{"id":13373,"date":"2021-03-25T18:08:47","date_gmt":"2021-03-25T11:08:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13373"},"modified":"2021-04-23T23:45:36","modified_gmt":"2021-04-23T16:45:36","slug":"cac-buoc-tim-insights-khach-hang-cho-moi-doanh-nghiep-va-marketer","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-buoc-tim-insights-khach-hang-cho-moi-doanh-nghiep-va-marketer\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc t\u00ecm insights kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketer"},"content":{"rendered":"<div class=\"row-fluid-wrapper row-depth-1 row-number-2\">\n<div class=\"row-fluid\">\n<div id=\"blog-post-head\" class=\"span12 widget-span widget-type-cell container\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"12\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-3\">\n<div class=\"row-fluid\">\n<div id=\"blog-post-infos\" class=\"span6 widget-span widget-type-cell\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"6\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-7\">\n<div class=\"row-fluid\">\n<div class=\"span12 widget-span widget-type-custom_widget\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_module_15491245432486629\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div id=\"social-share\">\n<blockquote><p><strong>\u201cC\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta v\u1edbi t\u01b0 c\u00e1ch l\u00e0 marketer l\u00e0 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng mu\u1ed1n mua v\u00e0 gi\u00fap h\u1ecd mua.\u201d <em>&#8211; Bryan Eisenberg<\/em><\/strong><\/p><\/blockquote>\n<p>T\u1eeb \u0111\u00f3, \u0111\u1eb7t ra vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u kh\u00e1ch h\u00e0ng n\u1ebfu mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng!<\/p>\n<p>Doanh nghi\u1ec7p c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n c\u00e0ng cao. Bi\u1ebft lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng,&#8230;.<\/p>\n<p>Ng\u00e0y nay, c\u00e1<em>c<\/em> c\u00f4ng ty\u00a0l\u1edbn lu\u00f4n \u01b0u ti\u00ean c\u00e1c th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y trong m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh. H\u1ecd t\u00ecm th\u1ea5y insights kh\u00e1ch h\u00e0ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0ng c\u0169ng th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y v\u1edbi ng\u01b0\u1eddi mua v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media)<\/p>\n<p>Trong b\u00e0i \u0111\u0103ng n\u00e0y, DTM Consulting s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin, v\u1ed1n hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng hay n\u00f3i c\u00e1ch kh\u00e1c ch\u00ednh l\u00e0 c\u00e1c b\u01b0\u1edbc t\u00ecm insights kh\u00e1ch h\u00e0ng.<\/p>\n<h2><strong>Insights kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i m\u00e0 d\u1eef li\u1ec7u, th\u00f4ng tin \u0111\u1ea7y r\u1eaby m\u1ecdi n\u01a1i.\u00a0 Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 b\u1ecb &#8220;t\u1ea5n c\u00f4ng&#8221; b\u1edfi h\u00e0ng lo\u1ea1t c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, nh\u1eefng \u1ea5n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang, c\u00f3 th\u1ec3 sai&#8230;..V\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u00ec doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. V\u00ec v\u1eady, doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m v\u00e0 c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd.<\/p>\n<blockquote><p><span style=\"color: #800080;\"><em><strong>Customer insight hay insight kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng quan s\u00e1t (t\u1eeb marketer, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u), th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ea5y c\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c ho\u1eb7c l\u00e0 m\u1ed9t s\u1ef1 di\u1ec5n gi\u1ea3i (nguy\u00ean nh\u00e2n) v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #800080;\"><em><strong>D\u1eef li\u1ec7u, th\u00f4ng tin l\u00e0 qu\u00e1 kh\u1ee9, nh\u01b0ng insight s\u1ebd \u0111\u1ea1i di\u1ec7n cho t\u01b0\u01a1ng lai b\u1edfi v\u00ec t\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u1ea7n h\u1ecdc c\u00e1ch \u0111\u1eb7t ra c\u00e2u h\u1ecfi \u201cN\u1ebfu v\u1eady th\u00ec sao?\u201d \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh \u2013 chuy\u1ec3n \u0111\u1ed5i insight th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing hi\u1ec7u qu\u1ea3.<\/strong><\/em><\/span><\/p><\/blockquote>\n<p class=\"entry-title\"><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dung-giau-du-lieu-va-ngheo-insight\/\">\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u v\u00e0 ngh\u00e8o insights!!<\/a><\/strong><\/p>\n<h3><strong>T\u1ea1i sao doanh nghi\u1ec7p\/marketer c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u00f3 \u0111\u01b0\u1ee3c insights kh\u00e1ch h\u00e0ng?<\/strong><\/h3>\n<p>B\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng hi\u1ec7n nay r\u1ea5t kh\u00e1c so v\u1edbi th\u1ebf k\u1ef7 tr\u01b0\u1edbc. Ng\u01b0\u1eddi mua c\u00f3 nhi\u1ec1u quy\u1ec1n ti\u1ebfp c\u1eadn v\u00e0o s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u00e0 l\u1eabn nhau h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>Ng\u01b0\u1eddi mua ng\u00e0y nay c\u00f3 \u0111\u01b0\u1ee3c:<\/p>\n<ul>\n<li>Th\u00f4ng tin t\u1ed1t h\u01a1n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/li>\n<li>\u0110\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 \u00fd ki\u1ebfn \u200b\u200btr\u01b0\u1edbc khi mua<\/li>\n<li>Mong \u0111\u1ee3i s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c v\u1edbi qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn, d\u00e0nh cho s\u1ed1 \u0111\u00f4ng thay v\u00ec d\u00e0nh ri\u00eang cho h\u1ecd<\/li>\n<\/ul>\n<p>M\u1ed7i m\u1ed9t kh\u00fac kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 h\u00e0nh vi, t\u00e2m l\u00fd v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">n\u1ed7i lo l\u1eafng (pain point)<\/a> kh\u00e1c nhau. V\u1eady n\u00ean c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn h\u1ecd c\u0169ng kh\u00e1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn nh\u1eadn di\u1ec7n c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 l\u1ef1a ch\u1ecdn kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0N\u1ebfu kh\u00f4ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3><strong>Insights kh\u00e1ch h\u00e0ng kh\u00e1c v\u1edbi d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao?<\/strong><\/h3>\n<p>Khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p, marketer <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">\u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n<\/a> t\u1ea1i DTM Consulting \u0111\u00e3 g\u1eb7p tr\u01b0\u1eddng h\u1ee3p r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn d\u1eef li\u1ec7u l\u00e0 insights kh\u00e1ch h\u00e0ng hay vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c t\u00ecm insight kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>Market and Customer Research<\/strong> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 n\u1ed7 l\u1ef1c thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y cung c\u1ea5p th\u00f4ng tin v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3 l\u00e0 \u201cc\u00e1i g\u00ec\u201d c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c.<\/p>\n<p><strong>Tuy nhi\u00ean, d\u1eef li\u1ec7u t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c d\u1eef li\u1ec7u trong s\u1eb5n c\u00f3 s\u1ebd ch\u1ec9 cho doanh nghi\u1ec7p th\u1ea5y &#8220;\u0111i\u1ec1u g\u00ec \u0111ang di\u1ec5n ra&#8230;&#8221;, trong khi \u0111\u00f3 insights kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3i th\u00edch v\u00e0 t\u00ecm ra l\u00fd do &#8220;T\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u00e0 x\u1ea3y ra?&#8221;. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a ch\u00fang ta.<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n v\u1eabn kh\u00f4ng ch\u1eafc m\u00ecnh n\u00ean s\u1eed d\u1ee5ng nh\u1eefng insights n\u00e0y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n.<br \/>\n<strong>N\u1ebfu b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insights kh\u00e1ch h\u00e0ng, LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N \u0110\u1ecaNH H\u01af\u1edaNG<\/strong><\/p>\n<div class=\"panel-body\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\">\n<p><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N<\/button><\/p>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0m m\u1ed9t &#8220;insight \u0111\u1ea1t ti\u00eau chu\u1ea9n&#8221;?<\/strong><\/h3>\n<p>\u0110\u1ea7u ti\u00ean, insight kh\u00f4ng ph\u1ea3i l\u00e0 d\u1eef li\u1ec7u, insight\u00a0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, d\u00f9 l\u00e0 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay v\u1ec1 m\u1eb7t kh\u00e1c, c\u1ea7n \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed:<\/p>\n<ul>\n<li><strong>Mang t\u00ednh m\u1edbi<\/strong> : N\u1ebfu b\u1ea1n \u0111\u00e3 bi\u1ebft (ho\u1eb7c nghi ng\u1edd) m\u1ed9t th\u00f4ng tin c\u1ee5 th\u1ec3, th\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 insights kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u00f3 li\u00ean quan<\/strong> : Th\u00f4ng tin m\u1edbi c\u00f3 th\u1ec3 th\u00fa v\u1ecb, nh\u01b0ng n\u1ebfu n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n ho\u1eb7c ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n, th\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 insights m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/li>\n<li><b>C\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c<\/b>: M\u1ed9t insights kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p s\u1ebd cho doanh nghi\u1ec7p th\u1ea5y \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i kinh doanh n\u1ebfu khai th\u00e1c kh\u00eda c\u1ea1nh \u0111\u00f3.<\/li>\n<\/ul>\n<p>N\u1ebfu m\u1ed9t ph\u1ea7n th\u00f4ng tin m\u1edbi \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed \u0111\u00f3, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc.\u00a0V\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng t\u1ea1o cho m\u00ecnh nh\u1eefng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng t\u1ed1t nh\u1ea5t.<\/p>\n<h2>Insights kh\u00e1ch h\u00e0ng quan tr\u1ecdng ra sao?<\/h2>\n<p>S\u1eed d\u1ee5ng insights kh\u00e1ch h\u00e0ng \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m, l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, t\u0103ng ROI,&#8230;.<\/p>\n<h3><strong>Insights kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh<\/strong><\/h3>\n<p>Cho d\u00f9 doanh nghi\u1ec7p b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh c\u1ee7a m\u00ecnh hay kh\u00f4ng, vi\u1ec7c xem x\u00e9t c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong ng\u00e0nh\u00a0 c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) ho\u1eb7c kinh doanh.<\/p>\n<h3><strong>Insights kh\u00e1ch h\u00e0ng c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng g\u1ed3m 5 giai \u0111o\u1ea1n kh\u00e1c nhau: nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc, mua h\u00e0ng, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 \u1ee7ng h\u1ed9.<\/p>\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn \u0111i\u1ec3m ch\u1ea1m (touch-point) \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6860\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-300x127.png\" alt=\"customer journeymap\" width=\"700\" height=\"297\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-300x127.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-600x255.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-260x110.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap-150x64.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-journeymap.png 626w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>V\u00ed d\u1ee5: Wayfair, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng gia d\u1ee5ng tr\u1ef1c tuy\u1ebfn tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ee5p \u1ea3nh c\u00e1c m\u1eb7t h\u00e0ng h\u1ecd nh\u00ecn th\u1ea5y v\u00e0 cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 Wayfair c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t.<\/p>\n<p>Nghi\u00ean c\u1ee9u n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7n c\u00f2n cung c\u1ea5p cho c\u00f4ng ty nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 phong c\u00e1ch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0K\u1ebft qu\u1ea3 l\u00e0 Wayfair \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bt\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 50% v\u00e0o n\u0103m \u1ee9ng d\u1ee5ng n\u00e0y ra m\u1eaft.<\/p>\n<h2><strong>B\u1eaft \u0111\u1ea7u v\u1edbi insights kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<ul>\n<li>X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u1ea7n t\u00ecm hi\u1ec3u: tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p b\u1ea1n c\u1ea7n bi\u1ebft nh\u1eefng g\u00ec (v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o), m\u1ee5c ti\u00eau d\u1eef li\u1ec7u \u0111\u1ea7u ra c\u1ea7n ph\u1ee5c v\u1ee5 cho quy\u1ebft \u0111\u1ecbnh n\u00e0o?<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c: Doanh nghi\u1ec7p s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0o, ai s\u1ebd thu th\u1eadp, ai s\u1ebd ph\u00e2n t\u00edch n\u00f3? \u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u1ee7 th\u1eddi gian v\u00e0 nh\u00e2n vi\u00ean chuy\u00ean d\u1ee5ng \u0111\u1ec3 thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng insights kh\u00e1ch h\u00e0ng<\/li>\n<li>Thi\u1ebft k\u1ebf ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u: Ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0o l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 ai? N\u00ean d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt n\u00e0o hi\u1ec7u qu\u1ea3? Ph\u1ecfng v\u1ea5n nh\u00f3m (FGIs), ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (IDIs), kh\u1ea3o s\u00e1t (survey),&#8230;. hay thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3<\/a>?<\/li>\n<li>B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng l\u00e3ng ph\u00ed. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 suy ngh\u0129 tr\u01b0\u1edbc. Sau khi b\u1ea1n c\u00f3 d\u1eef li\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 nh\u1eefng ph\u00f2ng ban, quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0o c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch d\u00e0nh cho \u0111i\u1ec1u \u0111\u00f3 l\u00e0 g\u00ec.<\/li>\n<\/ul>\n<p>T\u1eeb \u0111\u00e2y b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c insights v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n nh\u01b0ng c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<h2>C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm insights kh\u00e1ch h\u00e0ng<\/h2>\n<h3><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u00ecm insight kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10881 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-300x167.jpg\" alt=\"H\u00ecnh minh h\u1ecda ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung\" width=\"600\" height=\"333\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-300x167.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-135x75.jpg 135w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom.jpg 630w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/333;\" \/><\/p>\n<h3><strong>C\u00e1c ngu\u1ed3n insights kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h3>\n<p>Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ti\u00eau th\u1ee5, chia s\u1ebb n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn, c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 ngu\u1ed3n insights quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>H\u00e0nh vi trang web<\/strong><\/li>\n<li><strong>C\u00e1c m\u1eabu t\u00ecm ki\u1ebfm tr\u00ean web<\/strong><\/li>\n<li><strong>CRM v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/strong><\/li>\n<li><strong>C\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (social media)<\/strong><\/li>\n<li><strong>Di\u1ec5n \u0111\u00e0n, blog v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/strong><\/li>\n<\/ul>\n<p>C\u00e1c ngu\u1ed3n n\u00e0y th\u01b0\u1eddng c\u00f3 hai l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt truy\u1ec1n th\u1ed1ng:\u00a0<strong>ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u<\/strong>\u00a0and\u00a0<strong>th\u00f4ng tin c\u00f3 s\u1eb5n ngay l\u1eadp t\u1ee9c<\/strong>\u00a0.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao b\u00e2y gi\u1edd \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nghi\u00eam t\u00fac ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n c\u00e1c ngu\u1ed3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng.<\/p>\n<p style=\"text-align: right;\">Tham kh\u1ea3o <a href=\"https:\/\/www.linkfluence.com\/blog\/consumer-insights-social-media-guide\" target=\"_blank\" rel=\"noopener\"><strong>Joei Chan<\/strong><\/a>, <a href=\"https:\/\/www.cleverism.com\/five-ways-to-gain-customer-insight-a-guide-for-marketers\/\" target=\"_blank\" rel=\"noopener\">Martin Luenendonk<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cC\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta v\u1edbi t\u01b0 c\u00e1ch l\u00e0 marketer l\u00e0 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng mu\u1ed1n mua v\u00e0 gi\u00fap h\u1ecd mua.\u201d &#8211; Bryan Eisenberg T\u1eeb \u0111\u00f3, \u0111\u1eb7t ra vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u kh\u00e1ch h\u00e0ng n\u1ebfu mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng! Doanh nghi\u1ec7p c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-13373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13373"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13373\/revisions"}],"predecessor-version":[{"id":13615,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13373\/revisions\/13615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13375"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}