{"id":14007,"date":"2021-08-09T18:07:12","date_gmt":"2021-08-09T11:07:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=14007"},"modified":"2021-08-09T18:11:30","modified_gmt":"2021-08-09T11:11:30","slug":"cach-dinh-gia-dich-vu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-dinh-gia-dich-vu\/","title":{"rendered":"C\u00e1ch \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 cho m\u1ecdi ng\u00e0nh kinh doanh"},"content":{"rendered":"
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Doanh nghi\u1ec7p c\u00f3 \u0111ang \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/strong><\/h2>\n

L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u00e1p \u1ee9ng theo nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u01b0a \u0111\u1ee7. X\u00e1c \u0111\u1ecbnh gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn\/\u0111ang kinh doanh l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1edbi vai tr\u00f2 l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd, h\u1ecd c\u1ea7n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 (Pricing decision) cho c\u00e1c d\u1ecbch v\u1ee5 sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau do n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u1ea5t b\u1ea1i, th\u1eadm ch\u00ed l\u00e0 ph\u00e1 s\u1ea3n n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 m\u1ee9c gi\u00e1 th\u00edch h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng trong vi\u1ec7c kinh doanh d\u1ecbch v\u1ee5. Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 (pricing service) sao cho v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1eeba \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p kh\u00f4ng h\u1ec1 d\u1ec5.<\/p>\n

T\u1ea1i sao \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 l\u1ea1i kh\u00f4ng d\u1ec5? C\u00f3 g\u00ec kh\u00e1c v\u1edbi \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh th\u00f4ng th\u01b0\u1eddng?<\/strong><\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p kinh doanh d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (price strategy)<\/a> ph\u00f9 h\u1ee3p. B\u1edfi m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ednh v\u00f4 h\u00ecnh.\u00a0 Kh\u00f4ng gi\u1ed1ng nh\u01b0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

C\u00e1c chi ph\u00ed \u0111i v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00f3 l\u01b0\u1eddng tr\u01b0\u1edbc h\u01a1n c\u00e1c chi ph\u00ed \u0111i v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m. M\u1ee9c gi\u00e1 doanh nghi\u1ec7p \u0111\u1eb7t ra v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u1edbi chi ph\u00ed c\u1ea7n chi tr\u1ea3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5.<\/p>\n

Trong c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn m\u1ee5c ti\u00eau kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 g\u1ed1c \u0111\u1ec3 tham kh\u1ea3o. Thay v\u00e0o \u0111\u00f3, c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i t\u00ednh \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh v\u00f4 h\u00ecnh c\u1ee7a vi\u1ec7c v\u1eadn h\u00e0nh doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi gian v\u00e0 chi ph\u00ed, ngu\u1ed3n l\u1ef1c,…<\/p>\n

V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m cho vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p? Doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 (pricing services strategy) ph\u00f9 h\u1ee3p.<\/p>\n

C\u00e1ch \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 – H\u01b0\u1edbng d\u1eabn trong 6 b\u01b0\u1edbc<\/strong><\/h2>\n

Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 trong d\u1ecbch v\u1ee5 hay \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n \u0111\u1ecbnh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh. L\u00e0m \u0111\u00fang ngh\u0129a l\u00e0 \u0111\u00e1nh gi\u00e1 cao th\u1eddi gian v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e2n nh\u1eafc ch\u00ednh x\u00e1c nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn doanh nghi\u1ec7p c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t l\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh – c\u00f3 l\u1ebd doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n, c\u00f3 th\u1ec3 chi ph\u00ed chung \u0111\u00e3 t\u0103ng l\u00ean ho\u1eb7c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh. D\u00f9 l\u00fd do l\u00e0 g\u00ec, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh m\u1ee9c gi\u00e1 m\u1edbi cho d\u1ecbch v\u1ee5 kinh doan.<\/p>\n

B\u1edfi v\u00ec kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u00f3 m\u1ed9t s\u1ed1 linh ho\u1ea1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn s\u00e1u b\u01b0\u1edbc sau \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 khi kinh doanh.<\/p>\n

1.T\u00ednh to\u00e1n chi ph\u00ed khi \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5<\/strong><\/h3>\n

N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n gi\u1ea3m t\u1ea3i r\u1ee7i ro khi kinh doanh d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u1ea7n bi\u1ebft chi ph\u00ed c\u01a1 b\u1ea3n cung c\u1ea5p d\u1ecbch v\u1ee5 l\u00e0 bao nhi\u00eau. \u0110\u1ec3 l\u00e0m nh\u01b0 v\u1eady, n\u00ean \u00e1p d\u1ee5ng vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean chi ph\u00ed.<\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed l\u00e0 khi c\u00e1c doanh nghi\u1ec7p c\u1ed9ng c\u00e1c chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5.<\/p>\n

L\u00e0 m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5, chi ph\u00ed c\u1ee7a h\u1ecd s\u1ebd kh\u00e1c m\u1ed9t ch\u00fat so v\u1edbi kinh doanh d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh th\u00f4ng th\u01b0\u1eddng. Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 d\u1ef1 tr\u1eef d\u1ecbch v\u1ee5, nh\u01b0ng v\u1eabn ph\u1ea3i chi ti\u1ec1n \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 trong kinh doanh.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i chi ph\u00ed th\u00e0nh 2 lo\u1ea1i: chi ph\u00ed tr\u1ef1c ti\u1ebfp v\u00e0 chi ph\u00ed gi\u00e1n ti\u1ebfp. Bi\u1ebft chi ph\u00ed s\u1ea3n xu\u1ea5t d\u1ecbch v\u1ee5 ch\u1ec9 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5, \u00edt nh\u1ea5t th\u00ec doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111i\u1ec3m h\u00f2a v\u1ed1n.<\/p>\n

\"\u0111\u1ecbnh<\/p>\n

2. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng khi \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5<\/strong><\/h3>\n

B\u1ea5t k\u1ec3 doanh nghi\u1ec7p t\u00ednh m\u1ee9c gi\u00e1 l\u00e0 bao nhi\u00eau, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111ang cung c\u1ea5p.V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a m\u00ecnh. Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng\u00a0 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. T\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0 s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau. Th\u00f4ng qua nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin nh\u01b0 nhu c\u1ea7u c\u1ee7a h\u1ecd, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng gia \u0111\u00ecnh, ngh\u1ec1 nghi\u1ec7p, v.v.<\/p>\n

\"\u0111\u1ecbnh<\/p>\n

Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nhc\u00e1c k\u1ef9 thu\u1eadt ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u kh\u00e1ch h\u00e0ng (In-depth Interview – IDI) ho\u1eb7c th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung (Focus Group Internview- FGI) \u0111\u1ec3 t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau cho d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

T\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. Theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, m\u1ed9t doanh nghi\u1ec7p c\u0103n c\u1ee9 v\u00e0o gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n:<\/p>\n

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  1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng – kh\u00e1ch h\u00e0ng , \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
  2. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p \u0111ang t\u00ednh ph\u00ed g\u00ec cho c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1? Th\u1ecb tr\u01b0\u1eddng t\u1ef1 \u0111i l\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ol>\n

    Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 b\u00e1n d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng kh\u00f4ng b\u1ec1n v\u1eefng m\u00e0 n\u00ean \u0111\u01b0a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p kh\u00f4ng n\u00ean \u0111\u1eb7t gi\u00e1 d\u1ecbch v\u1ee5 ch\u1ec9 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang l\u00e0m. B\u1edfi, nhi\u1ec1u khi c\u00f4ng ty kh\u00e1c, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n khi \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 c\u01a1 s\u1edf, ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh.<\/p>\n

    Th\u1ef1c t\u1ebf khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, vi\u1ec7c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ea3m t\u00ednh thay v\u00ec d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y \u1ea9n ch\u1ee9a r\u1ea5t nhi\u1ec1u r\u1ee7i ro cho doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p ch\u1ec9 c\u00f3 1 v\u00e0i d\u00f2ng d\u1ecbch v\u1ee5 ho\u1eb7c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/strong><\/p>\n

    3. C\u00e2n nh\u1eafc \u0111\u1ea7u t\u01b0 th\u1eddi gian<\/h3>\n

    Xem x\u00e9t chi ph\u00ed, th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ec1 xu\u1ea5t<\/a> khi kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2n nh\u1eafc duy nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p khi \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5. Th\u1eddi gian doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng.<\/p>\n

    H\u00e3y c\u00e2n nh\u1eafc xem doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea7u t\u01b0 bao nhi\u00eau th\u1eddi gian v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p d\u00e0nh th\u1eddi gian cho m\u1ed9t d\u1ef1 \u00e1n c\u00e0ng l\u00e2u, th\u00ec chi ph\u00ed c\u0169ng k\u00e9o theo c\u0169ng nhi\u1ec1u h\u01a1n. Theo d\u00f5i th\u1eddi gian doanh nghi\u1ec7p ho\u00e0n th\u00e0nh m\u1ed9t d\u1ef1 \u00e1n \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n

    Ngo\u00e0i ra, h\u00e3y xem x\u00e9t doanh nghi\u1ec7p \u0111\u00e3 l\u00e0m vi\u1ec7c trong ng\u00e0nh bao l\u00e2u. N\u00f3i chung, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh m\u1ee9c chi ph\u00ed cao h\u01a1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 kinh nghi\u1ec7m, \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 uy t\u00edn trong ng\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    Doanh nghi\u1ec7p n\u00ean d\u00e0nh th\u1eddi gian v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u1eddng gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a h\u1ecd. \u0110\u1eebng qu\u00ean c\u00e2n nh\u1eafc th\u1eddi gian qu\u00fd gi\u00e1 c\u1ee7a doanh nghi\u1ec7p khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u2014 v\u00e0 marketing doanh nghi\u1ec7p s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c bao nhi\u00eau th\u1eddi gian cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

    4. <\/strong>\u00a0\u0110\u01b0a ra m\u1ed9t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn h\u1ee3p l\u00fd<\/strong><\/h3>\n

    T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p l\u00e0 s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p s\u1ebd mang l\u1ea1i sau khi tr\u1eeb \u0111i\u00a0gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n\u00a0(COGS).\u00a0\u0110\u01b0a ra m\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn h\u1ee3p l\u00fd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn.<\/p>\n

    \u0110\u1ea7u ti\u00ean, h\u00e3y quy\u1ebft \u0111\u1ecbnh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh nghi\u1ec7p mu\u1ed1n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn l\u00e0 bao nhi\u00eau.\u00a0Bi\u00ean l\u1ee3i nhu\u1eadn th\u01b0\u1eddng thay \u0111\u1ed5i theo ng\u00e0nh.\u00a0Tuy nhi\u00ean, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn 10% th\u01b0\u1eddng l\u00e0 m\u1ee9c trung b\u00ecnh.<\/p>\n

    N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n bi\u1ebft c\u00e1ch x\u00e1c \u0111\u1ecbnh gi\u00e1 cho m\u1ed9t d\u1ecbch v\u1ee5, h\u00e3y c\u1ed9ng t\u1ed5ng chi ph\u00ed v\u00e0 nh\u00e2n n\u00f3 v\u1edbi t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.\u00a0Sau \u0111\u00f3, th\u00eam s\u1ed1 ti\u1ec1n \u0111\u00f3 v\u00e0o chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    L\u01b0u \u00fd: <\/b>H\u00e3y xem x\u00e9t chi ph\u00ed, th\u1ecb tr\u01b0\u1eddng, gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1eddi gian \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u01b0a ra t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn h\u1ee3p l\u00fd.<\/p>\n

    5. T\u00ednh ph\u00ed theo gi\u1edd ho\u1eb7c theo t\u1ef7 l\u1ec7 theo d\u1ef1 \u00e1n<\/strong><\/h3>\n

    M\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng n\u1eefa \u0111\u00f3 l\u00e0 ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p h\u00e3y quy\u1ebft \u0111\u1ecbnh xem doanh nghi\u1ec7p s\u1ebd t\u00ednh ph\u00ed kh\u00e1ch h\u00e0ng theo gi\u1edd hay theo gi\u00e1 d\u1ef1 \u00e1n, h\u1ea1ng m\u1ee5c n\u1ed9i dung c\u00f4ng vi\u1ec7c.<\/p>\n

    Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u00ednh ph\u00ed kh\u00e1ch h\u00e0ng theo d\u1ef1 \u00e1n n\u1ebfu doanh nghi\u1ec7p t\u1ef1 tin v\u00e0o kho\u1ea3ng th\u1eddi gian m\u00e0 doanh nghi\u1ec7p ngh\u0129 r\u1eb1ng n\u00f3 s\u1ebd d\u00e0nh cho doanh nghi\u1ec7p.\u00a0Ho\u1eb7c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ednh ph\u00ed h\u00e0ng gi\u1edd n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft m\u00ecnh m\u1ea5t bao nhi\u00eau th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5.<\/p>\n

    Vi\u1ec7c doanh nghi\u1ec7p t\u00ednh ph\u00ed kh\u00e1ch h\u00e0ng theo gi\u1edd ho\u1eb7c theo d\u1ef1 \u00e1n c\u00f3 th\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5, b\u00e1c s\u0129 hay chuy\u00ean gia t\u01b0 v\u1ea5n dinh d\u01b0\u1ee1ng h\u1ecdc c\u00f3 th\u1ec3 t\u00ednh ph\u00ed theo gi\u1edd trong khi d\u1ecbch v\u1ee5 mang t\u00ednh chuy\u00ean m\u00f4n cao, ph\u1ee9c t\u1ea1p th\u1ec3 t\u00ednh ph\u00ed theo d\u1ef1 \u00e1n.<\/p>\n

    B\u00e0i vi\u1ebft li\u00ean quan: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (Pricing Strategy)<\/a><\/p>\n

    6. Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

    Do m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 l\u00e0 v\u00f4 h\u00ecnh v\u00e0 kh\u00f4ng th\u1ec3 d\u1ef1 tr\u1eef hay s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn n\u00ean chi ph\u00ed l\u1edbn nh\u1ea5t khi kinh doanh d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0 chi ph\u00ed cho con ng\u01b0\u1eddi – ti\u1ec1n l\u01b0\u01a1ng, ph\u00fac l\u1ee3i, v.v. N\u1ebfu doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c b\u00e1n d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p qu\u00e1 cao h\u01a1n l\u00e0 gi\u00e1 qu\u00e1 th\u1ea5p. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u00e1nh gi\u00e1 l\u1ea1i chi ph\u00ed chung c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ee3t c\u1eaft gi\u1ea3m n\u00e0o kh\u00e1c \u0111\u1ec3 h\u1ea1 gi\u00e1 v\u00e0 t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh hay kh\u00f4ng.<\/p>\n