{"id":13485,"date":"2021-04-09T10:52:10","date_gmt":"2021-04-09T03:52:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13485"},"modified":"2021-04-09T10:52:10","modified_gmt":"2021-04-09T03:52:10","slug":"giai-phap-quang-cao-phu-hop-tiet-kiem-chi-phi-cho-san-pham-cua-ban","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/giai-phap-quang-cao-phu-hop-tiet-kiem-chi-phi-cho-san-pham-cua-ban\/","title":{"rendered":"Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m chi ph\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p>Tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n cho vi\u1ec7c qu\u1ea3ng c\u00e1o hay b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o b\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh c\u1ea7n qu\u1ea3ng c\u00e1o? Qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u00e0m g\u00ec? Hay \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n c\u0169ng c\u1ea7n? B\u1ea1n c\u00f3 \u0111ang \u0111\u1ea7u t\u01b0 l\u00e3ng ph\u00ed v\u00e0o qu\u1ea3ng c\u00e1o, marketing?<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing di\u1ec5n ra nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Qu\u1ea3ng c\u00e1o c\u0169ng v\u1eady. Tuy nhi\u00ean, \u0111\u1ec3 qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 th\u00ec c\u00f2n c\u1ea7n \u0111\u1ebfn nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c nh\u01b0 ti\u1ec1n b\u1ea1c, c\u00f4ng s\u1ee9c.<\/p>\n<p><strong>V\u1eady, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai marketing, qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch th\u00f4ng minh, kh\u00f4ng l\u00e3ng ph\u00ed ti\u1ec1n?<\/strong><\/p>\n<p>T\u1ea1i DTM Consulting, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng c\u00e1o th\u00f4ng minh \u0111\u00f3 l\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5:<\/p>\n<ul>\n<li><strong>Ai (who)? \u2013 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o<\/strong><\/li>\n<li><strong>C\u00e1i g\u00ec(what)? \u2013 C\u00e1ch th\u1ee9c v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/strong><\/li>\n<li><strong>Nh\u01b0 th\u1ebf n\u00e0o (How)? \u2013 C\u00e1ch th\u1ee9c tri\u1ec3n khai c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n<\/strong><\/li>\n<\/ul>\n<ol>\n<li>\n<h2><strong>Ai \u2013 WHO?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<blockquote><p>Do t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, n\u00ean \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i hi\u1ec3u m\u1ee9c \u0111\u1ed9 k\u1ef3 v\u1ecdng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p><strong>Doanh nghi\u1ec7p c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, h\u00e0nh v\u00ec mua c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed7 l\u1ef1c marketing, qu\u1ea3ng c\u00e1o \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/strong><\/p><\/blockquote>\n<ol start=\"2\">\n<li>\n<h2><strong>C\u00e1i g\u00ec \u2013 WHAT?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>B\u1ea1n \u0111\u1ecbnh qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m n\u00e0o? C\u00e1ch th\u1ee9c, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ra sao?<\/p>\n<p><strong><em>#Nh\u1edb l\u00e0 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1c h\u00ecnh th\u1ee9c, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o!<\/em><\/strong><\/p>\n<p><strong><em>C\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi s\u1ea3n ph\u1ea9m A nh\u01b0ng \u00e1p d\u1ee5ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec ch\u01b0a ch\u1eafc \u0111\u00e3 hi\u1ec7u qu\u1ea3. Do c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau li\u00ean quan \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng mua kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1eady n\u00ean, m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m c\u0169ng y\u00eau c\u1ea7u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n.<\/em><\/strong><\/p>\n<p>Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p s\u1eed d\u1ee5ng l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m m\u1ee5c ti\u00eau thu h\u00fat ho\u1eb7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n n\u00e0o \u0111\u00f3 \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u1ee5 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/strong>: \u0111\u00e2y l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u1eddng th\u1ea5y nh\u1ea5t, nh\u1eb1m thuy\u1ebft ph\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i th\u00e0nh h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u1eb7t h\u00e0ng, d\u00f9ng th\u1eed v\u00e0 mua h\u00e0ng,\u2026<\/li>\n<li><strong>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m: l\u00e0<\/strong> d\u1ea1ng qu\u1ea3ng c\u00e1o d\u00e0nh cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u01b0 xe, thi\u1ebft b\u1ecb n\u1ed9i th\u1ea5t,\u2026 H\u1ecd kh\u00f4ng th\u1ec3 mua ngay khi th\u1ea5y qu\u1ea3ng c\u00e1o m\u00e0 c\u1ea7n t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<li><strong>Li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong>: M\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u00edt tr\u1ef1c ti\u1ebfp h\u01a1n, danh m\u1ee5c n\u00e0y bao g\u1ed3m nh\u1eefng qu\u1ea3ng c\u00e1o thu h\u00fat s\u1ef1 li\u00ean k\u1ebft trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>G\u1ee3i l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 th\u00fac \u0111\u1ea9y mua l\u1ea1i:<\/strong> b\u1ea3n ch\u1ea5t n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 g\u1ee3i l\u1ea1i nh\u1eefng k\u00fd \u1ee9c v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng trong qu\u00e1 kh\u1ee9 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 mua l\u1ea1i m\u1ed9t s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau th\u00e1ch th\u1ee9c h\u01a1n m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 \u0111\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng th\u00edch h\u1ee3p khi m\u1ed9t c\u00f4ng ty s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u1ecb v\u01b0\u1edbng ph\u1ea3i nh\u1eefng scandal ti\u00eau c\u1ef1c. V\u00e0 c\u00f4ng ty c\u1ed1 g\u1eafng gi\u00e0nh l\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 m\u1ea5t v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>C\u1ee7ng c\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m: Lo\u1ea1i<\/strong> m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng t\u00ecm c\u00e1ch c\u1ee7ng c\u1ed1 th\u00e1i \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. C\u00e1c th\u1ecb tr\u01b0\u1eddng d\u1eabn \u0111\u1ea7u (ch\u1eb3ng h\u1ea1n nh\u01b0 Coke ho\u1eb7c McDonald\u2019s) th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 duy tr\u00ec th\u1ecb ph\u1ea7n v\u00e0 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong>V\u1eady, c\u1ee5 th\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o \u2013 HOW?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch \u0111i t\u1eeb m\u1ee5c ti\u00eau \u0111\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<p><strong>Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c x\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m thu h\u00fat k\u1ebft n\u1ed1i gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/strong><\/p>\n<p>Sau khi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o l\u01b0\u1edbi FCB l\u00e0 m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng cho m\u1ecdi s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p nh\u1ea5t.<\/p>\n<p>L\u01b0\u1edbi FCB ho\u1eb7c m\u00f4 h\u00ecnh Foote, Cone and Belding (\u0111\u1ec1 xu\u1ea5t b\u1edfi <strong>Richard Vaughn<\/strong>, 1980) <strong>l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p \u0111\u1ec3 di\u1ec5n gi\u1ea3i h\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/strong>\u00a0N\u00f3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 tr\u00ean m\u1ed9t ma tr\u1eadn v\u1edbi b\u1ed1n y\u1ebfu t\u1ed1 quan tr\u1ecdng, \u0111\u00f3 l\u00e0 t\u01b0 duy (thinking), c\u1ea3m gi\u00e1c (feeling), m\u1ee9c \u0111\u1ed9 tham gia cao (hight involvement) v\u00e0 m\u1ee9c \u0111\u1ed9 tham gia th\u1ea5p (low involvement) v\u00e0 h\u00ecnh th\u00e0nh 4 qu\u00e1 tr\u00ecnh kh\u00e1c nhau:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13488 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model.jpg\" alt=\"Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m chi ph\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\" width=\"450\" height=\"406\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model.jpg 450w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model-300x271.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model-162x146.jpg 162w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model-50x45.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/fcb-model-83x75.jpg 83w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<ol>\n<li>\n<h3><strong>Cung c\u1ea5p th\u00f4ng tin \u2013 Informative (G\u00f3c ph\u1ea7n t\u01b0 1)<\/strong>: Learn \u2013 Feel &#8211; Do<\/h3>\n<\/li>\n<\/ol>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n c\u00f3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng cao \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00f2i h\u1ecfi c\u00e2n nh\u1eafc nhi\u1ec1u h\u01a1n \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. Ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u01b0\u1edbc ti\u00ean t\u00ecm hi\u1ec3u ho\u1eb7c thu th\u1eadp th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ea3n ph\u1ea9m;\u00a0sau \u0111\u00f3, h\u1ecd c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i mua n\u00f3;\u00a0v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua cu\u1ed1i c\u00f9ng.<\/p>\n<p><strong>C\u00e1c s\u1ea3n<\/strong> ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, h\u1ea7u h\u1ebft \u0111\u01b0\u1ee3c mua m\u1ed9t l\u1ea7n trong \u0111\u1eddi, \u0111\u00f2i h\u1ecfi nhi\u1ec1u suy ngh\u0129 v\u00e0 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi mua.\u00a0Ch\u00fang bao g\u1ed3m t\u00e0i s\u1ea3n, \u0111\u1ea5t \u0111ai, b\u1ea3o hi\u1ec3m, \u00f4 t\u00f4 gia \u0111\u00ecnh, c\u00e1c\u00a0kho\u1ea3n \u0111\u1ea7u t\u01b0,\u2026<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>C\u00f3 \u1ea3nh h\u01b0\u1edfng &#8211; Affective (G\u00f3c ph\u1ea7n t\u01b0 2): Feel \u2013 Learn &#8211; Do<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 thu\u1ed9c t\u00ednh c\u1ea3m x\u00fac v\u00e0 y\u00eau c\u1ea7u s\u1ef1 tham gia l\u1edbn t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 t\u00ecnh c\u1ea3m.<\/p>\n<p>Ng\u01b0\u1eddi mua l\u00e0m theo th\u1ee9 t\u1ef1: c\u1ea3m nh\u1eadn, t\u00ecm hi\u1ec3u v\u00e0 mua.\u00a0\u0110\u00e2y l\u00e0 khi kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc; ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u v\u00e0 khi\u00a0c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u1ea7y \u0111\u1ee7 \u00a0s\u1ebd mua h\u00e0ng.<\/p>\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n b\u1edfi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi mua h\u01a1n l\u00e0 suy ngh\u0129 m\u1ed9t c\u00e1ch l\u00fd tr\u00ed.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 qu\u1ea7n \u00e1o th\u1eddi trang, \u0111\u1ed3 trang s\u1ee9c, m\u1ef9 ph\u1ea9m, \u0111\u1ed3 c\u1ed5, n\u01b0\u1edbc hoa,\u2026<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>Theo th\u00f3i quen \u2013 Habitual (G\u00f3c ph\u1ea7n t\u01b0 3)<\/strong>: Do \u2013 Learn \u2013 Feel<\/h3>\n<\/li>\n<\/ol>\n<p>C\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y.\u00a0Do \u0111\u00f3, kh\u00e1ch h\u00e0ng \u00edt tham gia nh\u01b0ng ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n t\u00edch khi mua nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y.<\/p>\n<p>Ng\u01b0\u1eddi mua \u0111\u1ea7u ti\u00ean nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m;\u00a0th\u1eed v\u00e0 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u hay th\u1ecfa m\u00e3n mong mu\u1ed1n c\u1ee7a h\u1ecd kh\u00f4ng;\u00a0sau \u0111\u00f3 ph\u00e1t tri\u1ec3n ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong>C\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y th\u00f4ng th\u01b0\u1eddng l\u00e0 c\u00e1c ch\u1ea5t t\u1ea9y r\u1eeda gia d\u1ee5ng, x\u0103ng, mu\u1ed1i,\u2026 mua theo th\u00f3i quen, thu\u1eadn ti\u1ec7n.\u00a0<\/strong><\/p>\n<ol start=\"4\">\n<li>\n<h3><strong>H\u00e0i l\u00f2ng \u2013 Satisfaction (G\u00f3c ph\u1ea7n t\u01b0 4)<\/strong>: Do \u2013 Feel- Learn<\/h3>\n<\/li>\n<\/ol>\n<p>H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 vi\u1ec7c mua h\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3m x\u00fac; tuy nhi\u00ean, quy\u1ebft \u0111\u1ecbnh mua kh\u00f4ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m;\u00a0c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c v\u1ec1 vi\u1ec7c mua h\u00e0ng;\u00a0v\u00e0 sau \u0111\u00f3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u01b0: b\u00e1nh k\u1eb9o, th\u1ee9c \u0103n nhanh, n\u01b0\u1edbc ng\u1ecdt, qu\u1ea7n \u00e1o b\u00ecnh th\u01b0\u1eddng, gi\u1ea3i tr\u00ed v\u00e0 thi\u1ec7p ch\u00fac m\u1eebng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 vi\u1ec7c mua ho\u1eb7c ti\u00eau d\u00f9ng mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n<p>Li\u1ec7u c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a theo h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay ch\u1ec9 tri\u1ec3n khai d\u1ef1a theo th\u00f3i quen, c\u1ea3m t\u00ednh?<\/p>\n<p>\u0110\u1ed9i ng\u0169 t\u1ea1i DTM Consulting \u1edf \u0111\u00e2y \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p v\u1edbi\u00a0 ngu\u1ed3n l\u1ef1c v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n sao cho t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<p>Xem th\u00eam c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\">d\u1ecbch v\u1ee5 ch\u00fang t\u00f4i cung c\u1ea5p<\/a> v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh h\u01a1n.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n cho vi\u1ec7c qu\u1ea3ng c\u00e1o hay b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o b\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh c\u1ea7n qu\u1ea3ng c\u00e1o? Qu\u1ea3ng c\u00e1o \u0111\u1ec3 l\u00e0m g\u00ec? Hay \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n c\u0169ng c\u1ea7n? B\u1ea1n c\u00f3 \u0111ang \u0111\u1ea7u t\u01b0 l\u00e3ng ph\u00ed v\u00e0o qu\u1ea3ng [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,667],"class_list":["post-13485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13485"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13485\/revisions"}],"predecessor-version":[{"id":13493,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13485\/revisions\/13493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13492"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}