{"id":13737,"date":"2021-05-12T10:27:09","date_gmt":"2021-05-12T03:27:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13737"},"modified":"2023-09-14T15:22:11","modified_gmt":"2023-09-14T08:22:11","slug":"quy-trinh-phat-trien-san-pham-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/quy-trinh-phat-trien-san-pham-moi\/","title":{"rendered":"Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p (Ph\u1ea7n 1)"},"content":{"rendered":"<p>Steve Jobs n\u00f3i r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee7 \u0111i\u00ean r\u1ed3 \u0111\u1ec3 ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng b\u1ea3n th\u00e2n s\u1ef1 \u0111i\u00ean r\u1ed3 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.\u00a0Ch\u1ec9 b\u1eb1ng c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p m\u1ed9t\u00a0s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i t\u1ef7 l\u1ec7 c\u01b0\u1ee3c.<\/p>\n<p>L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u00fd t\u01b0\u1edfng th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00e1t tri\u1ec3n m\u1ea1nh, kh\u1ea3 thi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u01a1n gi\u1ea3n. B\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ed5i m\u1edbi trong khi v\u1eabn mang l\u1ea1i gi\u00e1 tr\u1ecb. Ch\u00ednh v\u00ec v\u1eady, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng kh\u00fac m\u1eafc v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/phat-trien-san-pham-moi\/\">ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a.<\/p>\n<h2><strong>L\u1ee3i \u00edch vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi theo \u0111\u00fang quy tr\u00ecnh<\/strong><\/h2>\n<p>Theo\u00a0s\u1ed1 li\u1ec7u c\u1ee7a vi\u1ec7n nghi\u00ean c\u1ee9u to\u00e0n c\u1ea7u Mckinsey , ch\u1ec9 c\u00f3 1 trong s\u1ed1 7 \u00fd t\u01b0\u1edfng t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u00e0 t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft l\u00e0 t\u1eeb 25% -45%. S\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn theo quy tr\u00ecnh doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp th\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf ch\u00ednh m\u00e0 b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng quy tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m m\u1edbi.<\/strong><\/p>\n<ul>\n<li>T\u1ea1o ra v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi &#8211; c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f2i h\u1ecfi nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/li>\n<li>N\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1edfi th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c thay \u0111\u1ed5i do n\u1ec1n kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng v\u00e0 nhi\u1ec1u l\u00fd do kh\u00e1c.<\/li>\n<li>Kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 \u00fd t\u01b0\u1edfng m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb vi\u1ec7c t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>N\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Th\u1eddi gian \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n &#8211; quy tr\u00ecnh \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho b\u1ea5t k\u1ef3 kh\u00fac m\u1eafc n\u00e0o trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n<li>Gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng trong vi\u1ec7c qu\u1ea3n l\u00fd<\/li>\n<li>Tr\u00e1nh m\u1ed9t s\u1ed1 sai l\u1ea7m trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m\n<ul>\n<li>S\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>\u0110\u1eb7t gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 cao<\/li>\n<li>Qu\u1ea3ng c\u00e1o sai l\u1ec7ch<\/li>\n<li>Chi ph\u00ed ph\u00e1t tri\u1ec3n v\u00e0 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m qu\u00e1 d\u1ef1 ki\u1ebfn<\/li>\n<li>C\u1ea1nh tranh gay g\u1eaft t\u1eeb th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>\u0110\u00e1nh gi\u00e1 qu\u00e1 cao quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: L\u1ee3i \u00edch v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-phat-trien-san-pham\/\">5 l\u00fd do doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a><\/strong><\/p>\n<h2><strong>Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p<\/strong><\/h2>\n<p>Quy tr\u00ecnh ph\u00e1 tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\u00a0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi ch\u01b0a \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m kh\u1ea3 thi \u0111\u1ec3 th\u01b0\u01a1ng m\u1ea1i h\u00f3a.<\/p>\n<h3><strong>L\u00ean \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m (Idea Generation)<\/strong><\/h3>\n<p>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng. X\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi. Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng tr\u0103m \u00fd t\u01b0\u1edfng, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u00e0ng ngh\u00ecn \u00fd t\u01b0\u1edfng, \u0111\u1ec3 cu\u1ed1i c\u00f9ng t\u00ecm ra m\u1ed9t s\u1ed1 \u00edt nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t. Hai ngu\u1ed3n \u00fd t\u01b0\u1edfng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh:<\/p>\n<ul>\n<li>Ngu\u1ed3n \u00fd t\u01b0\u1edfng n\u1ed9i b\u1ed9: c\u00f4ng ty t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng m\u1edbi trong n\u1ed9i b\u1ed9 th\u00f4ng qua R&amp;D.<\/li>\n<li>Ngu\u1ed3n \u00fd t\u01b0\u1edfng b\u00ean ngo\u00e0i: c\u00f4ng ty t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng m\u1edbi t\u1eeb b\u00ean ngo\u00e0i, bao g\u1ed3m c\u00e1c ngu\u1ed3n nh\u01b0 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 cung c\u1ea5p, nh\u01b0ng c\u0169ng c\u00f3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng, v\u00ec qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3><strong>S\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng (Idea Screening)<\/strong><\/h3>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 s\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng (idea screening). V\u1edbi nh\u1eefng idea \u0111\u01b0\u1ee3c \u0111\u01b0a ra doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i xem x\u00e9t v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/p>\n<p>Chi ph\u00ed cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao ch\u00ednh v\u00ec v\u1eady vi\u1ec7c ch\u1ecdn l\u1ecdc l\u1ef9 c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n\u00a0 ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebft ki\u1ec7m m\u00e0 c\u00f2n gi\u1ea3m thi\u1ec3u m\u1ee9c r\u1ee7i ro tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6736 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-300x177.jpg\" alt=\"\" width=\"300\" height=\"177\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-300x177.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-768x453.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-1024x604.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-600x354.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-247x146.jpg 247w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/idea-7514-127x75.jpg 127w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1eabu v\u00e0 th\u1eed nghi\u1ec7m\u00a0<\/strong><\/h3>\n<p>\u0110\u1ec3 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c \u00fd t\u01b0\u1edfng h\u1ea5p d\u1eabn ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu hay g\u1ecdi l\u00e0 <a title=\"Product concept l\u00e0 g\u00ec? 5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh concept s\u1ea3n ph\u1ea9m\" href=\"https:\/\/dtmconsulting.vn\/en\/product-concept\/\" target=\"_blank\" rel=\"noopener\">concept s\u1ea3n ph\u1ea9m<\/a> (<strong>product concept<\/strong>) mang h\u1ea7u h\u1ebft nh\u1eefng \u0111\u1eb7c t\u00ednh, ch\u1ee9c n\u0103ng c\u1ee7a \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n concept s\u1ea3n ph\u1ea9m (Product concept development)<\/strong><\/h3>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 ch\u1ea1y ho\u00e0n to\u00e0n b\u1eb1ng \u0111i\u1ec7n. \u00dd t\u01b0\u1edfng \u0111\u00e3 v\u01b0\u1ee3t qua v\u00f2ng s\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng v\u00e0 b\u00e2y gi\u1edd ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh concept s\u1ea3n ph\u1ea9m. Nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e0 marketing l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu ho\u00e0n thi\u1ec7n. Sau \u0111\u00f3, c\u00f4ng ty t\u00ecm hi\u1ec3u m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m m\u1eabu v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0\u00a0 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m cu\u1ed1i t\u1ed1t nh\u1ea5t. C\u00e1c concetp s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 cho chi\u1ebfc xe \u0111i\u1ec7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>Concept 1: m\u1ed9t chi\u1ebfc xe c\u1ee1 trung c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t chi\u1ebfc xe gia \u0111\u00ecnh th\u1ee9 hai \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng quanh th\u1ecb tr\u1ea5n \u0111\u1ec3 th\u0103m b\u1ea1n b\u00e8 v\u00e0 mua s\u1eafm.<\/li>\n<li>Concept 2: m\u1ed9t chi\u1ebfc xe nh\u1ecf g\u1ecdn th\u1ec3 thao gi\u00e1 t\u1ea7m trung h\u1ea5p d\u1eabn nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n v\u00e0 c\u00e1c c\u1eb7p v\u1ee3 ch\u1ed3ng tr\u1ebb.<\/li>\n<li>Concept 3: m\u1ed9t chi\u1ebfc xe ti\u1ec7n \u00edch h\u1ea1ng trung cao c\u1ea5p h\u1ea5p d\u1eabn nh\u1eefng ng\u01b0\u1eddi th\u00edch kh\u00f4ng gian m\u00e0 SUV cung c\u1ea5p nh\u01b0ng c\u0169ng mu\u1ed1n c\u00f3 m\u1ed9t chi\u1ebfc xe kinh t\u1ebf.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng concept s\u1ea3n ph\u1ea9m m\u1edbi\" href=\"https:\/\/dtmconsulting.vn\/en\/quy-trinh-xay-dung-concept-san-pham\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng concept cho s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, nh\u1eefng concept s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea7n ph\u1ea3i kh\u00e1 ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 \u00fd ngh\u0129a th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3<a title=\"Ph\u01b0\u01a1ng ph\u00e1p Test concept s\u1ea3n ph\u1ea9m trong Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" href=\"https:\/\/dtmconsulting.vn\/en\/test-concept-san-pham\/\" target=\"_blank\" rel=\"noopener\"> test concept s\u1ea3n ph\u1ea9m<\/a>.<\/p>\n<h3><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/test-concept-san-pham\/\">Th\u1eed nghi\u1ec7m concept s\u1ea3n ph\u1ea9m<\/a> (Product concept testing)<\/strong><\/h3>\n<p>C\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/product-concept\/\">concept s\u1ea3n ph\u1ea9m<\/a> m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng concept s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u1edf tr\u00ean, c\u1ea7n \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng. C\u00e1c concept s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y \u0111\u01b0\u1ee3c theo c\u00e1ch t\u01b0\u1ee3ng tr\u01b0ng ho\u1eb7c h\u1eefu h\u00ecnh.<\/p>\n<p>C\u00e2u h\u1ecfi lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: Li\u1ec7u concept s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ee7 c\u1ee5 th\u1ec3 c\u00f3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng? \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p th\u1eed nghi\u1ec7m concept s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3 b\u1eb1ng t\u1eeb ho\u1eb7c h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ee7. Tuy nhi\u00ean, \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u1eed nghi\u1ec7m, c\u00f3 th\u1ec3 c\u1ea7n tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 v\u00e0 h\u1eefu h\u00ecnh h\u01a1n v\u1ec1 concept s\u1ea3n ph\u1ea9m. Sau khi gi\u1edbi thi\u1ec7u concept s\u1ea3n ph\u1ea9m cho nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm ra s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng concept.<\/p>\n<p>&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-bang-khao-sat-cho-test-concept-san-pham\/\"><strong>H\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf b\u1ea3ng kh\u1ea3o s\u00e1t Test Concept S\u1ea3n Ph\u1ea9m<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12174 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-300x157.png\" alt=\"\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-300x157.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-768x401.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-260x136.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham-144x75.png 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Concept-Testing-Methods-Phuong-phap-test-concept-san-pham.png 940w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\">chi\u1ebfn l\u01b0\u1ee3c marketing (Marketing Strategy)<\/a><\/strong><\/h3>\n<p>M\u1eb7c d\u00f9 sau khi th\u1eed nghi\u1ec7m concept s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ea7n ho\u00e0n thi\u1ec7n nh\u1eefng g\u00ec, n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn. Tuy nhi\u00ean, l\u00e0m t\u1ed1t s\u1ea3n ph\u1ea9m th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Doanh nghi\u1ec7p c\u1ea7n b\u1eaft \u0111\u1ea7u \u0111\u01b0a s\u1ea3n ph\u1ea9m ra tr\u01b0\u1eddng, c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng,..,<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing. Khi concept s\u1ea3n ph\u1ea9m \u0111\u1ea7y h\u1ee9a h\u1eb9n \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m, \u0111\u00e3 \u0111\u1ebfn l\u00fac thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ban \u0111\u1ea7u cho s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean concept s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Tuy\u00ean b\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m ba ph\u1ea7n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ea9n th\u1eadn:<\/p>\n<ul>\n<li>M\u00f4 t\u1ea3 v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (<a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">value proposition<\/a>), \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c k\u1ebf ho\u1ea1ch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn trong v\u00e0i n\u0103m \u0111\u1ea7u.<\/li>\n<li>B\u1ea3n ph\u00e1c th\u1ea3o v\u1ec1 c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-mix-4ps-4cs-hay-3es\/\">chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/a> cho s\u1ea3n ph\u1ea9m gi\u00e1 k\u1ebf ho\u1ea1ch, ng\u00e2n s\u00e1ch ph\u00e2n ph\u1ed1i v\u00e0 marketing c\u1ee7a s\u1ea3n ph\u1ea9m cho n\u0103m \u0111\u1ea7u ti\u00ean<\/li>\n<li>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng d\u00e0i h\u1ea1n, m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn v\u00e0 ng\u00e2n s\u00e1ch<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10828 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1\" width=\"640\" height=\"360\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia.png 640w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/Marketing-Mix-chien-luoc-gia-133x75.png 133w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/p>\n<h3><strong>Ph\u00e2n t\u00edch kinh doanh (Business Analysis)<\/strong><\/h3>\n<p>Khi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh v\u1ec1 concept s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 qu\u00e1 l\u1ea1c quan ho\u1eb7c kh\u00f4ng \u0111\u00e1nh gi\u00e1 h\u1ebft nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi bao g\u1ed3m vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\">ph\u00e2n t\u00edch marketing<\/a> ho\u1eb7c ph\u00e2n t\u00edch kinh doanh th\u00f4ng qua xem x\u00e9t c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 doanh s\u1ed1, chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn cho s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 t\u00ecm hi\u1ec3u xem li\u1ec7u c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ecfa m\u00e3n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty hay kh\u00f4ng. N\u1ebfu h\u1ecd l\u00e0m nh\u01b0 v\u1eady, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1ec3 \u01b0\u1edbc t\u00ednh doanh s\u1ed1 b\u00e1n h\u00e0ng, c\u00f4ng ty c\u00f3 th\u1ec3 xem x\u00e9t l\u1ecbch s\u1eed b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u00e0 ti\u1ebfn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, insight kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u1ede c\u00e1c b\u01b0\u1edbc tr\u00ean doanh nghi\u1ec7p d\u00f9 \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, <a href=\"https:\/\/dtmconsulting.vn\/en\/digital-customer-insights-tai-sao-lai-can\/\">insight kh\u00e1ch h\u00e0ng<\/a> th\u00ec n\u1ebfu ch\u01b0a c\u00f3 \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, t\u1ea1i <a href=\"https:\/\/dtmconsulting.vn\/en\/\">DTM Consulting<\/a> ch\u00fang t\u00f4i s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 xem n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao \u0111\u1ec3 r\u00fat g\u1ecdn th\u1eddi gian v\u00e0 gi\u1ea3m t\u1ea3i chi ph\u00ed nh\u1ea5t. C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u1edbi \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nh\u1eb1m c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m nh\u1ea5t. T\u1eeb c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng thu \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch, di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u, r\u00fat ra nh\u1eefng t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing nh\u01b0 kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn d\u1ecbch,.. cho doanh nghi\u1ec7p.<\/p>\n<p>B\u1edfi v\u1eady, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<strong> DTM Consulting<\/strong> lu\u00f4n \u0111\u1ec1 cao y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00e1ch quan v\u1ec1 d\u1eef li\u1ec7u khi thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch nh\u1ea5t c\u00f3 th\u1ec3. V\u0103n h\u00f3a c\u1ee7a DTM Consulting l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 ph\u00e2n t\u00edch va khai th\u00e1c d\u1eef li\u1ec7u h\u00e3y<strong> CONTACT US<\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi<\/p>\n<p style=\"text-align: center;\"><a title=\"Contact\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><b>LI\u00caN H\u1ec6 NH\u1eacN T\u01af V\u1ea4N<\/b><\/span><\/a><\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ki\u1ec3m tra nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1c t\u00ednh n\u0103ng cho s\u1ea3n ph\u1ea9m, c\u1ea1nh tranh t\u1eeb \u0111\u1ed1i th\u1ee7, s\u1ea3n ph\u1ea9m thay th\u1ebf,&#8230;.\u00a0 \u01af\u1edbc t\u00ednh th\u1ecb ph\u1ea7n tr\u00ean m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u t\u1ed1i thi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u1ea1m vi r\u1ee7i ro. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3\u00a0 d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb, c\u00f4ng ty c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn \u200b\u200bcho m\u1ed9t s\u1ea3n ph\u1ea9m, bao g\u1ed3m marketing, R&amp;D, ho\u1ea1t \u0111\u1ed9ng, v.v. T\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 doanh thu v\u00e0 chi ph\u00ed c\u00f9ng nhau cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch s\u1ee9c h\u1ea5p d\u1eabn t\u00e0i ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (Product Development)<\/strong><\/h3>\n<p>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ebfp t\u1ee5c v\u1edbi qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf. Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, \u0111\u1ed1i v\u1edbi nhi\u1ec1u concept s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f3 th\u1ec3 ch\u1ec9 t\u1ed3n t\u1ea1i m\u1ed9t m\u00f4 t\u1ea3 t\u1eeb ng\u1eef, m\u1ed9t b\u1ea3n v\u1ebd ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nguy\u00ean m\u1eabu th\u00f4. Nh\u01b0ng n\u1ebfu \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m kinh doanh, s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh, th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebfn th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m kh\u1ea3 thi tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 l\u00e0 \u1edf giai \u0111o\u1ea1n n\u00e0y, chi ph\u00ed R&amp;D v\u00e0 k\u1ef9 thu\u1eadt g\u00e2y ra m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt v\u1ec1 \u0111\u1ea7u t\u01b0.<\/p>\n<p>B\u1ed9 ph\u1eadn R&amp;D s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m m\u1ed9t ho\u1eb7c nhi\u1ec1u phi\u00ean b\u1ea3n m\u00f4 h\u00ecnh h\u00f3a c\u1ee7a concept s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t nguy\u00ean m\u1eabu th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i ng\u00e0y, v\u00e0i tu\u1ea7n, v\u00e0i th\u00e1ng ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m, t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o m\u1eabu.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng tr\u1ea3i qua c\u00e1c cu\u1ed9c ki\u1ec3m tra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang ho\u1ea1t \u0111\u1ed9ng an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ch\u00ednh c\u00f4ng ty ho\u1eb7c thu\u00ea ngo\u00e0i.<\/p>\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 marketing li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf trong vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 nguy\u00ean m\u1eabu v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh.\u00a0Kinh nghi\u1ec7m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 r\u1ea5t h\u1eefu \u00edch trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n<h3><strong>Th\u1eed nghi\u1ec7m marketing (Marketing Testing)<\/strong><\/h3>\n<p>Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi th\u01b0\u01a1ng m\u1ea1i h\u00f3a trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 th\u1eed nghi\u1ec7m marketing. Trong giai \u0111o\u1ea1n n\u00e0y c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. Do \u0111\u00f3, vi\u1ec7c th\u1eed nghi\u1ec7m marketing mang l\u1ea1i cho nh\u00e0 marketing kinh nghi\u1ec7m marketing s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn chi ph\u00ed l\u1edbn c\u1ee7a vi\u1ec7c gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7. Tr\u00ean th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f2n cho ph\u00e9p c\u00f4ng ty ki\u1ec3m tra s\u1ea3n ph\u1ea9m v\u00e0 to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh marketing, x\u00fac ti\u1ebfn b\u00e1n bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb, qu\u1ea3ng c\u00e1o, ph\u00e2n ph\u1ed1i, \u0111\u00f3ng g\u00f3i, v.v. tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>S\u1ed1 l\u01b0\u1ee3ng marketing th\u1eed nghi\u1ec7m c\u1ea7n thi\u1ebft thay \u0111\u1ed5i theo t\u1eebng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 l\u1edbn, khi <a href=\"https:\/\/dtmconsulting.vn\/en\/rui-ro-phat-trien-san-pham\/\">r\u1ee7i ro ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> cao, ho\u1eb7c khi c\u00f4ng ty kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh marketing c\u1ee7a m\u00ecnh, r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n<p>C\u00f2n ti\u1ebfp ph\u1ea7n sau&#8230;.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">LI\u00caN H\u1ec6 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd T\u1eea CHUY\u00caN GIA T\u01af V\u1ea4N C\u1ee6A CH\u00daNG T\u00d4I<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Steve Jobs n\u00f3i r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee7 \u0111i\u00ean r\u1ed3 \u0111\u1ec3 ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng b\u1ea3n th\u00e2n s\u1ef1 \u0111i\u00ean r\u1ed3 kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.\u00a0Ch\u1ec9 b\u1eb1ng c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651,677,672],"class_list":["post-13737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag","tag-phan-phoi-san-pham","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13737"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13737\/revisions"}],"predecessor-version":[{"id":16128,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13737\/revisions\/16128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13781"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}