{"id":13640,"date":"2021-05-03T11:07:59","date_gmt":"2021-05-03T04:07:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13640"},"modified":"2021-11-25T11:46:31","modified_gmt":"2021-11-25T04:46:31","slug":"phan-phoi-doc-quyen","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-phoi-doc-quyen\/","title":{"rendered":"Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n cho c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"

Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (Product Distribution)<\/strong> c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u1ec1u mong mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh nh\u1ea5t. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u00f3 l\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n (exclusive distribution) l\u00e0 g\u00ec?<\/h2>\n

Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n (Exclusive Distribution)<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/b> theo \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3.<\/p>\n

V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y nh\u00e0 s\u1ea3n xu\u1ea5t h\u1ea1n ch\u1ebf v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua \u1edf trung gian v\u1edbi m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 d\u00e0ng trong vi\u1ec7c qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/a> \u0111\u1ed9c quy\u1ec1n<\/h3>\n

Iphone n\u1ed5i ti\u1ebfng v\u1edbi th\u1ecfa thu\u1eadn h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n v\u1edbi AT&T.<\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea5u h\u00ecnh cao nh\u01b0 iPhone, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf r\u00f5 r\u00e0ng cho nh\u00e0 ph\u00e2n ph\u1ed1i. H\u1ecd c\u00f3 th\u1ec3 marketing m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i duy nh\u1ea5t v\u00e0 s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi s\u1ea3n ph\u1ea9m.<\/p>\n

Nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i c\u1ea3 t\u1eeb kho\u1ea3n thanh to\u00e1n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean v\u00e0 t\u1eeb vi\u1ec7c ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u00a0\u0110\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 iPhone, m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng ban \u0111\u1ea7u c\u1ee7a n\u00f3 l\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p tuy\u1ec7t v\u1eddi v\u1edbi m\u1ea1ng v\u00e0 \u0111\u1ed9 tin c\u1eady li\u1ec1n m\u1ea1ch.<\/p>\n

Ngo\u00e0i ra, b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf ngu\u1ed3n cung, c\u1ea3 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t gi\u00e1 b\u00e1n l\u1ebb c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0Trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 c\u1ea1nh tranh, gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1eef \u1edf m\u1ee9c cao h\u01a1n trong th\u1eddi gian d\u00e0i h\u01a1n, c\u00f3 l\u1ee3i cho c\u1ea3 hai.<\/p>\n

T\u1ea1i sao doanh nghi\u1ec7p ch\u1ecdn ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n?<\/span><\/h2>\n

M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i, d\u1ecbch v\u1ee5, gi\u00e1 c\u1ee7a b\u00ean trung gian v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c. <\/span>Ngo\u00e0i ra, nh\u1edd ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng t\u00edch c\u1ef1c t\u1eeb c\u00e1c c\u1eeda h\u00e0ng n\u00e0y.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m<\/h3>\n

T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn<\/h4>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n l\u1ebb ho\u1eb7c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.\u00a0<\/span>Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ed3n m\u1ecdi n\u1ed7 l\u1ef1c marketing cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/p>\n

Ch\u01b0a k\u1ec3, gi\u1edbi h\u1ea1n nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng<\/span>\u00a0th\u00f4ng th\u1ea1o v\u1ec1 c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c chi ti\u1ebft quan tr\u1ecdng kh\u00e1c<\/p>\n

Thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n l\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n.M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n l\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n.<\/span><\/p>\n

V\u00ec c\u00f3 m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i h\u1ea1n ch\u1ebf, h\u1ecd c\u00f3 th\u1ec3 \u01b0u ti\u00ean \u0111\u1eb7c bi\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t. Do \u0111\u00f3, m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n trong qu\u1ea3ng c\u00e1o c\u1eeda h\u00e0ng v\u00e0 b\u00e1o ch\u00ed. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i t\u1ea1p ch\u00ed phi\u1ebfu gi\u1ea3m gi\u00e1.<\/p>\n

>> Xem th\u00eam: Hi\u1ec3u v\u1ec1 ph\u00e2n ph\u1ed1i \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/a><\/strong><\/p>\n

\"\"<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/h3>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/h4>\n

N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1eabn c\u00f2n non n\u1edbt, b\u1ea1n s\u1ebd kh\u00f3 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 \u0111\u1ee7 chuy\u00ean m\u00f4n \u0111\u1ec3 d\u1eabn \u0111\u01b0\u1eddng cho h\u1ecd. V\u00ec \u0111i\u1ec1u n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n<\/p>\n

C\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn tranh ch\u1ea5p<\/h4>\n

V\u1edbi vi\u1ec7c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i lo l\u1eafng n\u1ebfu b\u1ea1n tranh ch\u1ea5p v\u1edbi m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n. Trong \u0111i\u1ec1u ki\u1ec7n kh\u1eafc nghi\u1ec7t, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thua l\u1ed7 \u0111\u00e1ng k\u1ec3.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/h2>\n

L\u00ean k\u1ebf ho\u1ea1ch l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng th\u01b0\u1eddng b\u1ecb b\u1ecf qua khi c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n. Nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ph\u1ee5 tr\u00e1ch v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n ph\u1ea3i c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 c\u1ea9n tr\u1ecdng trong m\u1ed7i quy\u1ebft \u0111\u1ecbnh khi ph\u00e2n ph\u1ed1i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/h3>\n

Tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi hay l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p ch\u01b0a hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean\u00a0 c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00ean th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch qua loa. Ch\u00ednh v\u00ec v\u1eady, g\u00e2y ra c\u1ea3n tr\u1ee3 trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n sau \u0111\u00f3 v\u00e0 r\u1ee7i ro tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a>, nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c tri\u1ec3n khai th\u00f4ng qua m\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Tham kh\u1ea3o: D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u00eap v\u1eeba v\u00e0 nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch t\u1eeb 20 tri\u1ec7u<\/a><\/strong><\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>\u00a0c\u00f3 \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n. Th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu h\u1eb9p \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm \u0111\u1ebfn t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n

L\u1ef1a ch\u1ecdn nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/h3>\n

Qua 2 b\u01b0\u1edbc tr\u00ean b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft \u0111\u1ed1i t\u00e1c n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn c\u00f3 l\u1ee3i nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang c\u00f3 s\u1ea3n ph\u1ea9m, mong mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh hi\u1ec7n di\u1ec7n tr\u00ean to\u00e0n qu\u1ed1c. H\u00e3y LI\u00caN H\u1ec6\u00a0 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n:<\/strong><\/p>\n

LI\u00caN H\u1ec6 PH\u00c2N PH\u1ed0I TO\u00c0N QU\u1ed0C<\/strong><\/a><\/span><\/p>\n

Theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n

Theo d\u00f5i va qu\u1ea3n l\u00fd l\u00e0 c\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng ph\u1ea3i l\u00e0m nh\u01b0ng l\u1ea1i c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t t\u1edbi qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n. B\u1edfi v\u00ec trong l\u00fac th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 x\u1ea3y ra sai s\u00f3t hay s\u1ef1 c\u1ed1 b\u1ea5t ng\u1edd m\u00e0 doanh nghi\u1ec7p kh\u00f4ng ng\u1edd t\u1edbi. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a r\u1ee7i ro doanh nghi\u1ec7p n\u00ean \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng c\u0169ng nh\u01b0 x\u1eed l\u00fd k\u1ecbp th\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng n\u1ed9i dung quan tr\u1ecdng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. Hi v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o trong vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Ngu\u1ed3n: Advergize<\/a><\/span>\u00a0 &\u00a0Repsly<\/a><\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (Product Distribution) c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u1ec1u mong mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh nh\u1ea5t. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u00f3 […]<\/p>","protected":false},"author":20,"featured_media":14454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,677,672],"class_list":["post-13640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-phan-phoi-san-pham","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13640"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13640\/revisions"}],"predecessor-version":[{"id":14455,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13640\/revisions\/14455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14454"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}