{"id":13860,"date":"2021-05-31T12:16:15","date_gmt":"2021-05-31T05:16:15","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13860"},"modified":"2022-10-18T11:34:05","modified_gmt":"2022-10-18T04:34:05","slug":"dich-vu-khao-sat-thi-truong-va-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dich-vu-khao-sat-thi-truong-va-khach-hang\/","title":{"rendered":"Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng? D\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p"},"content":{"rendered":"<p>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c insight c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 gi\u00e1 tr\u1ecb v\u1ec1 c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng -\u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/quy-trinh-phat-trien-san-pham-moi\/\">ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m<\/a> nh\u01b0 th\u1eed nghi\u1ec7m v\u00e0 tung ra s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn vi\u1ec7c c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng (market survey) l\u00e0 <a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\" target=\"_blank\" rel=\"noopener\">nghi\u00ean c\u1ee9u kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a> cho m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee5 th\u1ec3 bao g\u1ed3m nghi\u00ean c\u1ee9u v\u1ec1 khuynh h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ec1m n\u0103ng mua. Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 thu th\u1eadp tr\u1ef1c ti\u1ebfp ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u \u0111\u1eb7c \u0111i\u1ec3m, k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u, m\u1ed1i lo l\u1eafng c\u1ee7a h\u1ecd.<\/p>\n<h2>M\u1ee5c \u0111\u00edch kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng (survey)<\/h2>\n<ul>\n<li><b>Thu th\u1eadp \u00fd ki\u1ebfn quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a\u00a0cu\u1ed9c kh\u1ea3o s\u00e1t\u00a0th\u1ecb tr\u01b0\u1eddng\u00a0l\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing v\u00e0 kinh doanh m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn.<\/li>\n<li><b>Hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi vi\u1ec7c mua s\u1ea3n ph\u1ea9m:\u00a0<\/b>C\u00e1c chi ti\u1ebft nh\u01b0 li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd chi m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd hay kh\u00f4ng, m\u1ee9c \u0111\u1ed9 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft, suy ngh\u0129 c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec,&#8230;<\/li>\n<li><b>C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3: <\/b>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi vi\u1ec7c l\u1ea5y d\u1eef li\u1ec7u v\u1ec1 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/li>\n<li><b>\u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh d\u1ef1a tr\u00ean \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin: <\/b>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong doanh nghi\u1ec7p, l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng<\/li>\n<\/ul>\n<h2>T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><b>1. T\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 chu\u1ed7i cung \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:\u00a0<\/b>M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng nh\u1ea5t n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch l\u01b0u \u00fd \u0111\u1ebfn cung v\u00e0 c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c marketer c\u00f3 th\u1ec3 c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u1ea3 n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfp thu c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n<p><b>2. Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch marketing:<\/b>\u00a0L\u1ea5y d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n kh\u00fac c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n t\u1ea1o ra c\u00e1c k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3 v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n<p><b>3. T\u00ecm ra k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng:\u00a0<\/b>T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec1u xoay quanh vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn v\u00e0 nh\u1ecf \u0111\u1ec1u y\u00eau c\u1ea7u kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd nh\u01b0 s\u1eed d\u1ee5ng\u00a0 khuy\u1ebfn m\u1ea1i, t\u00ecm c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT),&#8230;\u00a0C\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng , k\u1ef3 v\u1ecdng, v.v.<\/p>\n<p><b>4. Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi: <\/b>C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u n\u01a1i th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.\u00a0Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p cho c\u00e1c marketer v\u00e0 doanh nghi\u1ec7p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n t\u00edch ph\u1ea1m vi th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i trong vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m theo ph\u1ea3n h\u1ed3i m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<p><strong>&gt;&gt;&gt; Tham kh\u1ea3o: <a href=\"https:\/\/dtmconsulting.vn\/en\/truoc-khi-dua-san-pham-ra-thi-truong-doanh-nghiep-can-chuan-bi-nhung-gi\/\" target=\"_blank\" rel=\"noopener\">Quy tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<p><b>5. Thu th\u1eadp th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng: Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a\u00a0<\/b>kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a b\u1ea5t k\u1ef3 cu\u1ed9c \u0111i\u1ec1u tra kinh doanh v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi ti\u1ebft ph\u1ee9c t\u1ea1p v\u00e0 nh\u1ea1y c\u1ea3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 ch\u1ee7ng t\u1ed9c, d\u00e2n t\u1ed9c ho\u1eb7c thu nh\u1eadp gia \u0111\u00ecnh. T\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\" target=\"_blank\" rel=\"noopener\">insight kh\u00e1ch h\u00e0ng<\/a> v\u00e0 c\u00e1c<a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\" target=\"_blank\" rel=\"noopener\"> pain point<\/a> (\u0111i\u1ec3m \u0111au) c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>Quy tr\u00ecnh kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h2>\n<h3>X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau kh\u1ea3o s\u00e1t<\/h3>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau tr\u01b0\u1edbc ti\u00ean doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00ecnh c\u1ea7n gi\u1ea3i quy\u1ebft. T\u1eeb \u0111\u00f3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p khi th\u1ef1c hi\u1ec7n. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u00ecm ra \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nh\u01b0:<\/p>\n<ul>\n<li>T\u1ea1i sao b\u1ea1n th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t?<\/li>\n<li>B\u1ea1n \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m s\u1eafp ra m\u1eaft?<\/li>\n<li>Doanh nghi\u1ec7p mu\u1ed1n c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:<a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-muc-tieu-nghien-cuu-marketing\/\" target=\"_blank\" rel=\"noopener\"> C\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n<h3>L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n kh\u1ea3o s\u00e1t<\/h3>\n<p>Sau khi \u0111\u00e3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau th\u00ec doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. X\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng s\u1ed1 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng ho\u1eb7c l\u00e0m vi\u1ec7c trong m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh,\u00a0quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3.\u00a0S\u1eed d\u1ee5ng\u00a0d\u1eef li\u1ec7u khu v\u1ef1c\u00a0\u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n v\u00e0 thu h\u1eb9p d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> gi\u00fap doanh nghi\u1ec7p \u0111i \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u va d\u1ec5 d\u00e0ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phuong-phap-chon-mau-trong-nghien-cuu-thi-truong-ma-ban-can-phai-biet\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h3>Ph\u00e2n b\u1ed5 th\u1eddi gian th\u1ef1c hi\u1ec7n<\/h3>\n<p>Th\u1eddi gian th\u1ef1c hi\u1ec7n \u0111\u1ed1i v\u1edbi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap doanh nghi\u1ec7p\u00a0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 theo c\u00e1c c\u1ed9t m\u1ed1c th\u1eddi gian. H\u01a1n n\u1eefa th\u1eddi gian th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t s\u1ebd quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra, v\u00ec th\u1ebf n\u1ebfu x\u00e1c \u0111\u1ecbnh th\u1eddi gian th\u1ef1c hi\u1ec7n c\u1ee5 th\u1ec3 v\u00e0 ch\u00ednh x\u00e1c doanh nghi\u1ec7p s\u1ebd c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c c\u00e1c chi ph\u00ed ph\u00e1t sinh.<\/p>\n<h3>Theo d\u00f5i, gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>M\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u hay kh\u1ea3o s\u00e1t khi th\u1ef1c hi\u1ec7n \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i, gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c theo k\u1ebf ho\u1ea1ch. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh c\u00f4ng vi\u1ec7c, hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean khi th\u1ef1c hi\u1ec7n c\u0169ng nh\u01b0 c\u00e1c s\u1ef1 c\u1ed1, v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh \u0111\u1ec3 k\u1ecbp th\u1eddi x\u1eed l\u00fd.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-8068 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg\" alt=\"c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t\" width=\"300\" height=\"200\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"entry-title\">Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-trai-nghiem-khach-hang\/\">Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a><\/p>\n<h3>Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c<\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c xu h\u01b0\u1edbng v\u00e0 ph\u00e1t hi\u1ec7n ch\u00ednh v\u00e0 cho ph\u00e9p b\u1ea1n r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft h\u1eefu \u00edch t\u1eeb d\u1eef li\u1ec7u.<\/p>\n<ul>\n<li>Ki\u1ec3m tra c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 bi\u1ebft c\u00e1c tr\u00edch d\u1eabn v\u00e0 ph\u1ea3n h\u1ed3i chi ti\u1ebft v\u1ec1 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi.<\/li>\n<li>Ph\u1ecfng v\u1ea5n c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb trung b\u00ecnh.<\/li>\n<li>So s\u00e1nh k\u1ebft qu\u1ea3 so v\u1edbi d\u1eef li\u1ec7u to\u00e0n c\u1ea7u v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng quy m\u00f4 l\u1edbn.<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho vi\u1ec7c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh ho\u00e0n to\u00e0n \u0111\u00fang b\u1edfi l\u1ebd c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd gi\u00fap doanh nghi\u1ec7p r\u00fat ng\u1eafn th\u1eddi gian ph\u00e2n t\u00edch m\u00e0 k\u1ebft qu\u1ea3 thu v\u1ec1 c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao. M\u1ed9t s\u1ed1 <a href=\"https:\/\/dtmconsulting.vn\/en\/13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1\/\" target=\"_blank\" rel=\"noopener\">tool h\u1ed7 tr\u1ee3 cho vi\u1ec7c nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a> t\u1ed1t nh\u01b0: Sprout Social, Phlanx, Social Blade,&#8230;.<\/p>\n<h2>D\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng DTM Consulting<\/h2>\n<p>T\u1ea1i DTM ch\u00fang t\u00f4i \u0111em \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi <strong>mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups ho\u1eb7c c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c (nh\u00e2n s\u1ef1\/ng\u00e2n s\u00e1ch) h\u1ea1n ch\u1ebf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh kinh doanh.<\/strong><\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p chu\u1ea9n b\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi hay c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m DTM s\u1ebd h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>V\u1edbi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n ch\u1ea5t l\u01b0\u1ee3ng DTM b\u01b0\u1edbc \u0111\u1ea7u s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng, hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 quy m\u00f4, b\u1ed1i c\u1ea3nh, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 nhu c\u1ea7u, th\u1ecb hi\u1ebfu v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0 Ti\u1ebfp \u0111\u00f3 DTM c\u0169ng s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec3m c\u1ea3i ti\u1ebfn, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 l\u1ee3i cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n<p><em><strong>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n marketing, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng; th\u1ef1c hi\u1ec7n, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, gi\u00e1m s\u00e1t tri\u1ec3n khai,\u2026<\/strong><\/em><\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, xin vui l\u00f2ng\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a>\u00a0v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" title=\"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\"><strong>NH\u1eacN PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd\u00a0<\/strong><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c insight c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 gi\u00e1 tr\u1ecb v\u1ec1 c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng -\u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1eed nghi\u1ec7m v\u00e0 tung ra s\u1ea3n ph\u1ea9m m\u1edbi [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,651,672],"class_list":["post-13860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-nghien-cuu-thi-truong-tag","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13860"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13860\/revisions"}],"predecessor-version":[{"id":15311,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13860\/revisions\/15311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13883"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}