{"id":13482,"date":"2021-04-09T10:52:29","date_gmt":"2021-04-09T03:52:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13482"},"modified":"2021-04-14T16:19:07","modified_gmt":"2021-04-14T09:19:07","slug":"doanh-nghiep-thieu-von-nhung-dang-chi-tien-lang-phi-nguyen-nhan-do-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/doanh-nghiep-thieu-von-nhung-dang-chi-tien-lang-phi-nguyen-nhan-do-dau\/","title":{"rendered":"Doanh nghi\u1ec7p thi\u1ebfu v\u1ed1n nh\u01b0ng \u0111ang chi ti\u1ec1n l\u00e3ng ph\u00ed &#8211; Nguy\u00ean nh\u00e2n do \u0111\u00e2u?"},"content":{"rendered":"<blockquote><p><span style=\"color: #ff0000;\"><strong>\u201cT\u00f4i bi\u1ebft M\u1ed8T N\u1eecA s\u1ed1 ti\u1ec1n t\u00f4i \u0111\u1ed5 v\u00e0o Qu\u1ea3ng c\u00e1o l\u00e0 L\u00c3NG PH\u00cd. V\u1ea5n \u0111\u1ec1 l\u00e0 t\u00f4i KH\u00d4NG BI\u1ebeT \u0111\u00f3 l\u00e0 n\u1eeda n\u00e0o&#8221; <\/strong><strong>&#8211; John Wanamaker<\/strong><\/span><\/p><\/blockquote>\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m, t\u1ea1o ra mong mu\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, r\u1ea5t d\u1ec5 hi\u1ec3u t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn chi th\u00eam ti\u1ec1n ho\u1eb7c c\u1ed1 g\u1eafng t\u1ed1i \u01b0u v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o khi g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 kinh doanh, doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n kh\u00f4ng c\u1ea3i thi\u1ec7n\u2026 <strong>V\u00e0 nh\u01b0 v\u1eady, h\u1ecd r\u1ea5t d\u1ec5 ti\u1ebfp t\u1ee5c \u201cl\u00e3ng ph\u00ed\u201d.<\/strong><\/p>\n<p><strong>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn ph\u1ea7n \u201cL\u00c3NG PH\u00cd\u201d \u0111\u00f3 v\u00e0 mu\u1ed1n t\u00ecm gi\u1ea3i ph\u00e1p \u201cch\u1eefa tr\u1ecb\u201d, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng NGUY\u00caN NH\u00c2N t\u1ea1i \u0111\u00e2y!\u201d<\/strong><\/p>\n<p><strong>C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n hay sai l\u1ea7m m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p ph\u1ea3i. Sau \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn m\u00e0 ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p:<\/strong><\/p>\n<h2><strong>1.Cho r\u1eb1ng \u201cmarketing = qu\u1ea3ng c\u00e1o\u201d<\/strong><\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, marketing mang ngh\u0129a r\u1ea5t r\u1ed9ng, n\u00f3 bao h\u00e0m t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, nh\u00e3n hi\u1ec7u nh\u1eb1m th\u1ea5u hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd h\u1ecd nh\u1eb1m th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing (v\u00ed d\u1ee5 nh\u01b0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh thu\u2026) c\u1ee7a m\u00ecnh.<\/p>\n<p>Trong khi \u0111\u00f3, qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn (hay c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng) c\u00f3 ch\u1ee9c n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m, t\u1ea1o ra mong mu\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<blockquote><p><span style=\"color: #800000;\"><strong><em>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ebf n\u00e0o s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: m\u1ee5c ti\u00eau doanh nghi\u1ec7p, vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: th\u00f3i quen s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p, nh\u1eefng m\u1ed1i quan t\u00e2m\u2026), c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c c\u1ee7a doanh nghi\u1ec7p\u2026 <\/em><\/strong><\/span><\/p><\/blockquote>\n<p>N\u1ebfu marketing nh\u01b0 m\u1ed9t c\u00e1i c\u00e2y, th\u00ec qu\u1ea3ng c\u00e1o ch\u1ec9 nh\u01b0 m\u1ed9t c\u00e1i c\u00e0nh c\u00e2y. N\u1ebfu marketing bao h\u00e0m c\u1ea3 nh\u1eefng n\u1ed7 l\u1ef1c mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 c\u1ea3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh\/ch\u00ednh s\u00e1ch h\u00e0nh \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u c\u00f4ng c\u1ee5 marketing\u2026 th\u00ec qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, ho\u1ea1t \u0111\u1ed9ng marketing t\u00e1c nghi\u1ec7p c\u1ee5 th\u1ec3 v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ph\u00f9 h\u1ee3p v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 hoat \u0111\u1ed9ng marketing kh\u00e1c. Vi\u1ec7c nh\u1ea7m hi\u1ec3u marketing l\u00e0 qu\u1ea3ng c\u00e1o hay qu\u1ea3ng c\u00e1o l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing ch\u00ednh \u0111\u00e3 l\u00e0m cho nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec3u phi\u1ebfn di\u1ec7n v\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y v\u00e0\/ho\u1eb7c s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c, d\u1eabn \u0111\u1ebfn kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n<h2><strong>2. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u00e0 kh\u00f4ng t\u1eadp trung n\u1ed7 l\u1ef1c h\u01b0\u1edbng t\u1edbi c\u00e1c kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/h2>\n<p>\u0110\u1eebng qu\u00e1 b\u00f3 bu\u1ed9c v\u00e0o vi\u1ec7c l\u00e0m sao qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng hay x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean \u0111i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau &#8211; nh\u1eefng nh\u00f3m ng\u01b0\u1eddi mua (ti\u1ec1m n\u0103ng) c\u00f3 m\u1ed1i quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\/ho\u1eb7c c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 l\u1ee3i th\u1ebf \u0111\u00e1p \u1ee9ng, v\u00e0 c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m.<\/p>\n<blockquote><p><span style=\"color: #800000;\"><strong><em>Nh\u1edb l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng.<\/em><\/strong><\/span><\/p><\/blockquote>\n<div id=\"attachment_7558\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-7558\" class=\"wp-image-7558\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-300x172.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau\" width=\"400\" height=\"229\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-600x344.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-255x146.jpg 255w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience-131x75.jpg 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/who-is-your-audience.jpg 698w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-7558\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/p><\/div>\n<h2><strong>\u00a03. <\/strong><strong>Ch\u01b0a ho\u1eb7c kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n<p><strong>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 ai doanh nghi\u1ec7p c\u00f2n c\u1ea7n ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p qua loa trong vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng d\u1eabn \u0111\u1ebfn kh\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng, sai k\u00eanh ti\u1ebfp c\u1eadn, th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p.<\/strong><\/p>\n<blockquote><p><span style=\"color: #800000;\"><strong><em>B\u00e1n h\u00e0ng khi kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi m\u00e0 kh\u00f4ng h\u1ec1 bi\u1ebft v\u1ec1 h\u1ecd v\u1eady.<\/em><\/strong><\/span><\/p><\/blockquote>\n<p>Trong th\u1eddi bu\u1ed5i \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay, ch\u1ec9 c\u1ea7n sai l\u1ea7m m\u1ed9t ch\u00fat th\u00f4i l\u00e0 b\u1ea1n \u0111\u00e3 \u0111em kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn cho \u0111\u1ed1i th\u1ee7 r\u1ed3i.<\/p>\n<p>Doanh nghi\u1ec7p n\u1ebfu hi\u1ec3u bi\u1ebft \u0111\u01b0\u1ee3c s\u1edf th\u00edch, th\u1ecb hi\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng. B\u00ean c\u1ea1nh \u0111\u00f3, hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh cho s\u1ea3n ph\u1ea9m nh\u01b0 t\u00ednh n\u0103ng, gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i, c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m, t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u00e0 mua l\u1ea1i s\u1ea3n ph\u1ea9m.<\/p>\n<p>L\u00e0 m\u1ed9t ch\u1ee7\/nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadn d\u1ee5ng m\u1ecdi l\u1ee3i th\u1ebf \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh h\u01a1n cho doanh nghi\u1ec7p.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6656 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-300x234.jpg\" alt=\"\" width=\"600\" height=\"467\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-300x234.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-768x598.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-600x467.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-187x146.jpg 187w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-50x39.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-96x75.jpg 96w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg 800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/467;\" \/><\/p>\n<h2><strong>\u00a04.<\/strong><strong>L\u1eadp k\u1ebf ho\u1ea1ch k\u00e9m, thi\u1ebfu m\u1ee5c ti\u00eau, kh\u00f4ng theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n<p>Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch trong t\u1ed5 ch\u1ee9c nh\u01b0 m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u01b0\u1edbng d\u1eabn l\u1ed9 tr\u00ecnh, \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p>Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c xem x\u00e9t c\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 c\u1ea3i thi\u1ec7n.\u00a0Do \u0111\u00f3, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u00ecnh dung k\u1ebft qu\u1ea3 m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i \u0111\u1ebfn \u0111\u00edch (m\u1ee5c ti\u00eau) \u0111\u00e3 \u0111\u1ecbnh \u0111\u1ec3 th\u00e0nh c\u00f4ng. Khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng t\u1ed1i \u01b0u c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3<\/li>\n<li>Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, theo d\u00f5i \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong doanh nghi\u1ec7p<\/li>\n<li>Gia t\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5911 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-600x400.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Hands-holding-cork-board-with-marketing-plan-concept-1024x683-112x75.jpg 112w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/p>\n<p><strong>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m hay m\u1eafc ph\u1ea3i c\u1ee7a c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ebfn vi\u1ec7c chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng c\u00e1o l\u00e3ng ph\u00ed m\u00e0 kh\u00f4ng \u0111em l\u1ea1i doanh thu. <\/strong><\/p>\n<p>H\u01a1n th\u1ebf n\u1eefa, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p do kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 marketing v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng d\u1eabn \u0111\u1ebfn ch\u1ea1y theo xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u201c\u0111\u1eaft \u0111\u1ecf\u201d nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u1eb7t banner, PR,\u2026 m\u00e0 ch\u01b0a ch\u1eafc \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m hay kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p>Marketing kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng ch\u1ec9 c\u1ea7n \u0111\u1ed5 ti\u1ec1n v\u00e0o l\u00e0 s\u1ebd c\u00f3 doanh thu m\u00e0 marketing bao h\u00e0m m\u1ed9t ph\u1ea1m vi r\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u \u2013 t\u0103ng tr\u01b0\u1edfng kinh doanh d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ph\u1ea7n kh\u00f3 nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u, m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p th\u1ecfa m\u00e3n h\u1ecd v\u00e0 thu l\u1ea1i l\u1ee3i nhu\u1eadn. Qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 trong marketing.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh kh\u00f4ng hi\u1ec7u qu\u1ea3 h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb chuy\u00ean gia \u0111\u1ec3 tr\u00e1nh ti\u00eau ph\u00ed nh\u1eefng kho\u1ea3n ti\u1ec1n kh\u00f4ng \u0111\u00e1ng c\u00f3. <strong>T\u1ea1i sao c\u00e1c c\u00f4ng ty l\u1edbn kh\u00f4ng ng\u1ea7n ng\u1ea1i chi ti\u1ec1n \u0111\u1ec3 thu\u00ea c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n ho\u1eb7c \u0111\u01a1n v\u1ecb c\u00f3 chuy\u00ean m\u00f4n trong khi h\u1ecd c\u00f3 c\u1ea3 b\u1ed9 ph\u1eadn marketing kh\u1ed5ng l\u1ed3?<\/strong><\/p>\n<p>\u0110\u1ed9i ng\u0169 t\u1ea1i DTM Consulting \u1edf \u0111\u00e2y \u0111\u1ec3 h\u1ed7 t\u1ee3 b\u1ea1n ti\u1ebft ki\u1ec7m nh\u1eefng kho\u1ea3n ng\u00e2n s\u00e1ch \u0111ang l\u00e3ng ph\u00ed!<\/p>\n<p>Ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng v\u1edbi n\u1ed7 l\u1ef1c marketing c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<p>Xem th\u00eam c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\">d\u1ecbch v\u1ee5 ch\u00fang t\u00f4i cung c\u1ea5p<\/a> v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh h\u01a1n.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cT\u00f4i bi\u1ebft M\u1ed8T N\u1eecA s\u1ed1 ti\u1ec1n t\u00f4i \u0111\u1ed5 v\u00e0o Qu\u1ea3ng c\u00e1o l\u00e0 L\u00c3NG PH\u00cd. V\u1ea5n \u0111\u1ec1 l\u00e0 t\u00f4i KH\u00d4NG BI\u1ebeT \u0111\u00f3 l\u00e0 n\u1eeda n\u00e0o&#8221; &#8211; John Wanamaker Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m, t\u1ea1o ra mong [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-13482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13482"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13482\/revisions"}],"predecessor-version":[{"id":13518,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13482\/revisions\/13518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13491"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}