{"id":13699,"date":"2021-05-12T12:06:20","date_gmt":"2021-05-12T05:06:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13699"},"modified":"2022-02-21T15:48:36","modified_gmt":"2022-02-21T08:48:36","slug":"qua-trinh-phat-trien-va-thuong-mai-hoa-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/qua-trinh-phat-trien-va-thuong-mai-hoa-san-pham\/","title":{"rendered":"Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng (Ph\u1ea7n2)"},"content":{"rendered":"<p>\u0110\u1ec3 duy tr\u00ec th\u00e0nh c\u00f4ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 ch\u00edn mu\u1ed3i, c\u00e1c c\u00f4ng ty ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn.\u00a0Nh\u01b0ng c\u00e1c doanh nghi\u1ebfp ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1: m\u1eb7c d\u00f9 h\u1ecd ph\u1ea3i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, nh\u01b0ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m r\u1ea5t mong manh.<\/p>\n<p>Trong s\u1ed1 h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m tham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y, ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c,<strong> kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c d\u1ef1a v\u00e0o nhu c\u1ea7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/strong><\/p>\n<p>Xem Ph\u1ea7n 1: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/quy-trinh-phat-trien-san-pham-moi\/\">Quy tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p (Ph\u1ea7n 1)<\/a><\/strong><\/p>\n<h2><strong>Products commercialization<\/strong><\/h2>\n<p>Marketing th\u1eed nghi\u1ec7m \u0111\u00e3 cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng: tung ra hay kh\u00f4ng tung ra s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a.\u00a0Th\u01b0\u01a1ng m\u1ea1i h\u00f3a kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng.\u00a0T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, chi ph\u00ed ph\u00e1t sinh cao nh\u1ea5t: c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ea3i x\u00e2y d\u1ef1ng ho\u1eb7c thu\u00ea m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t.\u00a0S\u1ed1 ti\u1ec1n l\u1edbn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chi cho qu\u1ea3ng c\u00e1o, x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing kh\u00e1c trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/p>\n<h3>Y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t tr\u01b0\u1edbc khi th\u01b0\u01a1ng m\u1ea1i h\u00f3a<\/h3>\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i h\u00f3a:<\/p>\n<ul>\n<li>Th\u1eddi gian gi\u1edbi thi\u1ec7u.\u00a0V\u00ed d\u1ee5, n\u1ebfu n\u1ec1n kinh t\u1ebf suy tho\u00e1i, c\u00f3 th\u1ec3 l\u00e0 kh\u00f4n ngoan khi \u0111\u1ee3i \u0111\u1ebfn n\u0103m sau \u0111\u1ec3 tung ra s\u1ea3n ph\u1ea9m.\u00a0Tuy nhi\u00ean, n\u1ebfu c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u00e3 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00ec c\u00f4ng ty n\u00ean th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi s\u1edbm h\u01a1n.<\/li>\n<li>N\u01a1i gi\u1edbi thi\u1ec7u.\u00a0N\u01a1i ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi?\u00a0N\u00f3 n\u00ean \u0111\u01b0\u1ee3c tung ra \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m, m\u1ed9t khu v\u1ef1c, th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia hay th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf?\u00a0Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty kh\u00f4ng c\u00f3 \u0111\u1ee7 t\u1ef1 tin, v\u1ed1n v\u00e0 n\u0103ng l\u1ef1c \u0111\u1ec3 tung s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o ph\u00e2n ph\u1ed1i to\u00e0n qu\u1ed1c ho\u1eb7c qu\u1ed1c t\u1ebf ngay t\u1eeb \u0111\u1ea7u.\u00a0Thay v\u00e0o \u0111\u00f3, h\u1ecd th\u01b0\u1eddng ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch tri\u1ec3n khai th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian.<\/li>\n<\/ul>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc n\u00e0y c\u1ee7a quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, tr\u1ecdng t\u00e2m quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng.\u00a0Ch\u1ec9 khi \u0111\u00f3, s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Ch\u1ec9 r\u1ea5t \u00edt s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.\u00a0R\u1ee7i ro v\u00e0 chi ph\u00ed \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 cao \u0111\u1ec3 cho ph\u00e9p m\u1ecdi s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t qua m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<h3><strong>Nghi\u00ean c\u1ee9u<\/strong><\/h3>\n<p>V\u1edbi \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y c\u00f3 xu h\u01b0\u1edbng \u0111i tr\u01b0\u1edbc \u0111\u1ec3 s\u1ea3n xu\u1ea5t, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t b\u01b0\u1edbc sai l\u1ea7m n\u1ebfu b\u1ea1n kh\u00f4ng x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u01b0\u1edbc.<\/p>\n<p>Vi\u1ec7c x\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m\u00a0\u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd tr\u1ea3 ti\u1ec1n v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c cho m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ebd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c.\u00a0C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, bao g\u1ed3m:<\/p>\n<ul>\n<li>N\u00f3i v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8<\/li>\n<li>G\u1eedi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i<\/li>\n<li>B\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch huy \u0111\u1ed9ng v\u1ed1n t\u1eeb c\u1ed9ng \u0111\u1ed3ng<\/li>\n<li>Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n nh\u01b0\u00a0Reddit<\/li>\n<li>Nghi\u00ean c\u1ee9u nhu c\u1ea7u tr\u1ef1c tuy\u1ebfn b\u1eb1ng\u00a0Google Xu h\u01b0\u1edbng<\/li>\n<li>Ra m\u1eaft trang \u201cs\u1eafp ra m\u1eaft\u201d \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan t\u00e2m th\u00f4ng qua l\u1ef1a ch\u1ecdn tham gia email ho\u1eb7c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e1ng k\u1ec3 v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb v\u1ec1 vi\u1ec7c li\u1ec7u h\u1ecd c\u00f3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng.\u00a0H\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi vi\u1ec7c \u0111\u00e1nh gi\u00e1 cao ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u201cch\u1eafc ch\u1eafn s\u1ebd mua\u201d n\u1ebfu b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m l\u00fd thuy\u1ebft c\u1ee7a m\u00ecnh \u2014 cho \u0111\u1ebfn khi ti\u1ec1n \u0111\u1ed5i ch\u1ee7, b\u1ea1n kh\u00f4ng th\u1ec3 coi ai \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p>Vi\u1ec7c x\u00e1c th\u1ef1c s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd tr\u1ea3 ti\u1ec1n.<\/p>\n<p>Nghi\u00ean c\u1ee9u x\u00e1c nh\u1eadn ch\u1eafc ch\u1eafn c\u0169ng s\u1ebd li\u00ean quan \u0111\u1ebfn ph\u00e2n t\u00edch c\u1ea1nh tranh. N\u1ebfu \u00fd t\u01b0\u1edfng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n, th\u00ec c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng trong kh\u00f4ng gian \u0111\u00f3.<\/p>\n<p>Truy c\u1eadp trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 \u0111\u0103ng k\u00fd danh s\u00e1ch email c\u1ee7a h\u1ecd s\u1ebd cho ph\u00e9p b\u1ea1n hi\u1ec3u c\u00e1ch h\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng.\u00a0H\u1ecfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00ednh b\u1ea1n xem h\u1ecd th\u00edch hay kh\u00f4ng th\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>Th\u00f4ng tin \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb vi\u1ec7c x\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1ed3n t\u1ea1i tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n<h2><strong>L\u1eadp k\u1ebf ho\u1ea1ch<\/strong><\/h2>\n<p>V\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng nguy\u00ean m\u1eabu c\u1ee7a m\u00ecnh.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, khi b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm t\u00e0i li\u1ec7u, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ea1n r\u1ea5t d\u1ec5 b\u1ecb l\u1ea1c trong c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.\u00a0B\u1ea3n ph\u00e1c th\u1ea3o ph\u1ea3i c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t, v\u1edbi c\u00e1c nh\u00e3n gi\u1ea3i th\u00edch c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng kh\u00e1c nhau.<\/p>\n<p>C\u1ed1 g\u1eafng s\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o danh s\u00e1ch c\u00e1c th\u00e0nh ph\u1ea7n ho\u1eb7c v\u1eadt li\u1ec7u kh\u00e1c nhau m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o cu\u1ed9c s\u1ed1ng.\u00a0Danh s\u00e1ch kh\u00f4ng c\u1ea7n ph\u1ea3i bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n ti\u1ec1m n\u0103ng, nh\u01b0ng n\u00f3 s\u1ebd cho ph\u00e9p b\u1ea1n b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch nh\u1eefng g\u00ec b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00f9ng v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n, b\u1ea1n c\u0169ng n\u00ean b\u1eaft \u0111\u1ea7u xem x\u00e9t gi\u00e1 b\u00e1n l\u1ebb ho\u1eb7c danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd r\u01a1i v\u00e0o.\u00a0S\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 m\u1ed9t v\u1eadt d\u1ee5ng h\u00e0ng ng\u00e0y hay cho nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t?\u00a0N\u00f3 s\u1ebd s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u cao c\u1ea5p hay th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng?\u00a0\u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi c\u1ea7n xem x\u00e9t trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch v\u00ec ch\u00fang s\u1ebd gi\u00fap h\u01b0\u1edbng d\u1eabn b\u1ea1n kh\u00f4ng ch\u1ec9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n<p>Bao b\u00ec, nh\u00e3n m\u00e1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc khi b\u1ea1n ti\u1ebfp t\u1ee5c \u0111\u1ebfn giai \u0111o\u1ea1n t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 chi ph\u00ed. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch b\u1ea1n marketing s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i xem x\u00e9t nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a s\u1ea3n ph\u1ea9m trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n<h2><strong>T\u1ea1o m\u1eabu<\/strong><\/h2>\n<p>M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n t\u1ea1o m\u1eabu trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh \u0111\u1ec3 s\u1eed d\u1ee5ng l\u00e0m m\u1eabu cho s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.<\/p>\n<p>B\u1ea1n kh\u00f4ng ch\u1eafc s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh ph\u1ea9m ch\u1ec9 trong m\u1ed9t l\u1ea7n th\u1eed \u2014 t\u1ea1o m\u1eabu th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t s\u1ed1 phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u1eeb t\u1eeb lo\u1ea1i b\u1ecf c\u00e1c t\u00f9y ch\u1ecdn v\u00e0 c\u1ea3i ti\u1ebfn cho \u0111\u1ebfn khi b\u1ea1n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi m\u1eabu cu\u1ed1i c\u00f9ng.<\/p>\n<p>Vi\u1ec7c t\u1ea1o m\u1eabu c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n.\u00a0Tr\u01b0\u1eddng h\u1ee3p \u00edt t\u1ed1n k\u00e9m nh\u1ea5t v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o m\u1eabu, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng th\u1ee9c n\u1ea5u \u0103n v\u00e0 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m.\u00a0Vi\u1ec7c t\u1ea1o m\u1eabu t\u1ef1 l\u00e0m n\u00e0y c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c th\u1eddi trang, \u0111\u1ed3 g\u1ed1m, thi\u1ebft k\u1ebf v\u00e0 c\u00e1c ng\u00e0nh d\u1ecdc kh\u00e1c, n\u1ebfu b\u1ea1n \u0111\u1ee7 may m\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o trong nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<p>Tuy nhi\u00ean, th\u01b0\u1eddng xuy\u00ean h\u01a1n kh\u00f4ng, c\u00e1c doanh nh\u00e2n s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi b\u00ean th\u1ee9 ba \u0111\u1ec3 t\u1ea1o m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u00a0Trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t th\u1ee3 may \u0111\u1ecba ph\u01b0\u01a1ng (\u0111\u1ed1i v\u1edbi qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n), th\u1ee3 c\u1eaft may (\u0111\u1ed1i v\u1edbi gi\u00e0y) ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t hoa v\u0103n (\u0111\u1ed1i v\u1edbi qu\u1ea7n \u00e1o).\u00a0C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u1ef1c tuy\u1ebfn b\u1edfi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Google trong ng\u00e0nh.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u0169ng c\u00f3 c\u00e1c tr\u01b0\u1eddng ngh\u1ec7 thu\u1eadt, thi\u1ebft k\u1ebf ho\u1eb7c th\u1eddi trang, n\u01a1i sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt n\u00e0y.\u00a0Qu\u1ea3n tr\u1ecb vi\u00ean t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc ho\u1eb7c cao \u0111\u1eb3ng n\u00e0y th\u01b0\u1eddng c\u00f3 th\u1ec3 c\u1ea5p cho b\u1ea1n quy\u1ec1n truy c\u1eadp v\u00e0o b\u1ea3ng c\u00f4ng vi\u1ec7c n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o y\u00eau c\u1ea7u tr\u1ee3 gi\u00fap t\u1ea1o m\u1eabu.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c v\u1eadt th\u1ec3 nh\u01b0 \u0111\u1ed3 ch\u01a1i, ph\u1ee5 ki\u1ec7n gia d\u1ee5ng, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed v\u00e0 nhi\u1ec1u v\u1eadt th\u1ec3 c\u1ee9ng b\u00ean ngo\u00e0i kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u k\u1ebft xu\u1ea5t 3D \u0111\u1ec3 t\u1ea1o m\u1eabu th\u1eed nghi\u1ec7m.<\/p>\n<p>\u0110\u1ec3 bi\u1ebfn m\u1ed9t thi\u1ebft k\u1ebf 3D th\u00e0nh m\u00f4 h\u00ecnh v\u1eadt l\u00fd, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u1eddng ph\u1ea3i l\u1ea5y khu\u00f4n \u0111\u00fac cho t\u1eebng b\u1ed9 ph\u1eadn.\u00a0Khu\u00f4n m\u1eabu th\u01b0\u1eddng \u0111\u1eaft v\u00e0 bao g\u1ed3m ph\u00ed l\u1eafp \u0111\u1eb7t cho nh\u1eefng th\u1ee9 nh\u01b0 c\u00f4ng c\u1ee5 v\u00e0 khu\u00f4n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1eaft v\u00e0 t\u1ea1o h\u00ecnh c\u00e1c m\u1ea3nh nh\u1ef1a v\u00e0 c\u00e1c v\u1eadt li\u1ec7u c\u1ee9ng kh\u00e1c.<\/p>\n<p>May m\u1eafn thay, v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a in 3D, c\u00e1c thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh m\u1eabu v\u1eadt l\u00fd v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u v\u1edbi th\u1eddi gian quay v\u00f2ng nhanh h\u01a1n.<\/p>\n<h2><strong>T\u00ecm ngu\u1ed3n cung \u1ee9ng<\/strong><\/h2>\n<p>Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t m\u1eabu s\u1ea3n ph\u1ea9m \u01b0ng \u00fd, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft \u0111\u1ea7u thu th\u1eadp t\u00e0i li\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.\u00a0\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0<strong>x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng c\u1ee7a b\u1ea1n<\/strong>\u00a0: c\u00e1c nh\u00e0 cung c\u1ea5p, ho\u1ea1t \u0111\u1ed9ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a n\u00f3 \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u1eb7c d\u00f9 giai \u0111o\u1ea1n n\u00e0y ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn\u00a0vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u00e0 cung c\u1ea5p\u00a0, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn vi\u1ec7c l\u01b0u tr\u1eef, v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u kho v\u00e0o l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n<p>Vi\u1ec7c t\u00ecm nh\u00e0 cung c\u1ea5p v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u s\u1ebd cho doanh nghi\u1ec7p c\u00f3 s\u1ef1 l\u01b0a ch\u1ecdn, \u0111\u00e1nh gi\u00e1 c\u00e1c v\u1eadt li\u1ec7u kh\u00e1c nhau c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ti\u1ec1m n\u0103ng kh\u00e1c nhau. Kh\u00f4ng nh\u1eefng th\u1ebf vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng n\u1ebfu m\u1ed9t trong c\u00e1c nh\u00e0 cung c\u1ea5p ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ee7a b\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch b\u1ea3o v\u1ec7 doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft.<\/p>\n<p>Khi t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p, c\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp. Trong giai \u0111o\u1ea1n t\u00ecm ngu\u1ed3n cung \u1ee9ng, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong n\u01b0\u1edbc hay n\u01b0\u1edbc ngo\u00e0i.\u00a0T\u1ed1t h\u01a1n l\u00e0 n\u00ean\u00a0so s\u00e1nh hai t\u00f9y ch\u1ecdn\u00a0, v\u00ec ch\u00fang \u0111\u1ec1u c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00e0nh l\u00e0 Alibaba &#8211; n\u1ec1n t\u1ea3ng t\u00ecm ngu\u1ed3n cung \u1ee9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i. Alibaba\u00a0l\u00e0 th\u1ecb tr\u01b0\u1eddng cho c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 nh\u00e0 m\u00e1y Trung Qu\u1ed1c, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 duy\u1ec7t qua danh s\u00e1ch h\u00e0ng h\u00f3a th\u00e0nh ph\u1ea9m ho\u1eb7c nguy\u00ean li\u1ec7u th\u00f4.\u00a0M\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn c\u1ee7a Alibaba \u0111\u1ec3 t\u00ecm nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 t\u00ecm ki\u1ebfm danh s\u00e1ch c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 li\u00ean h\u1ec7 v\u1edbi nh\u00e0 m\u00e1y \u0111\u1ec3 xem h\u1ecd c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<h2><strong>Chi ph\u00ed<\/strong><\/h2>\n<p>Sau khi ho\u00e0n th\u00e0nh nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ea1o m\u1eabu v\u00e0 t\u00ecm ngu\u1ed3n cung \u1ee9ng, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u00a0\u0110\u1ecbnh gi\u00e1 l\u00e0 qu\u00e1 tr\u00ecnh l\u1ea5y t\u1ea5t c\u1ea3 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c cho \u0111\u1ebfn nay v\u00e0 c\u1ed9ng gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS) c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 bao nhi\u00eau, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n l\u1ebb v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t b\u1ea3ng t\u00ednh v\u1edbi m\u1ed7i chi ph\u00ed b\u1ed5 sung \u0111\u01b0\u1ee3c chia th\u00e0nh m\u1ed9t m\u1ee5c h\u00e0ng ri\u00eang bi\u1ec7t.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd bao g\u1ed3m t\u1ea5t c\u1ea3 nguy\u00ean li\u1ec7u th\u00f4, chi ph\u00ed thi\u1ebft l\u1eadp nh\u00e0 m\u00e1y, chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ednh \u0111\u1ebfn ph\u00ed v\u1eadn chuy\u1ec3n, ph\u00ed nh\u1eadp kh\u1ea9u v\u00e0 b\u1ea5t k\u1ef3 lo\u1ea1i thu\u1ebf n\u00e0o b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng, v\u00ec nh\u1eefng kho\u1ea3n ph\u00ed n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n, t\u00f9y thu\u1ed9c v\u00e0o n\u01a1i b\u1ea1n s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o nhi\u1ec1u b\u00e1o gi\u00e1 cho c\u00e1c v\u1eadt li\u1ec7u ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau trong giai \u0111o\u1ea1n t\u00ecm ngu\u1ed3n cung \u1ee9ng, b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c c\u1ed9t kh\u00e1c nhau cho t\u1eebng m\u1ee5c h\u00e0ng \u0111\u1ec3 so s\u00e1nh chi ph\u00ed.\u00a0M\u1ed9t t\u00f9y ch\u1ecdn kh\u00e1c l\u00e0 t\u1ea1o phi\u00ean b\u1ea3n th\u1ee9 hai c\u1ee7a b\u1ea3ng t\u00ednh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc v\u1edbi s\u1ea3n xu\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i.<\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 t\u00ednh \u0111\u01b0\u1ee3c t\u1ed5ng gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u00e1 b\u00e1n l\u1ebb cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n t\u1eeb gi\u00e1 \u0111\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p ti\u1ec1m n\u0103ng ho\u1eb7c l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ed5 bi\u1ebfn<\/strong><\/h3>\n<p>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean s\u1ebd kh\u00e1c nhau t\u00f9y theo ng\u00e0nh, v\u00ec v\u1eady h\u00e3y c\u00f9ng xem qua nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i c\u00e2n nh\u1eafc v\u1ec1 ba trong s\u1ed1 c\u00e1c ng\u00e0nh l\u1edbn nh\u1ea5t v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t: th\u1eddi trang v\u00e0 may m\u1eb7c;\u00a0l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m;\u00a0v\u00e0 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n<p>Ba ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y c\u00f3 nh\u1eefng con \u0111\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nh\u1edd v\u00e0o nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u01b0\u1ee3c ghi ch\u00e9p \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng.<\/p>\n<h3><strong>Th\u1eddi trang v\u00e0 may m\u1eb7c<\/strong><\/h3>\n<p>Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang, vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u theo c\u00e1ch c\u0169: v\u1edbi m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o v\u1ebd tay ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0\u00a0Procreate\u00a0.<\/p>\n<p>M\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t m\u1eabu b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t ng\u01b0\u1eddi t\u1ea1o m\u1eabu ho\u1eb7c th\u1ee3 may.\u00a0Trong giai \u0111o\u1ea1n t\u1ea1o m\u1eabu, m\u1ed9t t\u1eadp h\u1ee3p k\u00edch th\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u1ea1o ra, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c m\u1eabu v\u1edbi c\u00e1c s\u1ed1 \u0111o kh\u00e1c nhau cho t\u1eebng k\u00edch th\u01b0\u1edbc b\u1ea1n mu\u1ed1n b\u00e1n.\u00a0Khi b\u1ed9 k\u00edch th\u01b0\u1edbc \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t.<\/p>\n<p>Thay v\u00ec l\u00e0m s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u1eddi trang v\u00e0 may m\u1eb7c\u00a0\u00a0ch\u1ecdn in theo y\u00eau c\u1ea7u\u00a0\u0111\u1ec3 s\u1ea3n xu\u1ea5t qu\u1ea7n \u00e1o c\u1ee7a h\u1ecd ngay t\u1eeb \u0111\u1ea7u.\u00a0In theo y\u00eau c\u1ea7u cho ph\u00e9p b\u1ea1n t\u1ea3i c\u00e1c thi\u1ebft k\u1ebf l\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba k\u1ebft n\u1ed1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi nh\u00e0 kho v\u00e0 c\u01a1 s\u1edf in l\u1ee5a.\u00a0Khi \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c in tr\u00ean kho \u00e1o thun, \u00e1o len v\u00e0 nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c hi\u1ec7n c\u00f3, t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh m\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft k\u1ebf to\u00e0n b\u1ed9 h\u00e0ng may m\u1eb7c.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>Th\u1ebb treo: <\/strong>C\u00e1c th\u1ebb c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c treo tr\u00ean qu\u1ea7n \u00e1o v\u00e0 th\u01b0\u1eddng ch\u1ee9a c\u00e1c th\u00f4ng tin nh\u01b0 gi\u00e1 c\u1ea3, k\u00edch c\u1ee1, v.v.<\/li>\n<li><strong>Nh\u00e3n: <\/strong>C\u00e1c th\u1ebb v\u1ea3i \u0111\u01b0\u1ee3c may ho\u1eb7c \u0111\u00f3ng d\u1ea5u v\u00e0o qu\u1ea7n \u00e1o th\u01b0\u1eddng ch\u1ee9a th\u00f4ng tin v\u1ec1 n\u1ed9i dung v\u1ea3i v\u00e0 h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c.<\/li>\n<li><strong>R\u1eeda c\u00e1c b\u00e0i ki\u1ec3m tra: <\/strong>\u0110\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n qua c\u00e1c b\u00e0i ki\u1ec3m tra gi\u1eb7t \u0111\u1ec3 hi\u1ec3u xem s\u1ea3n ph\u1ea9m c\u00f3 gi\u1eef \u0111\u01b0\u1ee3c l\u00e2u hay kh\u00f4ng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n<h3><strong>L\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m<\/strong><\/h3>\n<p>Ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m v\u00e0 l\u00e0m \u0111\u1eb9p bao g\u1ed3m nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00f4ng ng\u1eebng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng, do xu h\u01b0\u1edbng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3n th\u00e2n.\u00a0T\u1eeb\u00a0trang \u0111i\u1ec3m\u00a0\u0111\u1ebfn\u00a0s\u1ea3n ph\u1ea9m t\u1eafm g\u1ed9i\u00a0\u0111\u1ebfn ch\u0103m s\u00f3c da, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p \u0111ang t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean v\u00e0 t\u00ednh b\u1ec1n v\u1eefng, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u h\u00e0ng ng\u00e0y.<\/p>\n<p>Nh\u00e3n tr\u1eafng c\u0169ng ph\u1ed5 bi\u1ebfn trong ng\u00e0nh m\u1ef9 ph\u1ea9m v\u00e0 l\u00e0m \u0111\u1eb9p, l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t hi\u1ec7n c\u00f3, sau \u0111\u00f3 \u0111\u00f3ng g\u00f3i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t.\u00a0Cho d\u00f9 b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn con \u0111\u01b0\u1eddng n\u00e0o, vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t m\u1ef9 ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 nh\u00e0 h\u00f3a h\u1ecdc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n \u0111\u1ed3ng nh\u1ea5t tr\u00ean quy m\u00f4.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>Nh\u00e3n v\u00e0 c\u1ea3nh b\u00e1o: <\/strong>X\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c v\u1eadt li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong s\u1ea3n ph\u1ea9m v\u00e0 b\u1ea5t k\u1ef3 ph\u1ea3n \u1ee9ng ti\u1ec1m \u1ea9n n\u00e0o.<\/li>\n<li><strong>Ph\u00e1p lu\u1eadt v\u00e0 c\u00e1c quy \u0111\u1ecbnh: <\/strong>Nghi\u00ean c\u1ee9u c\u00e1c quy \u0111\u1ecbnh c\u1ee7a FDA v\u00e0 c\u00e1ch ch\u00fang li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec c\u1ee7a b\u1ea1n, c\u1ea3 n\u01a1i s\u1ea3n xu\u1ea5t v\u00e0 n\u01a1i b\u1ea1n \u0111\u1ecbnh b\u00e1n ch\u00fang.<\/li>\n<li><strong>Th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng: <\/strong>Ti\u1ebfn h\u00e0nh ki\u1ec3m tra v\u00e0 th\u00eam ng\u00e0y h\u1ebft h\u1ea1n c\u1ea7n thi\u1ebft cho s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 b\u1ea5t k\u1ef3 Spa, Th\u1ea9m m\u1ef9 vi\u1ec7n n\u00e0o c\u0169ng c\u1ea7n bi\u1ebft\" href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-cho-spa\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m ng\u00e0nh th\u1ea9m m\u1ef9 v\u00e0 l\u00e0m \u0111\u1eb9p\u00a0<\/a><\/p>\n<h3><strong>\u0110\u1ed3 \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/strong><\/h3>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p v\u00e0 t\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i cho ch\u00ednh ng\u00f4i nh\u00e0 c\u1ee7a b\u1ea1n.\u00a0T\u1ea1o m\u1ed9t thanh n\u0103ng l\u01b0\u1ee3ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 mua nguy\u00ean li\u1ec7u v\u00e0 ch\u1ec9nh s\u1eeda c\u00f4ng th\u1ee9c trong nh\u00e0 b\u1ebfp c\u1ee7a ri\u00eang b\u1ea1n, gi\u1ed1ng nh\u01b0 Lara Merriken \u0111\u00e3 l\u00e0m khi c\u00f4 \u1ea5y b\u1eaft \u0111\u1ea7u\u00a0L\u00e4rabar\u00a0.<\/p>\n<p>\u0110\u1ec3 chuy\u1ec3n t\u1eeb c\u00f4ng th\u1ee9c n\u1ea5u \u0103n sang h\u00e0ng \u0111\u00f3ng g\u00f3i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n trong c\u1eeda h\u00e0ng ho\u1eb7c tr\u1ef1c tuy\u1ebfn, b\u1ea1n s\u1ebd c\u1ea7n t\u00ecm m\u1ed9t nh\u00e0 b\u1ebfp th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u00e3 qua ki\u1ec3m tra s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n.<\/p>\n<p>Nh\u1eefng nh\u00e0 b\u1ebfp n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1edbi l\u00f2 n\u01b0\u1edbng l\u1edbn v\u00e0 thi\u1ebft b\u1ecb n\u1ea5u \u0103n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ebb l\u1edbn, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang c\u00e2n nh\u1eafc s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u00f3ng g\u00f3i h\u00e0ng lo\u1ea1t, nh\u00e0 \u0111\u1ed3ng \u0111\u00f3ng g\u00f3i ho\u1eb7c \u0111\u1ed3ng s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.\u00a0\u0110\u00e2y l\u00e0 c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t chuy\u00ean ch\u1ebf bi\u1ebfn nguy\u00ean li\u1ec7u v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng v\u1edbi quy m\u00f4 l\u1edbn.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>Nh\u00e3n v\u00e0 c\u1ea3nh b\u00e1o: <\/strong>B\u1ea1n s\u1ebd c\u1ea7n hi\u1ec3n th\u1ecb danh s\u00e1ch th\u00e0nh ph\u1ea7n v\u00e0 th\u00f4ng tin dinh d\u01b0\u1ee1ng.<\/li>\n<li><strong>Ph\u00e1p lu\u1eadt v\u00e0 c\u00e1c quy \u0111\u1ecbnh: <\/strong>Nhi\u1ec1u qu\u1ed1c gia c\u00f3 quy \u0111\u1ecbnh v\u1ec1 th\u00f4ng tin ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng, c\u1ea3nh b\u00e1o ch\u1ea5t g\u00e2y d\u1ecb \u1ee9ng v\u00e0 tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9c kh\u1ecfe m\u00e0 b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7.<\/li>\n<li><strong>Ng\u00e0y h\u1ebft h\u1ea1n: <\/strong>B\u1ea1n s\u1ebd c\u1ea7n hi\u1ec3u th\u1eddi gian t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch b\u1ea1n s\u1ebd s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i v\u00e0 d\u1ef1 tr\u1eef s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y.<\/li>\n<\/ul>\n<h2><strong>B\u1ea1n s\u1ebd mang g\u00ec ra th\u1ecb tr\u01b0\u1eddng?<\/strong><\/h2>\n<p>Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1ed7i h\u00e0nh tr\u00ecnh \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh l\u00e0 kh\u00e1c nhau v\u00e0 m\u1ed7i ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ed9c \u0111\u00e1o li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi.\u00a0N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm ra t\u1ea5t c\u1ea3, h\u00e3y nh\u1edb r\u1eb1ng m\u1ecdi s\u1ea3n ph\u1ea9m ra \u0111\u1eddi tr\u01b0\u1edbc b\u1ea1n \u0111\u1ec1u ph\u1ea3i v\u01b0\u1ee3t qua nh\u1eefng th\u1eed th\u00e1ch gi\u1ed1ng nhau.<\/p>\n<p>B\u1eb1ng c\u00e1ch l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau khi b\u1ea1n tr\u1ea3i qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf nhi\u1ec7m v\u1ee5 bao tr\u00f9m l\u00e0 \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c giai \u0111o\u1ea1n d\u1ec5 ti\u00eau h\u00f3a h\u01a1n.<\/p>\n<p>B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n \u0111i\u1ec1u g\u00ec, b\u1eb1ng c\u00e1ch chu\u1ea9n b\u1ecb t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft \u2014 th\u00f4ng qua nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ea1o m\u1eabu, t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 chi ph\u00ed \u2014 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp cho m\u00ecnh m\u1ed9t s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">LI\u00caN H\u1ec6 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd T\u1eea CHUY\u00caN GIA T\u01af V\u1ea4N C\u1ee6A CH\u00daNG T\u00d4I<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 duy tr\u00ec th\u00e0nh c\u00f4ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 ch\u00edn mu\u1ed3i, c\u00e1c c\u00f4ng ty ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn.\u00a0Nh\u01b0ng c\u00e1c doanh nghi\u1ebfp ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1: m\u1eb7c d\u00f9 h\u1ecd ph\u1ea3i ph\u00e1t tri\u1ec3n [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651,677,672],"class_list":["post-13699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag","tag-phan-phoi-san-pham","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13699"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13699\/revisions"}],"predecessor-version":[{"id":14705,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13699\/revisions\/14705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13755"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}