{"id":13151,"date":"2021-02-23T15:42:38","date_gmt":"2021-02-23T08:42:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13151"},"modified":"2021-02-23T15:56:39","modified_gmt":"2021-02-23T08:56:39","slug":"facebook-iq-yeu-to-anh-huong-den-hanh-vi-mua-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/facebook-iq-yeu-to-anh-huong-den-hanh-vi-mua-cua-khach-hang\/","title":{"rendered":"[Facebook IQ] Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

Th\u00f4ng qua m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Facebook u\u1ef7 quy\u1ec1n cho Ipsos kh\u1ea3o s\u00e1t 12.500 ng\u01b0\u1eddi tr\u00ean m\u1ea1ng \u1edf \u0111\u1ed9 tu\u1ed5i 18 \u2013 64 tr\u00ean 14 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9p ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi trong th\u00e1ng 08 \u2013 09\/2020, cho th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nh\u1eefng h\u00e0nh vi, quan \u0111i\u1ec3m v\u1ec1 vi\u1ec7c chi tr\u1ea3 cho\u00a0(1) S\u1ef1 ti\u1ec7n l\u1ee3i, (2) tr\u1ea3i nghi\u1ec7m mua; (3) c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn; (4) l\u1ee3i th\u1ebf cho kh\u1edfi nghi\u1ec7p<\/strong>.<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u00e3 chi ra m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang t\u00ecm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u1eadn h\u01b0\u1edfng vi\u1ec7c mua s\u1eafm online, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 to\u00e0n c\u1ea7u b\u1eb1ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n. H\u00e3y \u0111\u1ecdc ti\u1ebfp \u0111\u1ec3 kh\u00e1m ph\u00e1 \u00fd ngh\u0129a c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi b\u1ea1n.<\/p>\n

Tr\u1edf ng\u1ea1i \u0111\u1ed1i v\u1edbi s\u1ef1 thu\u1eadn ti\u1ec7n<\/h2>\n

M\u1ecdi ng\u01b0\u1eddi th\u1ea5y b\u1ea3n th\u00e2n m\u00ecnh trong m\u1ed9t t\u00ecnh hu\u1ed1ng ng\u00e0y c\u00e0ng m\u00e2u thu\u1eabn: Trong khi t\u00ecm c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian cho b\u1ea3n th\u00e2n, h\u1ecd l\u1ea1i ph\u1ea3i ch\u00fa \u00fd nhi\u1ec1u h\u01a1n c\u1ea3 v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 nghi\u1ec7p.<\/p>\n

Kh\u1eafp to\u00e0n c\u1ea7u, 9 trong 10 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t\u00a0<\/sup>hi\u1ec7n \u0111ang t\u00edch c\u1ef1c t\u00ecm c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, h\u1ecd kh\u00f4ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ti\u1ec7n l\u1ee3i ch\u1ec9 \u0111\u1ec3 ch\u1ee3p m\u1eaft m\u1ed9t l\u00e1t. Ng\u01b0\u1eddi \u0111i t\u00ecm s\u1ef1 thu\u1eadn ti\u1ec7n \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n nh\u1eefng vi\u1ec7c th\u1eadt s\u1ef1 quan tr\u1ecdng v\u1edbi h\u1ecd v\u00e0 d\u00f9 \u0111\u00f3 l\u00e0 \u1edf b\u00ean c\u1ea1nh ng\u01b0\u1eddi th\u00e2n y\u00eau, t\u1eadp th\u1ec3 d\u1ee5c gi\u1eef d\u00e1ng, h\u1ecdc h\u1ecfi k\u1ef9 n\u0103ng m\u1edbi cho s\u1ef1 nghi\u1ec7p m\u1edbi hay c\u1ed1ng hi\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng, th\u1eddi gian v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 qu\u00fd gi\u00e1 nh\u1ea5t tr\u00ean h\u00e0nh tr\u00ecnh ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n. L\u1ee3i \u00edch c\u1ee7a s\u1ef1 thu\u1eadn ti\u1ec7n l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 m\u01a1 \u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, s\u1ef1 thu\u1eadn ti\u1ec7n m\u1edf ra kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi theo \u0111u\u1ed5i kh\u1ea3 n\u0103ng ti\u1ec1m \u1ea9n th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh.<\/p>\n

\"y\u1ebfu<\/p>\n

Gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p\/marketer<\/h3>\n

M\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 t\u00ednh n\u0103ng kh\u00e1c nhau trong c\u00f4ng cu\u1ed9c t\u00ecm ki\u1ebfm s\u1ef1 thu\u1eadn ti\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ra c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian cho m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong tim v\u00e0 trong v\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e3i m\u00e3i, d\u00f9 c\u00e1ch \u0111\u00f3 ngh\u0129a l\u00e0\u00a0mua s\u1eafm ti\u1ec7n l\u1ee3i h\u01a1n,\u00a0thanh to\u00e1n tr\u00ean di \u0111\u1ed9ng\u00a0nhi\u1ec1u h\u01a1n hay d\u1ecbch v\u1ee5 nhanh h\u01a1n qua\u00a0\u1ee9ng d\u1ee5ng nh\u1eafn tin.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: [B\u00c1O C\u00c1O] Xu h\u01b0\u1edbng b\u00e1n l\u1ebb 2021 \u2013 Retail Trends \u2013 Download PDF<\/a><\/strong><\/p>\n

Tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/h2>\n

M\u1eb7c d\u00f9 mua s\u1eafm online c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf nh\u01b0 t\u1ed1c \u0111\u1ed9, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u00ednh minh b\u1ea1ch, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn mong mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp vui v\u1ebb ngo\u00e0i \u0111\u1eddi nh\u01b0 b\u00ecnh th\u01b0\u1eddng. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 AR (Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng) v\u00e0 Mua s\u1eafm tr\u1ef1c ti\u1ebfp, m\u1ecdi ng\u01b0\u1eddi \u0111ang \u0111\u00f3n nh\u1eadn c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng kh\u00e1c \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n.<\/p>\n

Kh\u1eafp to\u00e0n c\u1ea7u, 73% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd mu\u1ed1n th\u1eed c\u00e1c c\u00e1ch mua s\u1eafm m\u1edbi m\u1ebb v\u00e0 kh\u00e1c l\u1ea1, 82% cho bi\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 n\u00e2ng cao k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.3<\/sup>\u00a0Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean th\u1ea5y s\u1ef1 k\u1ef3 v\u1ecdng d\u00e0nh cho c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ea5p d\u1eabn m\u00e0 c\u00f3 th\u1ec3 t\u00f9y \u00fd l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb m\u1eddi g\u1ecdi s\u1ef1 tham gia, th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 k\u1ebft n\u1ed1i v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u0103m s\u00f3c chi ti\u1ebft 3D v\u00e0 th\u1eed qu\u1ea7n \u00e1o \u1ea3o.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u th\u1ec3 hi\u1ec7n h\u1ecd ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm online ch\u00e2n th\u1ef1c<\/strong><\/span><\/p>\n

\"y\u1ebfu<\/p><\/blockquote>\n

Gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p\/marketer<\/h3>\n

Ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 s\u00e1ng t\u1ea1o v\u00e0 h\u1eefu \u00edch. D\u00f9 b\u1ea1n thu h\u00fat m\u1ecdi ng\u01b0\u1eddi qua\u00a0Mua s\u1eafm tr\u1ef1c ti\u1ebfp,\u00a0AR\u00a0hay\u00a0cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn mang t\u00ednh t\u01b0\u01a1ng t\u00e1c trong tin, m\u1ee5c ti\u00eau v\u1eabn n\u00ean l\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 theo \u0111\u00fang b\u1ea3n ch\u1ea5t v\u1ed1n c\u00f3 c\u1ee7a n\u00f3.<\/p>\n

C\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn<\/h2>\n

C\u1ed9ng \u0111\u1ed3ng t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn gi\u1edd v\u1eabn lu\u00f4n quan tr\u1ecdng nh\u01b0 th\u1ebf, nh\u01b0ng hi\u1ec7n nay, c\u00e1ch th\u1ee9c m\u1ecdi ng\u01b0\u1eddi x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, m\u1edf ra nhi\u1ec1u h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u1ea3m gi\u00e1c thu\u1ed9c v\u1ec1. C\u00f4ng ngh\u1ec7 m\u1edbi \u0111ang t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c cu\u1ed9c h\u1ecdp m\u1eb7t k\u1ef9 thu\u1eadt s\u1ed1 tr\u1edf n\u00ean \u0111\u1ea7y \u00fd ngh\u0129a, gia t\u0103ng c\u01a1 h\u1ed9i cho m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i qua nh\u1eefng ni\u1ec1m \u0111am m\u00ea c\u0169ng nh\u01b0 v\u1ea5n \u0111\u1ec1 xuy\u00ean bi\u00ean gi\u1edbi v\u00e0 v\u0103n h\u00f3a.<\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi, h\u01a1n 1,8 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Nh\u00f3m Facebook m\u1ed7i th\u00e1ng\u00a0v\u00e0 n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Facebook l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a 5 Nh\u00f3m ho\u1ea1t \u0111\u1ed9ng tr\u1edf l\u00ean.2<\/sup>\u00a0Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t, g\u1ea7n 2\/3 (64%) l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a m\u1ed9t c\u1ed9ng \u0111\u1ed3ng online. Ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd (74%) d\u1ef1 ki\u1ebfn s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng online nhi\u1ec1u h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c trong c\u1ed9ng \u0111\u1ed3ng online \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin, t\u1ef1 h\u1ecdc h\u1ecfi, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp nh\u1eadn quan \u0111i\u1ec3m kh\u00e1c nhau v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1 nh\u00e2n c\u00f3 chung suy ngh\u0129 kh\u1eafp to\u00e0n c\u1ea7u (t\u1eeb\u00a0n\u00f4ng d\u00e2n\u00a0\u0111\u1ebfn\u00a0gi\u00e1o vi\u00ean\u00a0\u2013 nh\u1eefng ng\u01b0\u1eddi chia s\u1ebb ki\u1ebfn th\u1ee9c m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n). H\u1ecd c\u0169ng k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1edf g\u1ea7n m\u00ecnh nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e1ng gi\u1ec1ng, b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c kh\u00f3 kh\u0103n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

\"y\u1ebfu<\/figure>\n

Gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p\/marketer<\/h3>\n

M\u1ecdi ng\u01b0\u1eddi \u0111ang ng\u00e0y c\u00e0ng chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c k\u00eanh online \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c d\u00f9 \u1edf g\u1ea7n hay xa. C\u00e2n nh\u1eafc nhi\u1ec1u c\u00e1ch \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh s\u00e1ng t\u1ea1o c\u1ee7a c\u1ed9ng \u0111\u1ed3ng hi\u1ec7n \u0111\u1ea1i: Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0\u00a0ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o\u00a0c\u1ee7a b\u1ea1n? C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 b\u1ea1n \u0111\u1ea5u tranh cho m\u1ee5c \u0111\u00edch x\u00e3 h\u1ed9i, \u0111\u00f3ng g\u00f3p v\u00e0o\u00a0Nh\u00f3m\u00a0hay kh\u01a1i m\u00e0o\u00a0m\u1ed1i quan h\u1ec7 c\u1ed9ng t\u00e1c c\u1ea3i ti\u1ebfn?<\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a nh\u00e0 kh\u1edfi nghi\u1ec7p<\/h2>\n

T\u1ea1i r\u1ea5t nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi, tinh th\u1ea7n kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng b\u00f9ng l\u00ean khi t\u00ednh s\u00e1ng t\u1ea1o, t\u00e0i n\u0103ng, nhu c\u1ea7u t\u1ea5t y\u1ebfu v\u00e0 ho\u00e0i b\u00e3o c\u00f9ng h\u1ed9i t\u1ee5.<\/p>\n

\u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa nh\u00e0 kh\u1edfi nghi\u1ec7p v\u00e0 nh\u1eefng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng t\u00edch c\u1ef1c \u1ee7ng h\u1ed9 h\u1ecd. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm, nh\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c xem l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung quan tr\u1ecdng v\u1edbi t\u00ednh ki\u00ean tr\u00ec v\u00e0 \u0111\u1ee9c hy sinh. H\u1ecd mang \u0111\u1ebfn h\u00ecnh \u1ea3nh nh\u00e0 cung c\u1ea5p nh\u1ecf v\u00e0 ch\u0103m ch\u1ec9 cho c\u00e1c gia \u0111\u00ecnh thay v\u00ec nh\u1eefng doanh nghi\u1ec7p l\u1edbn xa l\u1ea1. Nh\u1eadn \u0111\u1ecbnh n\u00e0y th\u01b0\u1eddng tr\u1edf th\u00e0nh mong mu\u1ed1n th\u1ec3 hi\u1ec7n t\u00ecnh \u0111o\u00e0n k\u1ebft: 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd t\u00edch c\u1ef1c \u1ee7ng h\u1ed9 v\u00e0 mua h\u00e0ng t\u1eeb nh\u00e0 kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

\u00dd th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 k\u1ebft n\u1ed1i n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111i theo nh\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n ra mi\u1ec5n l\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u00edt nh\u1ea5t ph\u1ea3i t\u1ed1t b\u1eb1ng c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c. T\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 tham gia b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch l\u00e0n s\u00f3ng \u1ee7ng h\u1ed9 kh\u1edfi nghi\u1ec7p n\u00e0y th\u00f4ng qua m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u00e0 t\u00ednh h\u00f2a nh\u1eadp, ti\u1ebfp t\u1ee5c kh\u01a1i d\u1eady tinh th\u1ea7n \u0111\u1ed5i m\u1edbi, c\u1ea3 \u1edf \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft c\u00f4ng ngh\u1ec7 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi \u0111ang ti\u1ebfp th\u00eam s\u1ee9c m\u1ea1nh cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/strong><\/span><\/p><\/blockquote>\n

\"Y\u1ebfu<\/p>\n

<\/div>\n

Nh\u1edd c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng kh\u1edfi nghi\u1ec7p, nhi\u1ec1u ng\u01b0\u1eddi \u0111ang n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1ef1 b\u1eaft \u0111\u1ea7u kinh doanh. 79% cho bi\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Facebook \u0111ang tr\u1ee3 gi\u00fap nh\u00e0 kh\u1edfi nghi\u1ec7p g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng, \u0111\u1ed3ng th\u1eddi ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi n\u00e0y ngh\u0129 r\u1eb1ng t\u01b0\u01a1ng lai s\u1ebd t\u01b0\u01a1i s\u00e1ng v\u1edbi 60% tin t\u01b0\u1edfng v\u1eabn c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i cho nh\u00e0 kh\u1edfi nghi\u1ec7p khu\u1ea5y \u0111\u1ea3o doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng.<\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: [B\u00c1O C\u00c1O] Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb trong n\u0103m 2021 (sau COVID-19) cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n

Gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p\/marketer<\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea3m th\u1ea5y c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi nh\u00e0 kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi\u00a0\u0111ang \u0111\u1ed5i m\u1edbi\u00a0tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi xem x\u00e9t s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. S\u1ee9c m\u1ea1nh n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng th\u00eam m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n n\u00e2ng cao tinh th\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Ngu\u1ed3n:<\/strong> \u201cNghi\u00ean c\u1ee9u xu h\u01b0\u1edbng m\u1edbi n\u1ed5i\u201d (Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c Facebook \u1ee7y quy\u1ec1n, v\u1edbi s\u1ef1 tham gia c\u1ee7a 12.500 ng\u01b0\u1eddi tr\u00ean m\u1ea1ng \u1edf \u0111\u1ed9 tu\u1ed5i 18 \u2013 64 t\u1ea1i Argentina, \u00dac, Brazil, Colombia, V\u01b0\u01a1ng qu\u1ed1c Anh, \u1ea4n \u0110\u1ed9, Indonesia, Mexico, Nigeria, Philippin, \u1ea2-r\u1eadp X\u00ea-\u00fat, Th\u00e1i Lan, Hoa K\u1ef3, Vi\u1ec7t Nam) do Ipsos th\u1ef1c hi\u1ec7n, th\u00e1ng 08 \u2013 09\/2020. N=1.000 \u1edf t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng, ngo\u1ea1i tr\u1eeb th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n (\u00dac, V\u01b0\u01a1ng qu\u1ed1c Anh, Hoa K\u1ef3) c\u00f3 N=500. D\u1eef li\u1ec7u Facebook, to\u00e0n c\u1ea7u, th\u00e1ng 09\/2020.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Th\u00f4ng qua m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Facebook u\u1ef7 quy\u1ec1n cho Ipsos kh\u1ea3o s\u00e1t 12.500 ng\u01b0\u1eddi tr\u00ean m\u1ea1ng \u1edf \u0111\u1ed9 tu\u1ed5i 18 \u2013 64 tr\u00ean 14 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9p ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi trong th\u00e1ng 08 \u2013 09\/2020, cho th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nh\u1eefng h\u00e0nh vi, quan \u0111i\u1ec3m […]<\/p>","protected":false},"author":20,"featured_media":13156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[656,651],"class_list":["post-13151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13151"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13151\/revisions"}],"predecessor-version":[{"id":13159,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13151\/revisions\/13159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13156"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}