3c x\u00e2y n\u00ean &#8211; ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u1ecd mu\u1ed1n kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c nh\u00ecn nh\u1eadn.&#8221;<\/p><\/blockquote>\n<p>V\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, kh\u00f4ng ph\u1ea3i ch\u1ec9 1 &#8211; 2 b\u00e0i PR, b\u00e0i gi\u1edbi thi\u1ec7u t\u1eeb KOLs l\u00e0 \u0111\u01b0\u1ee3c. M\u00e0 mu\u1ed1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ph\u1ea3i gi\u1ea3i b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai, ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n, th\u1eddi gian, ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 l\u00e2u dai. V\u1eady b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n<h3><strong>B\u01b0\u1edbc 1 &#8211; X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty\/s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp d\u1ef1a tr\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi, nh\u01b0ng cho \u0111\u1ebfn khi doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 quy\u1ebft \u0111\u1ecbnh marketing s\u1ebd thay \u0111\u1ed5i v\u00e0 b\u00e1m theo kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 trao \u0111\u1ed5i l\u1ea1i v\u1edbi n\u1ed9i b\u1ed9 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li><strong><em>Doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn ai? <\/em><\/strong><\/li>\n<li><strong><em>S\u1ea3n ph\u1ea9m \/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty h\u1ea5p d\u1eabn ai nh\u1ea5t? <\/em><\/strong><\/li>\n<li><strong><em>Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a c\u00f4ng ty l\u00e0 ai?<\/em><\/strong><\/li>\n<\/ul>\n<p>T\u1eeb nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3, hay xem l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u1ee9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty\/s\u1ea3n ph\u1ea9m.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p n\u00ean tham v\u1ea5n \u00fd ki\u1ebfn t\u1eeb nh\u1eefng <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">c\u1ed1 v\u1ea5n marketing<\/a>&#8211; nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, gi\u00e0u kinh nghi\u1ec7m ho\u1eb7c ti\u1ebfn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> n\u1ebfu kh\u00f3 c\u00f3 th\u1ec3 t\u1ef1 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n<div id=\"attachment_7558\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-7558\" class=\"wp-image-7558\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-300x172.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau\" width=\"600\" height=\"344\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-600x344.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-255x146.jpg 255w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-131x75.jpg 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience.jpg 698w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-7558\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/p><\/div>\n<h3><strong>B\u01b0\u1edbc 2 &#8211; Nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh<\/strong><\/h3>\n<p>Ng\u00e0y nay, ngay c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u nh\u1ea5t c\u0169ng c\u00f3 s\u1ef1 c\u1ea1nh tranh, v\u00e0 nh\u1eefng ng\u00f3c ng\u00e1ch ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c l\u00e0 r\u1ea5t \u00edt v\u00e0 r\u1ea5t xa.<\/p>\n<p>H\u00e3y t\u00ecm ki\u1ebfm \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ed1i th\u1ee7 c\u00f3 c\u00f9ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi s\u1ea3n ph\u1ea9m\/c\u00f4ng ty. H\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi thay th\u1ebf ch\u1ed7 \u0111\u1ee9ng c\u1ee7 s\u1ea3n ph\u1ea9m, c\u1ee7a c\u00f4ng ty b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n<ul>\n<li>H\u1ecd \u0111ang l\u00e0m g\u00ec \u0111\u00fang? H\u1ecd \u0111ang l\u00e0m g\u00ec sai?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng tr\u1edf th\u00e0nh b\u1ea3n sao c\u1ee7a c\u00e1c doanh nghi\u1ec7p kh\u00e1c?<\/li>\n<\/ul>\n<h3><strong>B\u01b0\u1edbc 3 &#8211; Ph\u00e1c th\u1ea3o m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u &#8211; X\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>Khi \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a c\u00f4ng ty. \u0110\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a>. H\u00e3y t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi trong n\u1ed9i b\u1ed9 nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec?<\/li>\n<li>\u0110i\u1ec1u g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?<\/li>\n<li>T\u1ea1i sao kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00ean quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty thay v\u00ec \u0111\u1ed1i th\u1ee7?<\/li>\n<li>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh\u00a0c\u1ee7a t\u00f4i\u00a0\u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh\u00a0nh\u01b0 th\u1ebf n\u00e0o\u00a0trong m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i?<\/li>\n<li>M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i c\u00f3 h\u1ed7 tr\u1ee3 nh\u1eefng l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 m\u00e0 t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n kh\u00f4ng?<\/li>\n<\/ul>\n<p>\u0110i s\u00e2u v\u00e0o m\u1ee5c \u0111\u00edch c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n c\u00e1c c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u00f4 gi\u00e1 trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><strong>B\u01b0\u1edbc 4 &#8211; X\u00e2y d\u1ef1ng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (Value Proposition)<\/strong><\/h3>\n<div class=\"post-wrapper-content\">\n<div class=\"section the_content has_content\">\n<div class=\"section_wrapper\">\n<div class=\"the_content_wrapper\">\n<p><strong>\u201cValue proposition\u201d \u2013 t\u1ea1m d\u1ecbch \u201c\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u201d. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng<\/strong>. <strong>Value proposition<\/strong>\u00a0ch\u00ednh l\u00e0 l\u00fd do d\u1ec5 hi\u1ec3u t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Trong marketing, n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y c\u00f3 \u00edch, h\u00e0i l\u00f2ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd thu h\u00fat kh\u00e1ch h\u00e0ng ch\u00fa \u00fd hay mua \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m \u0111\u1ec1u tr\u1edf th\u00e0nh v\u00f4 ngh\u0129a. V\u1eady n\u00ean, vi\u1ec7c xu\u1ea5t gi\u00e1 tr\u1ecb tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<div id=\"FIOnDemandWrapper_fiInstance_100079_24_3370029892953210\" class=\"FIOnDemandWrapper\">\n<div class=\"apd_inview_banner\"><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">Value Proposition trong marketing<\/a><\/strong><\/div>\n<\/div>\n<h3><strong>B\u01b0\u1edbc 5 &#8211; X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch &#8211; v\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi c\u00f3 c\u1ea3m x\u00fac &#8211; ng\u01b0\u1eddi h\u00e0i h\u01b0\u1edbc, ng\u01b0\u1eddi nghi\u00eam t\u00fac, ho\u1eb7c theo phong c\u00e1ch truy\u1ec1n th\u1ed1ng ho\u1eb7c m\u1ea1o hi\u1ec3m. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f4ng ty c\u1ea7n ph\u1ea3i xem x\u00e9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh n\u00ean l\u00e0 g\u00ec v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>T\u00ecnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u1ed1ng nh\u1ea5t qua c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u1eb1ng l\u1eddi n\u00f3i, b\u1eb1ng nh\u1eefng ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh, website, bao b\u00ec s\u1ea3n ph\u1ea9m,&#8230; v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n cung c\u1ea5p ho\u1eb7c c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n , vi\u1ec7c hi\u1ec3u r\u00f5 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd cho ph\u00e9p b\u1ea1n cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 x\u00e1c th\u1ef1c tr\u00ean to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6886 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-300x169.jpg\" alt=\"\" width=\"600\" height=\"337\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-600x337.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/humanize-brand.jpg 950w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/><\/p>\n<h3><strong>B\u01b0\u1edbc 6 &#8211; Nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00f4ng qua s\u1ef1 nh\u1ea5t qu\u00e1n. N\u1ebfu b\u1ea1n \u0111\u00e3 h\u1ee9a l\u00e0 100% nh\u01b0ng ch\u1ec9 ph\u00e2n ph\u1ed1i 90% th\u1eddi gian, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1ea5t qu\u00e1n. N\u1ebfu b\u1ea1n t\u1ef1 h\u00e0o v\u1ec1 th\u1eddi gian ph\u1ea3n h\u1ed3i m\u1ed9t gi\u1edd nh\u01b0ng kh\u00f4ng tr\u1ea3 l\u1eddi ai \u0111\u00f3 trong 24 gi\u1edd, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1ea5t qu\u00e1n.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>&#8220;Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t \u0111\u1ec1u tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng&#8221;<\/strong><\/p>\n<\/blockquote>\n<p>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a\u00a0<em>b\u1ea5t k\u1ef3<\/em>\u00a0doanh nghi\u1ec7p\u00a0<em>n\u00e0o<\/em>\u00a0.\u00a0N\u1ebfu b\u1ea1n m\u01a1 \u01b0\u1edbc th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<h3><strong>B\u01b0\u1edbc 7 &#8211; Ph\u00e1t tri\u1ec3n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/strong><\/h3>\n<p>\u0110\u00fang nh\u01b0 nh\u1eefng g\u00ec h\u1ecd n\u00f3i: \u0111\u1eb1ng sau m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n. B\u1eb1ng c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi h\u00ecnh th\u00e0nh \u0111\u1ebfn khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0 bi\u1ebft th\u00f4ng \u0111i\u1ec7p (message) th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cho ph\u00e9p c\u00f4ng ty ph\u00e1t tri\u1ec3n t\u00ednh nh\u1ea5t qu\u00e1n trong ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 c\u00e2n nh\u1eafc v\u1ec1 c\u1ea3 c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110i\u1ec1u g\u00ec \u0111\u00e3 th\u00fac \u0111\u1ea9y, nguy\u00ean nh\u00e2n c\u1ee7a \u00fd t\u01b0\u1edfng t\u1ea1o ra doanh nghi\u1ec7p n\u00e0y?<\/li>\n<li>Nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong h\u00e0nh tr\u00ecnh ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/li>\n<li>Nh\u1eefng tri\u1ebft l\u00fd n\u00e0o h\u01b0\u1edbng d\u1eabn ban l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u00f4ng ty?<\/li>\n<li>C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p theo nh\u1eefng c\u00e1ch n\u00e0o?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7016 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-300x228.jpg\" alt=\"\" width=\"600\" height=\"455\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-300x228.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-768x583.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-600x455.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-192x146.jpg 192w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-50x38.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history-99x75.jpg 99w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/coca-cola-bottle-history.jpg 1000w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/455;\" \/><\/p>\n<h3><strong>B\u01b0\u1edbc 8 &#8211; H\u00e0nh \u0111\u1ed9ng: Ch\u1ecdn m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 \u0111\u1ecdc, d\u1ec5 n\u00f3i, d\u1ec5 nghe v\u00e0 d\u1ec5 GHI NH\u1eda<\/strong><\/h3>\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 g\u1eb7p r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p qu\u00e1 &#8220;quan tr\u1ecdng h\u00f3a&#8221; logo hay t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00e0 qu\u00ean m\u1ea5t nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng tr\u01b0\u1edbc \u0111\u00f3. Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh, \u0111\u00e2y m\u1edbi l\u00e0 l\u00fac doanh nghi\u1ec7p ngh\u0129 v\u1ec1 logo v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<br \/>\nL\u01b0u \u00fd t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 t\u1eeb n\u00e0o mi\u1ec5n l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc sau:<\/p>\n<ul>\n<li>D\u1ec5 \u0111\u1ecdc (ph\u00e1t \u00e2m), d\u1ec5 n\u00f3i<\/li>\n<li>D\u1ec5 ghi nh\u1edb<\/li>\n<li>C\u00f3 li\u00ean quan, th\u1ec3 hi\u1ec7n \u0111\u1eb7c tr\u01b0ng ng\u00e0nh ngh\u1ec1 v\u00e0 s\u1ea3n ph\u1ea9m<\/li>\n<li>Ng\u1eef ngh\u0129a r\u00f5 r\u00e0ng, tr\u00e1nh nh\u1eefng li\u00ean t\u01b0\u1edfng ti\u00eau c\u1ef1c v\u1ec1 \u00e2m v\u00e0 ngh\u0129a<\/li>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>\u0110\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan, t\u1ea1o li\u00ean t\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 kinh doanh ho\u1eb7c v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf.<\/p>\n<h3><strong>B\u01b0\u1edbc 9 &#8211; T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o doanh nghi\u1ec7p<\/strong><\/h3>\n<p>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng k\u1ebft th\u00fac khi doanh nghi\u1ec7p \u0111\u00e3 ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u00f3. B\u00e2y gi\u1edd, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o doanh nghi\u1ec7p. S\u1ef1 t\u00edch h\u1ee3p n\u00e0y d\u1eabn \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 theo th\u1eddi gian, s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 chuy\u1ec3n th\u00e0nh s\u1ef1 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u1ea3 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-dl=\"{&quot;category&quot; : &quot;Content Links&quot; , &quot;action&quot; : &quot;Main Content&quot;, &quot;label&quot; : &quot;81% of consumers&quot;, &quot;position&quot; : &quot;Main Content&quot;, &quot;widget&quot; : &quot;Main Content&quot; }\">81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a>\u00a0cho r\u1eb1ng ni\u1ec1m tin l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin n\u00e0y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n<p>T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o doanh nghi\u1ec7p c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m\/c\u00f4ng ty, cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng hay th\u00f4ng tin li\u00ean l\u1ea1c qua email. Nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty c\u0169ng s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ban l\u00e3nh \u0111\u1ea1o n\u00ean t\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 k\u1ebft h\u1ee3p \u0111\u00e0o t\u1ea1o \u0111\u00f3 v\u00e0o c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean m\u1edbi.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 qu\u00e1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups sau n\u00e0y. Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ngay b\u00e2y gi\u1edd \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<div class=\"container-fluid rows-container\">\n<div id=\"single-main-row\" class=\"row\">\n<div id=\"primary\" class=\"col-sm-12 col-md-8 col-left clearfix\">\n<article class=\"clearfix\">\n<div class=\"entry-content sales-marketing\">\n<div id=\"attachment_2104896\" class=\"wp-caption alignnone\">\n<p class=\"wp-caption-text\">N\u1ebfu b\u1ea1n th\u1ea5y doanh nghi\u1ec7p ho\u1eb7c ph\u00f2ng ban b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean? H\u00e3y \u0111\u1ec3 DTM Consulting tr\u1ee3 gi\u00fap b\u1ea1n!<\/p>\n<\/div>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">NH\u1eacN PH\u00c2N T\u00cdCH V\u00c0 \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd<\/a><\/strong> T\u1eea CHUY\u00caN GIA C\u1ed0 V\u1ea4N C\u1ee6A CH\u00daNG T\u00d4I<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p. \u0110\u1eebng cho r\u1eb1ng doanh nghi\u1ec7p b\u1ea1n nh\u1ecf n\u00ean kh\u00f4ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p l\u1edbn m\u1edbi c\u1ea7n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u00ec &#8220;Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng g\u00ec t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn t\u1eeb nh\u1eefng tr\u1ea3i [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,644,674,667],"class_list":["post-14038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-chien-luoc-marketing","tag-thuong-hieu","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=14038"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14038\/revisions"}],"predecessor-version":[{"id":16647,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/14038\/revisions\/16647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14041"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=14038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=14038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=14038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}