{"id":13554,"date":"2021-04-23T01:36:29","date_gmt":"2021-04-22T18:36:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13554"},"modified":"2023-12-04T14:07:45","modified_gmt":"2023-12-04T07:07:45","slug":"5-xu-huong-marketing-nganh-ban-le-2021","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-xu-huong-marketing-nganh-ban-le-2021\/","title":{"rendered":"Marketing Retail Trend – Xu h\u01b0\u1edbng marketing ng\u00e0nh b\u00e1n l\u1ebb 2021"},"content":{"rendered":"

B\u00e1n l\u1ebb (retail) \u0111ang l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p khai th\u00e1c b\u1edfi nh\u1eefng l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i ng\u00e0nh n\u00e0y mang l\u1ea1i.. L\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng n\u00e0y d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng cho c\u00e1c quy m\u00f4 doanh nghi\u1ec7p t\u1eeb doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SMEs), startup \u0111\u1ebfn nh\u1eefng doanh nghi\u1ec7p quy m\u00f4 l\u1edbn, t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia. Tuy nhi\u00ean n\u0103m 2020 \u1ea3nh h\u01b0\u1edfng d\u1ecbch Covid n\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ec1u ch\u1eadm l\u1ea1i. Th\u1ebf nh\u01b0ng v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi, hi\u1ec7n \u0111\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7 2021 s\u1ebd l\u00e0 n\u0103m b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c xu h\u01b0\u1edbng marketing n\u00e0y<\/p>\n

Theo d\u00f5i b\u00e0i vi\u1ebft \u0111\u1ec3 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng 5 xu h\u01b0\u1edbng marketing ng\u00e0nh b\u00e1n l\u1ebb cho m\u00f4 h\u00ecnh kinh doanh (business model)<\/a> c\u1ee7a b\u1ea1n nh\u00e9.<\/p>\n

Marketing \u0111a k\u00eanh (Omni-channel)<\/h2>\n

Th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c marketing hay truy\u1ec1n th\u00f4ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 gia t\u0103ng doanh thu cho c\u00e1c doanh nghi\u1ec7p \u00a0kinh doanh trong ng\u00e0nh b\u00e1n l\u1ebb. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0nh tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng (Customer Journey<\/a>), c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touch point) hay insight kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p (message), \u0111\u00fang l\u00fac m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u201cd\u1ed9i bom\u201d kh\u00e1ch h\u00e0ng.<\/p>\n

\"Multi

Multi channel, Cross channel v\u00e0 Omni channel<\/p><\/div>\n

Vi\u1ec7c n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecdmarketing tr\u00ean c\u00e1c k\u00eanh \u0111\u1ed3ng th\u1eddi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u, ch\u1ea1m \u0111\u1ebfn n\u1ed7i b\u0103n kho\u0103n, lo l\u1eafng (pain point<\/a>) c\u1ee7a h\u1ecd. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a s\u00e2u h\u01a1n, b\u1ea5t k\u1ec3 h\u1ecd \u0111ang s\u1eed d\u1ee5ng k\u00eanh n\u00e0o ho\u1eb7c h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n

\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/a> ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p xuy\u00ean su\u1ed1t v\u00e0 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c k\u00eanh v\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0 B\u00e1n h\u00e0ng \u0111a k\u00eanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 khi b\u1ea1n hi\u1ec3u r\u1ea5t r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi mua h\u00e0ng \u1edf m\u1ed7i k\u00eanh. Sau \u0111\u00f3 ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p v\u00e0 \u01b0u ti\u00ean nh\u1eefng k\u00eanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n

Marketing c\u00e1 nh\u00e2n h\u00f3a trong ng\u00e0nh b\u00e1n l\u1ebb (Personalised Marketing)<\/h2>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn, vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean \u00a0c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean s\u1eed d\u1ee5ng persona<\/strong><\/a> (ch\u00e2n dung kh\u00e1ch h\u00e0ng) \u0111\u1ec3 d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c th\u00f4ng tin n\u1ed5i b\u1eadt v\u1ec1 s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 pain-point \u00a0c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng d\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd trong ti\u00eau d\u00f9ng.<\/p>\n

\"C\u00e1<\/p>\n

Personalised Marketing l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng b\u00e1n l\u1ebb n\u1ed5i b\u1eadt nh\u1ea5t hi\u1ec7n nay. T\u1eeb s\u1edf th\u00edch, h\u00e0nh vi, th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh. Kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c tr\u1ea3i nghi\u1ec7m v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t, ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 ch\u1ec9 d\u00e0nh ri\u00eang cho h\u1ecd.<\/p>\n

Th\u00f4ng tin, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (customer data) c\u00f3 th\u1ec3 n\u00f3i l\u00e0 r\u1ea5t nhi\u1ec1u nh\u01b0ng m\u1ed9t s\u1ed1 doanh nghi\u1ec7p ch\u01b0a bi\u1ebft khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, insight kh\u00e1ch h\u00e0ngm\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\u00a0 \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc ti\u00ean doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona).<\/p>\n

N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, h\u00e3y CONTACT<\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong> t\u1eeb chuy\u00ean gia c\u1ed1 v\u1ea5n<\/p>\n

T\u01af V\u1ea4N KHAI TH\u00c1C D\u1eee LI\u1ec6U, INSIGHT KH\u00c1CH H\u00c0NG<\/strong><\/a><\/span><\/p>\n

AI Marketing – Xu h\u01b0\u1edbng marketing ng\u00e0nh b\u00e1n l\u1ebb s\u00e1ng t\u1ea1o<\/h2>\n

AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o) \u0111ang gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c m\u00f4 h\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n doanh thu b\u00e1n h\u00e0ng, c\u00f4ng ngh\u1ec7 AI \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u1ea3 c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn .<\/p>\n

Xu h\u01b0\u1edbng AI Marketing gi\u00fap c\u00e1c nh\u00f3m marketing khai th\u00e1c \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u00e2u h\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u1ea5p \u0111\u1ed9 chi ti\u1ebft, c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp d\u1ef1a tr\u00ean th\u1ecb hi\u1ebfu ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5: Spotify s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o danh s\u00e1ch ph\u00e1t t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 nghe trong qu\u00e1 kh\u1ee9, c\u00e1c b\u00e0i h\u00e1t hi\u1ec7n t\u1ea1i tr\u00ean c\u00e1c th\u1ec3 lo\u1ea1i v\u00e0 nh\u1ea1c n\u00e0o \u0111ang \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn.\u00a0N\u00f3 s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 t\u1ea1o danh s\u00e1ch ph\u00e1t t\u00f9y ch\u1ec9nh cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o danh s\u00e1ch ph\u00e1t theo th\u1ec3 lo\u1ea1i d\u1ef1a tr\u00ean c\u00e1c ngh\u1ec7 s\u0129 xu\u1ea5t hi\u1ec7n trong cu\u1ed9c tr\u00f2 chuy\u1ec7n, trong b\u00e0i b\u00e1o, v.v.<\/p>\n

Chatbot<\/h3>\n

\"\"<\/p>\n

H\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay b\u1edfi nh\u1eefng l\u1ee3i \u00edch n\u00f3 \u0111em l\u1ea1i cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Chatbots kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng thu h\u1eb9p t\u00ecm ki\u1ebfm, h\u1ed7 tr\u1ee3 mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng m\u00e0 c\u00f2n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng 24\/7.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u00f4i khi kh\u00f4ng th\u1ec3 t\u1edbi tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m hay t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ch\u00ednh v\u00ec th\u1ebf chatbots c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u.\u00a0 Doanh nghi\u1ec7p s\u1eed d\u1ee5ng v\u00ec th\u1ebf c\u0169ng s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c m\u00e0 hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i th\u00ec kh\u00f4ng h\u1ec1 nh\u1ecf.<\/p>\n

Influencer Marketing<\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng tin th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. Nh\u01b0ng hi\u1ec7n t\u1ea1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n nghe nh\u1eefng nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c t\u1eeb ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp hay nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi x\u00e3 h\u1ed9i.<\/p>\n

\"Influencer<\/p>\n

So v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u00f4i ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o ni\u1ec1m tin v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1eeb nh\u1eefng Influencer \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng quen thu\u1ed9c.<\/p>\n

M\u1ed9t influencer ch\u1eafc ch\u1eafn l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi gi\u1edbi tr\u1ebb hay m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1c trong x\u00e3 h\u1ed9i. Vi\u1ec7c truy\u1ec1n th\u00f4ng qua h\u1ecd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh b\u1edfi s\u1ef1 lan t\u1ecfa m\u1ea1nh m\u1ebd v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd s\u1eed d\u1ee5ng. H\u01a1n n\u1eefa n\u1ebfu nh\u00ecn m\u1ed9t c\u00e1ch bao qu\u00e1t, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eadn v\u1ec1 nh\u1eefng nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 ch\u1eb3ng ph\u1ea3i \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 trong marketing hay sao?<\/p>\n

Marketing t\u00ecm ki\u1ebfm tr\u1ef1c quan (Visual Search Marketing)<\/h2>\n

\u0110\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng h\u00ecnh \u1ea3nh r\u1ea5t quan tr\u1ecdng nh\u01b0ng n\u00f3 c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111\u1ed1i v\u1edbi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, n\u01a1i kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng m\u1ea5t ki\u00ean nh\u1eabn mu\u1ed1n l\u1ed9i qua c\u00e1c t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan.<\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c ghi nh\u1edb h\u00ecnh \u1ea3nh d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi c\u00e1c t\u1eeb kh\u00f3a. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi m\u1eabu m\u00e3, m\u00e0u s\u1eafc m\u00e0 h\u1ecd mong mu\u1ed1n v\u1edbi t\u1ec9 l\u1ec7 ch\u00ednh x\u00e1c l\u00e0 99%. C\u0169ng ch\u00ednh v\u00ec th\u1ebf xu h\u01b0\u1edbng maarketing tr\u1ef1c quan \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1ed1i v\u1edbi ng\u00e0nh ti\u00eau d\u00f9ng b\u00e1n l\u1ebb.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea9y m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng \u0111\u00e3 \u00e1p d\u1ee5ng xu h\u01b0\u1edbng marketing t\u00ecm ki\u1ebfm tr\u1ef1c quan n\u00e0y v\u00e0 r\u1ea5t th\u00e0nh c\u00f4ng, ph\u1ea3i \u0111\u1ec3 \u0111\u1ebfn l\u00e0 Pinterest, Shopee, Amazon,…<\/p>\n

T\u00ecm ki\u1ebfm tr\u1ef1c quan kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u0103ng doanh s\u1ed1\u00a0 v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00f2n r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t cho ng\u00e0nh ti\u00eau d\u00f9ng b\u00e1n l\u1ebb hi\u1ec7n nay. B\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u v\u00e0 c\u00e2n nh\u1eafc vi\u1ec7c\u00a0 s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 n\u00e0y cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/p>\n

XEM TH\u00caM C\u00c1C XU H\u01af\u1edaNG KH\u00c1C T\u1ea0I \u0110\u00c2Y<\/a><\/strong><\/p>\n

Ngu\u1ed3n: DTM Consulting t\u1ed5ng h\u1ee3p<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e1n l\u1ebb (retail) \u0111ang l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p khai th\u00e1c b\u1edfi nh\u1eefng l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i ng\u00e0nh n\u00e0y mang l\u1ea1i.. L\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng n\u00e0y d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng cho c\u00e1c quy m\u00f4 doanh nghi\u1ec7p t\u1eeb doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba […]<\/p>","protected":false},"author":20,"featured_media":14452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,656,653],"class_list":["post-13554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-insights-khach-hang","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13554"}],"version-history":[{"count":15,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13554\/revisions"}],"predecessor-version":[{"id":16643,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13554\/revisions\/16643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/14452"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}