{"id":13301,"date":"2021-03-19T17:38:49","date_gmt":"2021-03-19T10:38:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13301"},"modified":"2021-04-14T11:59:25","modified_gmt":"2021-04-14T04:59:25","slug":"muon-hieu-va-tim-ra-insight-khach-hang-thi-bat-dau-tu-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/muon-hieu-va-tim-ra-insight-khach-hang-thi-bat-dau-tu-dau\/","title":{"rendered":"Mu\u1ed1n hi\u1ec3u v\u00e0 t\u00ecm ra insight kh\u00e1ch h\u00e0ng th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"
“Marketer \u0111\u1ec1u bi\u1ebft insight kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd l\u1ea1i r\u1ea5t \u00edt khi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ho\u1eb7c r\u00e8n luy\u1ec7n t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u. Ch\u00ednh v\u00ec v\u1eady, r\u1ea5t nhi\u1ec1u marketer v\u00e0 doanh nghi\u1ec7p b\u1ed1i r\u1ed1i trong vi\u1ec7c t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng v\u00e0 v\u1eadn d\u1ee5ng s\u00e1ng t\u1ea1o insight v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/div>\n

Marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u00e2n t\u00edch d\u1eef li\u1ec7u…..<\/h2>\n
Ng\u00e0y nay, c\u00e1c marketer \u0111\u1ec1u bi\u1ebft h\u1ecd c\u1ea7n t\u00ecm ra insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1ecb nh\u1ea5n ch\u00ecm b\u1edfi vi\u1ec7c qu\u00e1 t\u1ea3i l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng. Do c\u00f3 qu\u00e1 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u n\u00ean marketer ng\u00e0y nay kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt n\u00e0o \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 ch\u1ea1m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/div>\n
Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u0169ng b\u1ecb qu\u00e1 t\u1ea3i b\u1edfi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00f3 m\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u00e0 khi nh\u1edb h\u1ebft \u0111\u01b0\u1ee3c.<\/div>\n
C\u00f3 m\u1ed9t l\u1ea7m t\u01b0\u1edfng khi “ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eef li\u1ec7u” b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay…..<\/div>\n
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C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u, th\u00f4ng tin. <\/strong><\/span><\/div>\n
C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a marketer ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u00f4ng tin v\u00e0 t\u1eeb th\u00f4ng tin th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5).<\/strong><\/span><\/div>\n<\/blockquote>\n
V\u00ed d\u1ee5: V\u1edbi mong mu\u1ed1n t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng khi ti\u1ebfp c\u1eadn \u0111\u1ebfn doanh nghi\u1ec7p, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn marketing \u0111\u00f3 l\u00e0 thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi khi ti\u1ebfp c\u1eadn v\u00e0 sau khi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng,…. Sau \u0111\u00f3 s\u1ebd ti\u1ebfn h\u00e0nh s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng ph\u00e1t hi\u1ec7n m\u1edbi v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o. Sau \u0111\u00f3, \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o s\u1ebd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh, k\u1ebf ho\u1ea1ch \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/div>\n
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\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn c\u00f4ng vi\u1ec7c c\u1ee7a marketer ho\u1eb7c b\u1ed9 ph\u1eadn marketing c\u1ea7n l\u00e0m.<\/p>\n

Tuy nhi\u00ean, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ebfn thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n

B\u1ed9 ph\u1eadn marketing ho\u1eb7c marketer c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u0111\u1ea7u ra v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n v\u00e0 nh\u00f3m d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ph\u00f9 h\u1ee3p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn b\u1eaft \u0111\u1ea7u cho c\u00e1c doanh nghi\u1ec7p, marketer:<\/p>\n

<\/div>\n

B\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u<\/b><\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf m\u00e0 ch\u00fang t\u00f4i quan s\u00e1t, tr\u1edf ng\u1ea1i v\u1ec1\u00a0ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh (ng\u00e2n s\u00e1ch)<\/strong>\u00a0lu\u00f4n l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi marketing hay ph\u00e0n n\u00e0n v\u1edbi ch\u00fang t\u00f4i, v\u00e0 d\u00f9ng \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00ec sao doanh nghi\u1ec7p h\u1ecd ch\u01b0a quan t\u00e2m \u0111\u00fang m\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng.<\/p>\n

Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 3 ch\u00f9m ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh v\u1edbi m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ef1 tin h\u01a1n v\u1edbi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u00f3 l\u00e0\u00a0nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/i><\/b>;\u00a0nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/i><\/b>\u00a0and\u00a0nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng Internet.<\/i><\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/b><\/span><\/h3>\n

C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh). Tuy nhi\u00ean, hai k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 ph\u1ecfng v\u1ea5n\u00a0chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n (In-depth interviews- IDIs) v\u00e0 ph\u1ecfng v\u1ea5n hay th\u1ea3o lu\u1eadn nh\u00f3m chuy\u00ean s\u00e2u (Focus group interviews \u2013FGIs).\u00a0<\/strong><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/span><\/h3>\n

Quantitative Researching\u00a0<\/b>trong marketing l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin tr\u00ean c\u01a1 s\u1edf c\u00e1c s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00f4ng qua th\u1ed1ng k\u00ea nh\u01b0 kh\u1ea3o s\u00e1t.<\/p>\n

N\u1ebfu nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh li\u00ean quan \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing nh\u1eb1m thu \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t s\u1ed1 nh\u1ecf kh\u00e1ch h\u00e0ng qua \u0111\u00f3 kh\u00e1m ph\u00e1 insight c\u1ee7a h\u1ecd, th\u00ec nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean qui m\u00f4 l\u1edbn.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng internet<\/span><\/h3>\n

Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, th\u00f3i quen t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 ng\u00e0y nay kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cung c\u1ea5p th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p, ch\u00e0o b\u00e1n d\u1ecbch v\u1ee5 cho h\u1ecd tr\u00ean Internet th\u00f4ng qua \u0111a d\u1ea1ng k\u00eanh nh\u01b0 website; c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) nh\u01b0 Facebook, Zalo, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

Vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng ch\u1ec9 \u1edf ch\u1ed7 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp d\u1eef li\u1ec7u, l\u00e0m ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t, v\u00e0 th\u1ef1c nghi\u1ec7m. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u s\u1eb5n c\u00f3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing \u0111\u1ec3 h\u1ecd c\u00f3 t\u00ecm hi\u1ec3u insights kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Xem th\u00eam: Khai th\u00e1c insight kh\u00e1ch h\u00e0ng qua th\u00f4ng tin m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, marketer trong c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 t\u01b0 duy, k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 gain insight kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Trong khi \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u, th\u00f4ng tin. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u00f4ng tin v\u00e0 t\u1eeb th\u00f4ng tin th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5).\u00a0 <\/strong><\/p>\n

V\u00e0 DTM Consulting cho r\u1eb1ng v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 qui m\u00f4 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ed9i ng\u0169 DTM Consulting l\u00e0 x\u00e2y d\u1ef1ng\u00a0 kh\u00f3a coaching “Find and Mine Customer insights from data<\/a><\/strong><\/span>” d\u00e0nh cho c\u00e1c marketer ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf c\u00f3 t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng t\u00ecm v\u00e0 v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Trong kh\u00f3a n\u00e0y, h\u1ecdc vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c:<\/div>\n
\"?\"<\/span> Hi\u1ec3u th\u1ef1c s\u1ef1 b\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 c\u1ee7a insight kh\u00e1ch h\u00e0ng trong khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/div>\n
\"?\"<\/span> R\u00e8n luy\u1ec7n t\u01b0 duy s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng , \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sau khi mua h\u00e0ng.<\/div>\n
\"?\"<\/span>Nh\u1eadn di\u1ec7n v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng<\/div>\n
\"?\"<\/span> R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch marketing, ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng,.<\/div>\n
Xem chi ti\u1ebft t\u1ea1i: “T\u00ccM V\u00c0 KHAI TH\u00c1C INSIGHT KH\u00c1CH H\u00c0NG T\u1eea D\u1eee LI\u1ec6U<\/a><\/strong>“<\/div>\n
\"T\u00ecm<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

“Marketer \u0111\u1ec1u bi\u1ebft insight kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u1ecd l\u1ea1i r\u1ea5t \u00edt khi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ho\u1eb7c r\u00e8n luy\u1ec7n t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u. Ch\u00ednh v\u00ec v\u1eady, r\u1ea5t nhi\u1ec1u marketer v\u00e0 doanh […]<\/p>","protected":false},"author":20,"featured_media":13304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-13301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13301"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13301\/revisions"}],"predecessor-version":[{"id":13516,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13301\/revisions\/13516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13304"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}