{"id":13833,"date":"2021-05-27T16:31:54","date_gmt":"2021-05-27T09:31:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13833"},"modified":"2023-12-04T14:08:57","modified_gmt":"2023-12-04T07:08:57","slug":"tu-van-phat-trien-thuong-hieu-va-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tu-van-phat-trien-thuong-hieu-va-thi-truong\/","title":{"rendered":"D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf"},"content":{"rendered":"<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 vi\u1ec7c \u0111\u1ecbnh v\u1ecb, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u? B\u1ea1n \u0111ang c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c c\u00f3 n\u00ean thu\u00ea m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft n\u00e0y. Th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u0169ng nh\u01b0 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<h2>C\u00f4ng ty nh\u1ecf, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf c\u00f3 n\u00ean l\u00e0m th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p>C\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty nh\u1ecf th\u01b0\u1eddng b\u1ecf qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t ph\u1ea7n b\u1edfi v\u00ec ch\u01b0a th\u1eadt s\u1ef1 hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp n\u1eefa \u0111\u00f3 l\u00e0 nh\u1eefng doanh nghi\u1ec7p n\u00e0y lo l\u1eafng v\u1ec1 chi ph\u00ed b\u1ecf ra, e ng\u1ea1i \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u (branding) th\u00ec s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0 nh\u00e2n l\u1ef1c.<\/p>\n<p>L\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng th\u00ec gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i h\u00e3y l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i th\u1eadt s\u1ef1 r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c doanh nghi\u1ec7p mang \u0111\u1ebfn th\u00ec ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft.<\/p>\n<h2>T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t k\u1ebf ho\u1ea1ch hay chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00ean thu\u00ea c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h3>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>C\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, m\u1ee5c \u0111\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn. Th\u00f4ng qua ch\u00fang, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p d\u00e0nh cho c\u00f4ng ty b\u1ea1n.<\/p>\n<h3>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Ngo\u00e0i kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c t\u1ea1o ra m\u1ed9t <a title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n\" href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> doanh nghi\u1ec7p v\u1eefng ch\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng chuy\u00ean m\u00f4n c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh, gi\u00e1 c\u1ea3, g\u00f3i v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u00edch c\u1ef1c. B\u1eb1ng c\u00e1ch xem x\u00e9t m\u1ecdi y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>C\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u00e1nh gi\u00e1, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec7u su\u1ea5t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a chuy\u00ean gia v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u1ea3 n\u0103ng th\u1ed5i lu\u1ed3ng sinh kh\u00ed m\u1edbi v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. L\u00e0 nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u v\u0129 \u0111\u1ea1i, c\u00e1c chuy\u00ean gia th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9; l\u00e0m vi\u1ec7c tr\u00ean ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb gia t\u0103ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. Ngo\u00e0i c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9, h\u1ecd c\u0169ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<h2>Khi n\u00e0o c\u1ea7n thu\u00ea\/s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>C\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u00fang c\u0169ng gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13851 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/bmgk3Untitled-1-300x205.jpg\" alt=\"D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing \" width=\"539\" height=\"368\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/b> Khi kh\u00e1ch h\u00e0ng nh\u1eadn ra s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong s\u1ed1 v\u00f4 s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n nh\u1eadn di\u1ec7n.<\/li>\n<li><b>Building Consumer Loyalty (X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng):<\/b> Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng m\u1edbi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd bi\u1ebft v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng nh\u00e0 s\u1ea3n xu\u1ea5t. H\u1ecd c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng trong qu\u00e1 kh\u1ee9. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i cung c\u1ea5p gi\u00e1 tr\u1ecb, \u0111i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd t\u01b0 v\u1ea5n v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 thi\u1ebft k\u1ebf, ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><b>Rebranding (X\u00e2y d\u1ef1ng l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u):<\/b> \u0111\u00f4i khi, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3n s\u1eafc c\u00f4ng ty l\u00e0 th\u00f4ng qua vi\u1ec7c thay \u0111\u1ed5i to\u00e0n b\u1ed9 h\u00ecnh \u1ea3nh c\u00f4ng ty. M\u1eb7c d\u00f9 d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u00f4ng thay \u0111\u1ed5i, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, bao b\u00ec v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 h\u00ecnh \u1ea3nh v\u00e0 \u0111\u01b0a ra nh\u1eadn th\u1ee9c m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. C\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty v\u00e0 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/li>\n<li><b>S\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eadn d\u1ea1ng doanh nghi\u1ec7p:<\/b> Kh\u00e1ch h\u00e0ng cho r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng theo c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn v\u1ec1 h\u00ecnh \u1ea3nh t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec th\u1ebf, \u0111\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a doanh ngi\u1ec7p, t\u1ed5 ch\u1ee9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3. C\u00f4ng ty t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh c\u00f4ng ty t\u1ed1t trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\n<li><b>L\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m:<\/b> S\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean coi s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p n\u00ean th\u00fac \u0111\u1ea9y c\u00e1c n\u1ed7 l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 marketing h\u01b0\u1edbng t\u1edbi s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c marketing khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1eadt s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh<a title=\"PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\" target=\"_blank\" rel=\"noopener\"> persona (ch\u00e2n dung kh\u00e1ch h\u00e0ng)<\/a><\/strong>: Doanh nghi\u1ec7p m\u1edbi hay nh\u1eefng c\u00f4ng ty \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Nh\u1eefng \u0111i\u1ec3m h\u1ecd \u0111\u01b0a ra ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp v\u00e0 v\u1ecb tr\u00ed ch\u1ee9 kh\u00f4ng th\u1eadt s\u1ef1 s\u00e2u. V\u00ec th\u1ebf c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n s\u1ebd cung c\u1ea5p nh\u1eefng insights v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap doanh nghi t\u1ea1o ra m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat v\u00e0 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n<h2><a title=\"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u DTM Consulting<\/a><\/h2>\n<ul>\n<li><strong>NGHI\u00caN C\u1ee8U N\u1ed8I T\u1ea0I:<\/strong> t\u00e0i li\u1ec7u marketing, \u1ea5n ph\u1ea9m, website, ph\u00f2ng v\u1ea5n CEO, Marketing Leader, Cor-Fouder. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi b\u01b0\u1edbc nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch n\u1ed9i t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u cho t\u1edbi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, v\u00e0 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>CHI\u1ebeN L\u01af\u1ee2C TH\u01af\u01a0NG HI\u1ec6U:\u00a0<\/strong>T\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang t\u00f4i ti\u1ebfn h\u00e0nh \u0111\u1ec1 ra l\u00ean t\u1edbi 3 ph\u01b0\u01a1ng \u00e1n v\u00e0 ti\u1ebfn h\u00e0nh l\u00ean m\u1eabu nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho t\u1edbi khi kh\u00e1ch h\u00e0ng \u01b0ng \u00fd ch\u1ed1t m\u1eabu v\u1edbi ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\n<li><strong>NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U:<\/strong> \u0110\u1ed9i ng\u0169 ch\u00fang t\u00f4i ti\u1ebfn h\u00e0nh c\u00f9ng Kh\u00e1ch H\u00e0ng ho\u00e0n thi\u1ec7n tri\u1ec3n khai th\u1ef1c t\u1ebf c\u00e1c h\u1ea1ng m\u1ee5c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u0103ng k\u00fd s\u1edf h\u1eefu tr\u00ed tu\u1ec7, in \u1ea5n ph\u1ea9m cho \u0111\u1ebfn h\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>QU\u1ea2N TR\u1eca TH\u01af\u01a0NG HI\u1ec6U:<\/strong>\u00a0Sau khi k\u1ebft th\u00fac d\u1ef1 \u00e1n, ch\u00fang t\u00f4i li\u00ean t\u1ee5c \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 Qu\u00fd kh\u00e1ch trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam:<a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-it-ton-kem-va-hieu-qua-cho-doanh-nghiep-vua-va-nho\/\" target=\"_blank\" rel=\"noopener\"> Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch nh\u1ecf\u00a0<\/a><\/p>\n<p><span style=\"color: #000000;\">T\u1ea1i DTM ch\u00fang t\u00f4i \u0111em \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi <strong>mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 <a title=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t\" href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\">\u0111\u1ecbnh v\u1ecb, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">DTM h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed l\u00e0m th\u01b0\u01a1ng hi\u1ec7u theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1eb7c bi\u1ec7t th\u01a1i gian n\u00e0y nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 <strong>t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<\/strong>\u00a0(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c\u00a0 nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em><strong>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, gi\u00e1m s\u00e1t tri\u1ec3n khai,&#8230;<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, xin vui l\u00f2ng <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" title=\"Marketing Consulting\" href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/b><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 vi\u1ec7c \u0111\u1ecbnh v\u1ecb, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u? B\u1ea1n \u0111ang c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c c\u00f3 n\u00ean thu\u00ea m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft n\u00e0y. Th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u0169ng nh\u01b0 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[],"class_list":["post-13833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13833"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13833\/revisions"}],"predecessor-version":[{"id":16645,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13833\/revisions\/16645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13845"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}