{"id":13193,"date":"2021-03-08T15:57:47","date_gmt":"2021-03-08T08:57:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13193"},"modified":"2021-03-08T15:57:47","modified_gmt":"2021-03-08T08:57:47","slug":"ke-thach-thuc-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-thach-thuc-thi-truong\/","title":{"rendered":"Market Challengers – Th\u1ef1c h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

Nh\u1eefng ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi m\u1ea1nh m\u1ebd nh\u1ea5t trong ng\u00e0nh nh\u01b0ng ch\u1eafc ch\u1eafn l\u00e0 ng\u01b0\u1eddi nguy hi\u1ec3m nh\u1ea5t.<\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng t\u1ef1 tin v\u00e0o n\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n cho m\u00ecnh. Ch\u00ednh nh\u1eefng ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 \u0111em v\u1ec1 th\u1ecb ph\u1ea7n v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau m\u00e0 k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n

1\/ Market Challengers – K\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng<\/h2>\n

K\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng ty c\u00f3 th\u1ecb ph\u1ea7n \u0111\u1ee9ng sau k\u1ebb d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng th\u01b0\u1eddng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea5n c\u00f4ng c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1ea5n c\u00f4ng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng lu\u00f4n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c r\u1ee7i ro m\u00e0 ch\u1ec9 c\u00f3 nh\u1eefng doanh nghi\u1ec7p \u0111\u1ee7 can \u0111\u1ea3m v\u00e0 ngu\u1ed3n l\u1ef1c m\u1edbi m\u1ea1nh m\u1ebd \u0111\u1ee9ng l\u00ean \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. B\u1edfi v\u00ec ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng c\u00f3 ngu\u1ed3n l\u1ef1c to l\u1edbn v\u1edbi th\u1ecb ph\u1ea7n s\u1ed1 m\u1ed9t \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n

Tuy nhi\u00ean, trong hi\u1ec3m nguy lu\u00f4n c\u00f3 c\u01a1 h\u1ed9i. Nh\u1eefng k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1eeb ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/a> th\u00f4ng qua nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh th\u00f4ng minh.<\/p>\n

\u0110i\u1ec1u ki\u1ec7n c\u1ee7a k\u1ebb th\u00e1ch th\u1ee9c<\/h3>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi th\u00e1ch th\u1ee9c ph\u1ea3i c\u00f3 l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u1ea5u tr\u00fac chi ph\u00ed th\u1ea5p ho\u1eb7c s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi th\u00e1ch th\u1ee9c \u00edt nh\u1ea5t ph\u1ea3i gi\u1ecfi nh\u01b0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 t\u1ea5n c\u00f4ng, c\u1ea3 v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c.\u00a0V\u00e0, n\u1ebfu h\u1ecd l\u00e0m t\u1ed1t h\u01a1n, s\u1ebd c\u00f3 c\u01a1 h\u1ed9i thay th\u1ebf v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

2\/ 5 Ph\u01b0\u01a1ng th\u1ee9c t\u1ea5n c\u00f4ng m\u00e0 k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng<\/h2>\n

Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf kh\u00e1c nhau \u0111\u1ec3 \u00e1p d\u1ee5ng.\u00a0H\u1ecd c\u00f3 th\u1ec3 tung ra c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng tr\u1ef1c ti\u1ebfp v\u00e0o c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0Ho\u1eb7c, h\u1ecd ti\u1ebfp qu\u1ea3n nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c v\u1edbi th\u1ecb ph\u1ea7n nh\u1ecf h\u01a1n, x\u00e2y d\u1ef1ng th\u1ecb ph\u1ea7n v\u00e0 sau \u0111\u00f3 t\u1ea5n c\u00f4ng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n<\/h3>\n

Khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n, k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea5n c\u00f4ng th\u1eb3ng v\u00e0o \u0111i\u1ec3m m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u thay v\u00ec c\u00e1c \u0111i\u1ec3m y\u1ebfu.<\/p>\n

Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f4ng ty c\u00f3 ngu\u1ed3n l\u1ef1c l\u1edbn nh\u1ea5t th\u01b0\u1eddng chi\u1ebfn th\u1eafng, v\u00ec chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c chi\u1ebfn ti\u00eau hao.\u00a0N\u00f3 th\u01b0\u1eddng ch\u1ec9 th\u00edch h\u1ee3p cho c\u00e1c c\u00f4ng ty l\u1edbn tham gia th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, v\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng trong n\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap b\u00f9 \u0111\u1eafp chi ph\u00ed cho ‘cu\u1ed9c chi\u1ebfn’.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf cu\u1ed9c chi\u1ebfn c\u1ee7a nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam khi m\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i li\u00ean t\u1ee5c t\u1ea5n c\u00f4ng v\u00e0 c\u1ea1nh tranh nhau \u0111\u1ec3 tranh gi\u00e0nh th\u1ecb ph\u1ea7n.<\/p>\n

T\u1ea5n c\u00f4ng b\u00ean s\u01b0\u1eddn (Flanking Attack)<\/h3>\n

Trong m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng t\u1eeb b\u00ean s\u01b0\u1eddn, k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u h\u01a1n l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a n\u00f3.<\/p>\n

B\u1eb1ng c\u00e1ch t\u00ecm ra m\u1ed9t ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111ang \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 k\u00e9m ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n, k\u1ebb th\u00e1ch th\u1ee9c th\u01b0\u1eddng gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u00e2n kh\u00fac m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea5u tranh nhi\u1ec1u.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ed1ng tr\u1ecb. C\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c hai ph\u00e2n kh\u00fac v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfm \u01b0u th\u1ebf trong ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n

LG \u0111\u00e3 s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u TV m\u00e0u \u201cSampoorna\u201d cho ng\u01b0\u1eddi d\u00e2n n\u00f4ng th\u00f4n v\u00e0 \u0111\u00e1nh b\u1ea1i nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u00edt t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c n\u00e0y.<\/p>\n

T\u1ea5n c\u00f4ng bao v\u00e2y (Encirclement Attack)<\/h3>\n

M\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng bao v\u00e2y bao g\u1ed3m t\u1ea5n c\u00f4ng t\u1eeb nhi\u1ec1u h\u01b0\u1edbng c\u00f9ng m\u1ed9t l\u00fac, n\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n v\u00e0 t\u1ea5n c\u00f4ng s\u01b0\u1eddn.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng ph\u1ea3i c\u00f3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n ng\u01b0\u1eddi b\u1ea3o v\u1ec7, v\u00ec v\u1eady n\u00f3 th\u01b0\u1eddng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh \u00e1p d\u1ee5ng cu\u1ed9c t\u1ea5n c\u00f4ng n\u00e0y m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi \u00fd \u0111\u1ecbnh v\u01b0\u1ee3t m\u1eb7t ng\u00e0nh kh\u00e1c. ITC v\u00e0 HUL c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n

T\u1ea5n c\u00f4ng l\u1ea3ng tr\u00e1nh (Bypass Attack)<\/h3>\n

Trong m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng l\u1ea3ng tr\u00e1nh, k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng c\u1ed1 g\u1eafng b\u1ecf qua ho\u00e0n to\u00e0n ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng gi\u00e1n ti\u1ebfp.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a nh\u1eafm m\u1ee5c ti\u00eau ho\u1eb7c c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi. V\u00ec cu\u1ed9c t\u1ea5n c\u00f4ng l\u00e0 gi\u00e1n ti\u1ebfp n\u00ean vi\u1ec7c tr\u1ea3 \u0111\u0169a c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e1 kh\u00f3 x\u1ea3y ra.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 qua m\u1eb7t ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u00e0m theo b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o.\u00a0M\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, \u0111a d\u1ea1ng h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan, hi\u1ec7n \u0111\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 b\u1eb1ng ph\u00e1t minh c\u00f4ng ngh\u1ec7.<\/p>\n

T\u1ea5n c\u00f4ng du k\u00edch (Guerrilla Attack)<\/h3>\n

Trong m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng du k\u00edch, k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn h\u01a1n.<\/p>\n

Nh\u01b0 t\u00ean cho th\u1ea5y, m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng du k\u00edch bao g\u1ed3m c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng nh\u1ecf.\u00a0<\/span>M\u1ee5c ti\u00eau c\u1ee7a n\u00f3 l\u00e0 l\u00e0m m\u1ea5t \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e0m m\u1ea5t tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Nh\u1eefng k\u1ebb th\u00e1ch th\u1ee9c \u0111ang tri\u1ec3n khai chi\u1ebft kh\u1ea5u gi\u00e1, v\u00e0 qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n chuy\u00ean s\u00e2u, \u0111\u1ed3ng th\u1eddi s\u1ebd t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 l\u00e0m suy y\u1ebfu c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span>Cu\u1ed9c t\u1ea5n c\u00f4ng n\u00e0y c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, nh\u01b0ng t\u00edch l\u0169y, n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n

C\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed7i l\u1ea7n \u0111\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u0103n ch\u1eb7n h\u00e0nh \u0111\u1ed9ng tr\u1ea3 \u0111\u0169a hi\u1ec7u qu\u1ea3. <\/span>Vi\u1ec7c li\u00ean t\u1ee5c thay \u0111\u1ed5i c\u00e1c chi\u1ebfn thu\u1eadt ng\u0103n c\u1ea3n ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng tr\u1ea3 \u0111\u0169a.<\/span><\/p>\n

Pepsi v\u00e0 Coca-Cola th\u1ef1c hi\u1ec7n theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u1edbi \u00fd \u0111\u1ecbnh qu\u1ea5y r\u1ed1i l\u1eabn nhau.<\/p>\n

3\/ Ch\u1ed1ng l\u1ea1i s\u1ef1 t\u1ea5n c\u00f4ng c\u1ee7a k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Nh\u1eefng k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng lu\u00f4n lu\u00f4n l\u00e0 nh\u1eefng k\u1ebb nguy hi\u1ec3m v\u00e0 kh\u00f3 ch\u1ecbu b\u1edfi \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty t\u1ef1 tin v\u00e0o ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm c\u00e1ch tr\u1edf th\u00e0nh k\u1ebb d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi c\u00e1c \u00e1p l\u1ef1c v\u00e0 k\u1ebb th\u00e1ch th\u1ee9c mang l\u1ea1i, ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh tr\u01b0\u1edbc m\u1ed7i \u0111\u1ee3t t\u1ea5n c\u00f4ng.<\/p>\n

Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3:<\/p>\n