{"id":13165,"date":"2021-02-26T10:39:46","date_gmt":"2021-02-26T03:39:46","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13165"},"modified":"2022-10-18T11:59:59","modified_gmt":"2022-10-18T04:59:59","slug":"nguoi-dan-dau-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguoi-dan-dau-thi-truong\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng &#8211; Gi\u1eef l\u1ea5y v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u cho doanh nghi\u1ec7p v\u00e0 V\u00ed d\u1ee5"},"content":{"rendered":"<p style=\"text-align: justify;\">B\u00e0i vi\u1ebft n\u00e0y \u0111em \u0111\u1ebfn th\u00f4ng tin v\u1ec1 c\u00e1ch m\u1ed9t doanh nghi\u1ec7p tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n<h2 style=\"text-align: justify;\">1\/ Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh d\u1ef1a tr\u00ean vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n<p style=\"text-align: justify;\">M\u1ed7i c\u00f4ng ty c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. V\u1edbi nh\u1eefng v\u1ecb th\u1ebf kh\u00e1c nhau, c\u00f4ng ty s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10726\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\" width=\"725\" height=\"459\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg 725w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-300x190.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-231x146.jpg 231w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-118x75.jpg 118w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p style=\"text-align: justify;\">Xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh d\u1ef1a tr\u00ean vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/li>\n<li><a title=\"Market Challengers \u2013 Th\u1ef1c h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c k\u1ebb th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/ke-thach-thuc-thi-truong\/\" target=\"_blank\" rel=\"noopener\"><strong>Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/li>\n<li>Ng\u01b0\u1eddi theo sau th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng \u00e1p d\u1ee5ng cho c\u1ea3 m\u1ed9t c\u00f4ng ty tr\u00ean t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u1ec9 \u00e1p d\u1ee5ng cho t\u1eebng ng\u00e0nh c\u1ee5 th\u1ec3. V\u1ecb tr\u00ed c\u1ee7a m\u1ed7i c\u00f4ng ty trong m\u1ed7i ng\u00e0nh c\u1ee5 th\u1ec3 l\u00e0 kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 Microsoft, Google, P&amp;G hay Disney c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng nh\u01b0ng l\u1ea1i \u0111\u00f3ng vai tr\u00f2 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c. P&amp;G d\u1eabn \u0111\u1ea7u nhi\u1ec1u ph\u00e2n kh\u00fac, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed9t gi\u1eb7t v\u00e0 d\u1ea7u g\u1ed9i \u0111\u1ea7u, nh\u01b0ng n\u00f3 th\u00e1ch th\u1ee9c Unilever trong x\u00e0 ph\u00f2ng r\u1eeda tay v\u00e0 Kimberly-Clark trong kh\u0103n gi\u1ea5y.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng \u0111\u01a1n v\u1ecb nh\u01b0 v\u1eady th\u01b0\u1eddng s\u1eed d\u1ee5ng cho c\u00e1c \u0111\u01a1n v\u1ecb chi\u1ebfn l\u01b0\u1ee3c kinh doanh ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh hu\u1ed1ng c\u1ea1nh tranh.<\/p>\n<h2 style=\"text-align: justify;\">2\/ Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p style=\"text-align: justify;\">H\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ty d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t v\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ea7u c\u00e1c c\u00f4ng ty kh\u00e1c trong vi\u1ec7c thay \u0111\u1ed5i gi\u00e1, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, ph\u1ea1m vi ph\u00e2n ph\u1ed1i v\u00e0 chi ti\u00eau khuy\u1ebfn m\u00e3i.<\/p>\n<div id=\"attachment_13172\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13172\" class=\"wp-image-13172 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong.png\" alt=\"Google d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm\" width=\"600\" height=\"367\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong.png 727w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-300x184.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-239x146.png 239w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-50x31.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-123x75.png 123w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/367;\" \/><p id=\"caption-attachment-13172\" class=\"wp-caption-text\">Google d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm<\/p><\/div>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng m\u1ed9 ho\u1eb7c kh\u00f4ng. Nh\u01b0ng c\u00e1c c\u00f4ng ty kh\u00e1c th\u1eeba nh\u1eadn s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a n\u00f3.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00f4ng ty \u0111\u1ec3 th\u00e1ch th\u1ee9c, b\u1eaft ch\u01b0\u1edbc ho\u1eb7c n\u00e9 tr\u00e1nh.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng (trong ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd) n\u1ed5i ti\u1ebfng nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 Walmart (b\u00e1n l\u1ebb), <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> (b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn), Coca-Cola (\u0111\u1ed3 u\u1ed1ng), <a href=\"https:\/\/facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> (m\u1ea1ng x\u00e3 h\u1ed9i), <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> (c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm),&#8230;<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng lu\u00f4n ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c c\u1ea7n li\u00ean t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. C\u00e1c c\u00f4ng ty kh\u00e1c li\u00ean t\u1ee5c th\u00e1ch th\u1ee9c \u0111i\u1ec3m m\u1ea1nh ho\u1eb7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0 nhanh ch\u00f3ng \u0111i xu\u1ed1ng v\u1ecb tr\u00ed th\u1ea5p h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ef1 \u0111\u1ed5i m\u1edbi, \u0111\u1ed9t ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc, th\u1eadm ch\u00ed so\u00e1n ng\u00f4i ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u. V\u00ed d\u1ee5 nh\u01b0 khi Apple ph\u00e1t tri\u1ec3n iPod v\u00e0 iTunes, sau \u0111\u00f3 gi\u00e0nh l\u1ea5y v\u1ecb tr\u00ed ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00e1c thi\u1ebft b\u1ecb \u00e2m thanh di \u0111\u1ed9ng t\u1eeb tay Walkman c\u1ee7a Sony.<\/p>\n<p style=\"text-align: justify;\">\u1ede v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, c\u00f4ng ty r\u1ea5t c\u00f3 th\u1ec3 m\u1eafc v\u00e0o sai l\u1ea7m ki\u00eau ng\u1ea1o, t\u1ef1 m\u00e3n v\u00e0 \u0111\u00e1nh gi\u00e1 sai \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (nh\u01b0 khi Sears<br \/>\nm\u1ea5t v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u00e0o tay Walmart). Ho\u1eb7c ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi khi so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 d\u1ea7n tr\u1edf n\u00ean m\u1edbi m\u1ebb h\u01a1n.<\/p>\n<h2 style=\"text-align: justify;\">3\/ C\u00e1ch gi\u00fap doanh nghi\u1ec7p lu\u00f4n gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng:<\/p>\n<ul style=\"text-align: justify;\">\n<li>T\u00ecm c\u00e1ch m\u1edf r\u1ed9ng t\u1ed5ng c\u1ea7u<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-bao-ve-thi-phan-doanh-nghiep\/\">B\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n hi\u1ec7n t\u1ea1i<\/a> c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u00f2ng th\u1ee7, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng t\u1ed1t<\/li>\n<li>C\u1ed1 g\u1eafng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n h\u01a1n n\u1eefa ngay c\u1ea3 khi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ed5i<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">3.1\/ M\u1edf r\u1ed9ng t\u1ed5ng c\u1ea7u<\/h3>\n<p style=\"text-align: justify;\">Nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n ng\u01b0\u1eddi d\u00f9ng m\u1edbi, c\u00e1ch s\u1eed d\u1ee5ng m\u1edbi v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u1edf nhi\u1ec1u n\u01a1i.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ed9i ng\u0169 marketing c\u1ee7a c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 v\u00e0 ph\u00e1t huy nh\u1eefng c\u00f4ng d\u1ee5ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n ho\u1eb7c th\u01b0\u1eddng xuy\u00ean h\u01a1n. V\u00ed d\u1ee5: Campbell\u2019s k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi \u0103n s\u00fap v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Campbell th\u01b0\u1eddng xuy\u00ean h\u01a1n b\u1eb1ng c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u1ee9a c\u00f4ng th\u1ee9c n\u1ea5u \u0103n m\u1edbi. T\u1ea1i trang web c\u1ee7a Campbell\u2019s Kitchen (www.campbellskitchen.com), du kh\u00e1ch c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm ho\u1eb7c trao \u0111\u1ed5i c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, t\u1ea1o h\u1ed9p c\u00f4ng th\u1ee9c c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 h\u1ecdc h\u1ecfi c\u00e1ch \u0111\u1ec3 \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n.<\/p>\n<h4 style=\"text-align: justify;\">V\u00ed d\u1ee5 v\u1ec1 LEGO<\/h4>\n<div id=\"attachment_7227\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7227\" class=\"wp-image-7227 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego.jpg\" alt=\"Lego\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-300x225.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-768x576.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-600x450.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-195x146.jpg 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-50x38.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/lego-100x75.jpg 100w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><p id=\"caption-attachment-7227\" class=\"wp-caption-text\">Lego<\/p><\/div>\n<p style=\"text-align: justify;\">LEGO truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o tr\u1ebb em trai. Hi\u1ec7n t\u1ea1i h\u1ecd c\u00f2n nh\u1eafm m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng v\u00e0o c\u00e1c b\u00e9 g\u00e1i. D\u1ef1a tr\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1ch ch\u01a1i c\u1ee7a b\u00e9 trai v\u00e0 b\u00e9 g\u00e1i, v\u00e0o n\u0103m 2011 c\u00f4ng ty \u0111\u00e3 gi\u1edbi thi\u1ec7u d\u00f2ng LEGO Friends d\u00e0nh cho c\u00e1c b\u00e9 g\u00e1i.<\/p>\n<p style=\"text-align: justify;\">D\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 m\u1ed9t b\u1ed9 tr\u00f2 ch\u01a1i gi\u00fap c\u00e1c b\u00e9 g\u00e1i c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng m\u1ecdi th\u1ee9.<\/p>\n<p style=\"text-align: justify;\">LEGO Friends \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a LEGO khi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean g\u1ea5p 3 l\u1ea7n ch\u1ec9 trong v\u00f2ng 1 n\u0103m.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap LEGO m\u1edf r\u1ed9ng th\u00eam t\u1ed5ng c\u1ea7u cho doanh nghi\u1ec7p m\u00ecnh v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho doanh thu ph\u00e1t tri\u1ec3n. Ch\u00fang t\u00f4i, DTM Consulting t\u1ef1 h\u00e0o cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd. <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" target=\"_blank\" rel=\"noopener\">CONTACT US<\/a>.<\/p>\n<h3 style=\"text-align: justify;\">3.2\/ B\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n<\/h3>\n<p style=\"text-align: justify;\">Trong khi c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u0169ng ph\u1ea3i b\u1ea3o v\u1ec7 kinh doanh ch\u1ed1ng l\u1ea1i s\u1ef1 t\u1ea5n c\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh?<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ea7u ti\u00ean, h\u1ecd ph\u1ea3i ng\u0103n ch\u1eb7n v\u00e0 s\u1eeda ch\u1eefa nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd ph\u1ea3i lu\u00f4n ho\u00e0n th\u00e0nh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh, l\u00e0m vi\u1ec7c kh\u00f4ng m\u1ec7t m\u1ecfi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t. Gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y \u1edf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng c\u1ea7n b\u1ecbt l\u1ed7 h\u1ed5ng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u00f3 th\u1ec3 nh\u1ea3y v\u00e0o, gia t\u0103ng r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 li\u00ean l\u1ee5c \u0111\u1ed5i m\u1edbi, ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c b\u1eb1ng l\u00f2ng v\u1edbi nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra.<\/p>\n<p style=\"text-align: justify;\">H\u1ecd ph\u1ea3i ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3, khuy\u1ebfn m\u00e3i v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed. T\u0103ng hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Khi b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi k\u1ebb th\u00e1ch th\u1ee9c, ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ph\u1ea3i ph\u1ea3n \u1ee9ng m\u1ed9t c\u00e1ch quy\u1ebft \u0111o\u00e1n.<\/p>\n<h4 style=\"text-align: justify;\">V\u00ed d\u1ee5 t\u1eeb <a href=\"https:\/\/vn.pg.com\/\" target=\"_blank\" rel=\"noopener\">P&amp;G<\/a><\/h4>\n<p style=\"text-align: justify;\">Trong th\u1ecb tr\u01b0\u1eddng t\u00e3 d\u00f9ng m\u1ed9t l\u1ea7n tr\u1ecb gi\u00e1 53 t\u1ef7 \u0111\u00f4 la tr\u00ean to\u00e0n c\u1ea7u, c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng P&amp;G \u2014 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Pampers v\u00e0 Luvs \u2014 \u0111\u00e3 kh\u00f4ng ng\u1eebng t\u1ea5n c\u00f4ng nh\u1eefng k\u1ebb th\u00e1ch th\u1ee9c nh\u01b0 Huggies c\u1ee7a Kimberly-Clark.<\/p>\n<p style=\"text-align: justify;\">P&amp;G \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 v\u00e0o R&amp;D v\u1ec1 t\u00e3 d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 ch\u0103m s\u00f3c em b\u00e9. H\u1ecd t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng lo\u1ea1i t\u00e3 t\u1ed1i \u01b0u mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u201ckh\u00f4ng r\u00f2 r\u1ec9, kh\u00f4 r\u00e1o t\u1ed1i \u01b0u, tho\u1ea3i m\u00e1i t\u1ed1i \u0111a, v\u1edbi s\u1ef1 v\u1eeba v\u1eb7n nh\u01b0 \u0111\u1ed3 l\u00f3t\u201d.<\/p>\n<p style=\"text-align: justify;\">T\u1ea1i n\u0103m trung t\u00e2m ch\u0103m s\u00f3c tr\u1ebb em xung quanh to\u00e0n c\u1ea7u, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a P&amp;G \u0111\u1ea9y m\u1ea1nh ranh gi\u1edbi c\u1ee7a khoa h\u1ecdc v\u00e0 phong c\u00e1ch \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t qua nh\u1eefng ng\u01b0\u1eddi th\u00e1ch th\u1ee9c. \u1ed9 ph\u1eadn ch\u0103m s\u00f3c em b\u00e9 c\u1ee7a P&amp;G hi\u1ec7n c\u00f3 h\u01a1n 5.000 b\u1eb1ng s\u00e1ng ch\u1ebf v\u1ec1 t\u00e3 gi\u1ea5y \u0111\u01b0\u1ee3c c\u1ea5p ho\u1eb7c \u0111ang ch\u1edd x\u1eed l\u00fd.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, v\u00e0o n\u0103m 2010 P&amp;G \u0111\u00e3 gi\u1edbi thi\u1ec7u Dry Max Pampers, c\u00f3 l\u1ebd l\u00e0 lo\u1ea1i t\u00e3 c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi l\u1edbn nh\u1ea5t trong 25 n\u0103m \u2014 m\u1ecfng h\u01a1n 20 ph\u1ea7n tr\u0103m, th\u1ea5m g\u1ea5p \u0111\u00f4i so v\u1edbi tr\u01b0\u1edbc.<\/p>\n<p style=\"text-align: justify;\">G\u1ea7n \u0111\u00e2y h\u01a1n, h\u1ecd gi\u1edbi thi\u1ec7u Pamper Premium Care Pants, t\u00e3 v\u1edbi thun co gi\u00e3n to\u00e0n th\u00e2n c\u00f3 th\u1ec3 k\u00e9o \u0111\u01b0\u1ee3c tr\u00ean nh\u01b0 \u0111\u1ed3 l\u00f3t. Ti\u1ebfp theo trong c\u1ea3i ti\u1ebfn t\u00e3: t\u00e3 th\u00f4ng minh v\u1edbi c\u1ea3m bi\u1ebfn nh\u00fang c\u1ea3nh b\u00e1o cha m\u1eb9 th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh khi con c\u1ee7a h\u1ecd l\u00e0m \u01b0\u1edbt t\u00e3 ho\u1eb7c th\u1eadm ch\u00ed th\u00f4ng b\u00e1o cha m\u1eb9 n\u1ebfu h\u1ecd ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi \u0111eo b\u1eaft g\u1eb7p d\u1ecbch b\u1ec7nh.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t tr\u1ed9i, P&amp;G s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng kh\u1ed5ng l\u1ed3 c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thuy\u1ebft ph\u1ee5c<br \/>\nh\u1ecd r\u1eb1ng t\u00e3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 t\u1ed1t nh\u1ea5t cho con h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">N\u00f3i chung, nh\u1edd v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u1edf Hoa K\u1ef3 P&amp;G n\u1eafm gi\u1eef th\u1ecb tr\u01b0\u1eddng 42,9% v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n<br \/>\nth\u1ecb ph\u1ea7n so v\u1edbi ng\u01b0\u1eddi th\u00e1ch th\u1ee9c Kimberly-Clark l\u00e0 37%. T\u1ea1i th\u1ecb tr\u01b0\u1eddng t\u00e3 gi\u1ea5y kh\u1ed5ng l\u1ed3 c\u1ee7a Trung Qu\u1ed1c, n\u00f3 gi\u1eef 42% th\u1ecb ph\u1ea7n so v\u1edbi 11% c\u1ee7a Kimberly Clark.<\/p>\n<h3 style=\"text-align: justify;\">3.3\/ <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\">M\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n kinh doanh<\/a><\/h3>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd h\u01a1n n\u1eefa.<\/p>\n<p style=\"text-align: justify;\">\u1ede nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n ch\u1ec9 t\u0103ng m\u1ed9t kho\u1ea3ng nh\u1ecf c\u0169ng mang lo\u1ea1i doanh thu c\u1ef1c k\u1ef3 l\u1edbn. V\u00ed d\u1ee5 nh\u01b0 t\u1ea1i Hoa K\u1ef3, th\u1ecb ph\u1ea7n t\u0103ng 1% ngh\u0129a l\u00e0 doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 t\u0103ng 1.8 t\u1ef7 \u0111\u00f4 la.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, t\u00ednh trung b\u00ecnh, l\u1ee3i nhu\u1eadn t\u0103ng khi th\u1ecb ph\u1ea7n ng\u00e0y c\u00e0ng t\u0103ng. Do nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y, nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 t\u00ecm ki\u1ebfm th\u1ecb ph\u1ea7n m\u1edf r\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 ch\u1ee9a m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng ty c\u00f3 l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n ph\u1ea7n c\u00f2n l\u1ea1i. L\u1ee3i nhu\u1eadn t\u0103ng l\u00ean khi m\u1ed9t doanh nghi\u1ec7p gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, Lexus ch\u1ec9 chi\u1ebfm m\u1ed9t th\u1ecb ph\u1ea7n nh\u1ecf trong t\u1ed5ng th\u1ecb tr\u01b0\u1eddng xe h\u01a1i, nh\u01b0ng l\u1ea1i thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao v\u00ec l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong ph\u00e2n kh\u00fac xe cao c\u1ea5p. H\u1ecd gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n cao trong th\u1ecb tr\u01b0\u1eddng h\u1ecd ph\u1ee5c v\u1ee5 v\u00ec h\u1ecd l\u00e0m nh\u1eefng vi\u1ec7c \u0111\u00fang \u0111\u1eafn. Ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ea1o tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n<h4 style=\"text-align: justify;\">C\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u00e0o th\u1ecb ph\u1ea7n<\/h4>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ty kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ngh\u0129 r\u1eb1ng vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n s\u1ebd hi\u1ec3n nhi\u00ean mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n. Suy cho c\u00f9ng, ph\u1ea7n l\u1edbn \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<p style=\"text-align: justify;\">C\u00f3 nhi\u1ec1u c\u00f4ng ty c\u00f3 th\u1ecb ph\u1ea7n cao nh\u01b0ng l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf r\u1ea5t th\u1ea5p. Trong khi \u0111\u00f3 nhi\u1ec1u c\u00f4ng ty c\u00f3 th\u1ecb ph\u1ea7n th\u1ea5p nh\u01b0ng l\u1ee3i nhu\u1eadn l\u1ea1i r\u1ea5t cao.<\/p>\n<p style=\"text-align: justify;\">Chi ph\u00ed m\u00e0 c\u00f4ng ty b\u1ecf ra \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 l\u00ean cao h\u01a1n l\u1ee3i nhu\u1eadn m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Khi vi\u1ec7c n\u00e0y x\u1ea3y ra, vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n ch\u01b0a ch\u1eafc l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf.<\/p>\n<p style=\"text-align: justify;\">Th\u1ecb ph\u1ea7n cao h\u01a1n c\u00f3 xu h\u01b0\u1edbng t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n n\u1ebfu chi ph\u00ed gi\u1ea3m khi th\u1ecb ph\u1ea7n t\u0103ng l\u00ean ho\u1eb7c c\u00f4ng ty cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i v\u1edbi m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. \u0110\u00f3 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 c\u1ee7a doanh nghi\u1ec7p. V\u1eady n\u00ean, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Ho\u1eb7c n\u1ebfu b\u1ea1n \u0111ang c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n c\u1ea7n gi\u1ea3i \u0111\u00e1p v\u00e0 g\u1ee1 r\u1ed1i, h\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting.<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y \u0111em \u0111\u1ebfn th\u00f4ng tin v\u1ec1 c\u00e1ch m\u1ed9t doanh nghi\u1ec7p tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh. 1\/ Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh d\u1ef1a tr\u00ean vai tr\u00f2 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":13172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-13165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13165"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13165\/revisions"}],"predecessor-version":[{"id":15315,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13165\/revisions\/15315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13172"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}