{"id":13318,"date":"2021-03-22T11:33:55","date_gmt":"2021-03-22T04:33:55","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13318"},"modified":"2021-03-25T09:10:50","modified_gmt":"2021-03-25T02:10:50","slug":"dung-giau-du-lieu-va-ngheo-insight","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dung-giau-du-lieu-va-ngheo-insight\/","title":{"rendered":"\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u v\u00e0 ngh\u00e8o insight!!"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"ahrvg-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ahrvg-0-0\">Marketer \u0111\u1ec1u bi\u1ebft h\u1ecd c\u1ea7n t\u00ecm ra insight kh\u00e1ch h\u00e0ng nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1ecb nh\u1ea5n ch\u00ecm b\u1edfi vi\u1ec7c qu\u00e1 t\u1ea3i l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng. V\u00cc c\u00f3 qu\u00e1 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt n\u00e0o \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 ch\u1ea1m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"d91dh-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"d91dh-0-0\"><span data-offset-key=\"d91dh-0-0\">Trong khi \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb qu\u00e1 t\u1ea3i b\u1edfi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00f3 m\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u00e0 khi nh\u1edb h\u1ebft \u0111\u01b0\u1ee3c.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"9d2fe-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9d2fe-0-0\"><span data-offset-key=\"9d2fe-0-0\">\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 chung c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 marketer. H\u1ecd \u0111ang loay hoay trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"avnmv-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"avnmv-0-0\"><span data-offset-key=\"avnmv-0-0\">Th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft s\u1ebd gi\u1ea3i th\u00edch cho b\u1ea1n insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u???<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"blvq4-0-0\">\n<blockquote>\n<div class=\"_1mf _1mj\" data-offset-key=\"blvq4-0-0\"><strong style=\"color: #800080;\">C\u00f3 nhi\u1ec1u marketer chia s\u1ebb r\u1eb1ng, khi nghe t\u1eeb \u201cng\u1ea7m hi\u1ec3u\u201d h\u1ecd c\u00f2n th\u1ea5y m\u00f4ng lung h\u01a1n t\u1eeb \u201cinsight\u201d. Ng\u1ea7m hi\u1ec3u th\u00ec l\u00e0 (nh\u1eefng) ai hi\u1ec3u? Ng\u1ea7m hi\u1ec3u v\u1edbi nhau hay ch\u1ec9 m\u00ecnh ph\u00eda doanh nghi\u1ec7p t\u1ef1 (ng\u1ea7m) hi\u1ec3u, \u201cng\u1ea7m\u201d \u1ea9n s\u00e2u qu\u00e1 kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u th\u00ec th\u1ebf n\u00e0o?<\/strong><\/div>\n<\/blockquote>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"5sgnc-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5sgnc-0-0\"><span data-offset-key=\"5sgnc-0-0\">Trong b\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb v\u1ec1:<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"4o9ja-0-0\">\n<ul>\n<li class=\"_1mf _1mj\" data-offset-key=\"4o9ja-0-0\"><span data-offset-key=\"4o9ja-0-0\">Sai l\u1ea7m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi hay l\u1eadm v\u1ec1 insight kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"4o9ja-0-0\">Quy tr\u00ecnh t\u00ecm ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng<\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"4o9ja-0-0\">Th\u1ef1c ch\u1ea5t insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ec3 l\u00e0m g\u00ec?<\/li>\n<\/ul>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"277oj-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"277oj-0-0\"><span data-offset-key=\"277oj-0-0\">T\u1ea1i sao ch\u00fang t\u00f4i l\u1ea1i kh\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m insight kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra c\u00e1c b\u01b0\u1edbc t\u00ecm insight kh\u00e1ch h\u00e0ng? C\u1ee5 th\u1ec3 m\u1eddi b\u1ea1n \u0111\u1ecdc chi ti\u1ebft b\u00e0i vi\u1ebft s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"7lki8-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7lki8-0-0\"><span data-offset-key=\"7lki8-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"3jlf8-0-0\">\n<h2 data-offset-key=\"3jlf8-0-0\">1- Sai l\u1ea7m khi ngh\u0129 v\u1ec1 insight kh\u00e1ch h\u00e0ng<\/h2>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"8jj3r-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8jj3r-0-0\"><span data-offset-key=\"8jj3r-0-0\">Quan \u0111i\u1ec3m v\u1ec1 insight kh\u00e1ch h\u00e0ng c\u00f3 l\u1ebd l\u00e0 kh\u00e1c nhau nh\u01b0ng l\u1ea7m t\u01b0\u1edfng th\u00ec c\u00f3 l\u1ebd l\u00e0 kh\u00e1 nhi\u1ec1u marketer cho r\u1eb1ng:<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"iimb-0-0\">\n<ul>\n<li class=\"_1mf _1mj\" data-offset-key=\"iimb-0-0\"><span data-offset-key=\"iimb-0-0\">Insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5, c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c<\/span><\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"iimb-0-0\">D\u1eef li\u1ec7u\/th\u00f4ng tin l\u00e0 insight. Xin l\u01b0u \u00fd \u1edf \u0111\u00e2y l\u00e0 &#8220;d\u1eef li\u1ec7u\/th\u00f4ng tin = insight&#8221;. B\u1ea1n c\u00f3 d\u1eef li\u1ec7u, c\u00f3 th\u00f4ng tin s\u1ebd t\u00ecm ra insight, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 &#8220;d\u1eef li\u1ec7u\/th\u00f4ng tin= insight&#8221;.<\/li>\n<\/ul>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"9uf53-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9uf53-0-0\"><span data-offset-key=\"9uf53-0-0\">C\u00f3 kh\u00e1 nhi\u1ec1u l\u1ea7m t\u01b0\u1edfng nh\u01b0ng tr\u00ean \u0111\u00e2y l\u00e0 2 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng th\u1ea5y c\u00e1c b\u1ea1n marketer hay g\u1eb7p ph\u1ea3i.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"eu6p9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"eu6p9-0-0\"><span data-offset-key=\"eu6p9-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"7cgkj-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"7cgkj-0-0\"><span data-offset-key=\"7cgkj-0-0\">2. Quy tr\u00ecnh t\u00ecm ra insight kh\u00e1ch h\u00e0ng<\/span><\/h2>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"dn2ci-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"dn2ci-0-0\"><span data-offset-key=\"dn2ci-0-0\">C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft r\u1ea5t nhi\u1ec1u v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/\">c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, c\u00e1c c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u, <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">c\u00e1ch \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a><\/strong>,\u2026 Nh\u01b0ng kh\u00f4ng m\u1ea5y ai chia s\u1ebb cho b\u1ea1n c\u00e1ch chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u1eef li\u1ec7u th\u00e0nh insight v\u00e0 t\u1eeb insight th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"8q4fk-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8q4fk-0-0\">\u00a0Quy tr\u00ecnh th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u c\u1ea7n (chi ti\u1ebft \u1ea3nh minh h\u1ecda):<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"3blmk-0-0\">\n<ol>\n<li class=\"_1mf _1mj\" data-offset-key=\"3blmk-0-0\"><span data-offset-key=\"3blmk-0-0\">B\u01b0\u1edbc 1 &#8211; C\u00f3 d\u1eef li\u1ec7u (data)<\/span><\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"3blmk-0-0\">B\u01b0\u1edbc 2 &#8211; C\u00f3 th\u00f4ng tin (information)<\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"3blmk-0-0\">B\u01b0\u1edbc 3 &#8211; Hi\u1ec3u bi\u1ebft (Knowledge )<\/li>\n<li class=\"_1mf _1mj\" data-offset-key=\"3blmk-0-0\">B\u01b0\u1edbc 4 &#8211; Insight<\/li>\n<\/ol>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"fodma-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"fodma-0-0\"><span data-offset-key=\"fodma-0-0\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13321\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-300x169.png\" alt=\"quy tr\u00ecnh t\u00ecm insight\" width=\"600\" height=\"338\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-610x343.png 610w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/quy-trinh-tim-insight-khach-hang.png 1280w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"ar91t-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ar91t-0-0\"><span data-offset-key=\"ar91t-0-0\">B\u01b0\u1edbc 1 \u0111\u1ebfn b\u01b0\u1edbc 2 b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 s\u1eed d\u1ee5ng nh\u01b0ng t\u1eeb b\u01b0\u1edbc 2 tr\u1edf \u0111i vai tr\u00f2 c\u1ee7a con ng\u01b0\u1eddi s\u1ebd c\u00e0ng quan tr\u1ecdng h\u01a1n.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"edq0s-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"edq0s-0-0\"><span data-offset-key=\"edq0s-0-0\">C\u1ee5 th\u1ec3, d\u1eef li\u1ec7u (data) \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00f4ng tin (information) (th\u00f4ng qua c\u00f4ng c\u1ee5\/con ng\u01b0\u1eddi). Th\u00f4ng tin (Information) th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi con ng\u01b0\u1eddi (l\u01b0u \u00fd l\u00e0 con ng\u01b0\u1eddi c\u00e1c b\u1ea1n nh\u00e9) \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft (Knowledge) v\u1ec1 kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing r\u1ed3i.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"dvmtq-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"dvmtq-0-0\"><span data-offset-key=\"dvmtq-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"1hiem-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"1hiem-0-0\"><span data-offset-key=\"1hiem-0-0\">V\u00ed d\u1ee5: Khi \u0111\u1ecdc d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o (th\u00f4ng tin) t\u1eeb GA b\u1ea1n s\u1ebd th\u1ea5y kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m A v\u00e0 c\u0169ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng xem th\u00eam s\u1ea3n ph\u1ea9m B (hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng).<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"64h93-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"64h93-0-0\"><span data-offset-key=\"64h93-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"v1qr-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"v1qr-0-0\"><span data-offset-key=\"v1qr-0-0\">Tuy nhi\u00ean, nh\u1eefng hi\u1ec3u bi\u1ebft ch\u00fang ta \u0111\u00e3 suy lu\u1eadn t\u1eeb th\u00f4ng tin, d\u1eef li\u1ec7u \u0111\u1ec1u \u0111a ph\u1ea7n d\u1ef1a tr\u00ean nh\u1eefng s\u1ef1 ki\u1ec7n, tr\u1ea3i nghi\u1ec7m t\u1eeb qu\u00e1 kh\u1ee9. Kinh nghi\u1ec7m trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 \u0111\u00fang ho\u1eb7c sai trong t\u01b0\u01a1ng lai, b\u1edfi kh\u00f4ng ai bi\u1ebft t\u01b0\u01a1ng lai s\u1ebd c\u00f3 th\u1ec3 ph\u00e1t sinh nh\u1eefng g\u00ec.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"5khcu-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5khcu-0-0\"><span data-offset-key=\"5khcu-0-0\">Ch\u00ednh v\u00ec v\u1eady, c\u00f4ng vi\u1ec7c c\u1ee7a marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n c\u1ea7n h\u1ecdc c\u00e1ch khai th\u00e1c nhi\u1ec1u h\u01a1n t\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00e3 c\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ch\u00fang ta c\u1ea7n t\u00ecm ra insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra c\u01a1 h\u1ed9i c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/div>\n<div data-offset-key=\"5khcu-0-0\"><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"f1se9-0-0\">\n<blockquote>\n<div class=\"_1mf _1mj\" data-offset-key=\"f1se9-0-0\"><em><strong><span style=\"color: #800080;\" data-offset-key=\"f1se9-0-0\">Customer insight hay insight kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng quan s\u00e1t (t\u1eeb marketer, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u), th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ea5y c\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c ho\u1eb7c l\u00e0 m\u1ed9t s\u1ef1 di\u1ec5n gi\u1ea3i (nguy\u00ean nh\u00e2n) v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u, th\u00f4ng tin l\u00e0 qu\u00e1 kh\u1ee9, nh\u01b0ng insight s\u1ebd \u0111\u1ea1i di\u1ec7n cho t\u01b0\u01a1ng lai b\u1edfi v\u00ec t\u1eeb \u0111\u00e2y b\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch \u0111\u1eb7t ra c\u00e2u h\u1ecfi \u201cN\u1ebfu v\u1eady th\u00ec sao?\u201d \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh \u2013 chuy\u1ec3n \u0111\u1ed5i insight th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing hi\u1ec7u qu\u1ea3. <\/span><\/strong><\/em><\/div>\n<\/blockquote>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"9imuu-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9imuu-0-0\"><span data-offset-key=\"9imuu-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"a4638-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"a4638-0-0\"><span data-offset-key=\"a4638-0-0\">3. K\u1ebft lu\u1eadn<\/span><\/h2>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"sd88-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"sd88-0-0\"><span data-offset-key=\"sd88-0-0\">\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa d\u1eef li\u1ec7u v\u00e0 insight. D\u1eef li\u1ec7u cho ch\u00fang ta th\u1ea5y &#8220;\u0111i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra&#8221; nh\u01b0ng insight s\u1ebd gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c &#8220;T\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i x\u1ea3y ra?&#8221;, &#8220;Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m g\u00ec (khai th\u00e1c) \u0111\u01b0\u1ee3c t\u1eeb \u0111i\u1ec1u \u0111\u00f3?&#8221;.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"cmn2i-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"cmn2i-0-0\"><span data-offset-key=\"cmn2i-0-0\">&#8212;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"dbsta-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"dbsta-0-0\">\n<p>Th\u00f4ng th\u01b0\u1eddng, marketer trong c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 t\u01b0 duy, k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 gain insight kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<strong>Trong khi \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u, th\u00f4ng tin. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u00f4ng tin v\u00e0 t\u1eeb th\u00f4ng tin th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5).\u00a0<\/strong><\/p>\n<p>V\u00e0 DTM Consulting cho r\u1eb1ng v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 qui m\u00f4 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ed9i ng\u0169 DTM Consulting l\u00e0 x\u00e2y d\u1ef1ng\u00a0 kh\u00f3a coaching \u201c<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tim-kiem-insight-tu-du-lieu\/\">Find and Mine Customer insights from data<\/a><\/strong>\u201d d\u00e0nh cho c\u00e1c marketer ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf c\u00f3 t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng t\u00ecm v\u00e0 v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<div dir=\"auto\">Trong kh\u00f3a n\u00e0y, h\u1ecdc vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c:<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0Hi\u1ec3u th\u1ef1c s\u1ef1 b\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 c\u1ee7a insight kh\u00e1ch h\u00e0ng trong khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0R\u00e8n luy\u1ec7n t\u01b0 duy s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng , \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sau khi mua h\u00e0ng.<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>Nh\u1eadn di\u1ec7n v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch marketing, ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng,.<\/div>\n<div dir=\"auto\">Xem chi ti\u1ebft t\u1ea1i: \u201c<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tim-kiem-insight-tu-du-lieu\/\">T\u00ccM V\u00c0 KHAI TH\u00c1C INSIGHT KH\u00c1CH H\u00c0NG T\u1eea D\u1eee LI\u1ec6U<\/a><\/strong>\u201c<\/div>\n<div dir=\"auto\"><img decoding=\"async\" class=\"aligncenter wp-image-13289 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-300x169.png\" alt=\"T\u00ecm v\u00e0 khai ph\u00e1 insight t\u1eeb d\u1eef li\u1ec7u\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-610x343.png 610w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1.png 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketer \u0111\u1ec1u bi\u1ebft h\u1ecd c\u1ea7n t\u00ecm ra insight kh\u00e1ch h\u00e0ng nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1ecb nh\u1ea5n ch\u00ecm b\u1edfi vi\u1ec7c qu\u00e1 t\u1ea3i l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng. V\u00cc c\u00f3 qu\u00e1 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt n\u00e0o \u0111\u1ec3 t\u00ecm ra [&hellip;]<\/p>","protected":false},"author":20,"featured_media":13320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-13318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13318"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13318\/revisions"}],"predecessor-version":[{"id":13349,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13318\/revisions\/13349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13320"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}