{"id":13704,"date":"2021-05-11T10:09:49","date_gmt":"2021-05-11T03:09:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13704"},"modified":"2021-06-05T10:24:42","modified_gmt":"2021-06-05T03:24:42","slug":"dich-vu-nghien-cuu-thi-truong-khach-hang-dtm-consulting","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong-khach-hang-dtm-consulting\/","title":{"rendered":"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng DTM Consulting"},"content":{"rendered":"

Market and Customer Research<\/a> (Market Research) l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh s\u1edbm nh\u1ea5t cho b\u1ea5t c\u1ee9 d\u1ef1 \u00e1n kinh doanh n\u00e0o. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o. Qu\u00e1 tr\u00ecnh n\u00e0y doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c c\u1ee7a ch\u00ednh c\u00f4ng ty ho\u1eb7c thu\u00ea c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng uy t\u00edn.<\/p>\n

Nh\u01b0ng khoan h\u00e3y tra google hay t\u00ecm hi\u1ec3u v\u1ec1 d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, m\u00e0 tr\u01b0\u1edbc ti\u00ean b\u1ea1n h\u00e3y x\u00e1c \u0111\u1ecbnh xem doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? N\u1ebfu c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao?<\/p>\n

Doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 sau \u0111\u00e2y?<\/h2>\n

Doanh nghi\u1ec7p \u0111\u00e3 ho\u1eb7c \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h3>\n

B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n, m\u1ed9t k\u1ebf ho\u1ea1ch lu\u00f4n kh\u00f3 kh\u0103n v\u00e0 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng va l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n

M\u1eb7c d\u00f9 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u01b0a ra \u0111a ph\u1ea7n m\u1edbi ch\u1ec9 d\u1eebng l\u1ea1i \u1edf th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 b\u1ec1 n\u1ed5i nh\u01b0 th\u1ecb tr\u01b0\u1eddng n\u00e0o, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc hay nh\u1eefng th\u00f3i quen, h\u00e0nh vi chung chung c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, nh\u1eefng th\u00f4ng tin s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u00e2n dung kh\u00e1ch h\u00e0ng nh\u01b0 t\u00ednh c\u00e1ch, l\u1ed1i s\u1ed1ng hay nh\u1eadn th\u1ee9c, \u0111\u1ed9ng l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u th\u1ea5u \u0111\u00e1o.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn nh\u01b0 k\u1ef3 v\u1ecdng ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn sai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 l\u00e9p v\u00e9 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

>>> Xem th\u00eam: Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n

V\u1eady gi\u1ea3i ph\u00e1p l\u00e0 g\u00ec?<\/p>\n

Gi\u1ea3i ph\u00e1p – D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a DTM Consulting<\/h2>\n

V\u1edbi mong mu\u1ed1n doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc \u0111i thu\u1eadn l\u1ee3i khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng nh\u1eb1m gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u01a1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u00ecnh mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

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Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/h3>\n<\/div>\n
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\u00a0DTM Consulting s\u1ebd s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p th\u00f4ng qua chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh cho doanh nghi\u1ec7p
\nV\u1edbi nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

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Nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 insight kh\u00e1ch h\u00e0ng<\/h3>\n<\/div>\n
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V\u1edbi d\u1ecbch v\u1ee5 n\u00e0y DTM Consulting s\u1ebd x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a> ti\u1ec1m n\u0103ng (persona) d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. C\u00e1c d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 d\u1eef li\u1ec7u s\u1eb5n c\u00f3 trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p, d\u1eef li\u1ec7u s\u01a1 c\u1ea5p (d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh, \u0111\u1ecbnh l\u01b0\u1ee3ng), d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i tr\u00ean internet,…<\/p>\n

Persona s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c pain-point (t\u1ea1m d\u1ecbch l\u00e0 n\u1ed7i lo l\u1eafng), nhu c\u1ea7u, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touch-point) hay th\u1eadm ch\u00ed c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c c\u00f4ng ty thu\u00ea ngo\u00e0i l\u00e0 ch\u1ec9 ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t c\u00e1ch khai th\u00e1c insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00fac ti\u1ebfn b\u00e1n, chi\u1ebfn l\u01b0\u1ee3c k\u00eanh, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/a>,…<\/p>\n

Tuy nhi\u00ean, ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona) hay h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM) ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u, th\u00f4ng tin nh\u1eb1m \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00e1ch quan t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra theo sau m\u1edbi gi\u00fap \u00edch cho doanh nghi\u1ec7p.<\/p>\n

Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, t\u1ea1i DTM Cosnulting v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n marketing, ch\u00fang t\u00f4i lu\u00f4n \u0111\u1eb7t y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00e1ch quan l\u00ean tr\u00ean h\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eb1m t\u1ed1i \u0111a h\u00f3a \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ea7u ra, c\u00f3 th\u00eam nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u t\u1eeb kh\u00e1ch h\u00e0ng,… ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u (kh\u1ea3o s\u00e1t) th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng.<\/p>\n

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Customization based on business needs:<\/h3>\n<\/div>\n
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V\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p DTM Consultng nh\u1eadn b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi, t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n.<\/p>\n

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\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing<\/h3>\n<\/div>\n
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Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00f4ng qua vi\u1ec7c kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean th\u1ef1c t\u1ebf. \u0110\u1ed3ng th\u1eddi
\nt\u00ecm hi\u1ec3u th\u00eam c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u00e0 \u0111\u1ec1 xu\u1ea5t ch\u1ec9nh s\u1eeda sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh, marketing<\/p>\n

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Nh\u1eadn b\u00e1o c\u00e1o v\u00e0 t\u01b0 v\u1ea5n<\/h3>\n<\/div>\n
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Nh\u1eadn b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 t\u01b0 v\u1ea5n c\u00e1c gi\u1ea3i ph\u00e1p marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c
\nH\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p theo t\u00ecnh h\u00ecnh doanh nghi\u1ec7p<\/p>\n

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Post-project consulting support<\/h3>\n

V\u1edbi nh\u1eefng d\u1ef1 \u00e1n \u0111\u00e3 ho\u00e0n th\u00e0nh DTM Consulting v\u1eabn s\u1ebd theo d\u00f5i v\u00e0 t\u01b0 v\u1ea5n sau qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong kinh doanh.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean hay c\u00f3 nhu c\u1ea7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed nh\u00e9.<\/p>\n

CONTACT US<\/strong><\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research) l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh s\u1edbm nh\u1ea5t cho b\u1ea5t c\u1ee9 d\u1ef1 \u00e1n kinh doanh n\u00e0o. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho […]<\/p>","protected":false},"author":20,"featured_media":13930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[],"class_list":["post-13704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13704"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13704\/revisions"}],"predecessor-version":[{"id":13736,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13704\/revisions\/13736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13930"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}