{"id":13100,"date":"2021-02-17T17:03:31","date_gmt":"2021-02-17T10:03:31","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13100"},"modified":"2021-02-22T15:31:35","modified_gmt":"2021-02-22T08:31:35","slug":"chi-tiet-ve-quy-trinh-mua-dich-vu-nhung-gi-doanh-nghiep-can-lam-de-toi-uu-ty-le-mua-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chi-tiet-ve-quy-trinh-mua-dich-vu-nhung-gi-doanh-nghiep-can-lam-de-toi-uu-ty-le-mua-hang\/","title":{"rendered":"Kinh doanh d\u1ecbch v\u1ee5 – Nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 mua h\u00e0ng"},"content":{"rendered":"

Qu\u00e1 tr\u00ecnh mua d\u1ecbch v\u1ee5<\/strong> l\u00e0 c\u00e1c giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua khi mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh.<\/p>\n

Quy tr\u00ecnh n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua<\/a> c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m mua t\u1ed1t nh\u1ea5t.<\/p>\n

Giai \u0111o\u1ea1n tr\u01b0\u1edbc khi mua<\/h2>\n

\"Quy<\/p>\n

\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh mua d\u1ecbch v\u1ee5, n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5, c\u00e2n nh\u1eafc c\u00e1c l\u1ee3i \u00edch, r\u1ee7i ro v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh mua v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n tr\u01b0\u1edbc khi mua.<\/p>\n

T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t v\u00ec ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng l\u1ef1a ch\u1ecdn m\u00e0 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc.<\/p>\n

N\u1ebfu nh\u01b0 l\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng th\u01b0\u1eddng v\u00e0 c\u00f3 r\u1ee7i ro khi mua th\u1ea5p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p. Nh\u01b0ng khi mua d\u1ecbch v\u1ee5 c\u00f3 nhi\u1ec1u r\u1ee7i ro ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin k\u1ef9 c\u00e0ng h\u01a1n. Kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn c\u00e1c nh\u00e0 cung c\u1ea5p ti\u1ec1m n\u0103ng, c\u00e2n nh\u1eafc c\u00e1c l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

C\u00e1c lo\u1ea1i r\u1ee7i ro khi mua d\u1ecbch v\u1ee5<\/h3>\n

R\u1ee7i ro d\u1ef1 ph\u00f2ng<\/h4>\n

R\u1ee7i ro l\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp x\u00fac v\u1edbi kh\u1ea3 n\u0103ng b\u1ecb th\u01b0\u01a1ng, m\u1ea5t m\u00e1t ho\u1eb7c thi\u1ec7t h\u1ea1i do quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

R\u1ee7i ro hi\u1ec7u su\u1ea5t<\/h4>\n

\u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i m\u00e0 d\u1ecbch v\u1ee5 s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c kh\u00f4ng cung c\u1ea5p l\u1ee3i \u00edch m\u00e0 n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p theo mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

R\u1ee7i ro t\u00e0i ch\u00ednh<\/h4>\n

\u0110\u00e2y l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i g\u00e1nh ch\u1ecbu n\u1ebfu d\u1ecbch v\u1ee5 kh\u00f4ng th\u00e0nh c\u00f4ng.\u00a0Mua d\u1ecbch v\u1ee5 c\u00f3 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro t\u00e0i ch\u00ednh cao h\u01a1n so v\u1edbi mua h\u00e0ng h\u00f3a b\u1edfi v\u00ec \u00edt c\u00f4ng ty d\u1ecbch v\u1ee5 c\u00f3 b\u1ea3o \u0111\u1ea3m ho\u00e0n l\u1ea1i ti\u1ec1n ho\u1eb7c b\u1ea3o h\u00e0nh d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o.<\/p>\n

R\u1ee7i ro m\u1ea5t th\u1eddi gian<\/h4>\n

N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u01b0\u1ee3ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ea5t \u0111i do l\u1ed7i c\u1ee7a d\u1ecbch v\u1ee5. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a \u00f4 t\u00f4 c\u1ee7a m\u00ecnh v\u00e0o c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa \u0111\u1ec3 b\u1ea3o d\u01b0\u1ee1ng v\u00ec n\u00f3 ho\u1ea1t \u0111\u1ed9ng k\u00e9m s\u1ebd b\u1ecb m\u1ea5t th\u1eddi gian n\u1ebfu \u0111\u1ec3 xe \u1edf \u0111\u00f3 trong s\u00e1u gi\u1edd v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u00f4ng kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed1.<\/p>\n

R\u1ee7i ro c\u01a1 h\u1ed9i<\/h4>\n

R\u1ee7i ro khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 n\u00e0y thay v\u00ec d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n

(C\u00e1ch hi\u1ec3u v\u1ec1 r\u1ee7i ro n\u00e0y t\u01b0\u01a1ng t\u1ef1 v\u1edbi chi ph\u00ed c\u01a1 h\u1ed9i)<\/p>\n

R\u1ee7i ro t\u00e2m l\u00fd<\/h4>\n

Nh\u1eefng lo s\u1ee3 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5.<\/p>\n

R\u1ee7i ro x\u00e3 h\u1ed9i<\/h4>\n

Kh\u1ea3 n\u0103ng m\u1ed9t d\u1ecbch v\u1ee5 s\u1ebd kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

R\u1ee7i ro n\u00e0y xu\u1ea5t hi\u1ec7n \u0111i\u1ec3n h\u00ecnh trong d\u1ecbch v\u1ee5 ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9.<\/p>\n

R\u1ee7i ro v\u1eadt l\u00fd<\/h4>\n

C\u00f3 th\u1ec3 m\u1ed9t d\u1ecbch v\u1ee5 s\u1ebd g\u00e2y ra t\u1ed5n h\u1ea1i v\u1ec1 th\u1ec3 ch\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n th\u01b0\u01a1ng cho kh\u00e1ch h\u00e0ng n\u1ebfu x\u1ea3y ra va ch\u1ea1m.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi mua d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n

T\u1ea1i \u0111\u00e2y, h\u00e3y \u0111\u1ebfn v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi mua d\u1ecbch v\u1ee5 v\u00e0 c\u00f3 ni\u1ec1m tin h\u01a1n.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Lo\u1ea1i r\u1ee7i ro<\/strong><\/td>\nChi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/strong><\/td>\n<\/tr>\n
R\u1ee7i ro hi\u1ec7u su\u1ea5t<\/td>\nGi\u1ea5y ch\u1ee9ng nh\u1eadn, Branding, Truy\u1ec1n th\u00f4ng<\/td>\n<\/tr>\n
R\u1ee7i ro t\u00e0i ch\u00ednh<\/td>\nD\u00f9ng th\u1eed, H\u00e0ng m\u1eabu, Kh\u00edch l\u1ec7, Gi\u1ea3m gi\u00e1, X\u00fac ti\u1ebfn<\/td>\n<\/tr>\n
R\u1ee7i ro m\u1ea5t th\u1eddi gian<\/td>\nBranding<\/td>\n<\/tr>\n
R\u1ee7i ro c\u01a1 h\u1ed9i<\/td>\nBranding<\/td>\n<\/tr>\n
R\u1ee7i ro t\u00e2m l\u00fd<\/td>\nBranding, Truy\u1ec1n th\u00f4ng<\/td>\n<\/tr>\n
R\u1ee7i ro x\u00e3 h\u1ed9i<\/td>\nBranding, Truy\u1ec1n th\u00f4ng<\/td>\n<\/tr>\n
R\u1ee7i ro v\u1eadt l\u00fd<\/td>\nH\u01b0\u1edbng d\u1eabn, Truy\u1ec1n th\u00f4ng, Gi\u1ea5y ch\u1ee9ng nh\u1eadn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Giai \u0111o\u1ea1n g\u1eb7p g\u1ee1 d\u1ecbch v\u1ee5<\/span><\/p>\n

\"G\u1eb7p<\/p>\n

Sau khi quy\u1ebft \u0111\u1ecbnh mua d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi m\u1ed9t ho\u1eb7c nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

Giai \u0111o\u1ea1n g\u1eb7p g\u1ee1 d\u1ecbch v\u1ee5 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 y\u00eau c\u1ea7u \u0111\u1eb7t ph\u00f2ng, \u0111\u1eb7t h\u00e0ng.<\/p>\n

Vi\u1ec7c giao ti\u1ebfp, li\u00ean h\u1ec7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean ho\u1eb7c kh\u00e1ch h\u00e0ng v\u00e0 m\u00e1y t\u00ednh.<\/p>\n

Trong c\u00e1c d\u1ecbch v\u1ee5 ti\u1ebfp x\u00fac nhi\u1ec1u, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e0 h\u00e0ng, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, kh\u00e1ch s\u1ea1n v\u00e0 giao th\u00f4ng c\u00f4ng c\u1ed9ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham gia t\u00edch c\u1ef1c v\u00e0o m\u1ed9t ho\u1eb7c nhi\u1ec1u quy tr\u00ecnh d\u1ecbch v\u1ee5.\u00a0Th\u00f4ng th\u01b0\u1eddng, h\u1ecd g\u1eb7p nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5, m\u1ed7i y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 cung c\u1ea5p manh m\u1ed1i cho ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 trong giai \u0111o\u1ea1n g\u1eb7p g\u1ee1 d\u1ecbch v\u1ee5<\/h3>\n

M\u00f4i tr\u01b0\u1eddng d\u1ecbch v\u1ee5<\/h4>\n

Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m h\u1eefu h\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a ngo\u1ea1i th\u1ea5t v\u00e0 n\u1ed9i th\u1ea5t t\u00f2a nh\u00e0; b\u1ea3n ch\u1ea5t c\u1ee7a \u0111\u1ed3 \u0111\u1ea1c v\u00e0 thi\u1ebft b\u1ecb; c\u00f3 hay kh\u00f4ng c\u00f3 b\u1ee5i b\u1ea9n, m\u00f9i ho\u1eb7c ti\u1ebfng \u1ed3n; v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n v\u00e0 h\u00e0nh vi c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c h\u00ecnh th\u00e0nh k\u1ef3 v\u1ecdng v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

Nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5<\/h4>\n

\u0110\u00e2y l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh ti\u1ebfp x\u00fac cao, n\u01a1i h\u1ecd c\u00f3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 trong c\u00e1c t\u00ecnh hu\u1ed1ng \u00edt li\u00ean h\u1ec7 nh\u01b0 cung c\u1ea5p d\u1ecbch v\u1ee5 qua \u0111i\u1ec7n tho\u1ea1i.\u00a0Kh\u00e1ch h\u00e0ng hi\u1ec3u bi\u1ebft th\u01b0\u1eddng mong \u0111\u1ee3i nh\u00e2n vi\u00ean l\u00e0m theo c\u00e1c k\u1ecbch b\u1ea3n c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh g\u1eb7p g\u1ee1 d\u1ecbch v\u1ee5;\u00a0s\u1ef1 sai l\u1ec7ch qu\u00e1 m\u1ee9c so v\u1edbi c\u00e1c k\u1ecbch b\u1ea3n n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng.<\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3<\/h4>\n

\u0110\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb c\u00e1c v\u1eadt li\u1ec7u v\u00e0 thi\u1ebft b\u1ecb c\u1ed9ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh h\u1eadu tr\u01b0\u1eddng cho ph\u00e9p nh\u00e2n vi\u00ean s\u00e2n kh\u1ea5u ph\u00eda tr\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Y\u1ebfu t\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec nhi\u1ec1u nh\u00e2n vi\u00ean ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd n\u1ebfu kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 n\u1ed9i b\u1ed9 t\u1eeb nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3.<\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c<\/h4>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u0169ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

C\u00e1c ph\u00f2ng ch\u1edd t\u1ea1i ph\u00f2ng kh\u00e1m y t\u1ebf c\u00f3 th\u1ec3 ch\u1eadt k\u00edn c\u00e1c b\u1ec7nh nh\u00e2n kh\u00e1c;\u00a0t\u00e0u h\u1ecfa, xe bu\u00fdt ho\u1eb7c m\u00e1y bay th\u01b0\u1eddng ch\u1edf nhi\u1ec1u h\u00e0nh kh\u00e1ch c\u00f9ng m\u1ed9t l\u00fac, n\u00ean du kh\u00e1ch ph\u1ea3i ng\u1ed3i c\u1ea1nh ng\u01b0\u1eddi l\u1ea1.<\/p>\n

M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u00f4i khi c\u01b0 x\u1eed kh\u00f4ng t\u1ed1t, do \u0111\u00f3 l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i l\u01b0\u1eddng tr\u01b0\u1edbc nh\u1eefng s\u1ef1 c\u1ed1 nh\u01b0 v\u1eady v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c lo\u1ea1i v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n

M\u1ea1ng l\u01b0\u1edbi th\u00f4ng tin ph\u00e1t tri\u1ec3n, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn nh\u1eefng b\u00e0i \u0111\u00e1nh gi\u00e1 v\u1ec1 d\u1ecbch v\u1ee5. V\u00ec v\u1eady doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o m\u00f4i tr\u01b0\u1eddng cho nh\u1eefng \u0111\u00e1nh gi\u00e1 n\u00e0y v\u00e0 ki\u1ec3m so\u00e1t ch\u00fang.<\/p>\n

Giai \u0111o\u1ea1n sau mua<\/h2>\n

Trong\u00a0giai \u0111o\u1ea1n sau khi mua h\u00e0ng,<\/strong>\u00a0kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c m\u1ed9t quy tr\u00ecnh m\u00e0 h\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u trong giai \u0111o\u1ea1n ti\u1ebfp x\u00fac d\u1ecbch v\u1ee5 \u2014 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng \/ kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd v\u1edbi tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5.<\/p>\n

K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c d\u1ef1 \u0111\u1ecbnh trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f3 trung th\u00e0nh v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 hay kh\u00f4ng v\u00e0 c\u00f3 gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng hay kh\u00f4ng.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch so s\u00e1nh nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i v\u1edbi nh\u1eefng g\u00ec h\u1ecd c\u1ea3m nh\u1eadn m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. N\u1ebfu \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a h\u1ecd, h\u1ecd tin r\u1eb1ng h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao. N\u1ebfu m\u1ed1i quan h\u1ec7 gi\u00e1 c\u1ea3 \/ ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00ecnh hu\u1ed1ng v\u00e0 c\u00e1 nh\u00e2n kh\u00e1c l\u00e0 t\u00edch c\u1ef1c, th\u00ec k\u1ebft qu\u1ea3 l\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 ph\u00e0n n\u00e0n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 k\u00e9m, im l\u1eb7ng ho\u1eb7c chuy\u1ec3n nh\u00e0 cung c\u1ea5p trong t\u01b0\u01a1ng lai.<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111i\u1ec1u g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u trong quy tr\u00ecnh mua<\/h2>\n

Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 qu\u00e1 tr\u00ecnh mua d\u1ecbch v\u1ee5<\/strong> di\u1ec5n ra thu\u1eadn l\u1ee3i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng:<\/p>\n