{"id":13278,"date":"2021-03-17T08:18:08","date_gmt":"2021-03-17T01:18:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13278"},"modified":"2021-11-18T13:55:41","modified_gmt":"2021-11-18T06:55:41","slug":"chien-luoc-gia-hot-vang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-gia-hot-vang\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng &#8211; T\u1ed1i \u01b0u doanh thu cho doanh nghi\u1ec7p"},"content":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n c\u00f3 cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi giai \u0111o\u1ea1n \u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-dinh-gia-pricing-strategy\/\"><strong>chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/strong><\/a> &#8211; m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc c\u1edd r\u1ea5t quan tr\u1ecdng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/p>\n<h2><strong>1. \u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng hay c\u00f2n g\u1ecdi l\u00e0 Price Skimming l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 khi \u0111\u00f3 c\u00f4ng ty s\u1ebd \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c cao nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi tr\u1ea3 \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u sau \u0111\u00f3 khi gi\u1ea3m d\u1ea7n theo th\u1eddi gian. \u0110\u1ebfn khi nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f3 s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ty s\u1ebd h\u1ea1 gi\u00e1 th\u00e0nh \u0111\u1ec3 thu h\u00fat ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nh\u1ea1y c\u1ea3m h\u01a1n v\u1ec1 gi\u00e1.<\/p>\n<p><strong style=\"font-size: 30px;\">2. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng khi n\u00e0o?<\/strong><\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c\u00a0\u0111\u1ecbnh\u00a0gi\u00e1 h\u1edbt v\u00e1ng (Pricing Skimming<\/strong>) th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t doanh thu c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t b\u1edfi v\u00ec l\u00fac n\u00e0y kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u cao v\u00e0 ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ebfn khi ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau doanh nghi\u1ec7p s\u1ebd h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat\u00a0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ed3ng th\u1eddi v\u1eabn c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 \u0111\u1ed1i l\u1eadp v\u1edbi<a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\"><strong> chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> &#8211; t\u1eadp trung v\u00e0o vi\u1ec7c tung ra m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n. Th\u00f4ng th\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed3 gia d\u1ee5ng c\u01a1 b\u1ea3n v\u00ec gi\u00e1 th\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u1ea1i gi\u00fap doanh nghi\u1ec7p thu h\u1ed3i chi ph\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u00e0 h\u1ecd b\u1ecf ra ban \u0111\u1ea7u.<\/p>\n<p>Tuy nhi\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tham gia v\u00e0o cu\u1ed9c \u0111ua khi h\u1ecd nh\u1eadn th\u1ea5y l\u1ee3i nhu\u1eadn cao t\u1eeb s\u1ea3n ph\u1ea9m<\/p>\n<p>&gt;&gt; Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u01b0u &#8211; nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5<\/p>\n<h2><strong>3. \u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng<\/strong><\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng (Pricing Skimming) s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p trong m\u1ed9t s\u1ed1 tr\u01b0\u01a1ng h\u1ee3p sau:<\/p>\n<ul>\n<li>C\u00f3 \u0111\u1ee7 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng mua s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 cao<\/li>\n<li>Gi\u00e1 cao nh\u01b0ng kh\u00f4ng thu h\u00fat nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0o giai \u0111o\u1ea1n n\u00e0y s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m chi ph\u00ed<\/li>\n<li>Gi\u00e1 cao l\u00e0 d\u1ea5u hi\u1ec7u cho r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n<\/ul>\n<p>Khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, gi\u00e1 c\u1ea3 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi mua. \u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 cao s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch tr\u1ea3i nghi\u1ec7m, s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3 ch\u00ednh h\u1ecd s\u1ebd t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng marketing truy\u1ec1n mi\u1ec7ng hi\u1ec7u qu\u1ea3.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-4609 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/\u1ea3nh-b\u00e0i-vi\u1ebft-3.-300x207.jpg\" alt=\"\" width=\"300\" height=\"207\" \/><\/p>\n<h2><strong>4. H\u1ea1n ch\u1ebf c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng<\/strong><\/h2>\n<p>Tuy \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u01b0ng n\u00f3 ch\u1ec9 th\u1eadt s\u1ef1 h\u1eefu hi\u1ec7u v\u00e0 <strong>n\u00ean \u00e1p d\u1ee5ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m khi m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n<p>N\u1ebfu \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00f4ng \u0111\u00fang th\u1eddi gian r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n. Khi \u0111\u00f3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh hu nh\u01b0 mong mu\u1ed1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 thi\u1ec7t h\u1ea1i n\u1eb7ng n\u1ec1.<\/p>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty \u0111i sau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng s\u1ebd kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. B\u1edfi v\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng \u01b0a th\u00edch tr\u1ea3i nghi\u1ec7m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c khai th\u00e1c ch\u00ednh v\u00ec th\u1ebf h\u1ecd s\u1ebd kh\u00f4ng mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n. Ch\u1ec9 khi s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u1eadt s\u1ef1 c\u00f3 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2><strong>5. V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/strong><\/h2>\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 \u0111\u1ed1i th\u1ee7 Apple, Samsung \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng \u0111\u1ec3 gi\u00e0nh \u01b0u th\u1ebf cho th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. V\u00e0o th\u00e1ng 2\/2017 sau khi Samsung Galaxy C9 Pro &#8211; \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty ra m\u1eaft th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9 v\u1edbi m\u1ee9c gi\u00e1 l\u00e0 36.900 Rs \u0111\u1ec3 thu h\u00fat m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean. Sau \u0111\u00f3 Samsung \u0111\u00e3 gi\u1ea3m m\u1ee9c gi\u00e1 2 l\u1ea7n xu\u1ed1ng c\u00f2n 31.900 Rs (th\u00e1ng 6\/2017) v\u00e0 29.900 Rs (th\u00e1ng 10\/2017) \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14366 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/chien-luoc-dinh-gia-hot-vang-dtm-consulting.jpg 627w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/p>\n<h2><strong>6. Doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y?<\/strong><\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00ec ch\u00fang t\u1ea1o ra \u0111\u00f2n b\u1ea9y \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p cho \u0111\u1ebfn khi c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. H\u01a1n n\u1eefa chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 trang tr\u1ea3i c\u00e1c chi ph\u00ed \u0111\u1ed5i m\u1edbi v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m l\u01b0u \u00fd cho b\u1ea1n tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u00f3 l\u00e0 \u0111\u01b0a ra <a title=\"K\u1ebf ho\u1ea1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng cho m\u1ecdi doanh nghi\u1ec7p \u2013 G\u1ee3i \u00fd k\u1ebf ho\u1ea1ch m\u1eabu PDF\" href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-dua-san-pham-moi-ra-thi-truong\/#Trien_khai_dua_san_pham_ra_thi_truong\" target=\"_blank\" rel=\"noopener\">k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m<\/a> c\u1ee5 th\u1ec3 tr\u00e1nh r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 tuy nhi\u00ean b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u k\u0129 tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f2n ch\u01b0a th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing hay \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u00ecnh! H\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia!<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n c\u00f3 cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi giai \u0111o\u1ea1n \u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 &#8211; m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc c\u1edd r\u1ea5t quan tr\u1ecdng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u [&hellip;]<\/p>","protected":false},"author":4,"featured_media":13406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-13278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13278"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13278\/revisions"}],"predecessor-version":[{"id":14367,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13278\/revisions\/14367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13406"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}